How To Guides

Amazon Advertising 101

Want to sell a product?

Where do you go: Amazon

Not only is Amazon well-known all around the world, but it also attracts a large amount of customer traffic every single day. 

But Amazon’s not just for selling; it’s also an advertising platform.

And an increasingly important one at that, with expected growth of over 470% in the next five years

Amazon advertising platform - online shop
Image source:

Due to Amazon’s unique position in the e-commerce industry, it is imperative for you to familiarize yourself with its ad platform.

By understanding the basics of Amazon advertising, you can start your campaign off on the right foot. 

Focusing your energy on an Amazon advertising campaign – no matter what industry you’re in – means you’re more likely to see a significant increase in your overall conversion rate and thus a boost in your sales! 

So, we’re exploring the essentials of the Amazon advertising platform.

In particular, we’re looking into what makes Amazon worldwide advertising so unique and effective.

We’re then breaking down the two most popular types of Amazon advertising campaigns.

This is your official intro: Welcome to Amazon Advertising 101! 

Amazon advertising platform - spongebob in class

What Makes the Amazon Advertising Platform Unique?

Amazon is a global online marketplace that attracts millions of visitors on it’s platform. 

The traction that Amazon has surpasses that of any other, making it the largest retailer on the planet – online and off.

It is this dominance and increasing importance among online shoppers that makes the platform so unique and effective. 

amazon advertising platform - amazon ecommerce share
Image source:

As a result, many sellers feel that they should leverage this kind of traffic in their favor by both selling on the platform and launching an Amazon advertising campaign. 

Afterall, the more visitors that are exposed to your product through various promotional methods, the more likely they are to actually complete a purchase. 

There’s no other e-commerce platform that offers the reach of Amazon, making it the go-to option to advertise and sell online.

amazon advertising platform - amazon logo
Image source:

Types of Amazon Advertising Campaigns

Amazon offers various types of ad formats. These ads include the following: 

Amazon Sponsored Product Ads

These Amazon ads show up on either the top or bottom of the search results page. 

amazon advertising platform - sponsored products

Sponsored Product ads are set up using keyword targeting, and sellers bid for clicks.

Sellers can choose from three separate keyword match options:

  • exact
  • phrase
  • broad

Furthermore, sellers have the ability to customize both their budgets as well as their campaign duration. 

To enjoy even greater success from a Sponsored Product Amazon advertising campaign, make sure your product listings are optimized.

Ensuring your products are already keyword optimized and formatted for success will ensure your campaign runs even more smoothly and effectively.

Sponsored Brand Ads

Formerly headline search ads, Sponsored Brand ads also pop up on the results page – except that they are displayed above the result listing. 

amazon advertising platform - sponsored brands

These kinds of ads are also keyword targeted, but you can choose up to 3 products to promote instead of just one.

Plus, you get to include your brand logo.

When people click on the logo, they’re directed to your Store or custom landing page.

Click on a product, and they’re taken specifically to that product page.

Keep in mind with setting up this Amazon advertising campaign that in terms of keyword match-types, exact and phrase match are the only two options for this type of ad. 

Also, like Sponsored Products, Sponsored Brand ads are based on a cost-per-click budget.

amazon advertising platform - desktop image

Take Advantage of Amazon Worldwide Advertising Today

As you can see, the Amazon advertising platform is a great tool for pretty much anyone to use.

Whether it’s to increase your sales on Amazon, drive traffic to a specific Store or landing page, or simply spread brand awareness, a campaign on this platform enhances your overall e-selling experience. 

Want to know more about Amazon advertising?

Talk to us!

We are an experienced Amazon marketing agency that can answer your questions, provide brand-specific recommendations, and partner with you to achieve the best results from the platform.

GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #130

Get the latest Taktical Growth Hacks, plus more insights delivered to your inbox each week: Sign Up Here.
Taktical tips and tricks

Growth Hack #1
– Top 3 Facts to Increase Your FB Conversions +40%:

Facebook ad design is crucial for success. But what are the best practices to keep in mind?

According to recent studies, the TOP 3 data-driven facts around ad design are:

1. Ads with a white background had a 60% higher CTR and attracted 40% more conversions compared to a colorful background.

2. Emotional content performed about 2X better than ads with only rational content.

3. Ad designs that closely match with a landing page increase conversions by 20-35%.



Growth Hack #2
– How Managed to Gain 1.3 Million Users Within Just 3 Years: was an email inbox cleaning service that skyrocketed in popularity to reach over 1 million users in 3 years. How did they do it?

1. First, they discovered a really popular, massive problem: cluttered email inboxes.

2. They offered a simple solution for free: you can unsubscribe from all newsletters you are no longer interested in.

3. After the launch, tech blogs were happy to write about an app that solves a common problem of their readers. This helped them get the first few thousand users.

4. Right after you start using the app and choose 5 newsletters to unsubscribe from, shows a pop-up : “In order to unsubscribe from more than 5 subscriptions, help out by sharing on Facebook, Twitter or via email.”

Result: 1.3 million users virally in 3 years (+ was acquired).



Taktical tips and tricks

Growth Hack #3
– Super Short Hack to Convert 9X More Prospects:

Did you know that…

If you follow up with web leads within 5 minutes, you’re 9 times more likely to convert them?

How fast do you follow up?



Sign Up for Even More Tips and Tricks to Help Increase Sales



GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #129

Get the latest Taktical Growth Hacks, plus more insights delivered to your inbox each week: Sign Up Here.
Taktical tips and tricks

Growth Hack #1
– How to Get 245% More Leads by Changing a CTA:  

Have you ever seen “Schedule a Demo” CTAs on different websites?

It is exactly the same CTA that Directive had.

They didn’t want to just show a demo video, because they believed that “Scheduling a Demo” generates more leads for them.

One day, they decided to test their CTA “Schedule a Demo Today!” against “FREE 5-min Demo Video”.

Adding the time parameter lowered people’s concerns about sitting through a long demo.

+738% increase in CTR
+245% increase in leads



Growth Hack #2
– +64% Sales With These 3 Facts About Video:

In case you are thinking of how to boost your sales (who isn‘t), here are 3 facts on how to achieve that:

1. 64% of website visitors are more likely to buy a product on an online retail site after watching a video.

2. Real estate listings with videos receive 403% more inquiries than those without videos.

3. When video was included in an email marketing campaign subscriber-to-lead conversion rates increased by 51%.



Taktical tips and tricks

Growth Hack #3
– The 2 Most Common Email Mistakes That Could be Decreasing Revenue 3X:

Noah Kagan, founder at Sumo (AppSumo) has sent more than 100M emails.

Here are the 2 biggest mistakes he learned:

#1. A couple of years ago, he tested segmentation, spending tons of time and a lot of money. He found that segmentation isn’t worth the effort.

Another source tested this and found that non-segmented emails generate 3.19 times more revenue than segmented.

#2. So many brands only put a CTA at the end of their email. However, very few people who open that email are going to make it down the page (on average, 80% read only the first screen).

This means that by placing your CTA at the top of your emails, you can see around 4 times more conversions.



Sign Up for Even More Tips and Tricks to Help Increase Sales

How To Guides

How to Sell on Instagram With Shoppable Posts and Stories

See a post.

Tap the tag.

Browse and buy.

These three steps are all it takes now to shop on Instagram.

shoppable instagram - net-a-porter example
shoppable instagram - net-a-porter 2

With the global launch of shopping on Instagram in March 2018, the platform expanded its capabilities to include Stories in September that same year.

With even more recent updates – like beta testing a Checkout feature – it’s easier than ever for companies to leverage this Instagram shopping feature and drive revenue

But, you probably have a few questions before getting started (or to optimize what you already have launched):

  • Why should I care about selling on Instagram?
  • How do I use Instagram shoppable tags and set up my posts?
  • What’s the best way to optimize my strategy?

We’re going to start with the “why” of selling on Instagram.

Then, we’ll explore how to sell on Instagram with the product tagging feature for both posts and Stories.

Finally, we’ll provide some best practices and suggestions for optimizing your Instagram shopping strategy, along with providing examples of brands doing it right.

shoppable instagram - online shopping gif
Image source:

Shopping on Instagram isn’t the future; it’s happening right now.

So, it’s time for you to leverage the feature and drive sales directly from the platform.

Why Selling on Instagram Matters

To first understand the appeal of Instagram shopping, it helps to dive into what makes the platform so appealing and engaging.

Let’s start at the high level:

shoppable instagram - MAUs
Image source:

Digging further into why shopping on Instagram is particularly popular, it helps to then look into how users interact with businesses:

  • 1/3 of the most viewed Instagram Stories are from businesses.
  • 70% of users turn to the platform for product discovery.
  • Since the launch of the Instagram shopping feature, over 130 million users have been tapping to reveal product tags in posts.

Without looking spamm-y or overly sales-y, Instagram shopping lets you promote your brand and provide a direct line to get users from browsing to buying.

The size of the audience alone is a compelling enough reason to learn how to sell on Instagram.

Further incentive, though, is that clearly users are engaging with businesses on the platform in a way that proves they are motivated to find products and make purchases.

How to Sell on Instagram

There are a few preliminary steps to take before selling and tagging products on Instagram.

shoppable instagram - facepalm gif

Make sure you address these as a priority so you don’t get all set to launch and realize you forgot to connect your product catalog, for example (trust us: it happens).

Before You Get Started

Check over eligibility rules for the Instagram shopping feature and make sure your business meets them.

These include:

  1. Are you located in a market that supports the shopping on Instagram feature?
  2. Does your brand sell physical goods?
  3. Is your brand compliant with the platform’s commerce policies?
  4. Do you have an Instagram business profile?
  5. Did you connect your Instagram account to a Facebook Page?

Next, set up your Facebook product catalog and connect it with your Instagram business account.

shoppable instagram - facebook catalog
Image source:

You have two options for connecting a product catalog:

  1. Do it yourself with Catalog Manager (make sure to select E-commerce as your category)
  2. Have a Facebook Partner help set it up for you

Finally, it’s time to submit your Instagram shopping account for review and approval.

To do this, open up the app and head to your profile’s Business Settings.

shoppable instagram - product tagging in settings
Image source:

Follow the steps in the proceeding screens, then submit your account.

It can take a few days (or more) to receive approval.

Once you do, you’ll get a notification like this:

Now, you’re all set to start tagging products on Instagram and using the shopping feature!

How to Tag Products on Instagram

Once you’ve set up your Instagram shopping account and received approval, it’s time to create your first post or story.

Product Tagging for Posts

Start by making your post the same way you would any other, with an attention-grabbing visual, caption, and any other usual details.

When you’re all set and on the Share screen, this is where product tagging happens.

shoppable instagram - how to tag products
Image source:

Once you press “Tag Products”, you can start typing product names and they’ll appear from your catalog.

Note that you can tag up to five product per image, or up to 20 if it’s in carousel format.

Image source:

After you’ve included the Instagram shoppable tags, you can post to your feed.

You’ll notice a small shopping bag icon in the upper right of any shoppable post.

shoppable instagram - le creuset shoppable post example

With Instagram shoppable tags, users can click on the post, see the items tagged, and view them in your catalog – all without leaving the platform.

shoppable instagram - le creuset shoppable post example 2
shoppable instagram - le creuset instagram catalog

Product Tagging for Stories

Unlike tagging up to five products on Instagram posts, you are limited to one product tag in Stories.

To use this feature, start by adding your Story.

Then, tap the Sticker icon in the upper right corner.

shoppable instagram - product tagging stories
Image source:

Select the Product sticker from the options that appear.

shoppable instagram - adding product sticker to stories

Just like with posts, you’ll be able to type in the product name from your catalog to tag.

shoppable instagram - product catalog for stories
Image source:

You can then adjust the placement and color of the sticker.

Users will know it’s a shoppable Instagram Story by the shopping bag icon included on the sticker.

shoppable instagram - madewell example 1

When pressed, the sticker then opens up to the following screen, which can take users directly to your site to complete the purchase:

shoppable instagram - madewell example 2

With the rollout of Instagram Checkout, however, this icon will soon change to say “Checkout on Instagram”.

shoppable instagram - checkout feature

This latest feature is currently available only to a select few retailers as its tested and tweaked.

However, expect it to become available worldwide shortly.

Essentially, it lets those shopping on Instagram to remain on the platform for the entire transaction – including purchase.

Reducing friction even further and preventing people from leaving the platform encourages more purchases and makes the Instagram shopping feature all the more valuable.

3 Examples of Highly Shoppable Instagrams

There’s no secret formula to a successful Instagram shopping strategy.

It all depends on your audience, industry, and your brand specifically.

How your customers (current and potential) prefer to engage with you isn’t some door to unlock and then leave unattended.

shoppable instagram - instagram shopping gif
Image source:

Instead, you should approach optimizing how you sell on Instagram as a constantly varying strategy that requires frequent testing and adjusting.

People preferences vary; let that be reflected in your strategy,

To get you started, though, here are a few brands that knock it out of the park with their shoppable Instagram posts and Stories.

1. Lulus

Women’s clothing brand Lulus was one of the first brands to implement Instagram shoppable tags.

What they do best is provide new types of content that inspire their followers to shop.

From user-generated content to providing images of outfit ideas, all of their posts feel fresh, engaging, and leverage the best parts of the Instagram shopping feature.

shoppable instagram - lulus example 1

This sample post provides outfit inspiration that lets customers purchase everything they see to easily recreate the look at home.

What would otherwise be a regular, style idea post becomes useful for driving revenue and sales thanks to Instagram shoppable tags.

shoppable instagram - lulus example 2

In another example, Lulus demonstrates the ways that Instagram shopping can integrate with an influencer campaign.

With a Lulus ambassador showcasing the outfit, followers can see the product in real life and how it’s worn by one of their favorite influencers.

To attest to their success, Lulus said that they directly attributed over 1,200 order and 100K+ website sessions to Instagram shopping.

2. Aritzia

Another women’s fashion company, Aritizia, uses the Instagram shopping feature to its fullest extent.

shoppable instagram - aritzia example 1

Almost every post and Story has product tagging, and it’s done in a seamless and simple way that emulates the brand’s image and values.

As put by Elisa Kosonen, Aritizia’s Senior Manager of Social Media,

“We believe Instagram is integral to how our audience is inspired to shop. We’re seeing a strong lift in sales conversions whenever we use shopping on Instagram, since tapping to learn about our products has become the norm.”

Inspired by their success with the Instagram shopping feature, they continue to create content that feels organic while inspiring their customer.

shoppable instagram - aritzia example 2

This example from their Instagram story proves the appeal of keeping things simple.

Treating their Story like a product catalog gives users what they want from their Instagram shopping experience while staying true to the brand.

3. Barbour

Outerwear specialists Barbour leverage shopping on Instagram as a new way to connect with customers.

Additionally, the app acts as a platform for the brand to spread awareness of their messaging and history.

shoppable instagram - barbour example 1

Often in each caption of a post, like the above, there’s an explanation of the design history and inspiration.

Beyond just using product tagging for selling on Instagram, the company also explains their design point of view to further engage customers.

And it’s worked.

According to Laura Dover, Global Digital Communication Manager at Barbour,

“Since we started to use the feature, our sales from Instagram have increased by 42% and traffic to our website from Instagram is up 98%”.


shoppable instagram - barbour example 2

The brand also uses the carousel format to exploit every opportunity for product tagging.

With excellent brand messaging combined with a seamless shopping experience, Barbour proves the power of selling on Instagram with product tagging.

Time to Set Up Shop

You have the resources and now the knowledge to launch your Instagram shopping campaign.

If you want even more help and assurance of a successful strategy, try partnering with a professional Instagram marketing agency.

With the right know-how for optimizing and leveraging all possible features of Instagram shoppable tags, you can maximize ROI while boosting engagement.

Whether you go it alone or bring on a partner agency, it’s time to take advantage of the Instagram shopping feature.

With even more features rolling out soon, getting used to this feature and tweaking your strategy now will set you up for success in selling on Instagram into the future.


GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #128

Get the latest Taktical Growth Hacks, plus more insights delivered to your inbox each week: Sign Up Here.
Taktical tips and tricks

Growth Hack #1
– This Small Thing is Very Popular, But It Can Ruin Your Organic Traffic:

Pop-ups are a great lead-gen tool, especially on mobile. But, 99% of people don`t know it can kill organic traffic if not done correctly. What do we mean?

1. You know that more than 50% of visitors access your website through their mobile devices. And Google ranks mobile-friendly websites higher.

2. Also you know that full-sized pop-ups generate the highest conversions (1.76% – 6.9%).

Here’s a bummer.

Did you know that you can kill your Google traffic if you don’t follow their guidelines?

Especially this short one.

What Google considers as an acceptable pop-up is when it covers no more than 20% of the screen.



Growth Hack #2
– A 5-Minute Fix to Get 8.8% More Conversions:

Klientboost boosted their conversions by +8.8% super easily. In a study, they A/B tested the same customer reviews on their landing page.

The only difference was:

A. variant had the star ratings: ★★★★★
B. control – didn’t.


The star ratings outperformed “”no stars”” by +8.8%.


By mentioning the company size with exact numbers in the customer reviews, their conversion rate increased by 22%.



Taktical tips and tricks

Growth Hack #3
– The Easiest Way Ever to Boost Your Retweet Rate by 2.5 Times

Did you know that…

When followers are specifically asked “”Please Retweet””, the Retweet rate is 2.5 times higher than average?

P.S. Please share this with your friends 😉



Sign Up for Even More Tips and Tricks to Help Increase Sales

GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #127

Get the latest Taktical Growth Hacks, plus more insights delivered to your inbox each week: Sign Up Here.
Taktical Growth Hacks - open email

Growth Hack #1
– STUDY: Brand Perception: 

Did you know that 70% of customers` brand perception is determined by experiences with people?

Here are 2 more facts you should know about your customers:

1. 68% of customers leave because of poor employee attitude.
2. 41% of customers are loyal because of good employee attitude.




Growth Hack #2
– One Tiny Change That Helped Upworthy Boost Shares by 395%:

After A/B testing, Upworthy (8.8 million monthly visitors) found:

1. If the buttons have a hover effect when your mouse is over them, they can get 395% more shares.

2. The best time to wait after landing on a page that the “like us” icon appeared was with a 16 second delay.



Taktical Growth Hacks - revenue

Growth Hack #3
– 61% of People Have Made a Purchase Based on This (It’s Not What You Think):

Did you know that:

1. 81% of the people trust the information they read on blogs.

2. 61% of those people have made a purchase based on a blogger’s recommendation.

3. 63% of people are more likely to be influenced by a blog than a magazine to make a purchase.

Looks like there’s a pretty good argument to be made for blogger outreach. . .



Sign Up for Even More Tips and Tricks to Help Increase Sales