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Growth Hack #1 – What Picodi Did to Boost Their SEO Visibility By 841%:
Picodi.com was presented in 25 different countries and had low SEO visibility (search volume + the position of ranking keywords). They made one change and it skyrocketed their SEO visibility by 841%.
Here’s the change they made:
1. Before this experiment, they had a local domain for each country.
2. They migrated all the countries from local domains to their main domain (example: domain.com/country).
3. They added 301 redirects from old domains to the main one.
Growth Hack #3 – Boost Instagram Engagement 38% With One Simple Trick:
Georgia Institute of Technology and Yahoo Labs researchers analyzed 1.1 million photos on Instagram and uncovered 1 simple thing that increases engagement by 38%.
We’re now in a time when Facebook is rolling out new transparency updates regularly, like the latest Custom Audience feature.
It’s also the era of data privacy concerns and regulations, like GDPR.
These examples and others are proving again and again that customers are demanding to know more when it comes to online ads.
As a result, it is essential to encourage trust across your advertising channels.
Image source: https://www.healthpopuli.com/
In this article, we’re focusing on how to build trust with customers on Facebook, specifically.
Considering the platform’s focus on transparency in the past year in particular, it is an excellent place to start the examination of how to build a foundation of trust and transparency.
We’ll explore three key tactics to building trust with your audience on Facebook.
Once you embrace Facebook ad transparency and these strategies, you can leverage this trend for your success.
It’s time to learn how to get customers to trust your brand on Facebook in this age of cynicism.
Adopt a Mixed Content Strategy to Build Trust With Customers
One of the biggest reasons for the lack of Facebook trust when it comes to data privacy is confusion about how personal information is actually collected and used.
In fact, 50% of consumers are confused about how companies use their data.
Image source: https://www.salesforce.com/
However, 91% of customers would trust a company more if they were transparent about how their information is used.
Luckily, Facebook has built-in tools that make information disclosure easy.
Recent updates to Facebook ad transparency let users see the ads that are being targeted to them and helps them adjust their preferences.
Image source: https://www.facebook.com/
Even more recently (and as we mentioned earlier), Custom Audience terms now let users see the origins of their information and the various businesses that have sold or used it.
You can take additional measures to disclose information by including a privacy policy on your Page.
When you show customers your dedication to data protection with both Facebook’s built-in features and your own content, you’ll build trust with customers more effectively and efficiently.
Ask Permission
User-generated content is an effective way to build loyalty and enhance trust on Facebook.
Image source: http://www.braddechter.com/
UGC campaigns like T-Mobile’s breakup letters and others have proved time and again that this strategy works.
However, earned content should always come with permission.
If you come across content from a customer that you want to use, send them a quick direct message.
Include a quick thank you for using your product or service, and then ask if you can share it on social.
Image source: https://sproutsocial.com/
In all likelihood, they’ll be flattered you asked and it’s as easy win for your brand.
Not only does your brand get an authentic, humanized edge, but also the customer whose content you featured is likely to feel an enhanced sense of loyalty and appreciation.
The Future of Facebook Transparency
Don’t expect trust in Facebook to return to the same place it was five years ago.
The impact of the data leaks and other user information scandals is going to be long-lasting, if not permanent.
Additionally, we are entering an age when data privacy concerns and consumer awareness regarding their information is higher than ever.
This isn’t a bad thing.
When you focus on building trust with customers through Facebook ad transparency, you can earn greater success than ever.
Facebook and its associated apps are still among the most profitable and effective advertising platforms.
Focus on improving the type of content you post, enhancing your presence on the platform, and going above and beyond to abide by all ad and posting regulations.
With these tips, you can help customers build trust in your brand on Facebook with the creation a transparent and legitimate marketing strategy.
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Growth Hack #1 – 21 Ideas for Getting People to Trust You With Social Proof:
So your product/market is a fit. Your copy, images, product, urgency, pricing, etc. are also all great. . .but conversions are still low. There is a big chance that it’s because people don’t trust you. In this case, you need to add social proof.
2. WAIT: Create a distinction/separation of Give step from Ask step by taking a step back. If you’re too aggressive or quick with your follow-up, you’ll lose your audience.
3. Ask: “Sign up”, “purchase”, “refer your friends”.
For many, the biggest pain point lies in the lack of customization of categories and dimensions for reporting.
Though there’s still a ways to go for e-commerce in terms of advanced capabilities, there are some common KPIs worth tracking for anyone advertising on Amazon.
Click-Through Rate
Just like with any other PPC campaign, the CTR of your Amazon ads is an essential metric to analyze performance.
Click-through rate is calculated by dividing the total number of clicks on an ad by the total number of impressions.
This Amazon marketing metric tells you how effective your ad is at capturing user attention.
Though this doesn’t indicate actual sales, the general rule of thumb is that the more people click, the higher the likelihood of conversion.
Also, a high CTR indicates people are engaging with your brand and thereby boosting brand awareness.
If you’re experiencing a low CTR with your Amazon marketing plan, consider the following tips:
Examine your keywords and try targeting ones that are more long-tail/specific.
Change your price: A product costing $X.95 may attract more clicks and sales than one that costs $X.99. That 4-cent difference will be more than made up for when you see greater conversions.
ACoS is the measure of your Amazon advertising costs divided by the total number of sales generated.
It is similar to ROI but is not entirely accurate because does not take into account the share of revenue handed over to Amazon in the course of the transaction.
Image source: https://sellics.com/
However, it can be an incredibly helpful metric when marketing on Amazon to determine the effectiveness of an overall campaign or ad set in comparison to spend.
In general, the lower the ACoS, the better.
The essential tip to achieve your best ACoS is to adjust your CPC/campaign bid (depending on if you are doing manual or automatic targeting).
Pay close attention to your profit after ad spend to determine what is performing best.
This tool is one of the most effective at proving performance because it lets you measure the impact of your ads across platforms.
From their first click on your Amazon ad, the attribution tool tracks their online behavior to determine if they return to your page and make a purchase within a given window of time.
Beyond just looking at conversions from your Amazon advertising campaigns, this tool is also helpful for examining how customers behave across platforms.
You can analyze every action leading to their engagement with your brand on Amazon.
Tracking the traffic to your page even when it’s off-platform means you can optimize your Amazon marketing plan more effectively.
Dealing With an Increasingly Saturated Amazon Marketing Environment is a Major Amazon Advertising Challenge
There’s no doubt that Amazon is a profitable platform for marketers.
As a result, advertisers are flocking to the platform.
After your product is delivered, FeedbackGenius automatically sends them an email politely requesting their review.
Plus, the tool automates the process to make the entire process even easier.
Selecting the Right Type of Amazon Ads to Run
There are a few different types of ad placements that marketers can choose from when advertising on Amazon.
Image source: https://fbacoaching.com/
You should weigh the pros and cons of each, while also considering an Amazon marketing plan that incorporates multiple types.
As with any PPC campaign, your best results will come through continuous testing, optimization, and results-tracking.
The three major Amazon ad placements are:
Sponsored Products
Sponsored Brands (aka Headline Search Ads)
Product Display
Sponsored Products Offer Big Rewards to the Experienced Amazon Marketer
Sponsored Product Amazon ads are keyword-focused advertisements that appear among search results.
Image source: https://advertising.amazon.com/
When clicked, this type of ad drives customers directly to a specific product page.
Sponsored Product ads usually appear at the top or bottom of search page results.
With this Amazon advertising strategy, you can set either automatic or manual bidding.
Since you pay on a cost-per-click basis, this is where experience with Amazon advertising can be a big advantage.
With the right know-how, you can manually control your bidding options to maximize the profitability of a Sponsored Product ad.
Image source: https://www.wordstream.com/
Keyword targeting is the name of the game here.
So, the more comfortable you are with keyword optimization (or with the right Amazon marketing agency by your side), the better the outcome can be.
Headline Search Ads are a Great Place to Start Your Amazon Marketing Plan
Headline ads, also called Sponsored Brand ads, appear above search results as headline banner ads on the page.
They feature your brand logo, a tagline, and up to three product images.
Image source: https://advertising.amazon.com/
Unlike Sponsored Product Amazon ads, Headline Search ads can take customers to the destination of your choosing.
This can be a designated landing page, a specific product listing, your Amazon Store, etc.
Similar to Sponsored Products, though, they are keyword-focused.
This means your Headline ads will only appear in search result pages of relevant terms/products.
Image source: https://www.wordstream.com/
The reason why Headline Search ads are better for beginners who are just starting to advertise on Amazon is the ease of customization and optimization.
Plus, you’re guaranteed to stand out among search results with prime placement at the top and center of the page.
Advertising on Amazon With Display Ads is Ideal for Niche Targeting
The last major ad type, Display ads, are unlike the previous two in that they are not keyword-focused.
Instead, they use interest or product targeting as the basis for appearing to customers.
Image source: https://advertising.amazon.com/
Also, Amazon Display ads can appear both on and off Amazon, making them a useful complement to a cross-platform advertising strategy.
Considering this type of ad is interest or product targeted, it helps to have a specific audience in mind to display these to.
This format also offers an excellent opportunity to target competitors.
You can run an aggressive Amazon marketing plan and have your ad appear on a competitor’s product page.
Image source: https://www.wordstream.com/
These again offer a range of customization options in terms of the ad image and text.
Embrace the Challenges of Amazon Advertising This Year
There’s nothing like the feeling of overcoming a difficult challenge.
Amazon marketing is no different in terms of the satisfaction you can gain by tackling these obstacles head-on.
It’s not just the emotional win, but also the tangible boost to your bottom line that makes Amazon advertising success even sweeter.
Now that you know the most common Amazon advertising challenges, you’ll be better prepared to deal with them.
As a result, you’ll have both the experience and the foresight to handle additional obstacles as they happen (because they will happen).
It’s time to embrace the challenges of advertising on Amazon.
