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Growth Hack #1 – 3 Ways to Disqualify Bad Leads:
Spending too much time talking to wrong leads?
As counterintuitive as this sounds, the easiest way to qualify leads and remove the bad ones is to add friction in the lead generation process. This way, only truly motivated prospects will move on to the next step!
BUT add smart friction.
What does this mean?
Ask additional questions a motivated customer wants to answer, but an unmotivated one doesn’t or can’t yet!
How?
– A longer, two-part form to fill in (make the second part optional with secondary questions. Then, prioritize contacting those who fill in the second part well ).
– Send them an email that asks a pertinent question before you call them.
– Ask a question that requires an open text answer rather than drop downs or multiple choices.
Growth Hack #2 – Save 7% of Sales Every Second by Removing Delays:
Your business can be losing sales opportunities every second if your site is slow.
1. A study at Amazon showed a 1% decrease in sales for every 0.1 second decrease in response times. (Kohavi and Longbotham, 2007) 2. According to studies by the Aberdeen Research Group, the average impact of a 1-second delay meant a 7% reduction in conversions.
So what can you do?
Use the free tool from GTMetrix.com to check your site speed and get tips on how to fix it.
Growth Hack #3 – The Best and Worst Words for Email Subject Lines:
33% of email recipients decide whether or not to open an email based on the subject line alone. Make sure you’re using the words that compel people to open and read your messages.
In technical terms, it is a standardized system that is utilized for tagging text files to achieve things like font, color, graphic, and hyperlink effects on web pages.
The purpose of HTML code is to give your web pages and blog posts organization and formatting.
Without it, there’s often a giant chunk of text without any bolded, italicized, underlined, or even spaced out words.
Here’s an old-school way to think about what is HTML code: It’s like what Microsoft Word did for your essays and reports back in middle and high school.
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Growth Hack #1 – Steal Your Competitor’s Twitter Following:
How to get email addresses for all of the Twitter followers of any company or person:
1.Use FollowerWonk.com (free trial) to download a file of up to 50K peoplewho follow your competitor or a related product on Twitter.
2. Upload the file to Anymail finder, which will give you back email addresses for those followers (20 on their free trial).
3. Email them with the subject that includes your competitor’s name: “I saw that you follow [X] on Twitter“.
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Growth Hack #2 – 14- vs. 30-Day Free Trials for 102% More Users:
It’s not necessarily true that the longer the free trial, the higher the conversions to paid subscriptions.
When Neil Patel tested a 14-day free trial versus an original 30-day free trial, the same number of people signed up for each trial length.
But 102% more people used the product when they signed up for the 14-day trial versus the 30-day trial.
He quickly learned that with the 30-day trial, people felt that they had a lot of time, and they forgot about using the product even when sent email reminders.
Rarely was PPC advertising considered a good SaaS business idea.
Until now.
SaaS Facebook ads are incredibly effective at driving leads and making customer acquisition more profitable.
Often, they are the first touchpoint for customers.
Therefore, successful Facebook ads for SaaS are intended to educate and spread brand awareness instead of getting people to convert right away.
In this article, we’re going to look into examples of SaaS facebook ads and why they work.
We’ll highlight the best practices that are employed and how you can leverage them for your own success.
Get ready: you’re on your way to becoming a SaaS Facebook ads master.
Why Facebook Ads Work for SaaS Companies
There are few platforms that compete with Facebook when it comes to knowing its users.
Gathering data on everything from third-party app usage to every status post (ever) means there’s plenty of information advertisers can use to their advantage.
What this translates to for SaaS companies is innumerable targeting opportunities.
There are a few additional reasons why SaaS Facebook ads work so well.
And, they all have to do with the nature of the product.
Software as a service is conducted primarily online.
Thus, digital marketing – such as Facebook advertising – is intuitive and seamless.
Plus, SaaS products have a seemingly limitless quantity.
There’s no limit to users (at a certain scale, depending on your business), which makes offering free samples or trials a low-cost and effective option.
Just like Design Pickle, Ahrefs followed the SaaS business idea of offering something of value in their ads.
In this case, they didn’t offer a free trial or demo.
Example of a SaaS Company Establishing Credibility
Instead, Ahrefs created a piece of custom content for their audience of digital marketers.
The intent of creating this valuable piece of content was to position themselves as industry experts.
In a field like SaaS where new tools and techniques are actually sold as products, establishing your brand as an industry expert is key.
And this is where SaaS Facebook ads come in handy.
In a time where 80% of customers prefer to learn about an organization by reading custom content, Facebook lets brands do so as easily and as widely as possible.
Though customers may not convert directly after reading the content, they are now familiar with your brand, trust it more, and are excellent audiences for retargeting campaigns.
Applying This to Your Own SaaS Campaign Management Strategy
This example of a SaaS brand establishing credibility through Facebook can easily be emulated by others.
The two key features to remember when crafting custom content for an SaaS Facebook ad are:
Ensuring it’s relevant to your target audience
Creating something both original and high-quality enough to solidify your brand as an expert
Again, successful Facebook ads for SaaS aren’t based on immediate conversions.
Instead, understand that you’re targeting mostly the top-of-funnel customers.
Then, you can turn this brand awareness into conversions with retargeting, content marketing, etc.
Example #3 of SaaS Facebook Ads: Robly Email Marketing
Robly proves you don’t need to say much to still have an effective PPC strategy.
What their SaaS example proves is that all you need is an effective ad image, compelling offer, and the right type of content that speaks to your audience.
Creating Successful Facebook Ads Using Customer Reviews
Customer testimonials are one of the best ways to establish credibility and promote consumer trust in your SaaS brand.
And there’s proof to back that up.
According to a recent study by TrustRadius, over half of B2B buyers rely on reviews when making a purchasing decision – up 13% YoY.
The only more compelling source of buyer information: free product demos.
Creating a digital footprint is critical for startups. If your company is not visible on the web, your chances of survival are slim. Taktical Digital can help companies grow their online presence with social media advertising and search marketing. From SEO to Facebook advertising, we help firms expose their brand and generate leads. As a result of our success, Clutch awarded Taktical Digital in their 2019 report.
Since 2013, Clutch has been the Washington D.C.-based startup that has been matching B2B service providers with prospective buyers online through their unique ratings methodology. After careful analysis of industry data and conducting in-depth client interviews, Clutch lists Taktical Digital as a top SEO agency in New York. The feedback Clutch collects is incredibly valuable as it allows our team to do the best work for our clients as possible when it comes to both our SEO services and Facebook advertising. To all the clients that have participated in review-calls or submitted their review online, we appreciate the time you have taken to contribute to our success. As a result of this feedback, we hold a 4.8 star-rating out of a possible 5 stars for our PPC marketing and SEO services. Featured below is a preview of one of our reviews:
Additionally, we have been featured as a top SEO agency on a Clutch sister-site called The Manifest. This website is designed to be similar to a business news platform by featuring industry rankings, how-to guides and state of tech news. On The Manifest we are able to stand out as a top performer in the social media marketing category. We look forward to showcasing our portfolio on the firm’s second sister site, Visual Objects.
The entire team at Taktical Digital is happy to receive this award for our outstanding SEO marketing services and Facebook advertising success. We are proud that our work helping firms grow on the web has been recognized. Get in touch today and increase your digital footprint!
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Growth Hack #1 – 200K Visitors a Month From This Long-Tail SEO Trick:
Did you know that Neil Patel gets 238,195 visitors each month from long tail phrases? The longer the keyword, the easier it is to rank well on Google.
This is how: 1. Log into your Google Analytics -> “Acquisition” -> “Keywords” -> “Organic”. 2. Google limits your info, but simply take each short keyword phrase (<4 words)=”” one=”” by=”” and=”” type=”” it=”” into=”” google=”” to=”” see what other long-tail phrases (>/= 4 words) it might suggest in the suggestion box. 3. Edit your page, utilizing these long tail phrases.
Note: Make sure your keyword density is below 3%.
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Growth Hack #2 – How Long Before an Email Popup Should…Popup?:
The answer? 5 seconds.
When you’re ready to apply this timing trick to your website, check out SumoMe.com. It’s a great tool for setting up full screen email popups.
The entry pop-up is exactly what it sounds like: A pop-up form is activated when a visitor first enters your site. Often these forms block the view of the majority of the screen, forcing engagement.
Growth Hack #2 – How a $1 Product Generated $240M in Revenue:
You know the Dollar Shave Club. Before they were acquired for $1B in 2016, they generated $240M/year in revenue.
How is it possible to generate this amount of revenue with just a $1 product? With the power of UPSELLS.
1. “$1-dollar razor”. Think about it: This is a compelling, disruptive statement to attract attention.
2. When you went to their site, you could see 3 options to choose from: $1/month, $6/month and $9/month. Important: Additional products are included in the higher plans.
3. 73% of their sales were coming from their $6 and $9 models.
If you don’t believe us, McDonald’s does the same thing with their $1-menu cheeseburger: They offer, additionally, the fries and soda at a $1.14 margin.
In the end, 86% of the profit is made from fries and soda.
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Growth Hack #3 – Let Others Sing Your Praises:
Show, don’t tell. If people love your product, use their quotes and words to advocate, rather than superlatives that describe your product.
Here’s an example of two ways to write a testimonial:
” ‘The Snack’ app is the latest and best way to get growth snacks on the go. Our users learn so much.”
vs.
“@TwitterUser1234 – ‘I love “The Snack” app. I’ve learned so many new cool ways of growing my startup – it’s super helpful!’ “
Clearly, the one that uses a customer quote is more convincing.
Embed positive tweets/social posts about experiences with your product, share short testimonials, app store reviews, etc.
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Thorough keyword research and analysis is the first step to long-term success.
It goes far beyond just the general notion of keeping informed about what customers are looking for online.
What keyword research for SEO truly spells is a deep understanding of the market, competition, and Google’s algorithm and how it affects search patterns.
The easiest way to start is by researching average monthly searches per keyword and keyword difficulty.
Remember, what you should be aiming for is a holistic SEO strategy – one that takes all variables into account.
That allows you to continually scale your efforts and adjust for long-term success.
So, what exactly are you trying to communicate?
What target audience are you looking for?
Once you know the answers to these two questions, look into what Google favors.
How to Do Thorough Keyword Research
Now, let’s see what the options are for your keyword analysis.
Actually, things are pretty defined, which makes the process far easier when you begin.
However, keep in mind that users’ needs change over time and also during the buying process.
The latter is known as “funnel” and is a parameter of extreme importance in online marketing.
To understand the nature of this change, it is best to use Google search results as a reference.
The type of page that dominates the results is the type of page Google favors.
Now on to the defined parts.
There are three major query types satisfying user intent:
Transactional queries
Informational queries
Navigational queries
Transactional Queries
Arguably the most important query type, transactional queries are what drives a powerful SEO strategy.
Transactional queries come in different shapes and sizes, but, more often than not, they feature a call to action (in one form or another).
Calls to action may be direct, creative, indirect, and so on.
Anything from “buy this supplement” to “cheapest car wash in Brooklyn” (note the mention of the location) serves the purpose.
In most cases, these calls to action lead directly to target category and product pages.
As a result, it’s important to conduct keyword analysis that proves what people are searching and then formatting these pages to correspond to those transactional queries.
This guides the customer to make a purchase.
By doing so, transactional queries lead the prospective buyer exactly where they need to go.
However, the downside to them is that they lack supporting content.
That is where informational queries step in.
Informational Queries
The role of informational queries is to provide direct answers to visitors’ queries.
They address the queries of people who already know what issue they are looking to solve.
An example of an informational query is “how to regain strength after surgery”.
In most cases, informational queries call for multiple answers.
Using the example from above, it is not sufficient to answer it with “get plenty of rest” or “use cod liver oil”.
