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Growth Hack #1 – Capitalize on the Fear of Missing Out:
Insecurity is an effective tool to attract new customers.
Limiting access to a product or service to members triggers an emotional response –the fear of missing out is more effective than logic.
This strategy is all about offering an exclusive product.
One example could be the professional social network Ello, which only allows people who receive invites to sign up on the ad-free site.
Gmail also employed the invite-only strategy when it was launched.
Having a Gmail account became so in demand, invites were sold on eBay with bids going as high as $150.
Owning a Gmail account meant being part of an exclusive circle and thus created a huge demand.
Apply the same concept to your brand: Create a sense of exclusivity that will make customers hop into action before they miss out.
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Growth Hack # 2 – Leverage Loss Aversion to Drive Sales:
Loss aversion is simple:
People prefer to avoid losing something rather than gaining something of equal value.
They’d choose not to lose five bucks than to gain five bucks.
Why?
Because they didn’t have the five dollars in the first place. Simply failing to gain it doesn’t hurt that badly.
But in the first scenario, they already have the five bucks. If they lose it, that comes right out of their pockets.
Two examples of loss aversions headlines:
Both ads focus on loss-aversion tactics to get users fearful and hooked into clicking.
These ads make users think that they are going to lose their entire budget if they don’t.
Next time you run ads, try using a loss-aversion approach to drive click-through and boost sales.
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Growth Hack #3 – Switching to a Negative Ad Sentimentality Can Boost CTR 47%:
According to a study by Wordstream on ad sentiment, negative ads can outperform positive ones.
For example, the Facebook ad pictured above drove 47% higher click through rates.
To figure out which works for your brand, A/B test your ads. Create a variant with a negative sentiment and compare it to the performance of your existing ad creative.
Just make sure you test it for long enough to actually measure the results (2 weeks should be enough)!
With bare shelves, long lines, and crowded parking lots, it’s easy to see why few people look forward to finding gifts when the holidays are rapidly approaching.
Image source: https://giphy.com/
Thankfully, online shopping exists.
E-commerce solutions are making crazed trips to the mall in mid-December a thing of the past.
And, it shows that shoppers are continuing to turn to online retailers over more traditional brick-and-mortar shops.
But this influx of online customers means brands need to do more than ever to keep their attention.
This is never more true than during the holidays.
In this post, we’re investigating the best holiday marketing campaigns for each major PPC platform.
We’ll explore how to optimize your holiday advertising.
Additionally, we’ll take a look at examples of holiday campaigns for those advertising on Amazon, Snapchat, Facebook, and Instagram.
It’s time to spread the holiday cheer – the marketers’ way.
Here’s how to launch the best holiday marketing campaigns on every platform.
Image source: https://www.shipstation.com/
1. Optimize Holiday Marketing Strategies for Mobile Shopping
Regardless of which platform you’re launching a holiday marketing strategy, one important thing to consider is the fact that we are living in a mobile-first society.
So, when planning your holiday advertising it’s important to make sure your optimizing your campaigns for mobile.
Last year, 56% of online sales traffic came from mobile between November and December.
Reaching customers where they spend their time is essential.
This means making sure your holiday marketing is mobile-optimized.
Obviously, this will automatically be the case when advertising on Snapchat or Instagram.
However, it should also be top of mind when advertising on Amazon and Facebook.
Thoroughly test your ads on mobile and continue to make adjustments based on performance throughout the holiday period.
To get started, you can take a look at mobile ad trends worth testing out this year.
Image source: https://www.hercampus.com/
2. Set Goals for Holiday Ads
It will be impossible to measure the success of your holiday marketing campaigns if you don’t establish what it is you’re trying to achieve.
Maybe you want to focus on increasing your adds to cart.
Or, your goal could be to generate brand awareness.
Regardless of what it is you decide to track, it’s important to know what the purpose of your holiday marketing strategy is.
The best holiday marketing campaigns have clearly defined goals.
This then allows advertisers to create highly targeted materials.
You can also consider a different objective on each platform.
For example, your holiday advertising on Amazon may have the objective to boost the “Total Sales” performance metric.
Meanwhile, on Facebook you could aim for the “Consideration” ad objective.
3. Amazon Holiday Advertising
Already, Amazon is an extremely competitive marketplace to begin with.
No one will want to buy if they’re directed to an empty page that features one image and the product name.
Be sure to include all pertinent product information and show customers how they can use your products.
Image source: https://www.amazon.com
Green Gobbler – an eco-friendly cleaning company – used Amazon’s Sponsored Product ads to more than double their sales.
They used the feature to gain exposure which led to an uptick in sales.
Since using Sponsored Products ads, the cleaning brand’s monthly sales increased by over 170%.
In fact, Sponsored Products represents 30% of Green Gobbler’s sales each month.
It’s clear that advertising on Amazon with this tool can be an effective way in getting people to know your products and establishing a strong client base.
Leveraging Amazon ads during the holidays can result in even greater gains.
4. Engage Customers During the Holidays Through Facebook Marketing
Research shows that Facebook is still absorbing the majority of advertising budgets.
In fact, 42% of advertisers state that they’ll spend most of their budget on the social media platform.
Facebook recommends that business focus on driving sales between October and December.
The key to holiday social media marketing that boosts revenue is to promote products to users who are most likely to make purchases.
Therefore, it’s a good idea to use dynamic ads to engage your audiences and hold their attention.
Image source: https://giphy.com/
Use Video Ads to Boost Holiday Spirit
Video is a great way to create dynamic advertising material for your holiday social media marketing.
And, research from Google proves video boosts brand favorability, consideration, purchase intent, and sales.
Image source: https://adparlor.com/
Clearly, including this type of ad when devising your holiday marketing strategy is important.
When launching your holiday marketing campaigns, you could include video that explains what makes your product special.
You could also show users how to use your product, or even explain what makes it so unique.
Keep in mind, too: Your video holiday advertising material should reference the occasion and include festive imagery, music, or subtitles.
Image source: https://www.marieclaire.com/
Sephora is a great example of video ads, which they used in their 2017 holiday campaign.
They segmented their audience so that the displayed video would be most relevant to people who had already shown interest in a certain category of beauty.
The beauty company formatted their content as Canvas ads.
Each of these featured a curated product grouping that customers were then able to click on.
Sephora’s targeted holiday video campaign led to the following results:
There are multiple ways to share advertising content on Instagram.
You can post an Instagram ad via photo, video, carousel, or experiment with Stories.
Image: https://blog.adstage.io/
Instagram Stories will appear in a user’s Stories feed and play just like content from a friend.
Using any one, or a combination, of these methods can boost your ROAS.
Additionally, it can help engage customers and broaden your audience during the holidays (and beyond).
Get Customers Involved in Your Holiday Campaign
Another great way to encourage customers to interact with your products on Instagram is to incorporate user-generated content into your holiday marketing strategy.
Doing so will make customers feel valued by your brand.
It will also help them feel like they’ve built a relationship with your company.
A UGC holiday campaign can be anything that captures a customer experience with your brand.
With options to regram images, brands can seamlessly share their client’s photos or videos on their own feed.
It’s a great way to supplement your holiday social media marketing efforts and make your feed more inclusive and accessible.
Run Branded Holiday Contests
If you don’t already receive a lot of customer interactions, consider making a contest part of your holiday advertising.
Starbucks found a lot of success with this technique.
The coffee giant encouraged users to share artwork they made on the company’s iconic holiday-themed red cups.
Image source: https://freshpress.info/
Customers uploaded a photo and used the hashtag #RedCupArt.
Then, they were automatically entered into a contest to win a $500 gift card.
This got coffee-drinkers and art lovers excited to visit their local shop and see what kind of holiday magic they could create.
Holding similar contests is a great way to generate excitement for and bring awareness to your holiday products.
6. Entice Shoppers with Snapchat Advertising
To get started with Snapchat ads, understand the habits of those who use this platform.
Luckily, Snap has compiled that data so advertisers can build out their best holiday marketing campaigns yet.
The platform has revealed that active Snapchatters are 64% more likely to start shopping for the holidays on Black Friday than non-Snapchat users.
Those on the platform are also more likely to spend more money during the holidays.
It’s clear that marketers should take this into consideration when building out their holiday advertising.
Image source: https://techcrunch.com/
Find New Audiences
Snapchat gives advertisers access to untapped audiences.
With the Discover feature, users can tap through curated stories and collections.
You can place your holiday ad within a collection.
In doing so, your brand has the potential to be exposed to a huge number of users who may not have known about you before.
For example, let’s say your shoppers typically like things like ASMR or celebrity news.
You can choose to place your ad within one of those collections.
This will help you find new audiences and get more people excited about your brand.
Start Using Shoppable Snap Ads This Holiday Season
Snapchat offers opportunities for brands to sell their products on the platform.
Growth Hack # 2: Keep Your Subject Line Honest for +100% Cold Email Reply Rate:
Researchers blasted cold emails to 1,000 of the busiest business people in America: C- and VP-level executives from the Fortune 500 and the Inc 500.
They A/B-tested 2 different subject lines with the same body content:
1. “Quick Question”
2. “15 Second Question for Research on Annoying Emails”
Results:
The open rate was almost the same: ~50%. But! By over-promising on the time commitment with the “15 Second” subject line, they turned some recipients off.
As a result, reply rates were very different:
1. “Quick Question” — 66.7% of total replies
2. “15 Second Question …” — 33.3%
That’s a TWO times difference.
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Growth Hack #3 – Use Influencers to Get Your Blog Posts Read:
Headlines are 90% of the battle when it comes to getting clicks and shares for blogs.
The next 10% is engaging the audience.
Here’s a strategy that’s sure to attract more readers:
Want to grow your Amazon sales over 300% in a year?
How about a 96% overall sales increase in just a single quarter?
That’s what Premier Protein did with their Amazon marketing.
Sure, factors like a cross-platform media campaign and careful oversight from an Amazon ad agency helped.
But, it was Amazon’s new ad attribution tool that really shot this brand to success.
According to the e-commerce giant’s own site, the Amazon Attribution Beta tool looks at “sales impact analysis across media channels off Amazon.”
Image source: https://www.theverge.com/
Looking at ad results and optimizing campaigns has always been a part of Amazon marketing best practices.
With the new attribution tool, however, tracking success has never been easier.
Now, you can set your Amazon KPIs and determine if your ads are reaching these goals.
By comparing performance across platforms, you can optimize your Amazon ads.
In doing so, you can expect to see a boost in ROI and engagement as you figure out what marketing techniques work best on the platform for your brand.
So what are you waiting for?
It’s time to learn more about Amazon attribution and how to measure your success on the platform.
Then, you can start seeing results that surpass even Premier Protein’s 322% boost in Amazon sales.
Why You Should Care About the Attribution Tool if You Advertise on Amazon
Even though it’s only in beta, Amazon’s new marketing tool gives brands something they’ve needed from the platform for a while.
Finally, you can precisely track the traffic to your Amazon page, regardless of where it come from – on or off of Amazon.
Sounds kind of like the Facebook Pixel, right?
Well, it’s similar to the Facebook targeting tool in that it lets the platform take credit for success that aren’t derived solely from a brand’s native ads.
As long as the user ends up returning to your Amazon page, the attribution tool can track their behavior to determine the factors leading to their engagement.
Image source: https://skillcrush.com/
It’s a One-Stop Shop for Measuring Your Amazon Marketing Success
This isn’t just Amazon’s way of competing with Facebook.
In the past, advertisers often used Google’s tools to track their PPC campaigns across platforms.
This included traffic to their Amazon pages.
Now, however, you can use the platform’s own attribution pixel to measure your Amazon marketing success.
Image source: http://dimitriosgogos.me/
To understand the value of Amazon having its own attribution, let’s refer to a quote from Ben Tregoe, SVP of Revenue at ad tech company Nanigans:
“The reason each platform is intent on having their own attribution system is that they know the other platforms cannot be trusted to properly credit ads outside their own platform. Google is always going to say its ads were more effective in driving the conversion just as Facebook and Amazon will.”
You are now put in a position to own the Amazon ad attribution channel.
This makes measuring your Amazon KPIs even easier.
Additionally, this feature provides the peace of mind that the results you’re seeing regarding your Amazon advertising are as accurate as possible.
Image source: https://www.snapapp.com/
You Can Use the Results to Determine Amazon KPIs and Improve Ad Performance
If you’ve ever struggled to prove the ROI of a marketing campaign, you’re not alone.
This is where ascribing an attribution method to your advertising campaigns can help.
On average, integrating an attribution model to a marketing strategy can boost revenue by 15-35%.
The Amazon ad attribution tool, in particular, is your key to visualizing the customer journey from first touchpoint to final purchase on the site.
Understanding the way a customer interacts with your brand across platforms will help you build a better Amazon marketing campaign.
Image source: https://www.marketingsherpa.com/
Considering that the average customer touchpoints prior to a conversion ranges from 2.4 to 7.3, having the ability to track customer behavior is essential for success.
Attribution clearly helps you reach the end goal of greater sales.
But, you can also use the tool to hone your Amazon advertising to increase other important metrics, like engagement and loyalty.
With accurate metrics at your disposal, you can then set Amazon KPIs you hope to reach with your campaign.
Prior to the introduction of the attribution tool, these expectations were based on performance on the platform alone.
Now, you have off-platform information you can integrate to both expand and specify your Amazon marketing goals.
Image source: https://giphy.com/
Enjoy the Benefits of Driving Off-Platform Traffic to Your Amazon Page
In an interesting twist, the new attribution tool means the best way to advertise on Amazon is not just on the platform.
Instead, it increases the value of cross-platform marketing.
Image source: https://digitalagencynetwork.com
86% of marketers identify multi-channel marketing as a key part of their strategy’s success.
And consider that 72% of consumers prefer to interact with a brand on multiple channels before making a purchase.
Understanding the importance of a cross-platform marketing campaign makes recognizing the value of Amazon’s ad attribution tool even easier.
There are two major advantages to be gained with directing off-platform traffic to your Amazon page.
The first is competitive advantage.
Instead of competing with other brands running Amazon ads on search results, your off-platform advertising can direct them right to your Amazon product page.
Image source: https://services.amazon.com/
The second is that you can expand your customer base.
By expanding your Amazon marketing beyond the platform itself, you gain access to additional audiences.
As a result, your potential pool of customers also increases.
Then, you can combine the attribution tool with other Amazon marketing best practices.
In this way, you can determine precisely who your target audience is and reach them even more effectively off the platform.
Image source: https://advertising.amazon.com/
How to Use the Tool to Optimize Your Amazon Ads
Let’s go back to the Premier Protein example to see how Amazon ad optimization with this new feature works.
By examining the results from the Amazon Attribution tool, the brand was able to deduce the following:
Health publication ad content led to 83% of Premier Protein’s Q4 2017 Amazon ad-attributed sales.
Major audience segments that arose were Amazon audiences focused on health, sports, and exercise.
Ad content placed on health forums yielded a 30X greater ROAS than the total investment average.
With this information at their disposal, Premier Protein set out to optimize their Amazon marketing strategy.
So first they tackled the information regarding the health publication ad content.
Given the success of this media for boosting sales, the company decided to invest more in health publications.
Then, they turned to the insights provided about their target audience.
It was clear from the attribution tool’s reporting that their three most valuable audience segments were involved in health, fitness, and sports.
Premier Protein leveraged this knowledge to create cross-platform ad content that spoke more to these consumers.
The value of the Amazon attribution tool throughout the entire analytics gathering and optimization process was summed up by Jeremy Lopez, Media Supervisor at Exverus Media (the company in charge of Premier Protein’s entire media management):
“Amazon Attribution gave us deeper insight than the typical engagement and media metrics we receive from other solutions. Using these insights, we were able to quickly optimize our investment strategy and generate greater ROI for Premier Protein.”
You can similarly apply their model to your own brand.
All that’s needed is a critical eye to analyze the results gathered from the attribution pixel.
That, and a little knowledge on Amazon marketing best practices will allow you to optimize your campaign to an entirely new extent.
Image source: https://giphy.com/
Measure Your Amazon Marketing Performance
It’s one thing to look at the amount of products you sold on Amazon from direct ad traffic on the platform.
It’s another to analyze customer behavior off-platform.
Doing so provides insight into the journey they took to reach your product listing.
Even if they don’t convert, you can gain valuable knowledge about their values and how they engage across platforms.
You can then use this knowledge to inform how you advertise both on and off Amazon.
This is what makes the Amazon ad attribution tool so valuable.
It’s time to start proving your Amazon marketing strategy works.
Understanding this new tool and how to leverage it is the best way to do that.
Growth Hack # 2: How MailChimp Promotes their New Products:
Instead of taking you directly to their home site – as many web apps usually do – Mailchimp displays their latest products or features in the logout screen. They take advantage of that user action to get a last opportunity in grabbing your attention.
If you want to see it live, sign out of your Mailchimp account.
Growth Hack #3: Catch 30% More Lost Sales With PayPal:
Did you know, that the average amount of lost sales due to “card declined” error is 2-5%?
Here is a simple technique that helped recoup 30% of those “Card Declined” abandonments:
Baymard, in the credit card error message, simply added a suggestion to “Pay with PayPal”. 30% of the people who’s credit cards failed went ahead with PayPal.
On May 4, 2017 Snapchat officially entered the digital advertising game.
They introduced their self-service ad platform and made it possible for businesses other than major enterprises like Coca-Cola and Bud Light to market on their app.
Since then, Snapchat has earned over $262 million in revenue in Q2 2018, grew their daily active user base to 188 million, and have been steadily increasing their average revenue per user (ARPU).
Each day, Snapchatters open the app an average of at least 18 times.
Users usually spend 30 minutes or more on the platform.
Snapchat Stories are viewed 10 billion times per day, and more than 3 billion Snaps are sent daily.
This is also a platform whose audience is that golden demographic: Millennials.
Over 78% of U.S. social network users ages 18-24 use Snapchat.
Image source: https://www.emarketer.com/
So you’re probably asking yourself, “How do I start advertising on Snapchat?”
The audience is there, the tools are there, and the potential boost to your bottom line is waiting.
We’re talking tens of millions of views, massive lifts in purchase intent, and improvements to conversion rates unseen on any other social media platform.
If your company has a Snapchat account, you can go ahead and use these credentials to create an official business account. If not, it’s time to sign up for one!
Once you’ve established your official account, you’ll be invited to the Business Manager.
After you join, you can login to your account and begin filling in the required details and payment information.
Step 2 – Fill in Your Business Information
Before you can actually start creating ads and launching your Snapchat advertising campaign, you need to set up billing information and fill in relevant business details.
Once you’ve signed into Business Manager, you’ll be greeted with a screen to fill in your company’s information.
On the following page, you’ll fill in the payment information you’d like to use and set up a Billing Center.
If you want to change this in the future or set up an additional Billing Center, you can do so from the Business Manager dashboard.
First, select the menu icon.
Then, select Settings and the +Billing Center icon.
Image source: https://businesshelp.snapchat.com
Fill in the appropriate billing info, hit “Save”, and now your business is all set to start running Snapchat ads.
Step 3 – Set Up Your Campaign
To launch your first Snapchat ad campaign, head to the Ad Manager dashboard.
Within Ad Manager, there are options for Dashboard, Creative Library, Custom Audience, and Help Center.
Image source: https://blog.bufferapp.com
Under Dashboard, you can select the +New Campaign icon, where you’ll first choose your Snapchat marketing objective.
Then, you can set up the start/end dates, and lastly, give your Snapchat ad campaign a name.
Just like with any other social media marketing or advertising strategy, make sure your naming conventions follow some sort of set of rules so you stay consistent and organized.
Step 4 – Choose Your Snapchat Ad’s Audience, Budget, and Schedule
Now that your campaign has been set up, it’s time to launch your first Snapchat ad set.
Following the rules you set up for naming your ads, first give your ad set a simple but informative title.
Then, fill in your audience targeting sections.
This starts with Geography. Here, you can choose to include or exclude certain geographic locations for your Snapchat ad to appear.
Next, select Demographics. You can get incredibly granular here, presenting an excellent opportunity for A/B testing and optimizing your Snapchat ads.
Under the Audiences section, you can either choose from Snapchat’s pre-selected options or create a Custom Audience.
The fixed options include targeting based on factors ranging from behavior on Snapchat (Lifestyles) to their viewing habits (Viewers).
Then, it’s a matter of choosing the placement of the ad (where it should appear within Snapchat) and refining the devices to target.
Finally, determine your budget and schedule.
For the budget of your Snapchat ads, you will be charged based on how many times your ad appears.
You are not charged per conversion, but instead on this measurement.
Therefore, set your bid at the value you assign to each goal completion.
Similar to when you first set up your Snapchat Ad account, the schedule options refer to your start and end date.
Keep in mind that this duration can be less than the ad campaign’s total amount of time because you will likely have multiple ad sets under a single Snapchat ad campaign.
After completing the logistics, it’s time to create your ad.
Step 5 – Get Creative With Your Snapchat Ad
You’re now in the final steps of launching your Snapchat ad.
This is the creative section, where you’ll design the appearance and format of your Snapchat advertisement.
First, select the type of ad that you’d like to run (e.g. Top Snap).
Once you’ve chosen what type of Snapchat ad you’re running, it’s time to actually create it.
The specifications on this page will vary based on the type of ad you selected.
In general, expect to input a headline name, brand name, and CTA along with the visual media itself.
Image source: https://blog.bufferapp.com
Keep in mind that there are specific design specs for each type of Snapchat ad, so make sure you adhere to these before submitting for review.
Step 6 – Publish Your Ad and Monitor the Results
Congratulations! You’ve now set up your Snapchat marketing campaign, created the ad, and hit the Publish button.
After you’ve clicked Launch Campaign on the following page, your ads will be submitted for review and approved.
Once you go live with your Snapchat ad, keep checking in under the Ad Manager dashboard (which is also accessible on mobile).
Image source: https://forbusiness.snapchat.com
With information ranging from eCPM (effective cost per thousand impressions) to Swipe Ups, you have the information at your disposal to monitor and optimize your Snapchat marketing.
Make sure you’re looking at the results for not just one ad set, but also putting them into the context of the entire campaign.
You can also download a CSV of the report in order to disseminate the results of your Snapchat marketing internally or with clients.
With everything now up and running, it’s up to you to edit the budget, A/B test, and monitor your Snapchat advertising campaign’s overall performance.
As a Snapchat Certified Partner, Taktical joins an exclusive list of agencies that are qualified to build and launch both e-commerce and direct response Snapchat ad campaigns.
The partnership also provides unique access to the latest Snapchat marketing materials and event and training opportunities.
Working with a Snapchat Certified Partner will help you get the most out of advertising on this platform.
There’s the unbeatable access to the best Snapchat ad resources.
And, there’s the benefits that come with having Snapchat actively assist with your campaigns to make them as successful as possible.
Shoppable Snapchat Ads
Wondering what advertising on Snapchat might look like in the future and why it will be such an important platform for brands?
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Growth Hack #1 – The 3 Magic Words of Mobile Advertising:
As an organization devoted to optimization and digital testing, AdBasis created a LOT of ad tests. We’re talking over 3,000 ad tests in 2015.
This is what they found after all that testing: No matter what industry, vertical, or audience, there are three magic words that can drastically improve your mobile ad conversion rate when strung together in your description line. It doesn’t matter if you’re B2B or B2C, you need mobile-specific content and these three words will help.
What are these 3 magic words?
1. From
2. Your
3. Phone
The average increase in ad conversion rate based on the 42 positive examples is +36.6%.
And, 12 times out of 48 this test more than doubled conversion rate (100%+ lifts).
Growth Hack # 2: Increase Sales 55% by Simplifying Checkout:
A case study of an online shopping cart by Lemonstand took a look at the options available at checkout.
Usually, in addition to the “Proceed to Checkout” button, many stores also have large “Remove” and “Empty Cart”buttons. This seems to be common practice, as if retailers think their customers enjoy filling up their carts and then emptying them in one fell swoop.
By removing the other two buttons besides checkout, the store saw a 55% increase in conversion rates!
Growth Hack #3: Ask These 2 Questions for a 16% Lift in Conversions:
Hootsuite asked their landing page visitors two questions.
1. Do you have enough information to make a purchase?
2. (if No) What other information would be more helpful?
Armed with their survey results, Hootsuite had a clear path to take action and revamp their landing page. After making these changes, they enjoyed a 16% lift in conversions.
With a major platform like this turning its attention to image-based search, brands should take note and make sure they’re appearing in the results pages.
Image source: https://techcrunch.com/
Pinterest Lens
Since it first debuted in February, 2017, Pinterest Lens has grew to become one of the most popular image-based search platforms.
And, the Pinterest visual search tool boasts over 600 million searches per month.
To use it, all you need to do is open the camera in the Pinterest app.
With the Lens activated, you can snap a picture and Pinterest will provide other pins and boards from its platform that relate to it.
Though not all Pins are shoppable, the Pinterest visual search tool is still a revenue-driving feature.
In fact, 90% of weekly Pinterest users cite the platform as helping them make a purchase decision.
Like Google, the site continues to offer new updates and features that make the Lens more valuable, efficient, and user-friendly.
In terms of it being a visual search tool for e-commerce, the site offers Pinterest marketers the ability to have their ads appear within Lens search results.
Instead of being solely text keyword-based, Sponsored Pins can appear with Lens searches, too.
Image source: https://www.snap.com/
Snapchat Visual Search
The latest visual search app to appear on the scene is fresh out of Snapchat, HQ.
There are also platforms that can handle image integration for you – for a small fee.
Sites like Cortexica can handle these projects to make sure you’re able to take full advantage of visual search for e-commerce.
Only 8% of retailers offer image recognition and search capability in their online inventory.
However, brands are increasingly adding this feature to become more competitive.
Image source: https://www.adweek.com/
Target, for example, integrated their inventory with the Pinterest visual search tool.
And other brands are offering standalone image-based search to their sites.
Image source: http://blog.wide-eyes.it/
ASOS, Zara, and H&M are all among brands leveraging visual search for e-commerce by integrating the feature into their websites.
With results like 51% more site dwell time and 48% more product views, e-commerce sites reachable by camera clearly have a much greater advantage over all others.
Already, it’s clear that customer prefer to shop with the help of images.
Get ahead of your competitors by joining the image-based search bandwagon now.
Whether you optimize your site for “snap and surf” or create your own visual search app, it’s time to integrate this feature into your marketing strategy.
Growth Hack #2 – Direct Link Promo Codes to Keep People on Your Site:
ComScore found that 27% of people who searched for a coupon code never returned to purchase.
So how can you re-claim those customers?
1. Remove a coupon code field.
2. Use direct links, which have a coupon code attached.
Example: Macy’s, a large department store, added a link to “Find one now” near “Have a promo code?” The link shows page listings with current discount codes, keeping customers on their site.
Growth Hack #3 – Boost Revenue 367% by Investing in Your Churned Free Trial Users:
Site conversion optimizer PopcornMetricsincreased their revenue 367% in 12 weeks.
This is what they did:
They focused on helping their churned (lost) free trial users become successful in achieving their goals by using their product with deep 1-on-1s.
They tweaked code, gave useful info, spent hours on Skype — whatever it took. After a while that un-scalable hustling turned into scalable texts, videos, tutorials, onboarding emails, FAQ section, etc., which boosted their conversions.
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