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Growth Hack #1 – The Most Efficient Way to Boost Organic Reach on Facebook:
If you just post on your Facebook page, on average, less than 1% of fans will see it.
You can increase your organic reach through paid promotion. This works because the more people who engage with your post, the higher your organic reach will be.
But: It can cost you a bunch of money.
Here’s how to promote more efficiently and get more engagement for less money:
Re-market only to people who like/comment/share your Facebook posts. This audience will deliver the highest engagement per $1 invested.
How can you do this?
1. Go to Facebook Ads Manager – Audiences. 2. Click “Create Audience” in the top left corner. 3. Select “Custom Audience.” 4. Click on the option “Engagement”. 5. Select “Facebook Page” from the menu. 6. Click the “Page” dropdown and select the Page whose engagement you want to retarget. 7. Click the “Everyone who engaged with your Page” dropdown. 8. Choose “People who engaged with any post or ad.” 9. In the “In The past” field, enter 30 days past the engagement. 10. Name your audience. 11. Hit “Create audience.” 12. Target your Facebook ads to this audience.
Growth Hack #2 – Improve Page Speed by Optimizing Images:
Lots of people forget that a big part of your Google rankings are based on how quickly your website loads. Google even offers a “Pagespeed Insights” tool.
The most common problem for websites is unoptimized images. Designers aren’t keen on crappy image quality.
SEO ninja Jacob Hagberg suggests this quick hack to fix this:
Optimize images with the “LOSSY” Filter from https://kraken.io to reduce 50% of the image size without loss of quality.
Growth Hack #3 – Convert Trial Users to Paid As Fast As Possible:
Does your product have a free trial?
If so, somewhere in the middle of that free trial, offer users a one time chance to end their free trial early in exchange for a big discount, like a free month.
Send an email, text, or push notification (if you have an app) that reads something like:
“End Trial Now – Get 1 Month Free. This special offer expires in 59:59 minutes”.
And then make sure to have the clock count down to inspire even more urgency.
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Growth Hack #1 – The Simplest Way to Improve the Accessibility of Your Emails:
If your designer insists on creating one giant image for your email, tell them yourisk antagonizing readers.
Image-only emails are slower to load, harder to search for, and are often blocked by firewalls, spam filters, and privacy blockers. They’re also completely inaccessible for voice assistants, and non-native speakers can’t translate text when it’s embedded in images.
Remember: Being accessible is not just socially good; it also means a bigger audience for your business!
Growth Hack #3 – Adjust Content Placement Based on How People Read:
We read left to right. Therefore, it makes sense to put relevant content on the left and less relevant content on the right – or below the fold.
As you can see in this heatmap, most visitors focus their attention on the upper left of the page. So, use this information to your advantage: That’s where your most important messaging should go.
It’s a sign of being distinguished in a field or industry.
It lends legitimacy and authenticity to your business.
For your bottom line, being an expert brings leads directly to your door – they seek you out.
Let’s face it: Expert status is one of the most highly sought-after and valuable identifiers in business.
But this post isn’t about how to become an expert.
Instead, it’s about taking advice from those distinguished in the field of Facebook ads.
Because by emulating those that are excelling in Facebook marketing, you have the opportunity to mimic their success.
We’re not suggesting you copy everything these Facebook ad experts do.
Instead, take this advice and tailor it for your brand and objectives.
Then, sit back (no, not really: you still need to optimize! Optimize! Optimize!) and watch how expert advice combined with your marketing know-how can lead to success.
She used an animated video that was in line with the holiday while looking eye-catching and compelling.
Combined with targeting interested audiences, the campaign achieved a 35% conversion rate.
When Madeleine Xavier, Director of Demand Generation at Instapage ran her Facebook ad campaign using video, she also saw drastically improved results.
She compared Facebook designs that used video vs. images, and also captions and icons.
What she found was that
“. . .not only did video drive better performance against conversion metrics but in addition, using captions in the video and icons in the text both resulted in higher conversion rates and more efficient leads.”
Specifically, video Facebook ads had a 48% lower CPA.
And those with captions had a 40% lower CPA.
Top Tips for Designing a Video Facebook Ad
A few best practices to keep in mind for video Facebook ads include the following:
Use subtitles/closed captions
85% of videos are watched with the sound off on Facebook.
Keep that in mind as you design your ad by including on-screen text and captions.
This tip comes from Taktical Digital’s own Facebook ad expert, Dane Kragness.
A 1:1 ratio translates well over to Instagram, too, making cross-platform video ads even easier to launch.
And, according to Kragness,
“Facebook’s algorithm works best when the same ad runs on Facebook and Instagram simultaneously, so make sure your creative assets work for both platforms.”
Additionally:
“1:1 images and videos stand out by taking up more on-screen real estate.”
3. Try Carousel Format
When it comes to choosing a format for your Facebook ad design, carousel is among the most effective.
Take it from Facebook advertising expert Marion Barel, Global Digital Marketing Manager at Trustpilot.
She used Carousel ads to promote a webinar.
The results?
Decrease of 50% in terms of cost-per-registration, 16.74% conversion rate, and 5X better performance than mobile static image ads.
Consider the following piece of Facebook ad design inspiration from Kragness:
“Draw attention to your ad by using colors that contrast with the Facebook news feed. Otherwise, potential customers may scroll by your ad without a second glance.”
To determine exactly what colors you should be using, think about your industry, your audience, and what your customers expect, while also keeping in mind what stands out.
Also, take a peek at what your competitors are doing.
Focus More on the Creative Than the Copy
This Facebook design tip doesn’t give you an excuse to ignore your headline and caption entirely.
These still matter, and are a key way of grabbing viewer attention.
However, it’s more important than ever that your copy is concise and that your ad creative tells the story for you.
Luckily, it’s been shown that there are really only four major emotions at play:
Happy
Sad
Afraid/surprised
Angry/disgusted
With this in mind, have your Facebook design target one of these emotions.
Facebook ad expert Ruben Aguirre, Founder/Funbassador of PixelMark gives a good example of how to do this.
He created a campaign for a birth center that was targeted towards expectant mothers.
“The ad content and CTA hinged on pathos and appealed to a desire for a better birth outcome. The ad was well-targeted and relatable and gained a ton of social proof (comments, likes, and shares), which gave it an extra boost. In the end, it had an 800% increase in engagement!”
Check out some additional ways to target emotion when designing your Facebook ad.
Facebook Ad Design Inspiration for Emotional Content
One of the most common yet effective emotions to tap into with Facebook ad design is “FOMO”.
Their advice is excellent inspiration for your own Facebook ad design.
However, by no means does it represent the rules you must follow.
Adapt their suggestions for your own campaign, integrate the design best practices that work for your audience, and tweak/optimize to achieve the best possible results.
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Growth Hack #1 – Double Your Conversions by Removing Clutter:
Boosting conversions is a goal for every marketer. But what can you do to the actual CTA to improve results by 2X?
Let the surrounding area around your CTA to be free from all clutter.
Social media buttons, any unrelated videos, content, should be nowhere near the CTA.
Instead, only elements that can push the offer better should be near CTA.
You can check out in the source link below how Open Mile saw a 232% increase from their homepage by reducing clutter around their CTA and placing it over whitespace in the center of the page.
Growth Hack #2 – The Nine Conversion Tricks Every Marketer Needs to Know:
Here they are:
1. Get Visitors To Make A Small Commitment 2. Increase Conversions With The Decoy Effect (One offer that is clearly better than all the rest) 3. Use Exit-Intent Popups To Increase Conversions 4. Use Logic Branching Surveys To Learn How Your Audience Thinks 5. Improve Your Site’s Speed. 6. Match Your Message To Your Target Audience’s Vocabulary 7. Personalize Your Content To Increase Conversions 8. Use Positive Framing To Persuade And Convert More People 9. Increase Conversions With Dynamic Text Replacement
Growth Hack #3 – How to Increase Organic Rankings by 41% (+ a Free Tool):
Content optimization is very important when it comes to your Google rankings. But, it’s very hard to do it manually.
Cognitive SEO managed to increase their rankings by 41% just 10 weeks after they did content optimization.
What they used is a tool that helps automate the process.
Here is how to use it:
1. Go to https://cognitiveseo.com/keyword-tool/ 2. Input a keyword of your article that you want to rank higher on Google. And hit Enter. 3. Switch to the “Content Assistant” tab. 4. At the bottom, hit “Start optimizing your content”. 5. At the top right hit “Import URL” and paste a link to your article. 6. At the bottom hit “Check Score”. 7. Voila – here is your current rank and suggestions to improve it.
Social media marketing is a great way to engage with your customers and draw attention to your brand.
It’s a more direct line to talk with people who have already purchased your product or service than a contact form on a website.
Nurturing existing customers while fostering new leads is one of the greatest advantages of organic social media.
For example, you can reach out to them and see how they’re enjoying their product and deliver pertinent information with daily posts.
You can also use social media to increase your website traffic and sales.
To accomplish these, it’s important to use tried and true tools and methods for converting your social media marketing efforts into sales.
Sometimes it’s hard to know what the right methods are, but there is a lot of advice out there for you to use.
Everyone from local SEO agencies to expert content marketers have weighed in on the subject.
If you aren’t sure where to start or you know your social media marketing efforts aren’t living up to their full potential, that’s where we’re here to help.
A little research can help guide you in how to make conversions through organic social media and ensure your efforts pay off – literally.
Here are five reliable ways to increase your social media conversion rate.
In fact, you may already be doing some of these things now.
1. A Good Conversion Strategy Starts With a Landing Page
When you’re thinking about social media conversion rates, you have to consider how people are going to be viewing your webpage if they found you from a social media app.
The fact is, they’re highly likely to be on a mobile device.
That means your post isn’t even going to be seen by the maximum number of people possible and will impact the effectiveness of your conversion strategy.
Instead of using basic calls to action think about other ways to engage your customers and boost organic social media growth.
For example, create a hashtag they can use to show off their new purchase.
Or, have them post pictures wearing or using your product, or ask them to tag a friend they know would love what you’re selling.
Go Pro does an excellent job of this.
Their hashtag, #GoProPhotography has over 2 million posts on Instagram.
People take photos using their GoPro, post using the hashtag on Instagram, and the brand reaps the benefits of both customer engagement and brand awareness.
The point is to make sure you’re using calls to action well, so creativity is key.
3. How to Make Conversions Using Videos in Your Posts
If you aren’t using videos in your social media posts, you’re missing out on an opportunity to get more eyes on your posts than you might imagine.
Statistics show that social media posts with videos generate 1200% more shares than plain text or images posts, combined.
That’s a huge reason to start attaching videos to your posts and watch your social media conversions soar.
Think about what kinds of videos you can create to show off your product.
If you can do a fun product demo that’s a great start.
You can also think about more creative formats, like tutorials or DIY videos that are related to your product’s category of interest.
(Think of cooking tutorials for a product related to kitchenware for an example.)
Don’t miss out on this chance.
If you want to get more engagement, shares, and views, video is the way to go.
4. Make Your Posts Enticing to Boost Organic Social Media Growth
This goes along with the video idea but in a different way.
Social media, by nature, is built for users to continuously scroll through their feed.
If your post is a wall of text that isn’t formatted with attention-grabbing images (or videos) it’s going to get passed by.
Even if someone scrolling counts as an impression for your post, it’s not doing much for you in the end.
So, keep your posts easy to read (no walls of text) and use eye-catching graphics that will make someone want to stop scrolling and pay attention.
This is something you’re going to have to do with every post if you want a conversion strategy that works.
Think of it this way: You’re competing with someone’s entire news feed.
As a result, you can’t get the most out of your social media marketing efforts if you aren’t making each post stand out.
5. Make Your Brand Consistent
Your brand and the way you interact with followers and customers should be a consistent experience across social media and your website.
The last thing a customer wants to do is click on your website and find something that doesn’t match up with what they’ve been seeing social media.
The starker the contrast, the more your customer is going to be turned off.
If you present yourself as quirky and cute on social media that should translate to your website.
It doesn’t do any favors for your social media conversion rate to make your website look high-end and luxurious if it doesn’t match what you post everywhere else.
Be consistent and use that to your advantage.
Customers want to buy what they’ve already seen online.
Make Social Media Conversions Now
Understanding how to make a social media conversion doesn’t have to be a frustrating, unsolvable riddle.
If you change up a few things you can make sure your posts are doing better than ever before.
With the number of people using social media to interact with family and brands alike, you can’t afford to miss out on doing well on those platforms.
Taking the time to hone your conversion strategy now is going to be worth the effort when you see the boosts to sales and traffic.
