Growth Hack #3 – Two of the Biggest Email Mistakes, Revealed:
Noah Kagan, founder at Sumo (AppSumo) has sent more than 100M emails.
Here are the 2 biggest mistakes he learned:
#1. A couple of years ago, he tested segmentation and spent tons of time and a lot of money doing so. He found that segmentation isn’t worth the effort. Analyzing other data revealed that non-segmented emails generate 3.19 times more revenue than segmented.
#2. Many brands only put a CTA at the end of the email. However, very few people who open that email are going to make it down the page (on average 80% read only the first screen). Placing your CTA at the top of your emails can see around 4 times more conversions.
These platforms can connect you with influencers on your target platform and industry vertical.
Some things to consider as you get started:
What type of influencers will you work with? Macro, micro, and nano are all popular options for different reasons.
What platform will you focus on? Twitter and Instagram are the most popular, so consider where your target audience is more likely to spend their time.
How will you measure your ROI from this social media marketing strategy? Options include a designated landing page or using combined metrics (e.g. engagement and web traffic) to calculate an earned media value.
Make sure the influencers you partner with understand your product and ethos.
They will be the face of your brand to their followers, so you want their support to be genuine and enthusiastic.
Now is the Time to Tell a Story With Your Snapchat, Instagram, and Facebook Marketing
The rise of mobile-first social media marketing is perhaps best exemplified in the popularity of the Stories format.
These vertical videos that disappear after a certain duration are gaining traction across Instagram, Facebook, and Snapchat.
AMPs load 85% faster than other web pages on mobile.
In an era where even a 1-second delay can cost 7% of your conversions, accelerated mobile pages can be the difference between a loss vs. a boost to your bottom line.
The debate now, however, is just how important is this new Google AMP project?
One thing always stands out from this argument: Accelerated mobile pages are bound to disrupt the global online space in an unprecedented way. In this article, we will look at 3 compelling reasons why you need to take the benefits of AMP for SEO seriously.
1. Mobile-Friendliness is a Crucial Part of the Google Algorithm That Rules SEO
It was also too soon to see the connection between an AMP and SEO.
Bottom Line: It is now clear that loading speed has a bigger impact on rankings and online revenue than all other factors combined.
4. Accelerated Mobile Pages Now Feature Stories
Business owners once thought that accelerated mobile pages from Google were only applicable in news-related websites.
The reasoning behind this was that mobile users wanted a platform where they would read the news online and then leave without necessarily interacting further with that platform.
However, this is no longer the case.
The emergence of AMP stories has caught the eye of many businesses.
This format offers immersive, full-screen content that provides more compelling storytelling opportunities.
Brands can use rich, visual content and tappable interactions to keep readers engaged.
For example, Mashable created an AMP Story as a guide to Black Panther.
Their immersive, tappable content features video, text, and audio for an enriching experience.
Businesses such as Ztorie, have gone a step further in offering a tool which helps businesses create stories for their portfolios.
Bottom Line: AMP Stories are the latest and greatest way to capture visitor attention and keep it.
This feature will further emphasize the effectiveness of AMP pages for SEO and brands’ bottom lines.
Wrapping Up: Why Google AMPs Matter for Your SEO Strategy Now and Later
Soon, very few people will ask “What is accelerated mobile pages?”
They will become the standard for web pages, so the knowledge of AMPs will be widespread.
However, the full potential of this project is yet to be realized.
If you don’t explore what AMP can do for your SEO strategy now, you may have a lot of catching up to do when your competitors run away with nearly all of your online prospective customers. The significance of Google accelerated mobile pages in online business cannot be overemphasized.
It is incumbent upon you to explore the opportunities and AMP SEO benefits that this tool provides.
One way to do so is to employ all the legitimate tools available to create Google AMP stories for your website.
Another is to to follow a few best practices laid out by experts in the field.
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Growth Hack #1 – The TOP 5 Phrases that Gained the Most Facebook Engagement:
Headlines can significantly boost your conversions, decrease cost per acquisition, and increase revenue. Buzzsumo analyzed 100M headlines to determine the top 5 three-word phrases that gained the most Facebook engagements(likes, shares, comments).
TOP 5 three-word phrases inside headlines:
#1. will make you: 8,961 average Facebook engagements
Growth Hack # 2 – 240% More Conversions by Optimizing Old Blog Posts:
Guys from Hubspot noticed that most of their old blog posts converted into email leads very poorly.
Here is what they did to fix that (you can do the same on Google Analytics):
1. Ordered their most popular blog posts (URLs) by the conversion rate (into emails).
2. For each URL they looked through specific keywords people were using to find a post.
3. Optimized CTAs to fit the most popular keyword. For example, for their article “How to Write a Press Release” the most popular google keyword was “press release template.” They created a CTA “Download press release templates”.
After the change, their conversions into emails increased by 240%.