Tips & Tricks

The Best Times to Post on Social Media, An In-Depth Guide

If you’ve ever wondered when you should be sharing content online, then you should look to your followers. Usually site visitors have a specific time they prefer using social media. Meaning, if you start sharing your content when your users are online, you’ll gain traffic and have an increase in shares.

Sharing on Facebook

According to, the best days to post on Facebook are on Thursdays and Fridays. In fact, 86% of Facebook content is posted on these days, and the optimal time to post is early afternoon. You can use the tool Fanpage Karma to find the optimal time tailored to your audience. In addition, engagement rates fall 3.5% below average for posts published Monday through Wednesday.

Additional note: For anyone who’s familiar with the term “TGIF”, the fact that the “Happiness Index” on Facebook spikes 10% on Friday should come as no surprise.


Sharing on Twitter

On Twitter, weekdays provide 14% more engagement than weekends. However, this statistic can be more significant based on separating the user by their location: workplace or home. The reasoning behind this phenomenon is that businesses work with other businesses during the weekdays while consumers explore with brands more during the weekend.

According to Dan Zarella, Twitter engagement for brands is 17% higher on weekends. Users seem to retweet the most around 5 PM while noon and 6 PM are the best times for achieving the highest CTR. This could be due to people going on lunch breaks. You can use the Followerwonk tool to find the best time to tweet to your audience.

Twitter data indicates that users are 181% more likely to be on Twitter during their commute. They’re also 119% more likely to use Twitter during school or work hours.

Sharing on Pinterest

Fannit claims that the best times to post to Pinterest are Saturday from 2 AM to 4 AM and 8 PM to 11 PM. According to SEJ, Pinterest activity peaks at approximately 9 PM, and the peak time to post on Pinterest for fashion and retail businesses is Fridays at 3 PM

instagram share

Sharing on Instagram

TrackMaven suggests that Instagram engagement stays consistent throughout the week, with slight spikes on Mondays and a slight dip on Sundays.

During work hours, an average of 22.5 per 1,000 Instagram followers interact with videos posted by Fortune 500 companies. During off-hours, 33.4 per 1,000 followers interact with content.

Sharing on Google Plus

According to Buffer, Google Plus is the most active during the late morning on weekdays. On Google Plus, social media posts tend to do better on Wednesdays at 9 AM in terms of social applause and engagement. By using the Timing+ tool, you can find the optimal time to post on Google Plus according to your specific audience.

Sharing on Linkedin

Linkedin data shows that the best time to share a post on Linkedin is during business hours on the weekdays. After analyzing data from 14 million users, AddThis stated that Linkedin gets the most shares and clicks on Tuesdays between 10 AM and 11 AM. In fact, 93% of B2B marketers rate Linkedin as the top B2B social media lead generation source.

Fannit claims the best times to post to Linkedin are between 7 AM – 8 AM and 5 PM – 6 PM. The worst times, based on U.S. time zones, are on Monday and Friday.

If you don’t believe us, test the data above for yourself!

GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #35



Highlight Customer<

Highlight Customer Wins EVERYWHERE, ALL THE TIME:

–  Testimonials on your site
– Short success stories in your email drip
– Longer case studies for blog
– Short quote + picture in your sales deck
– On stage at speaking events and pitches
What you get:
– they’ll help share / show off
– social proof & trust for an unknown brand
– proof your sh*t works.

Do You Sell Software? Increase Conversions by 20%:

HubSpot redesigned its website recently, and during their research they found that 65% of their users preferred to learn about a new software with a video.

They emphasized the video and edited it down to be more efficient.

The result: 20% more conversions from the previous version.


Increase Conversions

SEO Hack, Get into Google’s Snippet Box:

Google’s Featured Snippet is the box at the top of the results page that displays the direct instructions that have been pulled from your webpage.

Matthew Barby recently analyzed patterns of results appearing in the featured snippets. He saw an average increase in CTR of over 114%, and that’s even if they were already ranking #1 on page one.

Here are his findings:

  1. The query should be either, “how to,” “what is,” “how do,” or “how does.”
  2. It doesn’t matter whether your page takes 1 or 10th position (not further then 10th).
  3. The search query should be in h1, h2, h3 or h4, etc.
  4. The answer to the query should be placed in a <p> tag directly below the header.
  5. The answer should be between 54–58 words long.



Why No One Comments on Your Blog and What to Do about It

How to Turn Cold Facebook Traffic into Red Hot Leads

GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #34



Amazon Logo

Use Amazon to Spy On Your Competition:

Everyone knows Amazon is a powerful place to be able to sell your products online. However, not many people realize that Amazon is just one monster leaderboard for all types of products (and their sellers).

  1. Find competitors. Protip: check page 2 and sponsored listings.
  2. Customer reviews. Don’t just look at products in your category; get lateral insights on customers in an entire psychographic. Example: if you sell a premium food subscription, look at product reviews for organic cotton sheets.


Use Videos to Boost Sales by 30%:

Zappos (over 1 Billion dollars in sales a year) used videos to describe and demonstrate products with real Zappos employees – not models or actors.

Those videos are said to have a positive sales impact of 6 to 30%.


positive sales impact

+10% Email Open Rates!

HubSpot analyzed 6.4 million emails and gained these interesting findings:

  1. 80% fewer emails are sent over the weekend.
  2. Emails sent over the weekend are 10% more likely to be opened. Ever notice when THIS email is sent? 😉
  3. Emails with no subject altogether were opened 8% more than those with a subject line.



The Ultimate Guide to Ecommerce Returns | ReadyCloud

10 of the Best Ads from March: Dinosaur Eggs, Shakespeare, and 80s Nostalgia

Small talk

The Best Conversion Optimization Tools

With the right tools and the perfect strategy, conversion optimization transforms into something of a science. The scientific method even applies as such: Beginning with a clearly defined hypothesis, each phase of the strategy provides valuable, actionable data that will produce the best results for your website.

Here, we’ll go over five tools that, when combined, can lay the groundwork for a complete conversion strategy.

A/B Testing Platform

A/B testing, also known as split testing, is essentially a way to compare two versions of a web page (version A and version B) to see which one performs better.

While the idea of A/B testing is simple, the right A/B testing service makes it fun and easy to run multiple tests quickly with immediate results.

When integrated with other services, A/B testing platforms can ignite your conversion rate optimization (CRO) strategies. By adding analytics to the mix, you can get details on exactly how each version performed. Many platforms offer integrations that allow for advanced custom tracking and goals. For the best results, it’s best to pair your A/B testing platform with an analytics service.

Analytics Services

Analytics platforms are one of the most well-developed tools for web marketing. Bonus: there are tons of free analytics tools available online that can provide data on where your traffic is coming from, the path your visitors take through your site, and how long they spend looking at each page, among other things. In the beginning, all of this data may seem overwhelming; don’t worry, it gets easier!

A few online analytics services include:

Google Analytics is one of the most popular digital analytics services in the world; plus, it’s free.
SEOQuick reasons to Use Google Analytics


  • User-friendly – new users can easily navigate the platform.
  • Access to customizable reports – Google Analytics lets you create your own reports with an easy drag-and-drop interface.
  • Real-time visitor tracking – The software allows you to view who is visiting your website in real time, meaning you’ll be able to see the number of active users at any given moment.
  • Insights to visitors – there’s so much data available within Google Analytics that can help you determine which advertising campaign is performing well, and which one is not.
  • Essential to understanding where your customers are coming from – The platform allows you to view your visitors’ behavior and their preferences.
  • Google community – There is a great community of marketers who are there to help you with whatever you need.
  • Its free – there’s no fee.

Once you’ve integrated an analytics service with your A/B testing platform, you’ll be able to see how the traffic segments that saw each page variation behaved. Information such as site paths, bounce rates, and time on page for each page variation are all measurable with analytics.

Marketing Automation Platform

An automated marketing machine involves automating and measuring the communication between you and your next potential customer. A new lead can be classified and added to an email program automatically, sent to the best member of the sales team, and more.

Linking A/B tested pages with different marketing campaigns will help you gauge the quantity and quality of leads coming from them. You should ask yourself the following questions when testing a lead generation page:

  • How does the number of form fields impact lead quality/quantity?
  • Will higher qualified leads fill out forms with more fields?

If you keep track of both metrics, the lead quality and quantity, then you’ll be able to successfully scale your business for the long term.

business meeting

Heat Mapping Service

Heat mapping tools offer a direct insight into how many visitors interact with your website. By monitoring clicks and other manipulations, like scrolling, a heat map can provide you with a clearer picture of where users are spending the most time on your site.

Using a heat map will help you determine which page elements you need to optimize. Before you think about optimization, try examining the heat map of that particular page. Get a feel for how your visitors are engaging, navigating, and clicking through the page. It’s important to explore how your users are behaving.

A few heat mapping services include:

Social Customer Relationship Manager (CRM)

Social CRM is the last, and “newest,” tool in the toolkit. Social CRM is an expansion of traditional Customer Relationship Management that seeks to respond and capitalize on large amounts of personal data and engagement opportunities made available by the social web i.e. Facebook, Twitter, Pinterest, etc. Implementing a social CRM will allow you to turn communities and conversations into customers.

The easier it is for a visitor to connect with a company, the faster and more effectively conversion optimization will increase your site’s performance. Additionally, the amount of data collected by a company practicing social CRM will make future optimization a breeze.

social media networking

Examples of Social CRM in Action

If a business creates a fan page for their company or product on Facebook, customers will be able to sign up as “fans,” creating a venue for communication, marketing, and networking. This business can then receive relevant information on who is interested in the company or its products and follow conversations about its brand for real-time market data and feedback.

With social CRM, customers have the ability to communicate what they like, and what they don’t like, about certain companies. This ease of access in turn makes it possible for business owners to respond quickly to negative feedback and maintain, regain, or rebuild consumer trust.



If done right, conversion optimization is not a one-time project. By effectively combining the tools mentioned in this article – A/B testing, analytics, heat mapping, marketing automation and social CRM – you will have all the information you’ll need to increase your conversion rates and turn those conversions into customers.

GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #33

Growth Hacks:
Email Content

Give People a Sample of Your Email Content:

At the bottom of their email subscribe pop-up, they gave peeps a link to “read a sample” so people could see if they liked their content before opting in.

This guy is playing the long game. You need to as well.


Be a Master of Ecommerce Returns:

The best way to master your returns policy is by arming yourself with the most pertinent ecommerce returns facts. The statistics below may come as a surprise. But the numbers certainly tell the whole story.

  • Over 63% of consumers read the online product returns policy before making a purchase (comScore).
  • 81% of consumers want a convenient returns policy that is hassle-free with no return shipping cost (UPS).
  • About one-third of all products ordered online are returned by consumers (WSJ).
  • When free returns are offered, sales can increase by as much as 357% (CNBC).
  • When return shipping fees are charged, 81% of consumers are less likely to make a future purchase (Upstream Commerce).
  • Zappos gets 75% improved customer loyalty, repeat buyers, from free returns, even though they charge more for their products (eCommerce Digest).


Ecommerce Returns

The Best Time to Tweet in Each Time Zone:

During a 4 year period, Buffer analyzed over 4.8 million tweets across 10,000 profiles to find the best time to tweet to gain the biggest amount of Click-throughs.

Here are results for different time zones:

Los Angeles (Pacific Time): 2:00 a.m.
Denver (Mountain Time): 7:00 p.m.
Chicago (Central Time): 2:00 a.m.
New York (Eastern Time): 11:00 p.m.
Paris (Central European): 2:00 a.m.
Istanbul (Eastern European): 8:00 p.m.
Sydney (Australian Eastern): 2:00 a.m.
Hong Kong (Hong Kong Time): 5:00 a.m.
Shanghai (China Time): noon
Tokyo (Japan Time): 8:00 a.m.
Global (on average): 2:00 a.m.


In Depth Articles:

A Definitive Review of the Top 7 Email Marketing Services (2017) | VideofruitA Definitive Review of the Top 7 Email Marketing Services (2017)

Internet Mercenary’s Guide To Acquiring Competitive Data: A Tech Overview

Tips & Tricks

How to Make Great Facebook Video Ads

Facebook has been skyrocketing in the marketing department when it comes to their on-site advertisements. On the whole, the domain receives more than 4 billion video views per day, which not only crushes YouTube’s desktop video viewing numbers, but also the monthly number of YouTube’s mobile video views.

Luckily for marketers, video ads are again and again proven to be one of the most successful Facebook ad campaigns a business can have. According to Adobe, consumers who view videos are 1.8 times more likely to purchase a product/service than non-viewers.

In 2014, Facebook conducted a study with Refinery29 comparing traditional direct response campaigns focused on driving subscriptions to a sequenced story-based approach where the direct response campaign was preceded by a “brand video.” Webinars can also drive traffic, especially with the help of webinar software.

Refinery29 had an 87% increase in traffic to the landing page and a 56%increase in subscription rate for readers who saw the branding video first.

Nielsen also ran a study that showed cumulative brand impact on ad recall increased 74% after just 15 seconds of a video ad, and purchase intent increased 72% after 10 seconds of viewing.

Facebook Video Ad Updates

Facebook has recently updated the way users can interact with video ads – both from a business owner’s and consumer’s perspective.

Facebook video ad - GoT

The updates include:

  • Business owners can now choose to create up to six different “video engagement custom audiences” based on the length of time users watch the ad.
  • Ad managers can create “lookalike audiences” based off of the interested and behaviors of engaged viewers
  • The “video views” objective is no longer needed to create custom audiences. Now, you can use other objectives, such as clicks to website, website conversions, and brand awareness.
  • Facebook removed the 1,000-views-per-day limitation, so creating a custom audience is easier.

Using video ads to reach your audience is a quick and easy way to build your brand, with the average cost per video view usually ranging between $0.01 to $0.06 per view.

For some, creating video ads has been a challenge.

Common difficulties include:

  • Lack of video/tech skills
  • Failure to express brand message via video
  • Unsuitable recording equipment
  • Misunderstanding of Facebook video ads interface

Fortunately, today’s technology has made it extremely easy to create and run high-quality Facebook video ad campaigns with little to no prior video experience.

Three Things To Keep In Mind

While video quality is important, your video’s content will determine whether or not you’ll make the sale. You could make a low-quality video, but if your content makes a connection to the viewer, then you’ve won.

If you’re still worried about making a less-than-attractive video, just remember people are on Facebook scrolling through their newsfeed in search of fun, natural videos that their friends or relatives shared – not a perfectly polished commercial.

The First 10 Seconds are Crucial

Facebook video ads are usually displayed on users’ newsfeeds (desktop and mobile) on auto-play, muted. This means you’ll have to grab their attention for them to hear what’s going on in your video. The best Facebook videos can tell a meaningful story with or without sound, though your goal is to get viewers to click on your ad.

A great way to highlight important parts in your video is to add a text overlay that gives the viewer a call-to-action i.e. “Click to hear important message,” or “Click to learn more.” Thanks to Facebook’s “add captions” button, you won’t need fancy video editing software to add an overlay.

Educate, Demonstrate, and Entertain

The more you educate, demonstrate, and hopefully entertain your audience, the more people will trust your company or brand. Higher value equals more shares.

When viewers share your video, you’re receiving free views and impressions. Bonus, Facebook will realize that your video is doing well and reward you with cheaper views, cheaper clicks, and ultimately more impressions.

The Call-to-Action Must Appear Natural

The key to creating a successful ad is to make your CTA not only seamless, but as natural-sounding as possible. A “soft” CTA, for example, is a great way to hook your viewers.

Facebook live video ad

“Soft” CTAs ask your viewers to perform an action that isn’t your main goal, but a step towards it. For example, “Learn More” is a soft CTA that brings people to your website or landing page, instead of a direct-to-purchase page. “Hard” CTAs, however, are up front about your product, i.e. “Purchase Our Product!”

Steps To A Successful Video Campaign

In order for your video to be successful, it should be engaging. Your video, whether it’s short (15 to 30 seconds) or a traditional commercial style video (30 seconds to two minutes), should grab your viewers’ attention, build their interest, show your brand’s credibility (without sounding arrogant), and end with a natural CTA.

Once you’ve figured out what kind of video you’re going to create, choose an objective that aligns with your ultimate goal – whether it’s likes, conversions, clicks, views, etc. Then, create an ad set based on your target audience.

Your ad should feature tight and compelling copy. There are three different categories of ad copy that work with video ads: short copy (copy where the reader doesn’t have to click “read more”), long copy, where the viewer needs to click “see more” to read the entire post, and LAC (long-ass copy) – thank you, Ralph Burns – which is copy long enough to be a blog post.

Once your ad is live, you can start to monitor its performance by using the “customize columns” dropdown menu in the Ads Manager to filter out the unnecessary metrics. You can also use the “search” feature to quickly select the metrics you want to analyze.

When you do this, you’ll see a list of options on the right side of the window. Here, you can remove undesirable metrics that can clog up your report.

Important metrics to think about are:

  • Cost per conversion (lead, registration, purchase, etc.)
  • Cost per video view (10 seconds and three seconds)
  • Duration of video viewed

You should also pay attention to the placement of your ad – desktop vs mobile, newsfeed vs right column.

Tips & Tricks

Ilan’s Weekly Growth Hacks – #32

Ilan’s Weekly is a (sorta) weekly email full of small hacks and tricks you can use to grow your business and increase sales.

Written and curated by Ilan Nass, founder of Taktical in New York.


Smiles Get More Sales:

An interesting experiment.

One marketer wanted to A/B test what photo of him on his landing pages would generate more profits:

  • #A: Serious Face 😐
  • #B: Smiling Smiling 🙂

Smiling face won 🙂 and generated:

  • +1.3% more sign ups
  • +9.9% more sales
  • +10.7% more total profits


Scoop Up the Emails of All Your Facebook Contacts!

Who would think, that adding an investor, prospect, or influencer as a friend on Facebook, gives you access to his email. It was a big surprise for me today. Here is how you can get emails:

1. Go to “Yahoo.mail – sign up
2. Right after a successful signup you will be offered to import contacts from Facebook. Choose it.
3. After the contacts are imported, click “Skip setup”.
4. Enter “Contacts”. Abracadabra! Emails!

In the App Store, First Impressions Matter:

1. 60% of users won’t swipe past your second image. Show your strongest images first
2. Switching app screenshots can increase install rates by more than 35%. Use different copy in each screenshot
3. Only 2% of visitors click to expand the “Description” which means 98% of visitors don’t see past your first 30 words. Make those words count!



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