Tips & Tricks

Why Infographics Work: The Science Behind Visual Data

Looks like infographics are the next best way to gain your viewer’s attention.

According to the CEO of Chartbeat, Tony Haile, 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. So it comes as no surprise to us that users are bound to switch from one page to another in a matter of seconds. With the rise in the number of screens that people use on a daily basis, getting even five minutes of undivided attention is getting harder day by day. With all this visual noise it can be really hard to get a user to concentrate on one specific page.

That’s where infographics swoop in.

Remember, the key to having people get your article, website or advertisement is good design!
If you notice reports, trends or the features of a product become much more clear when they are put together in a visual and colorful way.

Infographics have the power to tell a story and they do it really well. Whether you want to communicate a few simple ideas in list form, explain some weird facts or if you have a new concept you want people to understand, the key is to go visual. It’s always fun and it will definitely have impact. So go forth and shine, and by all means go infographic!

Here are 5 simple hacks to better visuals using Infographics:

1. Stay focused on strong uniform colors.
2. Steer away from any unnecessary elements, steer away from clutter and confusion.
3. In each design, create well-designed images that stand out.
4. Limit the use of color. Too much color can be confusing to the eye.
5. Don’t be afraid to go abstract.

You can also stand out from the rest and occasionally break through the clutter with an infographic. Damn, good design can even make warnings and rules look pretty awesome in an infographic form.

Tips & Tricks

Dose URL Structure Matter? A Data Driven Response

Any person who has followed the SEO industry for years knows that one of the biggest debates has revolved around URL structure. Keyword placements and quantity of subdirectories are just but two of the optimization techniques that website owners and designers use to improve the rankings.

Extraneous Characters

If you have been observant, you might have noticed some odd characters in URLs. Such characters include @, $, % and &. Search engines have a difficult time trying to crawl through websites that feature more of such characters.

If you doubt the importance of the extraneous characters, perhaps you need to remember that Google has stated clearly the value in featuring dashes rather than underscores because of the difficulty that the search engine undergoes trying to read such URLs.


com/red-widget – According to Google, this website is about red widget
com/red_widget – According to Google, the search engine reads the URL as redwidget rather than two different words
An analysis of the Top 100 results based on 1,000 keywords from various industries has shown some amazing data that you would never believe regarding the percentage of the top-ranking URLs that feature the extraneous characters.

URL Length

Google remains the best source for learning about the importance of URL length.

59 characters is the average length for Gmail URL
90 characters is the average length for Webmaster Tools URL
76 characters is the average length for Google blog URL
A few years ago, long URLs never ranked well, as John Doherty proves through his blog. The main reason for this is that the long URLs built up numerous backlinks (which have an effect on rankings more than the URL lengths) over a long period.

An analysis of the Top 100 results based on 1,000 keywords shows the following:

37 characters is the average length for the URLs that appear in the top 10 results
35 characters is the average length for URLs that appear in the top 20 results
39 characters is the average length for URLs that appear in the top 30 results
41 characters is the average length for URLs that appear in the top 40 results
36 characters is the average length for URLs that appear in the top 50 results
32 characters is the average length for URLs appearing in the top 60 results
48 characters is the average length for URLs appearing in the top 70 results
45 characters is the average length for URLs appearing in the top 80 results
41 characters is the average length for URLs appearing in the top 90 results
38 characters is the average length for URLs appearing in the top 100 results
The above data shows that the dominant URLs are those whose length is between 35 and 40 characters. Long URLs of up to 60 characters still rank well considering that they form 21 percent of the URLs that appear on page one of the search listings.

Keywords in URLs

A 2014 Search Metrics analysis of 300,000 URLs came up with interesting discoveries. The main discovery was that the inclusion of keywords in your URL is not as important as it once was in ranking. Google now looks at other factors when ranking.

Therefore, the creation of URLs ought not to make you too worried to include keywords. If the keywords make sense, include them on the URLs naturally.


URLs cannot exist without subfolders, as you will discover by reading this blog post. The main subfolders from the blog post are 2015 as well as 2004 and 2003.

An analysis of the top 10 search results for 1,000 keywords shows that several of the top-ranking listings do not contain any subfolder, while others have up to 12 subfolders. The analysis shows that the subfolders and the website’s positioning have no correlation, especially on the ranking on page one.

The findings indicated that keywords for sites that appear on page one tend to contain 3 subfolders or no subfolders altogether.

Featuring the least number of subfolders keeps things clean, but has no real bearing on the rankings. Learn to optimize the site by focusing on usability.

Direct Traffic

The general belief is that short URLs are better for traffic. Two examples worth considering include KISSmetrics and Quock Sprout.

KISSmetrics has shorter URLs but only attracts 14% traffic. Quick Sprout has longer URLs yet it attracts 31% more direct traffic.


Optimizing URLs will not affect your rankings negatively, especially if you focus on the use of dashes, addition of suitable keywords while steering clear of extraneous characters. URL structure does not affect ranking as much as content quality and backlinks do.

Small talk Tips & Tricks

Why You Need to Build a Growth Engine Before You Build a Mobile App Business

Anyone with a pulse has probably noticed just how popular apps are. The number of mobile phones in use continues to rise and more people than ever are using apps to get the most out of life. This huge growth has prompted many people to investigate the idea of creating their own apps as a business. The number of apps being released totals in the tens of thousands per month. It’s harder than ever to stand out in an incredibly crowded field with so many talented, financially sound competitors. In fact, the top apps that get downloaded do so mainly because they’re made by companies with large contact lists and marketing clout. It’s very tough for an unknown app maker to break into this business without a keen strategy.

Almost all apps that are released have a hard time attracting downloads. It’s just the nature of the game being in a hyper-crowded marketplace. Unless you have a method in place to drive downloads, your app will languish unnoticed.

Social Sharing to the Rescue

Virality is the key to app growth since apps are installed and used by end users. Fortunately, these people are highly-connected and social. If they love an app, they’ll be happy to help promote it to friends and family. Although this is true, in theory, the reality is, you not only have to make it extremely easy for people to share, you must have a cohesive digital marketing strategy in place that drives growth. For most successful app makers, that means hiring a digital marketing agency who understands virality and download growth. The viral growth will come, but only when all the building blocks for app distribution have been put in place.

A Blueprint for Activation

Awareness – the “top end” of your funnel involved making people aware that your app exists. Traffic can be driven through traditional digital marketing methods including affiliate marketing and paid advertising. The key is to monitor and tweak your marketing to ensure you get the most out of your spend. You might even want to look up how to start an LLC to take your brand even further.
Sharing – all apps experience some amount of drop-off between the awareness stage and the actual download. That’s why you need to monitor the traffic sources that drive awareness. Some of them may not be as effective as the others. Double down on the methods that are working and eliminate the “non-perfomers”.
Download – this is where the rubber meets the road for an app. Are users actually downloading it? It takes careful monitoring of your traffic sources to find out which ones are resulting in the highest conversion rates.
Activation – the activation stage is incredibly important. You’ll need to have a well thought out on-boarding process that captures the user and gets them to actually become a user by activating the app.
You have to track every step of the process as closely as you can. The app stores don’t make it easy, but you can work around their limitations to find out what you need to know.

Use Attributes Extensively

Adding attributes means it will be easy to identify exactly which digital marketing method you’re using that drives conversions. This is incredibly valuable data that can make the difference between the success or failure of your app. Mobile attribution companies exist to solve this problem. Choose one that can help you accurately monitor all of your traffic using tags. With this capability, you’ll no longer have to guess at any part of the process of attracting downloads and activations. This lets you unleash the true power of digital marketing.

The only way to eliminate the guesswork from building a successful app company is to do consistent, trackable digital marketing. Your app won’t be new for long. Each day more and more people upload theirs. You’ll need to use a consistent strategy to keep people flowing in. Without a steady stream of people into the “attraction” phase of your cycle, the downloads and activations will taper off and then finally die. When you look at the hundreds of thousands of failed apps, you’ll quickly realize that marketing was not a big part of many of their plans. They thought the mere process of uploading a finished app would be enough to catapult them to success. If you want to avoid the forgotten app boneyard, you’ll be well served to use effective digital marketing and intense tracking and monitoring to ensure that you’re following the path that has been blazed by successful app companies.

Your app has a chance to be completely amazing. With the right marketing plan in place, consistent downloads and activations are a distinct possibility. Set your funnel up the correct way from the start and you’ll be impressed with the results you get. Despite the number of apps available, users are always ready to try another incredible app like yours.

Tips & Tricks


Outreach emails can be a secret weapon to use to ensure a post’s success. Even if the article you write is not that good, it can become viral. This means that it receives a lot of shares and brings a large amount of users to the website. To do this, blog authors should reach out to the people or businesses mentioned within their article. Many companies and people are grateful for this exposure, and in turn, share it with their followers.

There’s a promotional value to the emails, but this is not the most important aspect of outreach emails. Instead, consider the power of a good relationship. This is key to good content marketing, which often starts with an email. These outreach emails can cultivate relationships with content marketers all over the Internet and the world. You can email people to promote content, but you have to do it in a way that benefits both parties. Scratch their back and they will scratch yours.

Relationships and Content Marketing

Blog posts do not last forever, no matter how evergreen they are. However, what will last are the relationships you create through a few simple outreach emails. Those people you connect with will now be on your radar, and you will be on theirs as someone who appreciates them, their work, or company. As a content marketer, you understand the value in this. Other content marketers won’t miss an opportunity to cultivate a relationship, especially when it is beneficial to them.

As a content marketer, your goal is to help others. You know how great a gift this is since others will see this and return the favor. This can even happen after just one email reaching out to another. You should avoid thinking that the goal of an outreach email is promotion because it is not. While promotion is a good thing, your goal is to create a lasting relationship that produces continual promotion.

Metrics to Build Meaningful Relationships

The meaningful relationships that you build need to be worth both parties’ time. Neither you or other content marketers have the time to spend a whole day promoting someone else’s work. The only way the relationship can work is if there is value in it for both of you. You need to consider what value you bring to the table first.


If you have resources that others lack, you can make yourself very appealing to other marketers. These resources often flesh out other’s work, which will make them very grateful and likely to promote your work in return to their followers. Look for different circles of people that lack this resource you have and offer to complement their work.


Experts are still all the rage in the content marketing world. If you’re an expert or influencer in your field, offer an exclusive look or quote. You’ll find that most marketers will jump all over that.

Valuable Data

You’ll have value to others if you have content that no one else has. Some examples of this data include studies you’ve done, trend analytics that you can publish like what Zillow or Jawbone have done, or other proprietary data. Use this content to break the ice with major influencers.


Offer to contribute to other’s blogs or even on social media. To content marketers, every contribution counts. And, many people appreciate having another look out for them.

Ask yourself why others would want to promote your content. Does it offer information that others need? Does it make them a better contributor for putting it out there? Consider these questions before you write your next post, and also keep it in mind before you reach out. The relationships you make must be mutually beneficial.

Finding Influencers and Contributers

There’s a massive amount of contributors out there, and you might now know where to start. If you haven’t already come across this gem, check out a list of the best places to find contributors from Say Daily. Other places to look that are not on the list include LinkedIn, social media, and a good old-fashioned Google search. Once you find the influencers you feel you can create a mutually helpful relationship with, you’ll have to get your foot in the door.

Creating and Maintaining Good Relationships with Content Marketers

A good way to open the door for a relationship is an outreach email letting another content marketer know you featured them. Keep in mind that you might not form a relationship after you send that cold email. You’ll need to maintain contact and reach out over time to build it from the ground up. They will not respond if they feel it is automated or that your emails are spam. Stay on top of your outreach efforts and build the relationship for lasting promotion.

Tips & Tricks

Boost the Impact, Growth, and Traffic of Your Blog in a Matter of 8 Simple Steps

If you are looking for information on ways to boost your blog’s traffic growth and impact, look no further! These 8 simple tweaks can help you go a long way and help you find the success you want.

Throughout this article we will be walking you through a step by step guide while providing detailed information and examples of the recommended changes you could make to get your blog the attention and traffic it truly deserves. Honestly, majority of marketers and bloggers are not aware of these little tweaks that can help them boost the impact of their blog and they’ll never make these changes. This creates an opportunity for those who do, giving you a huge advantage by helping you stand out from the crowd of voices.

1) Develop a Promising Value Proposition
A value proposition answers one key question, “What can you do for me?” – a lack of clarity on this question point is often the single reason a blog fails to garner the level of traffic that it should, or the stats that it could. This is a fairly simple step that can transform your blogging experience to a whole new level! This resource will help shape your content creation and audience more than anything else.

2) Create a Powerful Slogan
Creating a powerful, memorable slogan is the next step in helping to communicate and take home the value you provide your readers. A good slogan will be:
Also, a few aspects like the importance of placement, and methods for using your company slogan to ensure it is as effective as possible are things you must consider. Don’t forget that where and how it is used is just as important as what it says.

3) Get Professional Photos Taken
One common mistake bloggers make is to leave the visual imagery on their blog to chance, a mistake that can take your blog from professional to amateur almost instantly. Take the time to plan a photo shoot with a specific style and use professional tools if you must to get the specific look you want and that will literally make your site really pop.

4) Get A Professional Logo Made
A professional logo says ‘I’m Serious’ and gives your site the feel it needs to keep users coming back for more. Just like the other steps, a well thought out, modern logo is key to your blogging success. It doesn’t need to be overly complex, even a stylized version of your name is good – the most important thing is that it looks like you are serious and not a hobby blogger.

5) Modify and Update Your Blog’s Header
The header is where you integrate the branding elements covered in previous steps. The idea is to work towards creating a professional and powerful first impression for your reader.

6) Tweak Your Blog’s About Page
Always keep in mind that the ‘About Us’ page is the second most visited page on a blog, and deserves special attention. It is crucial that you provide your readers with information on who you are in a way that is user-centric – introducing yourself as you pertain to their wants, needs, and interests.

7) Build A List With A Magnetic Incentive
Building a list is one of the most valuable, and important, platform assets you can have. Without one, you will have no way of selling new products or projects. In order to build you list you’ll need a magnetic incentive, that is an offer that is too good to pass up and entices them to provide you with their first name and email address.

8) Brand Your Social Media Pages
It’s important that your social media pages are properly branded, and are consistent across all your online profiles. This is very important key to building brand recognition. This means be sure to use consistent pictures, logos and color schemes, and other important aspects as mentioned earlier.

The best part is, the mass of voices online is a big plus! It gives you the opportunity to make your mark, standing out and creating something unique – that is if you have the direction, clarity and willingness to make the changes necessary for success.