Growth Hack # 2 – Show the Ugly Side of Your Product for 15% More Sales:
Imagine you have a product/service and you want to boost its sales as fast as possible with no budget. Dan Ariely shared an interesting method called “the ugly brother effect” that is able to boost your sales by 15%.
How does it work?
It‘s as simple as to add a slightly “uglier” (less valuable, less beautiful for the same price) version of your main product/service. Bart Schutz from Online Dialogue ran a lot of experiments on it, and they regularly found growth effect averaging around 15%.
Nowadays, over 50% of people access your website from mobile devices (you know it). Imagine your customer inputs their credit card number on their mobile device. It’s very easy to make a typo using that small keyboard.
But for you, every typo results in lost profits. What if you could make the keyboard 521% larger?
It’s possible for numeric inputs such as credit card numbers. Have a look at the difference in the picture above.
We’ve noticed that some websites show this big keyboard. It’s 5 times easier to input confirmation codes or credit card numbers using this larger keyboard.
Here’s how to make it happen: All you need to do is make just one small change in your HTML: <input type=”number”>
Sign Up for Even More Tips and Tricks to Help Increase Sales
Growth Hack #3 – 5X Google CTR Using Customer Reviews:
The average AdWords click-through rate across all industries peaks at 1.91% for search ads, and 0.35% for display ads. But, an AdWords ad that includes a customer review extension sees an increased click-through of up to 10%.
Those ratings show up in Ads automatically when a review threshold is met.
This threshold includes:
– 30 unique reviews over the last 12 months
– Reviews must average at least 3.5 stars or higher
This jaw-dropping method helped a company achieve a 562% ROI. The same method also helped Trump win.
After applying the OCEAN method a company saw a 130% improvement in sales, with an ROI of 562%.
1. They analyzed who their customers are, but not as you think.
2. They described them through the OCEAN method(developed by Cambridge University).
The OCEAN is the acronym of the big 5 personality traits:
O. Openness to experience
3. They created 20 ads to appeal to different personality traits.
Did you know that Trump‘s team used the OCEAN model to the extreme? They analyzed every US adult through the OCEAN model. Then, they created super targeted ads based on personal fears, weaknesses, hopes, and values.