Taktical Growth Hacks – Issue #43

Growth Hacks:

Google gif

Increase Click Thru Rate on Google

If you have a website that ranks on Google organically, you can test your headline and increase your click through rates without risking your Google standings!

Here’s how:
1. Create ads on Google AdWords for no more than $50.
2. A/B test your headlines.
3. Find the winner.
4. Replace your old headline.

Source: The Taktical team

66% Email Open Rate with One Word

That word is “Changes”

It doesn’t take much to understand how that Subject line could make people click.

Here are the key takeways:

1. Apply “curiosity gap” to your subject line.

Ask yourself, what would generate a “MUST CLICK NOW” feeling if you yourself were to receive this email?

2. Try a VERY SHORT / one word subject line.

We all know about “Hey” during the Obama campaign, which I personally think has run its course because so many “email marketing blogs” have outed it. But there are many others if you get creative.

Source: https://500.co/66-percent-open-rate-email-marketing/

laptop

Great Resources for Landing Page Design

We at Taktical get a lot of requests for landing page samples. Here are some websites that offer a LOT of options:

1. http://www.landingfolio.com
2. http://land-book.com
3. https://onepagelove.com/gallery/landing-page

Source: 500Startups

In Depth Articles:

Your Old Articles Aren’t Dead: How To Repurpose Old Content For More Traffic

What We Learned From Sending 1,000 Cold Emails

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The Complete SEO Checklist 2017

Google has more than 200 ranking factors, from domain issues to page-level factors to content length and beyond.

This SEO audit checklist gives a few pointers on how to beat the Google algorithm at its own game.

Domain History

If you’re purchasing a domain, you might want to check the history first. A site with a less-than-perfect background has the potential to negatively impact your SEO efforts. Before purchasing a new domain, check out its link profile, previous activity, and previous owners.

What’s a quick way to do this?

Visit Whibse.com to check the current state of the domain in question.

Then, go to HosterStats.com to check the domain’s ownership history, in addition to its hosting history and DNS history.

Majestic, Ahrefs, and SEMrush are additional tools that can help you check the domain’s link profile.

Domain Age

While John Mueller claims that the age of a domain doesn’t play much of a role in search rankings, Google actually does take age into account.

What’s a Cheap way to check the age of a domain?

If you’re curious as to how old a domain is, just go to godaddy.com/whois, type in the domain, and just like that it will spit out the age.

Exact Match Domain

At one time, having an exact match domain with the precise keyword was imperative for ranking purposes. But, according to an EMD update having an exact match isn’t all you’ll need. The update, which launched in 2012, is essentially a filter that prevents low quality sites from ranking just because their keywords matched their domain names.

There’s plenty of EMDs that reign in rankings, though. Take Cheapflights.com, for example. How do they do this? By being a non-spammy, legitimate company.

mobile SEO

Mobile Optimization

Making sure your site is optimized for mobile is one of the most important things you can do before unleashing it onto the web. Google checks for sites that are mobile-friendly, and will penalize those that are not.

What’s a quick-and-easy way to check for mobile optimization?

Visit Google’s Mobile Friendly Testing tool to check whether your site is mobile-friendly.

Duplicate Information

According to Google’s Matt Cutts, it’s better to have unique meta descriptions, or no meta descriptions at all, than having duplicate meta descriptions across your site pages.

Is there a way to check this?

Screaming Frog, a desktop program that crawls site links, images, and CSS, is a great way to check your site for duplicate meta info and titles.

Though following this list to a T is one preventative measure to avoiding SEO pitfalls, enlisting the help of search-engine specialists is the best way to optimize your efforts. The world of Google rankings is riddled with nuances that an SEO expert is best equipped can handle. However, it does help to make even these above minor changes to better your website’s visibility on the web.

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Taktical Growth Hacks – Issue #42

Growth Hacks:

futurama meme

Increase Form Fill Outs by 31% With Psychology:

Truckers Report was able to increase their signups by putting “drop down” and checkbox form units at the top. By the time people got to the part where they have to give their name and email, they were already too deep to stop!

Why?

People start with easy fields (dropdowns, checkboxes) so that by the time they reach the hard field—email—the user thinks, “oh well I already started” (a known psychological phenomenon called “commitment and consistency” by Cialdini).

Get People to Watch More of Your YouTube Videos:

Here are instructions on how one guy increased his YouTube annotation CTR by 22,400% (from 0.2% to 45%) that resulted in millions of views.

1. Visit your 28-day analytics views report.

2. Find the most popular video.

3. Go to the Audience Retention tab of your analytics dashboard. Select that video.

4. Find the drop-off point (when you start losing views at an increasingly faster rate).

5. Add an annotation for your video 20 seconds before the drop-off point.

6. Make the annotation as large as you can without taking away from the main content.

7. Position the annotation on the lower right (~40% more clicks).

8. Write a 1-2 word CTA highly related to the current video.

Source: https://moz.com/ugc/5-step-youtube-optimization-that-generated-5-121-327-views

speedometer

Speed Up Your Website!

57% of mobile users will abandon your website if it takes more than 3 seconds to load.

Google will rank your website lower if it is too slow.

Use Google’s PageSpeed Insights and GTMetrix to learn what is slowing you down!

Source: https://blog.kissmetrics.com/loading-time/

In Depth Articles:

201 Powerful SEO Tips (That Actually Work)

How to Write Engaging Content About “Boring” Subject Matter

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How Every Marketer Should Be Using Snapchat

It only took five years for Snapchat to go from social media newcomer to the mobile staple it is today. Now boasting 166 million users, as of May 2017, the platform’s influence extends beyond its population with its incredible engagement rates.

Compared to it’s biggest competitor, Instagram, who’s users share about 95 million posts and videos each day, Snapchat garners 3 billion Snaps daily. Additionally, Snapchat users under 25 years old visited the app on average over 20 times per day and spent a total of over 30 minutes on it. With approximately one-third of total users being within the sought-after millenial demographic, Snapchat should be the platform of choice embraced by digital marketers.

Snapchat’s Unique Marketing Features

Though it’s easy enough to lump it together with the other social media platforms as another expense in a paid social campaign, Snapchat stands out as a way to reach consumers in a completely unique way. It’s also breaking down the barriers when it comes to confusing ad spend: Snapchat advertisers are able to set goals and analyze results with an array of both standard and unique objectives.

Starbucks Happy Hour

Geofilters represent just one of the many original features on Snapchat. It is the perfect tool for any impulse-driven industry, such as food and beverage. Geofilters allow a company to cover the screen with a branded image and text in order to spread brand awareness and encourage immediate conversions. For example, Starbucks launched a Geofilter campaign for their Frappuccino happy hours, which created a layover on screens during the hours the promotion ran. People became alerted to the fact that this deal was going on, and as a result Starbucks experiences a surge in purchases.

The Sponsored Lenses are also an effective engagement tool unique to Snapchat. Taco Bell is a good example of this advertising option in action. Their Cinco de Mayo-themed overlay turned user’s heads into one of their iconic tacos, and achieved over 220 million views as a result. Both Geofilters and Lenses require a higher level of creative thinking than traditional ads: How the design appears is only half of the question; the other half is how users interact with it.

Taco Bell Cinco de Mayo

Traditional Advertising, Upgraded

Snapchat’s unique marketing and engagement tools have also combine with traditional ad methods for a new and improved experience. For example, the digital coupon is one of the ‘tried-and-true” marketing tactics that is often run as a rote campaign. Snapchat offers advertisers the ability to spice up this strategy by integrating their geo-filters and other unique features. Not only is the coupon more creative in its design and delivery, but the hyper-targeting abilities of Snapchat lend the campaign a greater sense of urgency and increase the chance of conversion.

GrubHub Snaphunt

GrubHub is an excellent example of the traditional coupon method receiving a much-needed boost from Snapchat. In 2014, the meal delivery service ran a campaign that directed follows through a series of daily challenges in order to be entered for the chance to win a $50 coupon.

The results of the campaign indicated the success a coupon strategy could have in terms of engagement on Snapchat: 30% of GrubHub’s current Snap followers participated, and the account saw a 20% increase in followers overall. By leveraging the platform consistently for promotions and coupons in a creative manner, GrubHub has maintained an average 87% view rate on their Snapchat account.

Further Optimization Tactics

There are a few additional features on Snapchat that make it an obvious choice for digital marketers. Of these, the introduction of a new suite of creative tools, like infinite looping (similar to Instagram’s Boomerang) and the Magic Eraser, offering new options for digital marketers. From the various emojis, filters, and stickers to the Snap editing features, implementing these is a more effective means for brands to connect with viewers and enhance brand identity.

Snapchat infinite loop

The ability to cross-promote Snapchat, even offline, is another benefit advertisers should utilize. Snapchat users are able to follow a brand’s account via a QR code. Printing this code in publications, other social media profiles, and elsewhere helps accrue followers and make the most out of the brand engagement opportunities available through Snapchat.

Every digital marketer should be incorporating Snapchat into their strategy. However, a Snapchat advertising campaign should not be launched without proper research, understanding, and thoughtful design.

This platform, in particular, has a ton of innovative features that can be easily misused or cause confusion if not understood completely. Luckily, there are an increasing number of Snapchat marketing agencies entering the market to help a brand succeed on all fronts. When it comes to advertising on Snapchat, it comes down to having fun, getting creative, and connecting with users in a completely unique way.

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This is the Right Way to Use Video Advertising on Facebook

The latest and greatest development from Facebook is not so new at all. Instead, it is a desktop version of a pre-existing mobile feature: The watch and scroll. However, what it represents is a developing emphasis on video advertising. This trend is extending beyond traditional digital venues (e.g. television and online streaming services), and is instead becoming increasingly popular on social media.

Facebook has been capitalizing on video ads since their introduction of autoplay ads in March, 2014. Their entry into this realm reflected a larger trend of video advertising popularization. To attest to this, it is predicted that U.S. digital video ad spend will reach $16.7 billion by the end of 2020, an exponential increase from the 2014 total of $5.2 billion. Year over year, too, it is evident that global video advertising on Facebook has increased as a total percentage of ad spend.

facebook ad spend

As with any advertising method, there are both design restrictions and best practices for optimizing video ads on Facebook. It is within your best interest to get acquainted with these, as digital advertising on this social media platform is fast becoming a necessity of any effective marketing strategy.

Set Your Goal

Facebook receives over 4 billion video views daily. Besides the massive audience at your disposal, video advertisements have also been shown to increase purchase intent 1.8 times. Harnessing the benefits of this medium, and specifically on this platform, starts with the basics: Setting your campaign’s objectives.

Facebook ads fall into categories based on goals: Brand awareness, conversions, engagement, lead generation, reach, store visits, traffic, and video views. Not only must you take into consideration your type of business and industry, but also decide on a target for the video ad to reach your optimal result.

Optimize the Design

Within each advertising objective on Facebook, there are design specifications that apply specifically to video. The Facebook Ads Guide is a helpful resource to turn to for the actual creation of the ads, but there a few general facts about Facebook audiences to keep in mind:

Nielsen facebook ad effect study

In terms of design, it’s also wise to create a video ad that can complement a traditional visual format. A campaign that incorporated a video ad for the first phase, and a static ad for the second phase experienced a 1.3x greater conversion rate. Having an advertising strategy that uses both forms to encourage engagement and conversions is clearly an effective route to take.

Facebook is also introducing developments within their video advertising to enhance ads within certain industries. For example, ecommerce brands benefitted from the launch of a new format called Collections in March, 2017. With this upgrade, brands can add pictures of products to their newsfeed video ads, thereby enhancing the entire experience and increasing purchase intent.

Collections screenshots

You should also consider where your ad will appear on the platform, and on what versions: desktop vs. mobile. There are three options for placement within Facebook:

  • Desktop Newsfeed
  • Right column
  • Mobile Newsfeed

If resources permit, running a mix of these simultaneously is the best option; especially combining desktop and mobile newsfeed. Though Facebook stopped reporting on the number of mobile-only users, mobile ad revenue accounted for 85% of total ad revenue in Q1 2017. Utilizing a cross-platform strategy capitalizes on the almost 2 billion users that are on both desktop and mobile.

The Right Way to Have a CTA

Another easy way to make a video ad more effective is direct integration of the CTA into the video. The CTA can first be introduced in the caption of the ad as a description, or within the ad itself as a reminder to people to take action after the end of the video. This is termed a “soft CTA” because there is no specific button for them to press, but instead acts as a value-add with a direction for how to take action.  

Another version of an integrated CTA is placement within the video frame at the end and/or within the box the ad appears in on users’ newsfeeds. Be explicit with these, so that users understand where they’re being directed and what they’re being asked to do.

video ad CTA

Deciding on Ad Duration

When launching a video ad campaign, you need to also consider how long to make it. As previously mentioned, almost half of Facebook’s video ads that were 30-60 seconds long were viewed to completion. Those under 30 seconds achieved a 26% viewing completion rate, while those at two minutes or longer had a rate of 31%.

With a shorter video snippet, the goal should be to pique viewers’ interest or provide a brief, educational moment. For the somewhat longer, or commercial, style, you’re still looking to capture the attention of visitors, but you have a longer time to spread brand awareness. Finally, the long-form videos are effective for not only entertaining, but also for informing and persuading. These can be the most successful for users that watch the whole video, but do keep in mind that this is referring to only a select few.

There’s not one secret to success when it comes to video advertising for businesses on Facebook. However, as with other Facebook ad campaigns, this medium benefits from targeting, multivariate testing, and high-quality content. Setting clear goals, maximizing its efficacy through design, and selecting the right length for the ad are all factors that enhance these foundations.

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Ilan’s Growth Hacks – Issue #39

Ilan’s Weekly is a (sorta) weekly email full of small hacks and tricks you can use to grow your business and increase sales.Written and curated by Ilan Nass, founder of Taktical in New York.

Growth Hacks:

Prevent the Loss of Sales by Using This Simple Price Match Popup When People Try to “Copy Paste” Your Items

You can’t avoid your customers checking if the same product you are selling is cheaper somewhere else; that’s a fact. But if you know they are doing it, at least you can do something about it and maybe counteroffer.

Basically they noticed that you are copying that product name and likely you would search for that same product either through Google or Amazon to find a better deal.

Here’s a link on how to implement a trigger to let you know when a product name is highlighted:

https://stackoverflow.com/questions/3545018/selected-text-event-trigger-in-javascript

100 Times More Traffic From Facebook

Graziashop mixed content marketing (Fashion Stories) and e-commerce, and started a storytelling-based online shop.

The main idea was to make it look and feel like an already familiar print editorial (an education + entertainment: expert tips, explore a current trend, the history behind a certain fashion piece), which would provide readers with an instant shopping opportunity.

Then they started to create Facebook posts that draw attention away from sales to this engaging content.

As a result, their traffic from Facebook increased by over 100 times.

Source: https://www.styla.com/blog/how-to-skyrocket-facebook-reach-by-190-in-3-months-graziashop-case-study

yoda meme
The Magic Rule of 7

A well known rule of marketing: It can take up to 7 “touches” or more before people will consider buying your stuff — almost no one buys on the first go.

How do you do this efficiently:
– Content marketing and ads
– Do Website Retargeting
– Grab Emails
– SELL ON THE BACKEND through your email drip campaigns.

In Depth Articles:

19 Awesome Things Google Sheets Can Do

Beginner’s Guide to Business Automation

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How to Optimize Snapchat Ads

Every advertiser knows the names Google and Facebook as major platforms for launching an ad campaign. Google alone claims 40.7% of the total revenue of U.S. digital ad spend, and owns 78% of the total U.S. search ad market. Lesser known, however, is the increasing role Snapchat is playing in the marketing game.

Not only does Snapchat have an audience of over 150 million daily active users, but they have been proven to be one of the most engaged group on a social media platform today. Consider this: Hootsuite data shows that Snapchat users watch over 10 billion videos per day, and 400 million snaps are sent daily.

Additional stats to keep in mind about this influential platform:

With such a massive, motivated audience at their disposal, it’s no wonder advertisers are increasingly looking to Snapchat as a platform to integrate into their branded campaigns. However, just like with any kind of marketing, how the message is delivered is crucial.

There are a few companies who exemplify the best practices for Snapchat ad campaigns. Whether it’s their direct user engagement tactics or creative implementation of a Geofilter, they offer insight into how best to maximize the potential of advertising on this unique platform.

GrubHub

Grubhub Snapchat ad

More of a crowdsourced campaign than a true Snapchat Ad, GrubHub still demonstrates how to incorporate all aspects of Snapchat into a branded message. By enlisting direct user responses, they ensured ultimate consumer engagement, all with concise language and clear instruction. The integration of a contest, too, is an added incentive and strategy proven to work well on Snapchat. Business Insider even revealed that 58% of college students would purchase a product if they were sent a coupon from a company in Snapchat.

Mondelez

Mondelez Snapchat ad

Candy company Mondelez launched a Snapchat ad campaign that centered around a contest to send snaps of their product to their account. Again, direct user engagement is the key to success here, as well as an incentivized promotion. While rewarding customers, they also featured a few on their site, which encouraged customer loyalty and furthered brand awareness.

Jonathan Laberge, Director of Business Development at Reptile and Forbes contributor, sums up the appeal of Snapchat as an advertising platform: “Snapchat will help with your brand awareness and make sure you are ‘top of mind’ for users in their journey to purchase.”

Gatorade

Gatorade Snapchat ad

By taking advantage of the Snapchat Web View ad platform Gatorade created an entertaining campaign that allowed users to play through Serena Williams’ Grand Slam victory. The ad reached over 28 million people and users spent an average of over 3 minutes on the game screen, proving that a little extra effort in creating something unique and interactive pays off. Snapchat is a platform that encourages new mediums for ad campaigns, with options like the Web View above, and Geofilters and Sponsored Lenses.

Taco Bell

Taco Bell Snapchat ad

Frightening, maybe; but Taco Bell’s Cinco de Mayo Snapchat Lens campaign was a huge success. On average, these filters reach 16 million users daily, which makes them an effective choice for a one-off ad run. In this instance, the lens garnered 224 million views in the course of 24 hours. The radical and humorous transformation the filter gave to Snapchatters incentivized them to share with friends and promote Taco Bell’s brand awareness.

Secret Life of Pets

Petmoji

Universal Studios partnered with Snapchat to launch a highly interactive ad campaign that allowed viewers to swipe up after a movie trailer and create a Petmoji directly in-app. This marketing strategy emphasized providing a unique outlet for users to engage with the brand, with the ability to create their very own pet. The ability to share with friends and interact directly with characters from the movie is an example of best practices for spreading brand awareness.

Since the announcement earlier this year that Snapchat launched a self-serve ad platform that will compete directly with the advertising hegemons, Google and Facebook, more and more ad campaigns like these have emerged. By making Snapchat advertising attainable for small businesses, the platform has opened up the door of opportunity in maximizing ad revenue. For the advertisers themselves, this means more competition, which involves understanding what ads resonate with their viewers and how best to optimize Snapchat’s tools.

Starbucks

Starbucks Snapchat ad

Starbucks marketed their Frappuccino Happy Hour more effectively by utilizing the Geofilter option on Snapchat ads. Geofilters generally deliver a 3.5 times greater lift in purchase intent and brand awareness than a traditional mobile ad. Simple but effective, this ad from Starbucks reminded people of the promotion while leaving space for users to capture their own image. Without weighing down the ad with too much text or design, it still managed to incorporate the brand’s logo, description of the promotion, and a fun design element.

Thrive Market

Thrive Market Snapchat ad

Snapchat Ads also take the form of app installs, which allows users to go directly to the App Store and download the application shown in the Snap Story. Thrive Market took full advantage of this with a short but catchy video ad that included energetic animations and clear, on-brand copy. Additionally, they incorporated images of someone actually using the app from their phone, emphasizing the product’s ease of use and convenience.

AT&T

AT&T Snapchat ad

For Father’s Day, AT&T launched a campaign through Snapchat Ads that let users click on the objects they saw to learn more about it. Modeling itself as a gift inspiration ad, AT&T succeeds in positioning itself as a helpful company and providing a means for users to directly engage with their products. The ad achieved over 4 million impressions, and 14% unique engagement, indicating that making an advertisement a hands-on experience is the right way to go.  

When it comes to accessing an engaged mobile audience, Snapchat appears to hold the keys to success. Whether it’s through a traditional Snapchat Ad campaign, Geofilters, or Sponsored Lenses, this advertising platform cannot be ignored as an effective means of reaching millions of interested, relevant consumers.

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5 Psychological Principles That Will Improve Your Homepage Conversion Rate

Psychology is at the root of every effective marketing strategy. Understanding your consumers’ thought processes is a surefire way to grab their attention and convince them to convert into a loyal customer.

Being able to successfully grasp the tendencies, habits, and preferences of your audience can be incredibly beneficial. To help you get started, here are five of the most effective psychological principles that will boost your homepage conversion rate:

Cognitive Fluency

Many people find Apple’s homepage aesthetically pleasing, but have you ever wondered why this is?

Cognitive fluency, also known as cognitive ease, is defined as “the ease in which our brain processes information; this level of each impacts how positively [or negatively] we feel about something.” To put this into practice, this means Apple refrains from bombarding users’ brains with useless and excessive information. Instead, they employ a simplistic, modern style that people innately enjoy.

So, what can you take from this? Avoid overloading your website with vivid and excessive animations. Instead, use plenty of whitespace on your homepage and landing pages. Keeping your pages sparse will keep your visitors at ease and your CTA clear.

Visual Salience

Visual salience is a simple concept: Make the most important elements on your homepage (i.e., your CTA) stand out from everything else. Try boosting your conversions by experimenting with different formatting options and colors via A/B testing. Whichever method is receiving the highest conversion or engagement rates, employ for the future.

coupon

Principle of Reciprocity

There is an old experiment in which customers at a restaurant were given after-dinner mints along with their checks without an explanation. In this scenario, waiters’ tips increased by three percent. Then, other customers were given mints and told that the mints were for those individuals specifically. In this scenario, tips increased 20 percent.

What’s to learn here? Offer your customers something of value for free on your homepage. This could be a PDF, eBook, or discount code, but just ensure you include a brief message letting the know how they’re special.

Scarcity

Using scarcity is a widespread marketing strategy because it gets results. For example, if a customer is shopping for shoes and sees that there are only two left in stock, they will most likely make an immediate purchase to ensure that they get that pair.

The Psychology of Color

Colors have an effect on our emotions, so understanding what types of emotions your audience will feel while scrolling through your page is important. NBC, Google, Ebay, and Windows incorporate blue, yellow, red, and green into their company logos. This is because blue gives users a feeling of trust, yellow conveys optimism, red gives visitors a feeling of excitement, while green exudes a feeling of peace. Use a color emotion guide to create the color scheme for your website.  

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Ilan’s Weekly GrowthHacks – Issue #38

Ilan’s Weekly is a (sorta) weekly email full of small hacks and tricks you can use to grow your business and increase sales.

Written and curated by Ilan Nass, founder of Taktical in New York.

GROWTH HACKS:

+8.6% Conversion Rate by Adding a Countdown Timer:

An ecommerce shop experimented by adding a “countdown for next day shipping” on their product pages and tested it against a version with no timer.

The result was a huge increase in sales of people who wanted to lock in next day shipping!

Source: https://www.behave.org/case-study/the-count-is-on/

Increase Clicks on Emails +120% With More Links:

A study analyzed how the number of links (from 1 to >30) affected Click-Throughs.

Results:

Emails with 2-3 links and a single call to action convert at a rate that is 120% better than those with just one and 46% better than those with 4 or more.

Source: https://www.getvero.com/resources/triggered-email-increase-click-through-rate/

Get Blog Post Ideas From Quora.com!

Out of content / email / landing page ideas?

Use Quora to gut-check demand / potential traffic volume:
– Keyword search Quora for your key term(s)
– Set it to “Questions” only
– Look for the most popular questions
– Create content that answers THEIR questions

Source: 500startups.com

IN DEPTH ARTICLES:

How To Build Backlinks – A Link Strategy From 5,734 Anchor Texts | SEOJet Blog

The Complete Guide to Email Open Rates (& How to Increase Yours) 

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Best Practices for a Great Cart Abandonment Email

For an online retailer, shopping cart abandonment is consistently one of the most frustrating issues to contend with. According to Baymard Institute it’s not going away anytime soon: Baymard reports that the average documented online shopping cart abandonment rate is 68.63%

Before you throw in the ecommerce towel, there are a few ways to easily bring those rates down, such as sending out basket abandonment emails and offering multiple payment options. These best practices are highlighted here:

Create an Awesome Card Abandonment Email

First, you’ll need to think about what a successful abandoned cart email entails. In general, these features are: A catchy subject line, personalized introduction, breakdown of the items still in the customer’s cart, a call-to-action, and a product review.

Email content

Timing

Timing is essential when it comes to crafting cart abandonment emails. According to SalesCycle’s research into 200 global brands, emails sent within 20 minutes achieved an average 5.2% conversion rate, whereas emails sent more than 24 hours after a basket was abandoned achieved an average 2.6% conversion rate. It’s best to create an email campaign that sends out an abandoned cart reminder at multiple intervals, including immediate, 24 hours, and 48 hours. Don’t goo too crazy, though; cap these emails at 3-4 before notifying the customer the cart has expired.

Content

The subject line is the first step in getting a customer to open an email. Effective subject line copy defines your brand before the email is opened, creates a sense of urgency, and appeals to the excitement of the customer. For example, “Hey, Jessica! You forgot how much you wanted to buy this!” This email is not only personalized, but also reminds the customer of their initial interest that caused them to place the items in their shopping cart in the first place.

In addition to creating an inviting subject line, you’ll also need to make sure that the body of the email follows the voice of your brand while getting the key points across to your customer.  The course the content takes should look like: They’ve left an item in their basket, they liked this particular item enough to put it in their basket, and they should return to their basket to finish purchasing the item(s).

Another great way to lure customers back in is to tempt them with related items. Providing your customers with images of other popular or related items will encourage them to revisit the site, as you just simplified the browsing process for them.

E-commerce shopping cart

Call-to-Action

The only CTA you really want with a cart abandonment email is for the customer to come back and finish shopping. Common calls to action include: 

  • Claim my item
  • Continue shopping
  • Take me back to my basket
  • Complete my order

Additional Tips

Reduce the number of people who abandon their carts with the following tips:

  • Include photos of the product in your shopping cart
  • Be up-front and clear about shipping costs
  • Offer a guest checkout option
  • Ensure that the navigation between shopping pages and the shopping cart are seamless
  • Offer a money-back guarantee
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