GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #134

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Taktical Growth Hacks - open email

Growth Hack #1 – From $0 to $100 Million in 37 Days by Leveraging the Power of Exclusivity:  

In January 2013, Gentry Underwood launched an email app called Mailbox. They focused on solving one massive problem – tons of unread messages in email inboxes. 37 days later Dropbox acquired it for a reported $100 million.

Why? Well, In 37 days, Mailbox accumulated over 500,000 users.

How did they do it?

They created a smart automated “referral reservation scheme”:

1: You sign up to get notified when the app will become available to you.

2:. You see how many people are in front of you in the queue.

3: The system notifies you: the more friends you’ll invite, the higher you’ll be in the queue, the faster you’ll get access to the app.

4:. You invite your friends like a crazy person trying to get to the top of the list.

To help this along, they even created a simple video:

It instantly went viral because the problem was hot/unsolved and the solution was elegant.

They notified tech media that were more than happy to write about the app (again, because the problem was hot/unsolved and the solution was elegant).

The viral nature of the video met media coverage, got multiplied by the “referral reservation scheme” and in 37 days resulted in 538,000 users waiting in a line to get access to the app.

It’s no surprise, then, that Dropbox swooped in and acquired them at this 37-day mark for $100 million.


Growth Hack #2 – Increase “YES” Responses 2X By Giving People an Easy Out:

Do you like to hear “NO” or experience 0 responses when you survey your audience, ask them anything to do, or offer to acquire anything?

Yeah, we didn’t think so.

How about increasing your chances to hear “YES” by 2 times?

Here’s an easy trick to do just that:

42 studies showed that the likelihood of a positive response was doubled when researchers added a simple phrase “you are free not to”.

When you tell people they don’t have to do something, they’re more inclined to follow along.



Taktical Growth Hacks - revenue

Growth Hack #3 – 5 Ways to Get More Press:

Reaching out to press and getting what you want published isn’t easy. Make sure you’re warming them up appropriately instead of just sending a cold e-mail and requesting their help.

Here are 5 steps to warm up journalists before you pitch them an idea:

1. Do a customized audience campaign on Twitter. You will need at least 400 Twitter handles. Get their attention before contact them via email.
2. Send a personalized and short one-liner email. For example: “Hey: Do you like Chipotle?”. Track email opens with Mixmax for Gmail or Yesware.
3. When the software indicates the journalist has opened the email, send a tweet linking to your article.
4. Send a follow up email.
5. When a user answers that they are interested, send them the press kit.


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Small talk

What Can an Influencer Marketing Strategy Do for Your Business?

Gone are the days when we trusted everything we saw on television, read in the pages of a magazine or a billboard. 

Consumers have evolved just as much as the marketing and advertising landscape. 

As such, the drastic changes have opened many doors for marketers.

However, they have also brought about some challenges.

influencer marketing strategy - consumer trust
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One of these challenges is trust.

For example, in a recent survey, more than ⅔ of the 43,000 participants identified misuse of personal data as the main reason for distrusting tech companies.

Additionally, there’s the multitude of ads now constantly bombarding consumers across platforms.

With the endless stream of content and ads online, people have become more discerning when it comes to purchasing a product or service. 

In fact, according to statistics, 92% of consumers trust recommendations from other people — even someone they don’t know — over brand content. 

influencer marketing strategy - word of mouth
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But, digital marketers shouldn’t lose hope. 

To attest to this, stats also reveal that 49% of people rely on the product or service recommendations from social influencers.

So, if your recent marketing efforts are not producing the results you want, turning to influencer marketing just might provide a solution.

Let’s first answer the question of “what is influencer marketing?”

Then, we can explore how to do influencer marketing and the steps needed to implement this strategy for your own business. 

What is Social Influencer Marketing?

First off, let’s define what exactly is an influencer. 

Influencers are individuals who have garnered massive followings on social media by sharing their expertise on a topic and offering tips, advice, and product recommendations to their audience. 

influencer marketing strategy - desiperkins
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To further clarify, they are “regular” people who amassed “loyalty points” from social media communities that share their interests. 

The platforms they commonly use are Instagram, YouTube, Facebook, and Twitter.

By collaborating with an influencer on a marketing strategy, you are exposing your product or service to his or her established network of social media followers who trust what he or she has to say. 

influencer marketing strategy - paid content gif

Let’s say an influencer recommends your product or gives it a positive review.

Essentially, it’s the equivalent of word of mouth in the digital age.

So, selecting the right influencer is the foundation of any social influencer marketing strategy.

To help you with this, here are a few tips for doing just that in the world of micro-influencers. 

Top 3 Influencer Marketing Goals Businesses Should Focus on

As with any digital marketing strategy, it is essential to have clear goals and KPIs in mind to measure your success.

So, here are three key pieces to focus on as you consider how to do influencer marketing the right way.

1. Brand Advocacy

A brand advocate is someone who loves your product. 

It could be your employees, friends, satisfied customers, or influencers and you could contact them to share via text or WhatsApp

You can enjoy the benefits of influencer marketing by building a stable, collaborative relationship with them.

Also, give them enough creative freedom to promote your brand.

With this approach, you can effectively tap into their network.

2. Brand Awareness

As already mentioned, an influencer marketing strategy is so effective because these users have huge followings. 

With your business or brand already introduced to their loyal network, an influencer can do what they do best to further increase brand awareness.

They can accomplish this through things like brand mentions, product reviews, and contests and giveaways.

3. New Target Audience

You can widen your audience reach and ultimately increase conversions by working with micro-influencers. 

They only have between 2,000 to 50,000 followers.

However, according to research, they deliver a 60% higher engagement level than those with more significant followings. 

Additionally, micro-influencer campaigns are 6.7 times more efficient.

Final Things to Consider for Your Influencer Marketing Strategy

Still unsure if influencer marketing aligns with your business?

Take a look at the influencer marketing statistics below.

Or, you can check out the facts below regarding the benefits of influencer marketing as compiled by the folks at SmallBizGenius:

  • 40% of consumers purchased a product online after seeing it used by an influencer.
  • 25% will purchase an item if someone with more than a million followers recommends it.
  • Influencer marketing delivers 11 times higher return on investment than traditional marketing.
  • In 2017, brands saw an ROI of $6.78 for every $1 spent on influencer marketing.
  • Statistics from 2018 show that 58% of businesses that implemented social influencer marketing saw an improvement in brand awareness. Additionally, 54% saw an increase in leads and revenue.
influencer marketing strategy - infographic


GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #133


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Taktical Growth Hacks - personalize email

Growth Hack #1 – +150% Revenue With Personalized Emails:

Udemy found that revenue generated in the first week correlated with an increased customer lifetime value. So, they ran a welcome email A/B test:

A. The control email welcomed new users with 50% off any course.

B. The variable email leveraged behavioral data to serve up a course that the user had already expressed interest in. They included that course in the email header, along with the same 50% off coupon for a certain course.


Version B earned +150% more revenue.



Growth Hack #2 – Turn 200% More Web Visitors Into Leads

Most sites get 2 times more traffic from mobile than from desktop. This number of mobile users is growing rapidly, but a ton of people still make this huge mistake:

They don’t optimize their landing pages for mobile devices.

String Automotive (now Experianoptimized just a single button for mobile devicesand as a result they increased leads by 200%.

What did they do?

They added a single click-to-call CTA above the fold.

Example of a click-to-call CTA: +1 (234) 567-8910

Why it worked so well?

Probably because, according to a study61% of people find it extremely important to be able to call the business before making a purchase.


Taktical Growth Hacks - backlink

Growth Hack #3 – A Simple SEO Trick for Backlinks From Sites With 10-50 DA:

You know how hard it is to convince owners of the high-authority websites to place a link to your website.

How about an easier way: Buy a high-authority 10-50 DA (domain authority) website for $100!


1. Buy an expired, dropped domain with 10-50 DA. It turns out there are a lot of them expiring every day!

Here’s a cool free online tool to show you powerful domains that expire soon:

2. Once you buy it, have it hosted in a Data Center different from what you use now.

3. Then there 2 ways to build links:

3.1: Restore content from (you may have copyrighting issues) and then place a bunch of links to your website.

3.2. Place an article of yours with a link to your target website.

Boom! You’ve got a link from a 10-50 DA website and it really was that easy.


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Small talk

5 Easy Tips for Finding What to Sell on Amazon to Make a Profit

Sometimes the hardest part of starting your journey as an e-commerce seller is figuring out what are the best products to sell on Amazon. 

The options you have are almost unlimited, as long as they fall within Amazon’s guidelines. 

The problem is finding what to sell on Amazon to actually make money.

what to sell on Amazon - make money

There are some ways you can make the process easier if you know how to use the tools and resources out there. 

You can use things like FBA calculators to track fees and profit potentials. 

There are also sales rank tools to help you find out what’s selling on Amazon right now and how your product ideas are fitting into the current market.

If you effectively use what’s at your disposal, you can make a great decision about what to sell on Amazon. 

You just have to do a little research and put in the time needed to get familiar with your options. 

Here are five easy tips to help you find what to sell on Amazon for a profit.

1. Use An FBA Fee And Profit Calculator

If you have a few items of the best products to sell on Amazon, the next thing to consider is which items are going to cost the least to list and stand the most to make. 

Using the FBA service from Amazon is a great idea. 

Amazon customers trust the Amazon brand and they extend that trust to items fulfilled by Amazon, too. 

Prime customers also want to be able to take advantage of the shipping options.

When you’re using FBA services to sell on Amazon, you’re going to need to focus on the fees related to that option. 

That’s where an FBA fee calculator comes in. 

With an FBA calculator, you’ll be able to get accurate answers about how much your item is going to cost to list. 

what to sell on Amazon - FBA calculator
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There are a lot of variables to consider with the FBA fees, but all are important when you’re determining what to sell on Amazon to make money. 

When taking all of these into account, it’s often too much to do on your own so using a calculator is key.

Instead of rounding numbers and risking being wrong about your mental math, you can get accurate information. 

Fee and profit calculators can also help you figure out the pricing for your product. 

You’ll be able to find the sweet spot where you’re making money but aren’t pricing yourself out of the market. 

what to sell on Amazon - Amazon FBA
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If you see that your calculator is suggesting a price that isn’t going to be competitive, you can opt to look at other ideas for what to sell on Amazon FBA. 

If you use an FBA fee and profit calculator throughout your decision-making process, you’ll be more informed about your final choices. 

Don’t skip this step and make sure you’re using it early on.

2. The Best Products to Sell on Amazon Can Be the Simplest

When you’re still finding products to sell on Amazon, think about going for simple products over complicated ones. 

Sometimes this can seem like a less enticing option at first, but dig a little deeper. 

Simple products with a clear function that are easy to use are less likely to leave a customer dissatisfied and asking for a refund. 

what to sell on Amazon - customer satisfaction gif

Returns are going to cost you money: both back to the customer and in fees to Amazon. 

Choosing simple items to sell on Amazon FBA is a way to minimize that fee to a negligible amount. 

You’re still probably going to have customers that are unhappy, but the more complicated your product is the more you’re risking dissatisfaction issues. 

If you haven’t committed to what to sell on Amazon yet, do yourself a favor and seriously consider a simple product. 

Refund fees can add up quickly and be the demise of your Amazon selling career. 

Saving potential headaches and lost money is something you should definitely consider.

3. Look At the Best Sellers List to Help You Decide What to Sell on Amazon FBA

Amazon has a list of best sellers for every category it offers. 

You can look at that list to get an idea of what’s selling well and help you decide what to sell on Amazon yourself. 

Use that to look at what’s already choked with too many competitors and also to see what might not be relevant enough to sell. 

what to sell on Amazon - bestsellers

There’s a good balance to be found by looking at what products are selling on Amazon well.

You can also keep in mind that the best sellers change frequently. 

Look at the list over a course of a week or two to see what’s continuously doing well. 

Sometimes an item might be hot for a few days and then forgotten about by the next week. 

You don’t want to make a decision about the best products to sell on Amazon based on looking at the list only once. 

The best sellers list will help you see both what to avoid, and what could be a good idea. 

The key is to avoid items that are too trendy or already dominated by the big guys. 

If you use the best sellers list well, you’ll be able to make some great decisions on what to sell on Amazon for a profit with the information there. 

4. Think About Your Niche

There’s something to be said for having a niche that isn’t dominated by the bigger brands, but you don’t want to go so niche that there isn’t a market at all either. 

Keep the balance in mind as you’re choosing the best products to sell on Amazon to make money. 

what to sell on Amazon - product search
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If you see that no one on Amazon is selling what you’re thinking of listing, there’s probably a reason.

Other sellers have probably already figured out that the item just isn’t going to sell. 

Try to find items that aren’t drowning in competition but still have some representation. 

Think about the mass appeal of your product before you decide what to sell on Amazon FBA.

5. Use A Sales Rank Tool for Finding Products to Sell on Amazon

There are sales rank tools to help you analyze the market even further than the best sellers list. 

These are meant to be as up to date and accurate as possible. 

what to sell on Amazon - sellers rank tool
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Some of them even update every hour or two to make sure you’re getting the best information out there. 

Use a sales rank tool to look for market trends, what’s selling well, and what’s been selling well for a long time. 

It will help you understand the market a little better and make a better decision on what to sell on Amazon for profit. 

Use the tool to analyze possible ideas with general keywords or search for specific items. 

Either way, you’re going to get some very detailed information.

Determine What You Should Sell on Amazon

Finding what to sell on Amazon to make money is going to take some time, but it will be worth the effort in the end. 

what to sell on Amazon - piggybank

As you’re researching, it can be tempting to rush because you’re excited. 

Fight that urge and remind yourself that you want to be in this for the best possible profit. 

That’s going to require a well thought-out decision made over time. 

Once you’ve listed your items, optimized your Amazon product listing, and are pulling in a good profit, you’ll be thrilled with the results.


GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #132

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Taktical Growth hacks - smiling dog

Growth Hack #1
– This Small Change Boosted Profits +10.7% (And Took Less than 5 Minutes):

Software marketing blogger Alwin ran an interesting experiment. He wanted to A/B test what photo of him on his landing pages would generate more profits.

He tested the following two versions:
#A: Serious Alwin 😐
#B: Smiling Alwin 🙂

Here were the results:

Smiling Alwin won! 🙂

Compared to serious Alwin, here’s how the smiling version performed:
+1.3% more sign ups
+9.9% more sales
+10.7% more total profits



Growth Hack #2 – A 1-Minute Hack to Increase Your Email Open Rate:

Do you send mass marketing emails?

If yes:

1. Take the SAME email you sent and CHANGE the subject line to something new.
2. Email it out a week later JUST TO YOUR NON-OPENS.

The result? 

30%+ more opens.



Taktical growth hacks - fb ad settings

Growth Hack #3 – 2 Clicks to Uncover Your Competitors’ Ad Targeting Settings on Facebook:

Ever wanted to find out the targeting settings of your competitors on Facebook?

Here‘s how to do it:

1. Find an ad in your news feed.
2. Click on the top right arrow and select “Why am I seeing this”.

The image above shows you what you’ll see.

Put these findings to use and test these targeting settings in your ads.

Source: Taktical Digital


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GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #131

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Taktical tips and tricks

Growth Hack #1
– How to Increase ʺTime Spent on Pageʺ 2.6X:

Did you know that one of the factors that affects your Google rank is “Time Spent on Page”.
The longer the duration, the higher your rank.

Here’s an interesting research report on how to boost “Time Spent on Page” by 2.6 times.

Wistia divided high-trafficked pages into 2 categories:
1. With video on the page.
2. Without video on the page.

They then compared each version’s average “Time Spent on Page”.

People spent, on average, 2.6x more time on pages with video than without.

Just one of many examples pointing to the increasing importance of video content.



Growth Hack #2
– This New Headline Boosted Conversions by 40%:

KISSmetrics was trying to boost their conversions.

After they changed their headline (short description of their service), conversions went up by 40%.

What was the original headline?
“KISSmetrics helps you get actionable metrics for your business.”

Here‘s the one that boosted conversions by 40%:
“Google Analytics tells you what happened, KISSmetrics tells you who did it.”

Comparing themselves to the Google Analytics tool established more authority and got them more subscribers.



Taktical tips and tricks

Growth Hack #3
– Use Video to Earn 16X More Social Shares:

BuzzSumo analyzed 25 million Facebook posts and found something interesting.

Average total shares:
1. Per Link Post: ~30
2. Per Facebook Video: ~500

That’s 16 times more shares! Wow.

May be worth thinking about Facebook Live videos with a link above them (in the text section)…

P.S. Take into consideration that 85% of videos are viewed with the volume off (add subtitles).



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