GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #102

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Growth Hack #1 – Capitalize on the Fear of Missing Out: 

Insecurity is an effective tool to attract new customers.

Limiting access to a product or service to members triggers an emotional response –the fear of missing out is more effective than logic.

This strategy is all about offering an exclusive product.

One example could be the professional social network Ello, which only allows people who receive invites to sign up on the ad-free site.

Gmail also employed the invite-only strategy when it was launched.

Having a Gmail account became so in demand, invites were sold on eBay with bids going as high as $150.

Owning a Gmail account meant being part of an exclusive circle and thus created a huge demand.

Apply the same concept to your brand: Create a sense of exclusivity that will make customers hop into action before they miss out.


Growth Hack # 2 – Leverage Loss Aversion to Drive Sales:

Loss aversion is simple:

People prefer to avoid losing something rather than gaining something of equal value.

They’d choose not to lose five bucks than to gain five bucks.


Because they didn’t have the five dollars in the first place. Simply failing to gain it doesn’t hurt that badly.

But in the first scenario, they already have the five bucks. If they lose it, that comes right out of their pockets.

Two examples of loss aversions headlines:

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Taktical tips and tricks

Both ads focus on loss-aversion tactics to get users fearful and hooked into clicking.

These ads make users think that they are going to lose their entire budget if they don’t.

Next time you run ads, try using a loss-aversion approach to drive click-through and boost sales.


Taktical tips and tricks

Growth Hack #3 – Switching to a Negative Ad Sentimentality Can Boost CTR 47%:

According to a study by Wordstream on ad sentiment, negative ads can outperform positive ones.

For example, the Facebook ad pictured above drove 47% higher click through rates.

To figure out which works for your brand, A/B test your ads. Create a variant with a negative sentiment and compare it to the performance of your existing ad creative.

Just make sure you test it for long enough to actually measure the results (2 weeks should be enough)!



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Tips & Tricks

6 Ways to Win at Holiday Advertising on Every Platform

“I just love last-minute holiday shopping!”

…Said no one, ever.

With bare shelves, long lines, and crowded parking lots, it’s easy to see why few people look forward to finding gifts when the holidays are rapidly approaching.

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Thankfully, online shopping exists.

E-commerce solutions are making crazed trips to the mall in mid-December a thing of the past.

This year, as many as 60% of customers reported that they’re planning to purchase their holiday items online.

That’s a 5% increase from last year.

And, it shows that shoppers are continuing to turn to online retailers over more traditional brick-and-mortar shops.

But this influx of online customers means brands need to do more than ever to keep their attention.

This is never more true than during the holidays.

In this post, we’re investigating the best holiday marketing campaigns for each major PPC platform.

We’ll explore how to optimize your holiday advertising.

Additionally, we’ll take a look at examples of holiday campaigns for those advertising on Amazon, Snapchat, Facebook, and Instagram.

It’s time to spread the holiday cheer – the marketers’ way.

Here’s how to launch the best holiday marketing campaigns on every platform.

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1. Optimize Holiday Marketing Strategies for Mobile Shopping

Regardless of which platform you’re launching a holiday marketing strategy, one important thing to consider is the fact that we are living in a mobile-first society.

So, when planning your holiday advertising it’s important to make sure your optimizing your campaigns for mobile.

Last year, 56% of online sales traffic came from mobile between November and December.

Reaching customers where they spend their time is essential.

This means making sure your holiday marketing is mobile-optimized.

Obviously, this will automatically be the case when advertising on Snapchat or Instagram.

However, it should also be top of mind when advertising on Amazon and Facebook.

Thoroughly test your ads on mobile and continue to make adjustments based on performance throughout the holiday period.

To get started, you can take a look at mobile ad trends worth testing out this year.

holiday advertising - online shopping
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2. Set Goals for Holiday Ads

It will be impossible to measure the success of your holiday marketing campaigns if you don’t establish what it is you’re trying to achieve.

Maybe you want to focus on increasing your adds to cart.

Or, your goal could be to generate brand awareness.

Regardless of what it is you decide to track, it’s important to know what the purpose of your holiday marketing strategy is.

The best holiday marketing campaigns have clearly defined goals.

This then allows advertisers to create highly targeted materials.

You can also consider a different objective on each platform.

For example, your holiday advertising on Amazon may have the objective to boost the “Total Sales” performance metric.

Meanwhile, on Facebook you could aim for the “Consideration” ad objective.

holiday advertising - Online, Shopping, Clothing, Mobile Phone

3. Amazon Holiday Advertising

Already, Amazon is an extremely competitive marketplace to begin with.

With 310 million active users buying over 12 million different products, it can feel almost impossible to differentiate yourself from the competition.

That’s why advertising on Amazon during the holidays is so important.

In Q4 2017, net sales were up 38% YoY – the biggest jump since 2009.

That number is likely to only increase this year.

Here’s how to attract holiday shoppers on Amazon:

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Structure Your Holiday Marketing Around Peak Holiday Shopping Trends

The season for holiday shopping has already begun.

But, if you haven’t rolled out your holiday campaigns yet, you still have time.

The peak sales times correlate with traditional holiday events.

For example, the period between Thanksgiving and Cyber Monday is one of the peak online shopping periods.

Same goes for the period immediately before Christmas (December 18-21).

It’s also a platform-based phenomenon.

For example, Amazon Prime subscribers get 2-day shipping.

As a result, last-minute shopping is much more of an option on the e-commerce site.

Try to optimize your holiday advertising efforts to match these peak shopping times.

Another thing to consider is increasing daily spends across platforms during these periods.

Considering the holiday season can account for as much as 30% of your annual sales, it’s worth spending a little extra this time of year.

holiday advertising - amazon shopping

Leverage Your Amazon Advertising Console

Your Amazon advertising console (formerly Amazon Marketing Services) can be a big help when it comes to running your holiday campaigns.

You can pay to run Sponsored Product ads, which will be displayed on multiple devices and in a variety of different places.

When a customer selects your ad, they’ll be redirected to your product detail page.

It’s important that your product page is optimized for sales, too.

No one will want to buy if they’re directed to an empty page that features one image and the product name.

Be sure to include all pertinent product information and show customers how they can use your products.

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Green Gobbler – an eco-friendly cleaning company – used Amazon’s Sponsored Product ads to more than double their sales.

They used the feature to gain exposure which led to an uptick in sales.

Since using Sponsored Products ads, the cleaning brand’s monthly sales increased by over 170%.

In fact, Sponsored Products represents 30% of Green Gobbler’s sales each month.

It’s clear that advertising on Amazon with this tool can be an effective way in getting people to know your products and establishing a strong client base.

Leveraging Amazon ads during the holidays can result in even greater gains.

4. Engage Customers During the Holidays Through Facebook Marketing

Research shows that Facebook is still absorbing the majority of advertising budgets.

In fact, 42% of advertisers state that they’ll spend most of their budget on the social media platform.

Facebook recommends that business focus on driving sales between October and December.

The key to holiday social media marketing that boosts revenue is to promote products to users who are most likely to make purchases.

Therefore, it’s a good idea to use dynamic ads to engage your audiences and hold their attention.

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Use Video Ads to Boost Holiday Spirit

Video is a great way to create dynamic advertising material for your holiday social media marketing.

⅓ of mobile shoppers saying they prefer to learn about a product via video rather than through a block of text. 

And, research from Google proves video boosts brand favorability, consideration, purchase intent, and sales.  

holiday advertising - video ad guide
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Clearly, including this type of ad when devising your holiday marketing strategy is important.

When launching your holiday marketing campaigns, you could include video that explains what makes your product special.

You could also show users how to use your product, or even explain what makes it so unique.

Keep in mind, too: Your video holiday advertising material should reference the occasion and include festive imagery, music, or subtitles.

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Sephora is a great example of video ads, which they used in their 2017 holiday campaign.

They segmented their audience so that the displayed video would be most relevant to people who had already shown interest in a certain category of beauty.

The beauty company formatted their content as Canvas ads.

Each of these featured a curated product grouping that customers were then able to click on.

Sephora’s targeted holiday video campaign led to the following results:

    • 32% increase in ROAS
    • 41% greater click-through rate
  • 30% higher reach.

5. Diversify Your Instagram Holiday Strategy

Over 1 billion people are active on Instagram, making it an essential platform for businesses to advertise on for the holidays.

There are multiple ways to share advertising content on Instagram.

You can post an Instagram ad via photo, video, carousel, or experiment with Stories.

holiday advertising - Instagram Ad Types

Instagram Stories will appear in a user’s Stories feed and play just like content from a friend. 

Using any one, or a combination, of these methods can boost your ROAS.

Additionally, it can help engage customers and broaden your audience during the holidays (and beyond).

Get Customers Involved in Your Holiday Campaign

Another great way to encourage customers to interact with your products on Instagram is to incorporate user-generated content into your holiday marketing strategy.

Doing so will make customers feel valued by your brand.

It will also help them feel like they’ve built a relationship with your company.

A UGC holiday campaign can be anything that captures a customer experience with your brand.

With options to regram images, brands can seamlessly share their client’s photos or videos on their own feed.

It’s a great way to supplement your holiday social media marketing efforts and make your feed more inclusive and accessible.

Run Branded Holiday Contests

If you don’t already receive a lot of customer interactions, consider making a contest part of your holiday advertising.

Starbucks found a lot of success with this technique.

The coffee giant encouraged users to share artwork they made on the company’s iconic holiday-themed red cups.

holiday advertising - starbucks example
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Customers uploaded a photo and used the hashtag #RedCupArt.

Then, they were automatically entered into a contest to win a $500 gift card.

This got coffee-drinkers and art lovers excited to visit their local shop and see what kind of holiday magic they could create.

Holding similar contests is a great way to generate excitement for and bring awareness to  your holiday products.

6. Entice Shoppers with Snapchat Advertising

To get started with Snapchat ads, understand the habits of those who use this platform.

Luckily, Snap has compiled that data so advertisers can build out their best holiday marketing campaigns yet.

The platform has revealed that active Snapchatters are 64% more likely to start shopping for the holidays on Black Friday than non-Snapchat users.

Those on the platform are also more likely to spend more money during the holidays.

It’s clear that marketers should take this into consideration when building out their holiday advertising.

holiday advertising - snapchat stories gif
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Find New Audiences

Snapchat gives advertisers access to untapped audiences.

With the Discover feature, users can tap through curated stories and collections.

You can place your holiday ad within a collection.

In doing so, your brand has the potential to be exposed to a huge number of users who may not have known about you before.

For example, let’s say your shoppers typically like things like ASMR or celebrity news.

You can choose to place your ad within one of those collections.

This will help you find new audiences and get more people excited about your brand.

Start Using Shoppable Snap Ads This Holiday Season

Snapchat offers opportunities for brands to sell their products on the platform.

Snap recently announced that they were making Shoppable Snap ads available to all marketers.

This news arrived just in time for marketers to include it in their holiday social media marketing.

These ads – also referred to as Collection ads – introduce a whole new way for users to shop on Snapchat.

Shoppable snap ads enable advertisers to display an array of products in each ad.

Snapchatters can then click on any product image to learn more about it.

This allows users to shop and make purchases directly within the app, in a more convenient and seamless way.

Leverage Unique Snapchat Marketing Features

The platform offers a few more dynamic ad options you can leverage in your holiday campaign.

One of these is the branded AR lens feature.

holiday advertising - Vodafone example
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Vodafone, a UK telecommunications company, found success with their branded Snapchat lens over the holidays.

Their Christmas cracker filter burst open to reveal the message, “Love from Vodafone”.

The filter was reached by 8.3 million users, and got 13.9 million plays during its one day run.

The holiday marketing filter was also sent over 1 million times to other users.

This led to a 30% increase in Message Association and a 10% jump in Brand Favorability.

Advertising on Snapchat during the holidays is obviously an effective way to spread brand awareness.

It can also help you reach a different and wider audience than you may on other channels depending on who your customer is.

If you’re still unsure about advertising on Snapchat on your own, consider working with a Snapchat Certified Partner.

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Building Your Best Holiday Marketing Campaign

Ensuring that you optimize holiday ads for mobile and set clear goals is only part of the equation.

When it comes to launching the best holiday marketing campaigns, it’s clear that marketers have to adjust their strategy for each unique platform.

As at any other time, your marketing strategy may need some tweaking after you get it up and running.

But, with these tips and considerations in mind, running your most effective holiday campaign is within reach.

GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #101

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Taktical tips and tricks

Growth Hack #1 – Land More Press Features With “Exclusive Research”: 

More than 500 editors at top sites like BuzzFeed, TIME, Lifehacker, Scientific American, and TechCrunch were asked:

“What characteristic does the perfect piece of content possess?”

Their responses:

15% said “Emotional Stories”

19% said “Relevant Content”

27% said “Breaking News”

39% said “Exclusive Research”

Offer these kinds of stories, and you’ll land more press.



Growth Hack # 2: Keep Your Subject Line Honest for +100% Cold Email Reply Rate:

Researchers blasted cold emails to 1,000 of the busiest business people in America: C- and VP-level executives from the Fortune 500 and the Inc 500.

They A/B-tested 2 different subject lines with the same body content:

1. “Quick Question”

2. “15 Second Question for Research on Annoying Emails”


The open rate was almost the same: ~50%. But! By over-promising on the time commitment with the “15 Second” subject line, they turned some recipients off.

As a result, reply rates were very different:

1. “Quick Question” — 66.7% of total replies

2. “15 Second Question …” — 33.3%

That’s a TWO times difference.


Taktical tips and tricks

Growth Hack #3 – Use Influencers to Get Your Blog Posts Read:

Headlines are 90% of the battle when it comes to getting clicks and shares for blogs.

The next 10% is engaging the audience.

Here’s a strategy that’s sure to attract more readers:

1. Jump on

2. Examine highly shared blog posts and emulate their title styles.

3. Write a blog post that mentions popular people on Twitter.

4. Publish the blog post and tweet at the popular people you mention.

5. Get retweeted

6. Repeat

Source: Ilan Nass


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Tips & Tricks

How to Measure Your Marketing Success on Amazon Using the New Attribution Tool

Want to grow your Amazon sales over 300% in a year?

How about a 96% overall sales increase in just a single quarter?

That’s what Premier Protein did with their Amazon marketing.

Sure, factors like a cross-platform media campaign and careful oversight from an Amazon ad agency helped.

But, it was Amazon’s new ad attribution tool that really shot this brand to success.

According to the e-commerce giant’s own site, the Amazon Attribution Beta tool looks at “sales impact analysis across media channels off Amazon.”

Amazon marketing - Amazon GIF
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Looking at ad results and optimizing campaigns has always been a part of Amazon marketing best practices.

With the new attribution tool, however, tracking success has never been easier.

Now, you can set your Amazon KPIs and determine if your ads are reaching these goals.

By comparing performance across platforms, you can optimize your Amazon ads.

In doing so, you can expect to see a boost in ROI and engagement as you figure out what marketing techniques work best on the platform for your brand.

So what are you waiting for?

It’s time to learn more about Amazon attribution and how to measure your success on the platform.

Then, you can start seeing results that surpass even Premier Protein’s 322% boost in Amazon sales.

Amazon marketing - attribution screenshot

Why You Should Care About the Attribution Tool if You Advertise on Amazon

Even though it’s only in beta, Amazon’s new marketing tool gives brands something they’ve needed from the platform for a while.

Finally, you can precisely track the traffic to your Amazon page, regardless of where it come from – on or off of Amazon.

Sounds kind of like the Facebook Pixel, right?

Well, it’s similar to the Facebook targeting tool in that it lets the platform take credit for success that aren’t derived solely from a brand’s native ads.

As long as the user ends up returning to your Amazon page, the attribution tool can track their behavior to determine the factors leading to their engagement.

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It’s a One-Stop Shop for Measuring Your Amazon Marketing Success

This isn’t just Amazon’s way of competing with Facebook.

It’s also their answer to rival Google’s attribution tool, which was introduced earlier this year.

In the past, advertisers often used Google’s tools to track their PPC campaigns across platforms.

This included traffic to their Amazon pages.

Now, however, you can use the platform’s own attribution pixel to measure your Amazon marketing success.

Amazon marketing - last click attribution
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To understand the value of Amazon having its own attribution, let’s refer to a quote from Ben Tregoe, SVP of Revenue at ad tech company Nanigans:

“The reason each platform is intent on having their own attribution system is that they know the other platforms cannot be trusted to properly credit ads outside their own platform. Google is always going to say its ads were more effective in driving the conversion just as Facebook and Amazon will.”

You are now put in a position to own the Amazon ad attribution channel.

This makes measuring your Amazon KPIs even easier.

Additionally, this feature provides the peace of mind that the results you’re seeing regarding your Amazon advertising are as accurate as possible.

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You Can Use the Results to Determine Amazon KPIs and Improve Ad Performance

If you’ve ever struggled to prove the ROI of a marketing campaign, you’re not alone.

43% of marketers identify measuring ROI as their most difficult challenge.

This is where ascribing an attribution method to your advertising campaigns can help.

On average, integrating an attribution model to a marketing strategy can boost revenue by 15-35%.

The Amazon ad attribution tool, in particular, is your key to visualizing the customer journey from first touchpoint to final purchase on the site.

Understanding the way a customer interacts with your brand across platforms will help you build a better Amazon marketing campaign.

Amazon marketing - average customer interactions
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Considering that the average customer touchpoints prior to a conversion ranges from 2.4 to 7.3, having the ability to track customer behavior is essential for success.

Attribution clearly helps you reach the end goal of greater sales.

But, you can also use the tool to hone your Amazon advertising to increase other important metrics, like engagement and loyalty.

With accurate metrics at your disposal, you can then set Amazon KPIs you hope to reach with your campaign.

Prior to the introduction of the attribution tool, these expectations were based on performance on the platform alone.

Now, you have off-platform information you can integrate to both expand and specify your Amazon marketing goals.

Amazon marketing - traffic
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Enjoy the Benefits of Driving Off-Platform Traffic to Your Amazon Page

In an interesting twist, the new attribution tool means the best way to advertise on Amazon is not just on the platform.

Instead, it increases the value of cross-platform marketing.

Amazon marketing - marketing infographic
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86% of marketers identify multi-channel marketing as a key part of their strategy’s success.

And consider that 72% of consumers prefer to interact with a brand on multiple channels before making a purchase.

Understanding the importance of a cross-platform marketing campaign makes recognizing the value of Amazon’s ad attribution tool even easier.

There are two major advantages to be gained with directing off-platform traffic to your Amazon page.

The first is competitive advantage.

Instead of competing with other brands running Amazon ads on search results, your off-platform advertising can direct them right to your Amazon product page.

Amazon marketing - Amazon ads
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The second is that you can expand your customer base.

By expanding your Amazon marketing beyond the platform itself, you gain access to additional audiences.

As a result, your potential pool of customers also increases.

Then, you can combine the attribution tool with other Amazon marketing best practices.

In this way, you can determine precisely who your target audience is and reach them even more effectively off the platform. 

Amazon marketing - Premier Protein
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How to Use the Tool to Optimize Your Amazon Ads

Let’s go back to the Premier Protein example to see how Amazon ad optimization with this new feature works.

By examining the results from the Amazon Attribution tool, the brand was able to deduce the following:

  • Health publication ad content led to 83% of Premier Protein’s Q4 2017 Amazon ad-attributed sales.
  • Major audience segments that arose were Amazon audiences focused on health, sports, and exercise.
  • Ad content placed on health forums yielded a 30X greater ROAS than the total investment average.

With this information at their disposal, Premier Protein set out to optimize their Amazon marketing strategy.

So first they tackled the information regarding the health publication ad content.

Given the success of this media for boosting sales, the company decided to invest more in health publications.

Then, they turned to the insights provided about their target audience.

It was clear from the attribution tool’s reporting that their three most valuable audience segments were involved in health, fitness, and sports.

Amazon marketing - Premier Protein #2

Premier Protein leveraged this knowledge to create cross-platform ad content that spoke more to these consumers.

The value of the Amazon attribution tool throughout the entire analytics gathering and optimization process was summed up by Jeremy Lopez, Media Supervisor at Exverus Media (the company in charge of Premier Protein’s entire media management):

“Amazon Attribution gave us deeper insight than the typical engagement and media metrics we receive from other solutions. Using these insights, we were able to quickly optimize our investment strategy and generate greater ROI for Premier Protein.”

You can similarly apply their model to your own brand.

All that’s needed is a critical eye to analyze the results gathered from the attribution pixel.

That, and a little knowledge on Amazon marketing best practices will allow you to optimize your campaign to an entirely new extent.

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Measure Your Amazon Marketing Performance

It’s one thing to look at the amount of products you sold on Amazon from direct ad traffic on the platform.

It’s another to analyze customer behavior off-platform.

Doing so provides insight into the journey they took to reach your product listing.

Even if they don’t convert, you can gain valuable knowledge about their values and how they engage across platforms.

You can then use this knowledge to inform how you advertise both on and off Amazon.

This is what makes the Amazon ad attribution tool so valuable.

It’s time to start proving your Amazon marketing strategy works.

Understanding this new tool and how to leverage it is the best way to do that.

GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #100

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Taktical tricks and tips

Growth Hack #1 – Remarket to YouTube Viewers: 

Jordan Gutierrez, from Wishpond, found after a bunch of A/B tests that YouTube video ads are, by far, the most effective retargeting tool out there.

But YouTube does not support remarketing pixels. You can, however, still create a remarketing list only out of people who watched your videos.

In order to handle this, Wishpond`s team created and embedded short videos for each of their most popular articles.

Here’s how you can do it even more easily:

– Create a white-screen video without sound, 1 second in length.

– Autoplay it on every page with this invisible code:



Growth Hack # 2: How MailChimp Promotes their New Products:

Instead of taking you directly to their home site – as many web apps usually do – Mailchimp displays their latest products or features in the logout screen. They take advantage of that user action to get a last opportunity in grabbing your attention.

If you want to see it live, sign out of your Mailchimp account.

Or, go directly to their to see where you are redirected/what products are offered after your sign out.



Taktical tricks and tips

Growth Hack #3: Catch 30% More Lost Sales With PayPal:

Did you know, that the average amount of lost sales due to “card declined” error is 2-5%?

Here is a simple technique that helped recoup 30% of those “Card Declined” abandonments:

Baymard, in the credit card error message, simply added a suggestion to “Pay with PayPal”. 30% of the people who’s credit cards failed went ahead with PayPal.



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Tips & Tricks

How to Start Advertising on Snapchat

On May 4, 2017 Snapchat officially entered the digital advertising game.

They introduced their self-service ad platform and made it possible for businesses other than major enterprises like Coca-Cola and Bud Light to market on their app.

Since then, Snapchat has earned over $262 million in revenue in Q2 2018, grew their daily active user base to 188 million, and have been steadily increasing their average revenue per user (ARPU).

This is a platform that enjoys huge engagement numbers:

  • Each day, Snapchatters open the app an average of at least 18 times.
  • Users usually spend 30 minutes or more on the platform.
  • Snapchat Stories are viewed 10 billion times per day, and more than 3 billion Snaps are sent daily.

This is also a platform whose audience is that golden demographic: Millennials.

Over 78% of U.S. social network users ages 18-24 use Snapchat.

U.S. Snapchat users by age
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So you’re probably asking yourself, “How do I start advertising on Snapchat?”

The audience is there, the tools are there, and the potential boost to your bottom line is waiting.

We’re talking tens of millions of views, massive lifts in purchase intent, and improvements to conversion rates unseen on any other social media platform.

It’s time to understand the steps it takes to advertise on Snapchat.

Step 1 – Sign Up for An Account

If your company has a Snapchat account, you can go ahead and use these credentials to create an official business account. If not, it’s time to sign up for one!

Once you’ve established your official account, you’ll be invited to the Business Manager.

Snapchat invite

After you join, you can login to your account and begin filling in the required details and payment information.

Snapchat ads login

Step 2 – Fill in Your Business Information

Before you can actually start creating ads and launching your Snapchat advertising campaign, you need to set up billing information and fill in relevant business details.

Once you’ve signed into Business Manager, you’ll be greeted with a screen to fill in your company’s information.

On the following page, you’ll fill in the payment information you’d like to use and set up a Billing Center.

If you want to change this in the future or set up an additional Billing Center, you can do so from the Business Manager dashboard.

First, select the menu icon.

Snapchat ads menu

Then, select Settings and the +Billing Center icon.

Snapchat billing center button

Snapchat new billing center
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Fill in the appropriate billing info, hit “Save”, and now your business is all set to start running Snapchat ads.

Step 3 – Set Up Your Campaign

To launch your first Snapchat ad campaign, head to the Ad Manager dashboard.

Within Ad Manager, there are options for Dashboard, Creative Library, Custom Audience, and Help Center.

Snapchat menu gif
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Under Dashboard, you can select the +New Campaign icon, where you’ll first choose your Snapchat marketing objective.

Then, you can set up the start/end dates, and lastly, give your Snapchat ad campaign a name.
Snapchat set up ads

Just like with any other social media marketing or advertising strategy, make sure your naming conventions follow some sort of set of rules so you stay consistent and organized.

Step 4 – Choose Your Snapchat Ad’s Audience, Budget, and Schedule

Now that your campaign has been set up, it’s time to launch your first Snapchat ad set.

Following the rules you set up for naming your ads, first give your ad set a simple but informative title.

name Snapchat ad

Then, fill in your audience targeting sections.

This starts with Geography. Here, you can choose to include or exclude certain geographic locations for your Snapchat ad to appear.

geography Snapchat adNext, select Demographics. You can get incredibly granular here, presenting an excellent opportunity for A/B testing and optimizing your Snapchat ads.
demographics Snapchat ad

Under the Audiences section, you can either choose from Snapchat’s pre-selected options or create a Custom Audience.

The fixed options include targeting based on factors ranging from behavior on Snapchat (Lifestyles) to their viewing habits (Viewers).

Then, it’s a matter of choosing the placement of the ad (where it should appear within Snapchat) and refining the devices to target.

Finally, determine your budget and schedule.

For the budget of your Snapchat ads, you will be charged based on how many times your ad appears.

You are not charged per conversion, but instead on this measurement.

Therefore, set your bid at the value you assign to each goal completion.

budget and schedule Snapchat ads
Similar to when you first set up your Snapchat Ad account, the schedule options refer to your start and end date.

Keep in mind that this duration can be less than the ad campaign’s total amount of time because you will likely have multiple ad sets under a single Snapchat ad campaign.

After completing the logistics, it’s time to create your ad.

Step 5 – Get Creative With Your Snapchat Ad

You’re now in the final steps of launching your Snapchat ad.

This is the creative section, where you’ll design the appearance and format of your Snapchat advertisement.

First, select the type of ad that you’d like to run (e.g. Top Snap).

Snapchat ad typeOnce you’ve chosen what type of Snapchat ad you’re running, it’s time to actually create it.

The specifications on this page will vary based on the type of ad you selected.

In general, expect to input a headline name, brand name, and CTA along with the visual media itself.

Snapchat ad example
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Keep in mind that there are specific design specs for each type of Snapchat ad, so make sure you adhere to these before submitting for review.


Step 6 – Publish Your Ad and Monitor the Results

Congratulations! You’ve now set up your Snapchat marketing campaign, created the ad, and hit the Publish button.

After you’ve clicked Launch Campaign on the following page, your ads will be submitted for review and approved.

Once you go live with your Snapchat ad, keep checking in under the Ad Manager dashboard (which is also accessible on mobile).

Snapchat ad analytics
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With information ranging from eCPM (effective cost per thousand impressions) to Swipe Ups, you have the information at your disposal to monitor and optimize your Snapchat marketing.

Make sure you’re looking at the results for not just one ad set, but also putting them into the context of the entire campaign.

You can also download a CSV of the report in order to disseminate the results of your Snapchat marketing internally or with clients.

With everything now up and running, it’s up to you to edit the budget, A/B test, and monitor your Snapchat advertising campaign’s overall performance.

Company Announcements

Snap Announces Taktical as a Snapchat Certified Partner

Have you heard the good news?

Taktical Digital is thrilled to share that we’ve officially been selected as a Snapchat Certified Partner!

Snapchat certified partner - celebrate GIF

What is a Snapchat Certified Partner?

As a Snapchat Certified Partner, Taktical joins an exclusive list of agencies that are qualified to build and launch both e-commerce and direct response Snapchat ad campaigns.

The partnership also provides unique access to the latest Snapchat marketing materials and event and training opportunities.

Working with a Snapchat Certified Partner will help you get the most out of advertising on this platform.

Snapchat certified partner - partner logo

There’s the unbeatable access to the best Snapchat ad resources.

And, there’s the benefits that come with having Snapchat actively assist with your campaigns to make them as successful as possible.

Shoppable Snapchat Ads

Wondering what advertising on Snapchat might look like in the future and why it will be such an important platform for brands?

You may already be familiar with Shoppable Snap ads.

These allow users to shop products without leaving the app.

Snapchat certified partner - Shoppable ads
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Shoppable Snapchat ads are displayed in a straightforward manner.

A user is shown an ad which features an array of products at the bottom.

By selecting an item, the customer is automatically brought to the vendor’s site to complete the purchase.

This format was previously only available to select advertisers.

Now, all businesses will now able to upload their product offerings and use the platform’s assets to design these Snapchat ads.

As a Snapchat Certified Partner, however, we receive the latest updates and tools to maximize the success of this format and future ad types.

Snapchat certified partner

Engaging Customers

Shoppable Snap Ads are an excellent way to engage customers, both old and new.

Since Snap displays these ads on the discover page, an entirely new audience can be exposed to your content.

These unique brand experiences are both convenient and engaging.

Leveraging Shoppable Snap Ads while they’re still new is a great strategy for building your consumer base.

Working with a certified partner that can get the most from these Snapchat ads is an even better idea.

AR Solutions

If an ad on the discover page doesn’t feel right for your brand, consider leveraging the Shoppable AR Lens feature.

Built into the Snapchat camera, these AR Snapchat ads let users apply filters and the like to their faces.

As Nicki Minaj demonstrated, advertisers can also sell products through these options.

Snapchat certified partner - Nicki Minaj ad
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Minaj used the AR option to give users the opportunity to purchase a branded necklace directly on the platform.

Augmented reality is just one of the latest features coming out of Snapchat.

Snapchat marketing will continue to evolve and lead innovative new strategies for reaching your audience.

Make sure you’re on the forefront of these advertising tactics.

Leveraging Snapchat Ads

Deciding where and how to advertise on Snapchat can feel overwhelming, especially if you aren’t up to date with best practices.

That’s where a Snapchat Certified Partner can help.

By partnering with an expert, you’ll have more tools at your disposal.

You’ll also be able to start advertising on Snapchat right away, rather than experiencing a sharp learning curve.

Contact our Snapchat marketing agency today to find out how we can help your next Snapchat marketing campaign exceed expectations.

GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #99

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Taktical tricks and tips

Growth Hack #1 – The 3 Magic Words of Mobile Advertising: 

As an organization devoted to optimization and digital testing, AdBasis created a LOT of ad tests. We’re talking over 3,000 ad tests in 2015.

This is what they found after all that testing: No matter what industry, vertical, or audience, there are three magic words that can drastically improve your mobile ad conversion rate when strung together in your description line. It doesn’t matter if you’re B2B or B2C, you need mobile-specific content and these three words will help.

What are these 3 magic words?

1. From

2. Your

3. Phone

The average increase in ad conversion rate based on the 42 positive examples is +36.6%.

And, 12 times out of 48 this test more than doubled conversion rate (100%+ lifts).



Growth Hack # 2: Increase Sales 55% by Simplifying Checkout:

A case study of an online shopping cart by Lemonstand took a look at the options available at checkout.

Usually, in addition to the “Proceed to Checkout” button, many stores also have large “Remove” and “Empty Cart”buttons. This seems to be common practice, as if retailers think their customers enjoy filling up their carts and then emptying them in one fell swoop.

By removing the other two buttons besides checkout, the store saw a 55% increase in conversion rates!



Taktical tricks and tips

Growth Hack #3: Ask These 2 Questions for a 16% Lift in Conversions:

Hootsuite asked their landing page visitors two questions.

1. Do you have enough information to make a purchase?

2. (if No) What other information would be more helpful?

Armed with their survey results, Hootsuite had a clear path to take action and revamp their landing page. After making these changes, they enjoyed a 16% lift in conversions. 



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Small talk

Why the Future of Marketing Looks Like Visual Search

“A lot of the future of search is going to be about pictures instead of keywords.”

This is what Pinterest CEO Ben Silberman said in an interview regarding his platform’s new Lens feature.

What he’s talking about is visual search.

And it’s quickly becoming the go-to way that people find what they’re looking for online.

visual search - search distribution
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In fact, 27% of searches across the 10 major search properties were for images.

More and more platforms are integrating features of a visual search engine.

Among these, there’s:

    • Google Lens
    • Bing Visual Search
    • Pinterest Lens
  • Snapchat “Eagle”

For retailers and other businesses that rely heavily on visuals to sell their products, the rise of visual search engines has huge consequences.

visual search - ASOS
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Learning how to leverage visual search in e-commerce and beyond can offer a major boost to your brand.

A failure to understand what is visual search or how to use it, however, can be a major disadvantage.

Consider the fact that three-quarters of U.S. internet users regularly or always do a search for visual content prior to making a purchase.

As more companies embrace this type of browsing, it’s time to learn more about what visual search is.

We’re going to explain just how a visual search engine works.

We’ll then take a look at examples of this type of platform in action.

Finally, we’ll explore how to optimize an image-based search strategy of your own.

What is Visual Search?

For most of the platforms with image-based searching right now, users search for an image using a picture.

What that means is, you can take a photo of an object and then use it as your search query on a visual search engine.

Usually, this happens via a visual search app on a mobile device using the camera.

visual search - Google images
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However, Google recently announced it will test an update to its desktop image search engine.

And Pinterest offers their visual platform option on Firefox.

For large visual search engines like Google and Bing, a users’ search using a photo takes them to results across the web.

On platforms like Pinterest, though, search results are culled only from what’s already on the app.

visual search - Pinterest Lens
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For example, let’s say someone takes a picture of a friend’s living room they love using the Pinterest Lens.

The visual search app then provides suggestions for related Pins based on what image-based keywords the tool picks up.

So, this may include boards for living room decor and Sponsored Pins for throw blankets.

For brands, integrating their products into these platforms can encourage greater engagement and conversions.

You can also consider launching your own visual search app, like ASOS.

Letting customers snap a photo to find your products is an excellent way to enhance both engagement and conversions.

If it’s your own visual search app, it’s also a great strategy for cross-selling and upselling.

Top Visual Search Engines & Apps

visual search - Google Lens
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Google Lens

The Google visual search tool was first rolled out at their I/O developer conference in 2017.

It was one of the biggest releases of an AI tool, and continues to integrate cutting-edge technology, like AR.

With the latest update to the platform in May 2018, Google continues to transform what a smartphone camera can do.

Now, Google visual search is directly built into at least 10 Android models and the latest Google Pixel phones.

It also continues to run across Google Photos and their Assistant voice platform.

With other integrations – like Google Map directions appearing directly on-screen – the value of this type of search on Google continues to increase.

One of these recent integrations with Google Shopping, Style Match, provides insight into the future of visual search for e-commerce.

Google Shopping commands over 76% of U.S. retail search ad spend.

With a major platform like this turning its attention to image-based search, brands should take note and make sure they’re appearing in the results pages.

visual search - Pinterest Lens gif
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Pinterest Lens

Since it first debuted in February, 2017, Pinterest Lens has grew to become one of the most popular image-based search platforms.

On average, people use it at least three times per day.

And, the Pinterest visual search tool boasts over 600 million searches per month.

To use it, all you need to do is open the camera in the Pinterest app.

With the Lens activated, you can snap a picture and Pinterest will provide other pins and boards from its platform that relate to it.

Though not all Pins are shoppable, the Pinterest visual search tool is still a revenue-driving feature.

In fact, 90% of weekly Pinterest users cite the platform as helping them make a purchase decision.

Like Google, the site continues to offer new updates and features that make the Lens more valuable, efficient, and user-friendly.

In terms of it being a visual search tool for e-commerce, the site offers Pinterest marketers the ability to have their ads appear within Lens search results.

Instead of being solely text keyword-based, Sponsored Pins can appear with Lens searches, too.

visual search - Snapchat visual search
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Snapchat Visual Search

The latest visual search app to appear on the scene is fresh out of Snapchat, HQ.

In fact, it’s so new that it hasn’t even been rolled out fully yet.

Termed “Eagle”, Snapchat’s image search tool lets users point their camera lens at a physical object.

Then, an Amazon card will appear on screen to take users to either the e-commerce app or website.

Essentially, it lets you point and shoot and buy on Amazon.

This is clearly both a Snapchat and Amazon visual search tool, even though the e-commerce giant doesn’t officially have one to call it’s own (yet).

However, this partnership – though it had its speed bumps – can be a major boost to Snapchat.

With a recognizable name like Amazon by their side, Snapchat’s e-commerce endeavors can become more desirable and legitimate.

visual search - Google Lens
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How to Optimize for Visual Search

Like text-based searching, visual search engines employ an algorithm for how to rank results.

In order for your brand to appear in the search pages of an image-based query, there are certain factors to consider.

Luckily, these tactics are often easy adjustments to make to or include in your existing SEO strategy.

visual search - robot crawl
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SEO for Visual Search

The practice of optimizing for image-based browsing actually follows a lot of fundamental SEO standards.

First, structured data is still incredibly important.

Images should be displayed clearly and in a format that can be easily crawled by visual search engines.

Other tips to keep in mind to optimize your images:

    • Optimize alt-tags
    • Submit images to image sitemap
    • Format to be ideal image size and file type for the platform
  • Make both mobile- and desktop-friendly
visual search - Pinterest
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For visual search apps, like Pinterest, there are more specific optimization techniques.

Because this search engine is native to their platform, there are Pinterest-specific optimization techniques.

For example, one technique is to check your own visibility on the Pinterest visual search tool.

Using Pinterest Lens, check out the keywords that appear when you snap your own product.

Seeing what appears can help you optimize for certain keywords and enhance your presence on the platform.

visual search - Cortexica

Build a Visual Search Function into Your Online Inventory

Making your website searchable for users that just want to snap a picture from their phone doesn’t sound so simple.

However, you’ll be pleasantly surprised.

There are open-source APIs for image recognition, like IBM Watson, Slyce, and Amazon Rekognition.

There are also platforms that can handle image integration for you – for a small fee.  

Sites like Cortexica can handle these projects to make sure you’re able to take full advantage of visual search for e-commerce.

Only 8% of retailers offer image recognition and search capability in their online inventory.

However, brands are increasingly adding this feature to become more competitive.

visual search -Target for Pinterest
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Target, for example, integrated their inventory with the Pinterest visual search tool.

And other brands are offering standalone image-based search to their sites.

visual search - Zara shop the look
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ASOS, Zara, and H&M are all among brands leveraging visual search for e-commerce by integrating the feature into their websites.

With results like 51% more site dwell time and 48% more product views, e-commerce sites reachable by camera clearly have a much greater advantage over all others.

visual search - snap and surf

Start Appearing in Image-Based Searches

Brands that embrace visual search engines or apps by 2021 are expected to see a 30% increase in digital revenue.

Already, it’s clear that customer prefer to shop with the help of images.

Get ahead of your competitors by joining the image-based search bandwagon now.

Whether you optimize your site for “snap and surf” or create your own visual search app, it’s time to integrate this feature into your marketing strategy.

GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #98

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Taktical tricks and tips

Growth Hack #1 – +178% Repeat Business With a Loyalty Card Trick:

In one Shopify case study, researchers handed out loyalty cards at a car wash. The cards offered a stamp for every car wash the customer bought.

Half of the cards had spots for eight stamps, with a free car wash offered for collecting all eight.

The other half had spots for ten stamps, but two of the spots came pre-stamped (oooooooo vs ooooooooXX).

The result? The pre-stamped cards resulted in 178% more repeat business than the unstamped ones.

Source: Shopify


Growth Hack #2 – Direct Link Promo Codes to Keep People on Your Site:

ComScore found that 27% of people who searched for a coupon code never returned to purchase.

So how can you re-claim those customers?

1. Remove a coupon code field.

2. Use direct links, which have a coupon code attached.

Example: Macy’s, a large department store, added a link to “Find one now” near “Have a promo code?” The link shows page listings with current discount codes, keeping customers on their site.



Taktical tricks and tips

Growth Hack #3 – Boost Revenue 367% by Investing in Your Churned Free Trial Users:

Site conversion optimizer PopcornMetrics increased their revenue 367% in 12 weeks.

This is what they did:

They focused on helping their churned (lost) free trial users become successful in achieving their goals by using their product with deep 1-on-1s. 

They tweaked code, gave useful info, spent hours on Skype — whatever it took. After a while that un-scalable hustling turned into scalable texts, videos, tutorials, onboarding emails, FAQ section, etc., which boosted their conversions.


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