GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #138

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grow business - disqualify leads gif

Growth Hack #1 – 3 Ways to Disqualify Bad Leads:

Spending too much time talking to wrong leads? 

As counterintuitive as this sounds, the easiest way to qualify leads and remove the bad ones is to add friction in the lead generation process. This way, only truly motivated prospects will move on to the next step! 

BUT add smart friction. 

What does this mean? 

Ask additional questions a motivated customer wants to answer, but an unmotivated one doesn’t or can’t yet! 


– A longer, two-part form to fill in (make the second part optional with secondary questions. Then, prioritize contacting those who fill in the second part well ).

– Send them an email that asks a pertinent question before you call them.

– Ask a question that requires an open text answer rather than drop downs or multiple choices. 

Source: 500 Startups


Growth Hack #2 – Save 7% of Sales Every Second by Removing Delays:

Your business can be losing sales opportunities every second if your site is slow. 

1. A study at Amazon showed a 1% decrease in sales for every 0.1 second decrease in response times. (Kohavi and Longbotham, 2007)
2. According to studies by the Aberdeen Research Group, the average impact of a 1-second delay meant a 7% reduction in conversions.

So what can you do?

Use the free tool from to check your site speed and get tips on how to fix it. 



grow business - subject line words

Growth Hack #3 – The Best and Worst Words for Email Subject Lines:

33% of email recipients decide whether or not to open an email based on the subject line alone. Make sure you’re using the words that compel people to open and read your messages.

Best Subject Line Words:


Worst Subject Line Words:




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Small talk

HTML Code for Marketing: What is It and Why Do We Use It?

The word “coding” can send many marketers fleeing in fear.

When it comes to creating attention-grabbing Facebook ads or writing a top-quality blog post, we’re fine.

But, coding??

Absolutely not.

what is html code - monty python gif

That’s best left to the in-house IT guys who’ve been studyingComputer Science for decades. . .right?


Bear with us here.

You probably know that blogs and the web pages that make up your site are important pieces of an SEO marketing strategy.

Well, one of the best ways to benefit from these is to know how to write, tweak, and enhance them using HTML code. 

It’s important to understand that many facets of the digital marketing world utilize HTML.

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So, becoming familiar with basic HTML tags and answering the questions of what is HTML and how is it used can boost your marketing efforts. 

Keep reading to find out what is HTML code and why it’s important for more than just the IT guys. 

What is HTML? 

HTML stands for Hypertext Markup Language

In technical terms, it is a standardized system that is utilized for tagging text files to achieve things like font, color, graphic, and hyperlink effects on web pages. 

what is html code - html editor
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Another way to define what is HTML code is that it’s a computer language used for documents that a web browser displays. 

Essentially, HTML is the skeleton of most web pages.

And, because search engines pick up on the signals of your source code, HTML plays a significant role in SEO marketing success. 

How to Use HTML Code

The purpose of HTML code is to give your web pages and blog posts organization and formatting. 

Without it, there’s often a giant chunk of text without any bolded, italicized, underlined, or even spaced out words. 

Here’s an old-school way to think about what is HTML code: It’s like what Microsoft Word did for your essays and reports back in middle and high school. 

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In other words, using HTML is what organizes and formats your written text.

This then enables visitors to easily read and understand your content. 

As a webpage creator or a blog writer, there may be times where the pre-existing post formatting requires adjustments. 

In order to be able to make these changes, you should know the exact code that you need to adjust in order to make the right kind of alterations. 

That’s where knowing how to use HTML comes in. 

Without the know-how of this programming language, it’s easy to mess up the entire code, leading to a ruined web page. 

what is html code - error gif

With so much content involved in a good SEO strategy, it’s essential for your audiences and Google to be able to easily read that material. 

Using HTML for marketing means breaking this content down into easily digestible, crawlable pieces. 

Examples of Basic HTML Tags 

The tags used for HTML are primarily inserted in the beginning and end of a sentence. 

It is best to think of these tags like a sandwich. 

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Let’s say you wanted to insert a paragraph in a particular location within your content. 

You would use the <p> tag in the beginning of your paragraph and the </p> tag at the end of your paragraph. 

what is html code - paragraph tag

To create headings for a body of text, you would use the <h1> tag at the beginning of the heading and the </h1> tag at the end of the heading. 

what is html code - h1 tag

Remember, these are just some examples of basic HTML tags.

There are a plethora of HTML tags and code that are available based on your needs and skillset. 

It’s a good idea to take the time to learn different basic HTML tags and how to effectively use them for different commands.

For example, things like attributes, quotations, links, tables, and lists are all options of how to use HTML for more readable content. 

The more organized and easy-to-follow body of text that you have, the better that both people and Google can read it. 


GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #137

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Taktical Growth Hacks - cat stealing gif

Growth Hack #1 – Steal Your Competitor’s Twitter Following:

How to get email addresses for all of the Twitter followers of any company or person:

1.Use (free trial) to download a file of up to 50K people who follow your competitor or a related product on Twitter.

2. Upload the file to Anymail finder, which will give you back email addresses for those followers (20 on their free trial).

3. Email them with the subject that includes your competitor’s name: “I saw that you follow [X] on Twitter.


Growth Hack #2 – 14- vs. 30-Day Free Trials for 102% More Users:

It’s not necessarily true that the longer the free trial, the higher the conversions to paid subscriptions.

When Neil Patel tested a 14-day free trial versus an original 30-day free trial, the same number of people signed up for each trial length.

But 102% more people used the product when they signed up for the 14-day trial versus the 30-day trial.

He quickly learned that with the 30-day trial, people felt that they had a lot of time, and they forgot about using the product even when sent email reminders.



Taktical Growth Hacks - sender address

Growth Hack #3 – Avoid This Huge Mistake When Sending Emails:

DON’T send mass email newsletters or product transaction emails from a “no-reply” send address!

When you do this, you’re missing out on a chance to get user replies to train inbox prioritization & opens.

DO send from a branded domain and/or a named email (e.g. “[email protected]”).

A reply helps with customer insights, can be a potential conversion gateway, and is arguably the ultimate activation/engagement metric!

Source: 500 Startups


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Small talk

These Examples Are Proof of the Best Ways to Run SaaS Facebook Ads

Everyone knows Facebook advertising is great for B2C businesses.

But what about SaaS companies?

Traditionally, SaaS marketing strategies looked like content marketing, paid search, and referral.

Rarely was PPC advertising considered a good SaaS business idea.

Until now.

SaaS Facebook ads - whole new world gif

SaaS Facebook ads are incredibly effective at driving leads and making customer acquisition more profitable.

Often, they are the first touchpoint for customers.

Therefore, successful Facebook ads for SaaS are intended to educate and spread brand awareness instead of getting people to convert right away.

In this article, we’re going to look into examples of SaaS facebook ads and why they work.

We’ll highlight the best practices that are employed and how you can leverage them for your own success.

Get ready: you’re on your way to becoming a SaaS Facebook ads master.

SaaS Facebook ads - expert meme

Why Facebook Ads Work for SaaS Companies

There are few platforms that compete with Facebook when it comes to knowing its users.

Gathering data on everything from third-party app usage to every status post (ever) means there’s plenty of information advertisers can use to their advantage. 

What this translates to for SaaS companies is innumerable targeting opportunities.

Considering 63% of B2B marketers identify lead generation as their greatest obstacle, having a huge pool of potential customers at your disposal is invaluable.

SaaS Facebook ads - B2B marketing challenges
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However, this means that knowing your audience is key.

The Facebook ads that work for SaaS organizations are those that are specifically targeted to a relevant, motivated audience.

Luckily, those people are easy to find among Facebook’s 1.59 billion daily active users.

There are a few additional reasons why SaaS Facebook ads work so well.

And, they all have to do with the nature of the product.

Software as a service is conducted primarily online.

Thus, digital marketing – such as Facebook advertising – is intuitive and seamless.

Plus, SaaS products have a seemingly limitless quantity.

There’s no limit to users (at a certain scale, depending on your business), which makes offering free samples or trials a low-cost and effective option.

SaaS Facebook ads - Facebook targeting
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Lastly, the sale of an SaaS product is instant.

All it takes to convert a customer is often a few simple clicks, and (maybe) an onboarding process.

These characteristics of SaaS companies all translate to Facebook ads that work exceptionally well for lead generation and customer acquisition. 

Facebook SaaS Example #1: Design Pickle

SaaS Facebook ads - Design Pickle
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In this SaaS example, Design Pickle offered a free custom design in their Facebook ad.

The offer led to a long-form signup in order to eliminate customers that didn’t have the potential to convert.

SaaS Facebook Ads That Work Follow the Funnel and Offer Value

With this offer, Design Pickle emulates two major best practices when it comes to SaaS Facebook ads. 

The first is to match ads with audiences in the correct stage of the conversion funnel.

In this case, Design Pickle is targeting customers at the Prospecting stage. 

Here, Facebook ads that work include offers for free trials, gated content, product demos, and similar enticements.

SaaS Facebook ads - marketing funnel
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The second best practice this Facebook ad example demonstrates is offering something of value.

A free custom design is enough to entice people to click through without cutting into valuable company revenue.

Taking Success to the Next Level With Facebook Retargeting Ads

Design Pickle didn’t just run a successful Facebook ad prospecting campaign.

They also ran retargeting ads

To do this, they targeted people that had clicked on the ad but had not filled in the form.

SaaS Facebook ads - Design Pickle form fill
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By targeting people that had already expressed interest in the brand, the campaign went on to achieve even greater results.

In fact, 50% of their new customers from the Facebook campaign came from retargeting.

Overall, the SaaS Facebook ad campaign resulted in $5800 recurring revenue and 496 total leads.

This entire SaaS example goes to show the power of understanding the marketing funnel and offering something of value.

Additionally, it proves that successful Facebook ads for SaaS involve creating a sales funnel and harnessing retargeting.

SaaS Facebook Ad Example #2: Ahrefs

SaaS Facebook ads - Ahrefs
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Just like Design Pickle, Ahrefs followed the SaaS business idea of offering something of value in their ads.

In this case, they didn’t offer a free trial or demo.

Example of a SaaS Company Establishing Credibility

Instead, Ahrefs created a piece of custom content for their audience of digital marketers.

The intent of creating this valuable piece of content was to position themselves as industry experts.

In a field like SaaS where new tools and techniques are actually sold as products, establishing your brand as an industry expert is key.

SaaS Facebook ads - content stats

And this is where SaaS Facebook ads come in handy.

In a time where 80% of customers prefer to learn about an organization by reading custom content, Facebook lets brands do so as easily and as widely as possible.

Though customers may not convert directly after reading the content, they are now familiar with your brand, trust it more, and are excellent audiences for retargeting campaigns. 

Applying This to Your Own SaaS Campaign Management Strategy

This example of a SaaS brand establishing credibility through Facebook can easily be emulated by others.

SaaS Facebook ads - establish trust gif

The two key features to remember when crafting custom content for an SaaS Facebook ad are:

  1. Ensuring it’s relevant to your target audience
  2. Creating something both original and high-quality enough to solidify your brand as an expert 

Again, successful Facebook ads for SaaS aren’t based on immediate conversions.

Instead, understand that you’re targeting mostly the top-of-funnel customers.

Then, you can turn this brand awareness into conversions with retargeting, content marketing, etc. 

Example #3 of SaaS Facebook Ads: Robly Email Marketing

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Robly proves you don’t need to say much to still have an effective PPC strategy. 

What their SaaS example proves is that all you need is an effective ad image, compelling offer, and the right type of content that speaks to your audience.

Creating Successful Facebook Ads Using Customer Reviews

Customer testimonials are one of the best ways to establish credibility and promote consumer trust in your SaaS brand.

And there’s proof to back that up.

According to a recent study by TrustRadius, over half of B2B buyers rely on reviews when making a purchasing decision – up 13% YoY. 

The only more compelling source of buyer information: free product demos.

SaaS Facebook ads - B2B trust sources
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In this Facebook ad example, Robly Email Marketing leverages customer reviews and a free trial offer to make their campaign as tempting as possible.

Plus, they included a clear and compelling ad image of 5 stars.

This is important because Facebook ads that work well can attribute 75% – 90% of their performance to images

All of this goes a long way in creating trust with your audience while establishing yourself as an industry leader.

Putting These SaaS Business Ideas Into Practice

SaaS Facebook ads - note taking

So, you’ve seen the successful Facebook ad examples.

We explained why these work and how they apply SaaS campaign management best practices.

Now, it’s time to execute on these ideas.

Keep in mind that you’ll probably find that the SaaS Facebook ads that work for your business require some tweaking and optimizing.

Like we mentioned above, some key points to keep in mind are:

  • Know what part of the customer funnel you are targeting (you should probably keep it TOFU for now!)
  • Don’t forget to run retargeting ads
  • Make sure to offer something compelling and original
  • Establish credibility

These SaaS examples prove the effectiveness of Facebook ads for this industry.

Take a page out of their book and launch your campaign today!


Company Announcements

Clutch Announces Taktical Digital as a Top New York SEO Agency in 2019 Report

top SEO agency - clutch badge

Creating a digital footprint is critical for startups. If your company is not visible on the web, your chances of survival are slim. Taktical Digital can help companies grow their online presence with social media advertising and search marketing. From SEO to Facebook advertising, we help firms expose their brand and generate leads. As a result of our success, Clutch awarded Taktical Digital in their 2019 report. 

Since 2013, Clutch has been the Washington D.C.-based startup that has been matching B2B service providers with prospective buyers online through their unique ratings methodology. After careful analysis of industry data and conducting in-depth client interviews, Clutch lists Taktical Digital as a top SEO agency in New York. The feedback Clutch collects is incredibly valuable as it allows our team to do the best work for our clients as possible when it comes to both our SEO services and Facebook advertising. To all the clients that have participated in review-calls or submitted their review online, we appreciate the time you have taken to contribute to our success. As a result of this feedback, we hold a 4.8 star-rating out of a possible 5 stars for our PPC marketing and SEO services. Featured below is a preview of one of our reviews:

Additionally, we have been featured as a top SEO agency on a Clutch sister-site called The Manifest. This website is designed to be similar to a business news platform by featuring industry rankings, how-to guides and state of tech news. On The Manifest we are able to stand out as a top performer in the social media marketing category. We look forward to showcasing our portfolio on the firm’s second sister site, Visual Objects.

The entire team at Taktical Digital is happy to receive this award for our outstanding SEO marketing services and Facebook advertising success. We are proud that our work helping firms grow on the web has been recognized. Get in touch today and increase your digital footprint!


GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #136

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tips for marketing - open email

Growth Hack #1 – 200K Visitors a Month From This Long-Tail SEO Trick:

Did you know that Neil Patel gets 238,195 visitors each month from long tail phrases? The longer the keyword, the easier it is to rank well on Google.

This is how:
1. Log into your Google Analytics -> “Acquisition” -> “Keywords” -> “Organic”.
2. Google limits your info, but simply take each short keyword phrase (<4 words)=”” one=”” by=”” and=”” type=”” it=”” into=”” google=”” to=”” see what other long-tail phrases (>/= 4 words) it might suggest in the suggestion box.
3. Edit your page, utilizing these long tail phrases.

Note: Make sure your keyword density is below 3%.


Growth Hack #2 – How Long Before an Email Popup Should…Popup?:

The answer? 5 seconds.

When you’re ready to apply this timing trick to your website, check out It’s a great tool for setting up full screen email popups.

The entry pop-up is exactly what it sounds like: A pop-up form is activated when a visitor first enters your site. Often these forms block the view of the majority of the screen, forcing engagement.



tips for marketing - revenue

Growth Hack #3 – Turn LinkedIn Contacts Into an Email List:

There is a way to download all of your LinkedIn contacts – including their names, email addresses, job titles, and companies – right to a spreadsheet.

Just visit this link:

Yeah, it’s really that simple.

Source: Linkedin


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GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #135

Get the latest Taktical Growth Hacks, plus more insights delivered to your inbox each week: Sign Up Here.
Taktical Growth Hacks - open email

Growth Hack #1
– A Quick Trick for 2X More Headline Clicks:

We gathered some intel on what makes a great headline. Here’s what we found:

– Headlines with numbers are 2x more likely to generate clicks vs. “how to” headlines, according to research by Conductor.

– And a study of 150 000 headlines revealed that odd-numbered headlines have a 20% better CTR than headlines with even numbers.

– In an analysis of over 3 million headlines, Outbrain found using [brackets] in a headline bumped up CTR by 38%.



Growth Hack #2
– How a $1 Product Generated $240M in Revenue:

You know the Dollar Shave Club. Before they were acquired for $1B in 2016, they generated $240M/year in revenue.

How is it possible to generate this amount of revenue with just a $1 product? With the power of UPSELLS.

1. “$1-dollar razor”. Think about it: This is a compelling, disruptive statement to attract attention.

2. When you went to their site, you could see 3 options to choose from: $1/month, $6/month and $9/month. Important: Additional products are included in the higher plans.

3. 73% of their sales were coming from their $6 and $9 models.

If you don’t believe us, McDonald’s does the same thing with their $1-menu cheeseburger: They offer, additionally, the fries and soda at a $1.14 margin.

In the end, 86% of the profit is made from fries and soda.


Taktical Growth Hacks - revenue

Growth Hack #3
– Let Others Sing Your Praises:

Show, don’t tell. If people love your product, use their quotes and words to advocate, rather than superlatives that describe your product.

Here’s an example of two ways to write a testimonial:

” ‘The Snack’ app is the latest and best way to get growth snacks on the go. Our users learn so much.”


“@TwitterUser1234 – ‘I love “The Snack” app. I’ve learned so many new cool ways of growing my startup – it’s super helpful!’ “

Clearly, the one that uses a customer quote is more convincing.

Embed positive tweets/social posts about experiences with your product, share short testimonials, app store reviews, etc.


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An Introduction to Keyword Analysis for SEO

Keyword intent analysis may seem like an ominous term.

What keyword analysis is, in actual fact, is not as nearly sinister as it appears to be at first sight. 

The process doesn’t require the researcher to be an expert, nor is difficult to master the art.

Simply put, keyword research and analysis is the first step in achieving the greatest SEO marketing goal: a better Google ranking.

keyword analysis - search gif

And anyone with a knowledge of SEO knows that better rankings, in turn, translate into higher engagement and conversion rates.

In this article, we’ll go beyond answering the question of “what is keyword analysis?”

We’ll instead explore how to do keyword research for SEO.

This includes:

  • A basic overview of how to begin a keyword ranking analysis
  • The common types of queries to format keyword research around
  • Choosing your target keywords
keyword analysis - keywords
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Getting Started With Keyword Analysis

Thorough keyword research and analysis is the first step to long-term success. 

It goes far beyond just the general notion of keeping informed about what customers are looking for online. 

What keyword research for SEO truly spells is a deep understanding of the market, competition, and Google’s algorithm and how it affects search patterns.

The easiest way to start is by researching average monthly searches per keyword and keyword difficulty. 

keyword analysis - volume vs kd

Remember, what you should be aiming for is a holistic SEO strategy – one that takes all variables into account. 

That allows you to continually scale your efforts and adjust for long-term success.

So, what exactly are you trying to communicate? 

What target audience are you looking for? 

Once you know the answers to these two questions, look into what Google favors. 

keyword analysis - FAQ

How to Do Thorough Keyword Research

Now, let’s see what the options are for your keyword analysis. 

Actually, things are pretty defined, which makes the process far easier when you begin.

However, keep in mind that users’ needs change over time and also during the buying process. 

The latter is known as “funnel” and is a parameter of extreme importance in online marketing.

To understand the nature of this change, it is best to use Google search results as a reference. 

The type of page that dominates the results is the type of page Google favors.

keyword analysis - like gif

Now on to the defined parts.

There are three major query types satisfying user intent:

  • Transactional queries
  • Informational queries
  • Navigational queries 

Transactional Queries

Arguably the most important query type, transactional queries are what drives a powerful SEO strategy. 

Transactional queries come in different shapes and sizes, but, more often than not, they feature a call to action (in one form or another).

keyword analysis - transactional query
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Calls to action may be direct, creative, indirect, and so on. 

Anything from “buy this supplement” to “cheapest car wash in Brooklyn” (note the mention of the location) serves the purpose.

In most cases, these calls to action lead directly to target category and product pages.

As a result, it’s important to conduct keyword analysis that proves what people are searching and then formatting these pages to correspond to those transactional queries.

This guides the customer to make a purchase.

By doing so, transactional queries lead the prospective buyer exactly where they need to go.

However, the downside to them is that they lack supporting content. 

That is where informational queries step in.

keyword analysis - informational search

Informational Queries

The role of informational queries is to provide direct answers to visitors’ queries. 

They address the queries of people who already know what issue they are looking to solve. 

An example of an informational query is “how to regain strength after surgery”.

In most cases, informational queries call for multiple answers. 

Using the example from above, it is not sufficient to answer it with “get plenty of rest” or “use cod liver oil”. 

keyword analysis - informational query
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Due to that reason, informational queries should lead to long forms, such as are articles, guidelines, and blog posts.

These pieces are what provides supporting content to money pages. 

As with transactional queries, keyword research and analysis plays its role here in telling you what keywords to include in this long-form content.

Try Googling that phrase above (“how to regain strength after surgery”)! 

The top five results are:

8 Mistakes After Surgery That Slow Your Recovery

How to Better Recovery After Surgery

Feeling Fatigued After Surgery

How to Recover Faster After Surgery

Regaining Your Energy After Surgery

As you can see, all of these are educational materials, articles/blog posts that provide context to the actual product you advertise. 

You will not find eCommerce results for such queries, and there is a good reason for that.

keyword analysis - google search

Navigational Queries

Navigational queries aim to aid the visitors who already have some idea on how to address the issue.

Going back to our earlier example, people looking for means to regain strength after surgery may attempt to try more specific answers, such as:

Natural Remedies to Regain Strength

Best Supplements for Fatigue

Acupuncture for Faster Recovery

Being quite specific in their nature, navigational queries serve the purpose of guiding the visitor to make the final purchase decision. 

keyword analysis - types of queries
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That is to say that they should lead to category pages, comparison pages, blog posts, review pages, or affiliate pages.

To fine-tune navigational queries, use specific long-tail queries coupled with modifiers that explain the keyword in more detail. 

Here are some examples:

  • Review-focused words: review, compare, best, versus
  • Modifiers: vegetarian, vegan, for men, for women, gluten-free
  • Expertise words: consultant, teacher, facilitator, guru 
keyword analysis - idea gif

Coming Up With Target Keywords Using Research and Analysis

If you don’t know where to start with keyword research for SEO, that’s okay. 

Not many people do. 

Fortunately, Google always does. 

The best starting point is SERPs.

While researching, pay attention to organic listings, ads, and graph results.

keyword analysis - google competition
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Further out, there are numerous tools that will help you get started and complement your keyword ranking analysis in the best possible way. 

Some recommendations are:

Like we said, keyword research for SEO doesn’t see so difficult with these tips and suggestions. 

Now enjoy the ride to your best SEO strategy!