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Taktical Delivers

Taktical is proud to announce that we were recently identified as a Top Digital Marketing Agency in New York City by Clutch, a business-to-business market research firm based in Washington, D.C. Clutch scours the globe to find, evaluate and share information about top digital marketing agencies around the globe. Their proprietary evaluation methodology is rigorous and includes third-party, one-to-one interviews with agency clients.

If you use digital marketing services, you know that the market landscape is a crowded one. That’s what makes Clutch’s independent evaluations so powerful—for agencies and the clients they serve.

Since 2011 Taktical has been focused on SEO and PPC. We provide services in digital strategy, email marketing, content marketing and UI/UX design. We’re a team of obsesses, data driven internet marketers and we’re proud to know that our experience shows. Clutch always provides research in SEO services.

From one of our clients:

“Taktical’s personal approach sets them apart. It feels like they put us first and that they care about our business… I’ve worked with a lot of agencies over the years, and Taktical is one of the best ones I’ve worked with.”

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Results matter in the digital marketplace and we’re always excited when we’re able to help clients demonstrate the real, bottom-line impact of our work. We’re also delighted to hear that clients appreciate the “softer side” of what we do.

Interested in learning more? We invite you to visit our Clutch profile.

 

 

 

 

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Here’s How Pokemon GO Became an Overnight Phenomenon

For years, despite the clamboring of fans everywhere, Nintendo had stubbornly refused to develop mobile games. Perhaps it was the success of SEGA and Capcom ports on the mobile platform, perhaps it was the underwhelming performance of the Wii U, or maybe a combination of pressure from investors and falling stock, but in 2015, Nintendo realized sequestering themselves from the massive mobile market, was acting against their best interest. Early that year, CEO Satoru Iwata announced that Nintendo would finally be coming to smartphones.

 

Almost exactly a year later, Nintendo took their first steps into the mobile landscape with the social app Miitomo. The app immediately jumped to the top of the charts, but the success was short lived. A recent report showed that the app is in decline and Nintendo is having trouble maintaining active users.

 

Enter Niantic Labs. The San Francisco based company was founded by John Hanke as an internal startup within Google in 2010. Over the next four years, Niantic rolled out two mobile games, one of which was Ingress, an augmented reality game which would later become the basis for Pokemon GO. Only one year ago in 2015, Niantic officially split from Google, but Google, along with Nintendo and the Pokemon Company, quickly saw an opportunity and the three became majority investors in Niantic, pledging $30 million combined to support Niantic’s future projects. Thus Pokemon GO was born. A year later, Pokemon GO was released and Nintendo stock jumped 35% due exclusively to Pokemon hype. Over night, Pokemon became a worldwide phenomenon. But it’s not simply coincidence or luck. Pokemon GO relies heavily upon several factors that create the perfect formula for the game.

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The app relies heavily on the nostalgia of people who grew up with the Pokemon GameBoy game and TV show. Catching a new Pokemon mirrors the excitement of opening a brand new pack of Pokemon cards and adding them to your collection. Additionally, for people who didn’t grow up knowing all the words to the Pokemon theme song, there’s an air of excitement in discovering a Pokemon you’ve never seen before or seeking out the strange silhouette displayed in the “nearby” menu.

 

Despite being relatively primitive in its implementation (and limited by the power of the smartphone) Pokemon Go takes advantage of augmented reality technology to make the game even more fun. A game that could easily be simply flicking a Pokeball at 2D rendering of a Pokemon on a pre-rendered background, but Pokemon Go chooses to immerse its user base by placing the well-designed models in the real world to emulate the experience of the GameBoy games.

 

With the steady decline of the WiiU, the failure of StarFox 0, and Mighty No. 9, as well as rapidly falling stock and multiple other missteps, Nintendo needed a win before the release of its new console, the NX, in 2017. At the same time, fans were clamboring for anything Nintendo and Pokemon GO launched at just the right moment, giving fans (and newcomers) exactly what they need–an AR app with Nintendo IP and the promise of longevity.

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Why We Win: A Breakdown of Taktical’s Process

Hiring a digital marketing agency or consultant is a tough job. A lot of people make a lot of promises.

Making matters more difficult is that most of what we do isn’t that dissimilar from each other, either. Most agencies offer the same assortment of services. SEO, SEM, Social Ads, Influencer Marketing, and so on.

What sets some agencies apart and above the rest is mostly process, the steps they take in order to accomplish their goals. Aside from the proprietary tools we use to speed up efforts and reduce the time certain things take, we rely on our process to help us.

This is where we stand apart. This is how we run circles around other agencies. This is why we win…

Taktical is Different

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Our process is what makes us special, and we’re about to show you how we do it.

Taktical is set up as a small team of narrow field experts. Each person on the team has a specific skill set and they are called into a project only if that skill is needed. We have organic growth specialists, paid media, social, conversion optimization, and content.

Not every client is a fit for us, and we know this. We turn away about half of the companies who ask to hire us.

When a client is a fit, we first ask them to grant us access to their analytics (assuming those properties are set up). As individuals, we go over the numbers. Then we have a kickoff meeting.

Step 1: The Kickoff

The kickoff meeting isn’t unique to our agency, almost all agencies do some form it. What makes our kickoff meetings special is their intensity. Kickoff meetings can (and often do) last longer than two hours. We argue a lot. We argue with each other and we argue with our client.

We ask incredibly penetrating questions, sometimes clients get edgy or even defensive. Its not rare to hear someone say “I’m sorry, but why do you need to know that?”

Here’s some questions we ask that clients sometimes get defensive over:

What’s the profit margin on the things you sell?
How much money does the company make now?
What’s a new customer worth to you, their lifetime value?
If I were a potential customer, why would I buy from you and not your competitor?
Have you raised money? How much? When’s your next raise? What’s your start-up valued at?

We ask these questions for a reason, because we need to understand your business from the inside. Its not rare for our clients to not know the value of a new customer or even how much money they’re making from various sales channels. We need to figure this out.

Step 2: The Whiteboard

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In every meeting room in our office, we have a whiteboard and we use them. The whiteboard session is usually held within a day or two of the kickoff meeting. We review our notes and begin to assemble a plan of action for the project.

We usually divide the conversation into sections relating to each marketing channel. Paid, organic, search, email are the basic categories. Each channel gets reviewed, starting from the most basic question, “Can we make use of this channel?”.  Not all clients have the budget and not all products are a fit for each channel.

Then we figure our angles. Taktical has an array of secret tools and methods that let us scale efforts quickly. We plan on which method we can apply where, sometimes we realize that we can use a particular tool in a different way that we usually do.

We list all of our ideas, and based on experience we judge how effective each might be. Each plan is given a timeline and an urgency level, so we can prioritize when we move on to step 3.

 

Step 3: The Trello Board & SCRUM

At this stage, the white board is translated into a Trello board. If you’re unfamiliar with Trello, it’s a web-based project management tool from the people who made StackOverflow, and its awesome.

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Each client gets their own Trello board with “Swimlanes” or columns that refer to the stage that each tasks stands at. It’s essentially the SCRUM Method of project management popularized by software engineers.

Using SCRUM for marketing is completely unique to Taktical.

We’ve learned that the problem with marketing is simply the volume of things that need to get done, and the multitude of moving parts. We treat a marketing campaign like a giant software project, which requires project management methods to accomplish.

Elements of marketing are planned, quickly deployed and then relentlessly tested.

Step 4: Grow the Green, Cut The Red

Here’s where other agencies usually drop off a cliff. They don’t pivot.

We track every marketing channel tightly. We test hundreds of variants of our ads. We test landing page and designs. We test the color of your purchase buttons and the headlines on your sales pages.

Every test is evaluated and if a particular effort or channel isn’t working, we’ll change it up. If it still doesn’t work, we’ll end it completely. We’re not afraid to tell clients that our ideas didn’t work and come up with new ones. If something does work, we ramp it up.

The testing is the final key to the puzzle, its what makes all the rest of the system work. We feed the learnings back to the top of the process and start again.

Let Us Help You

If you’re interested in learning more about our methods and seeing if we’re the right fit for your company, shoot an email over to hello@taktical.co, and lets chat!

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