Month: May 2019

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GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #126

Taktical Growth Hacks
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Growth Hack #1 –
The Easiest Way to a 7.32% Increase in YouTube Views:

One simple trick to boost your YT video views: add captions.

Closed captions are indexed by YouTube search and boost your traffic.


How can you do it?

1. Go to the Video Manager tab in your YouTube account.
2. Find the video to caption and select the Edit button.
3. Using the top navigation bar, click the Subtitles/CC tab. Source:

Source: https://www.3playmedia.com/customers/case-studies/discovery-digital-networks___

Growth Hack #2 –
Earn $87K in Revenue From Abandoned Cart Emails:

These abandoned cart email frameworks show 43%-65% open rates and generate up to $23 per email sent.


THMotorsports‘ framework:

Users who saw a personalized welcome from their friend signed up at a 71% higher rate.

1st email [10 minutes after abandonment]: Open rate = 69%; CTR = 14%; Revenue = $42,362
2nd [1 day]: Open rate = 65%; CTR = 15%; Revenue = $11,802
3rd [3 days]: Open rate = 43%; CTR = 6%; Revenue = $18,530
4th [1 month]: Open rate = 46%; CTR = 3%; Revenue = $4,714


Legion Athletics‘ framework (offer no discount in the first email and ‘10% off’ in emails two and three):

1st [30 minutes]: Open rate = 63%; CTR = 10%; Revenue = $26,495
2nd [1 day]: Open rate = 58%; CTR = 16%; Revenue = $26,978
3rd [3 days]: Open rate = 55%; CTR = 17%; Revenue = $29,589


Peak Design‘s framework (the first email asks if they had any issues with checking out, the second offers 5% off + free shipping):

1st [2 hours]: Open rate = 65%; CTR = 12%; Revenue = $57,751
2nd [30 hours]: Open rate = 57%; CTR = 18%; Revenue = $87,680 ($23 per email sent)

Source: https://conversionxl.com/blog/cart-abandonment

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Taktical Growth Hacks - revenue

Growth Hack #3 –
Earn More Leads With Positive Reinforcement:

A company added one simple element to their signup box. It increased conversions into leads by 11%.

An online mortgage application took up to 20 minutes. Because of all the data that was required.

The process consisted of 2 parts:
1. Signup box: Enter your first name and email address.
2. Fill out the full application.

The company added one simple element to their signup box.

It increased the number of fully completed applications (= leads) by 11%.

What element did they add?

They added to their signup box a simple checkbox: “”YES! I am ready for a better rate today!””

By asking users for a small, positive action up front and a reminder about the outcome, they’ve reinforced their commitment to the process.

Result: +11% more leads.

Source: http://www.conversionvoodoo.com/blog/2010/07/11-conversion-rate-increase-with-a-“commitment-checkbox”/

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Categories
GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #125

Taktical Growth Hacks
Get the latest Taktical Growth Hacks, plus more insights delivered to your inbox each week: Sign Up Here.
Taktical Growth Hacks - open email

Growth Hack #1 – Get Influencers to Share Your Content:  

Getting people to link to your content is hard. But it’s easier if you mention them in it first.

Here’s how:

1. Tell them that you create content for XX,XXX subscribers/followers/readers.
2. Ask for their opinion or advice.
3. Your question has to be specific, so they can answer it in under 50 words (the less, the better).
4. After they contribute, don’t ask them to promote your content. Just thank them for helping you out and send them a link an hour or so before you publish it.
5. Repeat with multiple people.

Source: https://www.quicksprout.com/2015/12/18/5-content-creation-tactics-that-will-amplify-your-contents-reach

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Growth Hack #2 – 71% More Referral Success When It’s Friend-to-Friend:

Former Gogobot app (now Trip.com) decided to personalize each download that came from an invite. In each message that went out to other users, they inserted a Branch link embedded with their referring friend’s name, profile pic, and user ID.

The result:

Users who saw a personalized welcome from their friend signed up at a 71% higher rate.

Source: http://500.co/mobile-growth-engine-branch/

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Taktical Growth Hacks - revenue

Growth Hack #3 – Increase YouTube Subscribers by 400% With Just One Link:

If you’re not using YouTube yet, you should be. This channel is excellent for getting your brand message out to its over 1.3 billion users.

But how can you attract subscribers to your channel and start gaining some traction?

Simply add “?sub_confirmation=1” at the end of your YouTube channel URL.

For example: https://www.youtube.com/channel/UCRHQnN47mcRG7fFr-srUPbQ/feed?sub_confirmation=1

Link all users from all your videos, website, tweets, blog to this URL. Everybody will see a popup “Confirm Channel Subscription”, which has been shown to increase YouTube subscribers by 400%.

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Categories
GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #124

Taktical Growth Hacks
Get the latest Taktical Growth Hacks, plus more insights delivered to your inbox each week: Sign Up Here.
Taktical Growth Hacks - open email

Growth Hack #1 – Powerful Words Can Change Your Copy:  

The right words can turbo-charge the authority of your headlines, product names, buttons, and email subject lines.

Here are 33 surefire words, starting with the top 10:

– Iron clad,
– Proven
– Validate
– Authentic
– Genuine
– Bona fide
– Legitimate
– Reliable
– Official
– Final

More: Backed, Guaranteed, Research, Studies, Results, Solution, Honest, Complete, Psychological, Comprehensive, All-Inclusive, Absolute, Definitive, Authoritative, Conclusive, Authority, Surefire, Formula, Strategy, Expert, Report, Document, Literally, Powerful.

Source: https://sumo.com/stories/power-words

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Growth Hack #2 – Reduce Cost of Facebook Ads By 41%:

Every marketer should strive for decreasing cost-per-conversion. Here’s one tip for doing just that by choosing the right ad format.

Facebook ads pro Aaron Zakowski found that right-side ads are the best choice for a small budget.

Though you can’t get the same volume as Newsfeed ads, cost per signup from right side ads is about 41% lower than from desktop Newsfeed ads.

Source: http://aaronzakowski.com/how-reduced-invision-cost-per-signup-facebook-ads/

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Taktical Growth Hacks - revenue

Growth Hack #3 – Humans Work 12% Better in Ads:

When selecting the background or main images to use in your display ads, using images that contain people is the most reliable bet.

Researchers examined 60 brands and as a whole to determine if there was a common thread that led to greater success.

What they discovered:

Ads that contain images of people have a 12% higher CTR than those which do not.

The takeaway: people like people!

Source: https://3qdigital.com/featured/ab-testing-over-1m-worth-of-display-ads-5-things-we-learned/

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Small talk

The 3 Best Game of Thrones Promotions We Think Won the Iron Throne

There seems to be one thing on literally everybody’s minds right now.

And that is the eighth and final season of Game of Thrones.

game of thrones promotions - Night King

Our team at Taktical is no exception.

We, too, have our GoT bracket and our infinite Slack threads for sharing theories, predictions, and related (very important) articles – like this one about dogs in GoT costumes.

game of thrones promotions - dog costume
Image source: https://www.instagram.com/

So, with everyone – and we mean everyone – enraptured in the show, it’s no surprise advertisers are capitalizing on the obsession.

As the most-licensed program in HBO’s history (over 100 licenses worldwide), commercial opportunities are plentiful.

Let’s take a look at the top three brands vying for their own Iron Throne with Game of Thrones promotions.

1. Mountain Dew’s “A Can Has No Name” Social Media Ad Campaign

PepsiCo’s partnership with the HBO show launched an ad campaign across social media.

The soda brand created a teaser video with NBA star Joel Embiid.

They also ran a sweepstakes where the winner received one of the limited-edition cans.

Using the hashtags #ACanHasNoName, #ForTheThrone and #MTNDEWsweepstakes, people entered what they would sacrifice #ForTheThrone.

So what’s so special about these Game of Thrones promotional cans?

Well, they’re printed with thermodynamic ink that when chilled, reveals Arya Stark’s kill list.

game of thrones promotions - arya kill list

Like their blank cans, Mountain Dew also removed its branding from all social media channels.

Results from the campaign included over 1.5 million views on Twitter within hours for the teaser with Embiid.

Additionally, hundreds of fans entered the sweepstakes also in just a few hours after launch.

By using hashtags in their Twitter ads, Mountain Dew expanded their reach and boosted their visibility on the platform.

game of thrones promotions - mountain dew cans

Plus, their approach to experiential marketing combining on- and off-platform advertising sets an excellent example for other brands to follow.

2. Oreo Limited Edition Game of Thrones Cookies

Less than a week before the season premiere, Oreo debuted their limited-edition GoT-themed cookies.

Each package contained cookies embossed with four different designs: House Lannister, House Targaryen, and House Stark, and the Night King/White Walkers.

On social media, the cookie company launched both a video teaser and ads that highlighted their product with relevant hashtags.

They both created their own (#GameOfCookies) and used the show’s (#ForTheThrone) to achieve maximum visibility while remaining true to the brand.

game of thrones promotions - Oreo tweet
Image source: https://twitter.com/Oreo

Like Mountain Dew, they tied their campaign to a contest to encourage greater engagement.

Customers could post to Facebook or Twitter with the hashtags for a chance to win free merchandise.

3. Red Cross “Bleed for the Throne” Game of Thrones Promotion

In honor of all the glorious blood spilt throughout the GoT series, it seems only natural for Red Cross to get in on the action with their own Game of Thrones campaign.

When patients donated blood through the Red Cross in the month of April, they were automatically entered to win a life-size Iron Throne.

Plus, they received a commemorative Bleed for the Throne poster.

In literally bleeding #ForTheThrone, Red Cross tied their cause to the popular show and thereby encouraged donations.

game of thrones promotions - red cross

This Game of Thrones promotion also demonstrated how some out-of-the-box thinking can lead to a successful marketing campaign for any organization, regardless of the industry.

You wouldn’t normally think of the Red Cross and GoT as a natural partnership.

However, their innovative campaign defied expectations by not only generating huge buzz, but also leading to more donations for a worthy cause.

Winter is Coming for You, Too

Yes, these three examples of Game of Thrones promotions are entertaining.

More importantly, though, they can inspire your own business decisions.

game of thrones promotions - tyrion dancing

Through experiential marketing, creative thinking, and following social media advertising best practices, these companies generated amazing results.

It doesn’t take a partnership with an HBO show to achieve similar success.

Get inspired by the above and apply similar concepts to your own strategy.

In the meantime, we’ll be over here voting on who had the shadiest lines from this week’s episode and sending more cute animals in GoT costumes.