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Growth Hack #1 – The Easiest Way to Increase Google Search Traffic +30%:
We noticed some of our client’s blog posts slipping in their Google ranks.
Knowing that Google loves fresh content, we simply went into the post and updated the date.
On WordPress, backdating posts like this is super easy: Here’s how.
PRESTO! The Google rank jumped and on average over 30% more traffic poured in!
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Growth Hack #2 – Get in Touch With Free Trial Users for 800% More Conversions:
Customer support software company Groove HQ wanted to know how to convert more trial customers to paying ones.
As their team started to track everything more closely, they began to notice a trend: free trial users who emailed them for support were 800% more likely to become paying customers by the end of their trial than those who never reached out.
So what did they do to get more people to contact them?
1) They made the contact links more prominent
2) They began to send calls to action encouraging users to reach out to them if they needed help.
Growth Hack #3 – 3X Conversion Rate from Surveys With the Right Format:
Formstack analyzed over 650,000 form users. Here are the most interesting conclusions gained:
When you need to survey your users and have a lot of fields for them to fill, this trick is for you.
Formstack found that conversion rates more than TRIPLE when: 1. Fields are spread out over multiple web pages. 2. They have bigger fonts. 3. They have “Save and resume” options. 4. They include progress bars.
“Estimated action rate” as determined by Facebook’s algorithm
The ad’s relevance score
Your campaign starts with selecting which bidding strategy to pursue.
As mentioned earlier, your two options are lowest cost vs. target cost.
Lowest Cost Facebook Bidding Strategy
As the name suggests, a lowest cost Facebook strategy for bidding is intended to save money by getting you as many placements as possible at the least cost to you.
The main benefit of this approach is efficiency.
All you do is leave it to Facebook to get placements and use your budget to its max.
For companies with tight budgets, lowest cost Facebook bidding is especially attractive in the short term.
However, lowest cost is also relatively unstable.
As your spend rises, or competition increases, your performance may suffer.
This option also comes with the ability to set a “bid cap”
A bid cap refers to the maximum amount you want Facebook to spend on a specific placement.
Don’t just set your bid cap arbitrarily, though, or at the lowest number possible.
Instead, refer to average CPA from a previous Facebook campaign, then set your bid cap as 25-30% higher.
For example, if your average CPA from Facebook is $25, set your bid cap at $30-$35.
Make sure to leave this as your bid cap for the ad’s “learning phase” that lasts the duration of your conversion window.
If you set your target cost at $10 and a total budget of $50, Facebook may get you six ad placements.
These six placements total $48 for an average of $8 per placement.
Target cost Facebook bidding is great for businesses looking for stability as they plan to scale.
Though you’ll likely have to spend more, you’ll likely achieve stable performance for a longer period of time than a lowest cost bidding strategy.
However, initially the cost to you will be greater as the learning phase takes place.
Also, even if there are lower cost placements available, Facebook will always stick to your target cost bid.
This could mean wasted opportunities and money if you don’t carefully set and track your bid.
How to Set Up Ads Bidding for Your Facebook Campaign
As you launch your Facebook ads and set your bid, there are a few options you need to set besides the bid strategy itself.
These include:
Choosing your optimization for ad delivery
Setting the conversion window
Picking a delivery type
Ad Delivery Optimization
With ad delivery optimization, you are deciding which type of people most want to see your ad.
What we mean by this is that if you optimize for conversions, you’re deciding that people who are most likely to convert will be shown your ad.
If you optimize for Post Engagement, however, you’re choosing to be shown to people who have a history of liking, commenting, and sharing ads.
This decision regarding your Facebook ads bidding strategy also determines how you’ll be charged.
Optimize for awareness, you pay for impressions.
Optimize for clicks, you pay per click.
Depending on your campaign objective, your ad delivery options for Facebook bidding will vary.
Keep in mind, too, that how you optimize can affect the cost of your campaign.
Different audience types take different actions.
This can therefore affect your relevance score and action rate, both factors of Facebook bidding mentioned earlier.
Conversion Window
The conversion window means a lot like it sounds: the time it took from when someone saw your ad to when they converted.
For example, let’s say you set a conversion window of 1 day click.
A user sees your ad, clicks into it, then leaves the site before they buy anything.
They return 3 days later to complete their purchase.
However, because this falls outside your conversion window, it’s not attributed to your ad.
Facebook’s attribution model will show you that they clicked but did not convert.
If you had instead set the conversion window for 7 day click, your ad would get the credit.
With the conversion window option for your Facebook bidding, you can set it to either just clicks or clicks and views.
Including those that just viewed your ad is especially helpful for retargeting campaigns.
In these instances, a user has already clicked your ad in the past and still has the URL in their cache.
They just need to see the ad to remember they want to buy!
Delivery Type
Though more focused on scheduling, delivery type is a consideration to keep in mind for your Facebook bidding.
In general, it’s best to stick to the default: standard delivery.
With this option, Facebook determines the smoothest pacing to reach your goals even through market fluctuations.
Accelerated delivery, on the other hand, is for when you need to push out a campaign quickly.
This may be the case during high-volume periods like Thanksgiving or Christmas when you’re looking to get your ads in as many places as possible in as little time as possible.
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Growth Hack #1 – Bust Into a New Market With LinkedIn:
LinkedIn allows you to search inside your network, up to 3rd connections. This can end up limiting you when you are entering a new market and have a lack of connections.
Here is a hack to overcome this barrier and boost your sales in a new market:
He set 3 advertising campaigns. Everything was identical except for the image:
– Blonde woman
– Brunette woman
– Red-headed woman
Can you guess the result?
The ad with the image of the red-headed woman achieved a 40.4% higher CTR than the image of the brunette woman and a 66.6% higher CTR than the ad with the blonde woman. Weird.
Researchers sent cold emails to a thousand of the busiest business people in America: C- and VP-level executives from the Fortune 500 and the Inc 500.
They A/B-tested 2 different subjects and the same body:
1. “Quick Question”
2. “15 Second Question for Research on Annoying Emails”
Results:
The open rate was almost the same: ~50%.
But!
By over-promising on the time commitment with the “15 Second” subject line, they turned some recipients off. As a result, reply rates were very different:
1. “Quick Question” — 66.7% of total replies
2. “15 Second Question …” — 33.3%
That’s a difference in response rate of over TWO TIMES.
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