Due to Amazon’s unique position in the e-commerce industry, it is imperative for you to familiarize yourself with its ad platform.
By understanding the basics of Amazon advertising, you can start your campaign off on the right foot.
Focusing your energy on an Amazon advertising campaign – no matter what industry you’re in – means you’re more likely to see a significant increase in your overall conversion rate and thus a boost in your sales!
So, we’re exploring the essentials of the Amazon advertising platform.
In particular, we’re looking into what makes Amazon worldwide advertising so unique and effective.
We’re then breaking down the two most popular types of Amazon advertising campaigns.
This is your official intro: Welcome to Amazon Advertising 101!
What Makes the Amazon Advertising Platform Unique?
Amazon is a global online marketplace that attracts millions of visitors on it’s platform.
Ensuring your products are already keyword optimized and formatted for success will ensure your campaign runs even more smoothly and effectively.
Sponsored Brand Ads
Formerly headline search ads, Sponsored Brand ads also pop up on the results page – except that they are displayed above the result listing.
These kinds of ads are also keyword targeted, but you can choose up to 3 products to promote instead of just one.
Plus, you get to include your brand logo.
When people click on the logo, they’re directed to your Store or custom landing page.
Click on a product, and they’re taken specifically to that product page.
Keep in mind with setting up this Amazon advertising campaign that in terms of keyword match-types, exact and phrase match are the only two options for this type of ad.
Also, like Sponsored Products, Sponsored Brand ads are based on a cost-per-click budget.
Take Advantage of Amazon Worldwide Advertising Today
As you can see, the Amazon advertising platform is a great tool for pretty much anyone to use.
Whether it’s to increase your sales on Amazon, drive traffic to a specific Store or landing page, or simply spread brand awareness, a campaign on this platform enhances your overall e-selling experience.
Growth Hack #2 – How Unroll.me Managed to Gain 1.3 Million Users Within Just 3 Years:
Unroll.me was an email inbox cleaning service that skyrocketed in popularity to reach over 1 million users in 3 years. How did they do it?
1. First, they discovered a really popular, massive problem: cluttered email inboxes.
2. They offered a simple solution for free: you can unsubscribe from all newsletters you are no longer interested in.
3. After the launch, tech blogs were happy to write about an app that solves a common problem of their readers. This helped them get the first few thousand users.
4. Right after you start using the app and choose 5 newsletters to unsubscribe from, Unroll.me shows a pop-up : “In order to unsubscribe from more than 5 subscriptions, help out by sharing on Facebook, Twitter or via email.”
Result: 1.3 million users virally in 3 years (+ Unroll.me was acquired).
“We believe Instagram is integral to how our audience is inspired to shop. We’re seeing a strong lift in sales conversions whenever we use shopping on Instagram, since tapping to learn about our products has become the norm.”
Inspired by their success with the Instagram shopping feature, they continue to create content that feels organic while inspiring their customer.
This example from their Instagram story proves the appeal of keeping things simple.
Treating their Story like a product catalog gives users what they want from their Instagram shopping experience while staying true to the brand.
Outerwear specialists Barbour leverage shopping on Instagram as a new way to connect with customers.
Additionally, the app acts as a platform for the brand to spread awareness of their messaging and history.
Often in each caption of a post, like the above, there’s an explanation of the design history and inspiration.
Beyond just using product tagging for selling on Instagram, the company also explains their design point of view to further engage customers.
And it’s worked.
According to Laura Dover, Global Digital Communication Manager at Barbour,
“Since we started to use the feature, our sales from Instagram have increased by 42% and traffic to our website from Instagram is up 98%”.
The brand also uses the carousel format to exploit every opportunity for product tagging.
With excellent brand messaging combined with a seamless shopping experience, Barbour proves the power of selling on Instagram with product tagging.
Time to Set Up Shop
You have the resources and now the knowledge to launch your Instagram shopping campaign.