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Growth Hack #1 – Four Cognitive Biases That Influence Behavior :
Our brain has glitches, too, and it’s fairly easy to leverage a few of them when it comes to purchase behavior:
Anchoring effect: Customers tend to attach more weight to the first piece of information in a sequence. After that, they subconsciously alter their perception of value.
Example: Start by introducing your most expensive item. After they see that, your cheaper items still look more competitive.
Social proof: A common one. People tend to “view a behavior as more correct” when others are engaging in the same behavior.
Loss aversion: People put greater emphasis on a loss rather than a gain of equal value.
Example: Trial of a software. Once people start using a software service and the trial period expires, the loss of that software is far more influential than the thought of acquiring something new in that first moment.
Goal gradient: The effort we put into reaching a goal grows as we get closer to that goal.
Example: A 10-space coffee card pre-stamped twice will be completed faster than an 8 with no pre-stamps. This can be useful to shorten the purchasing cycle.
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Growth Hack #2 – A Paid Social Expert’s Advice on Bid Caps vs. Cost Caps on FB:
When is the right time to use a bid cap vs a cost cap in PPC advertising? “Paid Social Evangelist” David Hermann has the answer:
✔️ Bid Caps w/proven creative and a clear understanding of your target CPA.
✔️ Cost Caps for creative testing/scale and a bit open to seeing what your target CPA will be. (Bidding roughly 10-20% higher than target CPA)
Growth Hack #3 – Four Steps to 192% Better Google Shopping Ads:
Boosting Google Shopping Ad performance can come down to a few key steps. Here are four that resulted in a 192% increase in ad revenue:
1. Analyze your query data and pick out long tail (more than 3 words long) search terms that are product specific and generating the highest volume and revenue. Raise your bids on those terms.
2. Then set up remarketing ads to those who:
– Viewed basket, didn’t commit to purchase
– Viewed a high ‘detail-view’ to checkout-rate product
– Viewed website for over 4 minutes in one session
– Viewed site in the past 5, 10 and 15 days
– Viewed site from high converting location
– Viewed site from high converting device
– Viewed site and in top lifetime value segment
3. Segment your data by mobile devices, gender, age, geography, and find who generates the highest ROI. Then focus your ads specifically on the most valuable segment.
4. If you find that time and day influence ROI, you can use a chart like the image above. Create scripts to automate bidding across this custom schedule.
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Growth Hack #1 – Dude, Where’re My Conversions?:
Scott Minker shared some hacks he used to reduce abandoned carts and boost conversions of his ecomm stores. Let’s quickly dive in to what he has to offer:
Transparency about added fees: Keep the pricing uniform across the product pages to the checkout process.
Guest checkouts: Yup, you will have to sacrifice a bit when it comes to customer data, but on the flip side you make things much easier for your customers.
Trust Logos and payment options: As per Shopify, 61% of consumers reconsider purchasing if trust logos are missing. Use transaction forms to establish trust and offer a variety of payment options.
Save my cart for later: Allow your customers to save their cart while they go back to watching cute cat videos. Use email reminders to guide them back to checkout.
Strong CTAs on checkout pages: Even if a prospective customer has added something to their cart, they still need an incentive to actually go through with the purchase. Use uniform and consistent CTAs across all pages.
Effortless navigation: It is one of the most effective ways of reducing friction during the checkout process. Constantly strive to optimize the checkout experience and make it easier for consumers to buy more stuff.
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Growth Hack #2 – The Early Bird Doesn’t Always Catch the Worm:
The Taktical team usually sends cold emails at 9:00-9:30 AM. The average email open rate was 55%.
Then we thought: “What if I send emails a bit earlier so that when a person wakes up, an email is already in their inbox?”
The email’s subject, body, and everything else stayed the same. Only the send time changed.
Result: Open rate dropped by 30%. So, we switched back to 9:00-9:30 AM. The average email open rate got back to 55%.
What did we learn? Just because you send an email earlier does not mean your prospect will open it.
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Growth Hack #3 – Use GIFS to Spruce Up Bland Facebook Ads:
GIFs are the newest hotness in Facebook ads. They’re easier to create than live action video but more engaging than static photos.
Autopilot decided to test this with the ad pictured above.
Result: not only did the GIF ad drive the highest volume of free trial signups, it outperformed their average cost per lead by 37%.
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Growth Hack #1 – Acquire New Customers With This Beta Feature in Smart Shopping:
Google is beta testing a new conversion goal for its Smart Shopping campaigns – New Customer Acquisition (NCA). This new goal type allows you to set Smart Shopping campaigns to optimize specifically towards acquiring new customers.
How does Google know whether a user is new?
There are three things taken into consideration:
– Google’s native data: It uses a 540-day lookback window based on its own data.
– Self-reported data: You can tag new customers with a combination of the Global Site Tag and new customer parameters.
– First-party list: You can upload a customer list to Google Ads.
It is recommended that, for the highest possible accuracy, all three are utilized.
In addition, Google plans to implement a tag parameter in the future that will allow you to measure lifetime value dynamically based on custom criteria. This data will be reported in a Lifetime Value column, which can be then used for bidding optimization.
If you would like to be a part of the beta test, contact your Google reps for access to be whitelisted.
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Growth Hack #2 – Get Experts to Share Your Blog Post:
A roundup blog post can be a significant tool to boost engagement and drive traffic to your site. But, that requires getting it in front of people first.
Try these 6 steps to achieve high-quality, organic traffic to your blog post:
1. Visit “Search Twitter bios” on FollowerWonk.
2. Input your keyword (SEO, cars, etc.)
3. See the list of the most influential experts in your niche.
4. Find their emails.
5. Send a VERY short email: “I’m doing a roundup of X experts … As one of X gurus, can you please reply to my short question …”
6. At the end say thanks to every expert and send them a link to your roundup (don’t ask them to share).
But actually, you’ll maintain a much more engaged, focused, and valuable subscriber base if you remove people that are just the opposite.
How to do this:
Segment out subscribers that haven’t engaged with your recent emails and send them another email telling them you’re breaking up with them if they don’t respond.
Use a subject line that makes this very clear:
“This is the last time you’ll hear from me …” / “I’ll never email you again, unless …”.
Then, in the email ask them to click a link to re-confirm that they want to keep receiving your emails.
Growth Hack #2 – Reduce Ad Creative Fatigue While Growing Your Brand:
The problem:
If you’re spending at high budgets on social media, at a certain point you’ll hit plateaus.
What’s the solution?
Simple – open up new audiences. Easier said than done, right?
What Savannah Sanchez suggests is opening up new audiences inside the broad one you’re already targeting by hitting them with different motivators.
In other words, customers have different reasons for buying, and leveraging different angles in a single broad audience helps you unlock new customers. It’s basically like putting several fishing baits in the same lake.
Finally, Savannah also featured a simple frame you can use to build motivation-based creatives:
1. Capture all possible reasons that would either encourage or prevent consumers from buying. To do this, consider all the different types of people in your audience, as well as different times of the year, week, and day.
2. Pick the top three barriers or motivators.
3. Make sure these three angles do not hit the same people.
4. Build your creatives based on these three motivators/barriers.
Finito! However, the original thread comes with different examples of creatives used, so you might want to check them out!
When working in marketing, it is almost impossible to not make mistakes in your email campaigns.
In fact, the best way for you to make progress and improve your strategy is to make mistakes.
Maybe you send an email without carefully checking the text.
Or, you forget to add the correct links.
Whatever the issue, addressing these mistakes is email marketing 101.
When such things happen, the situation can be frustrating for both the sender and the receiver.
In order to help you avoid email fails, here are some of the most common mistakes you might come across and some ways of avoiding them successfully.
1. Sending Out Too Many Emails Fails to Attract Leads
One of the first mistakes people can make when it comes to an email marketing strategy is sending out too many emails on a regular basis.
While there are some customers who might enjoy getting regular updates from their favorite brands, there is a line you can cross when it comes to sending too many.
In fact, 45% of consumers cite too many emails as the “most annoying” thing a brand can do.
This marketing fail can cause your emails to be left unread.
When a new member signs up on your website, the best thing you can do is to send them an email in order to welcome them to your email list.
This might seem like email marketing 101, but it is very important if you wish to make your new potential customers feel included and valued.
“Through welcoming emails, you can easily offer the new and potential customers a discount code in order to motivate them to give your services or products a try and show them that you value the fact that they decided to sign up on your website. These emails can be automated and sent out immediately after someone signs up so you don’t waste any time and increase their engagement effectively.”
– Diana Adjadj, marketer and contributing writer for Subjecto and BeGraded.
3. Forgetting to Include a Crucial Link
One of the main reasons why emails are so important to a marketing strategy is thanks to the hyperlinks included in them.
They are a simple yet effective way of increasing traffic to your website and social media.
Clearly, including a CTA and any other links is among the most important and basic email marketing best practices.
There are two possible mistakes that can be made when using such links.
The first one is to forget to include some if not all of the links altogether – a simple and avoidable yet fairly common email fail.
The second mistake appears in the form of broken links.
Any of these can help with email marketing optimization by eliminating all spelling and grammar errors.
This helps keep your emails (and your company) looking professional.
5. Making Your Emails Friendly For Different Devices is a 21st Century Marketing Best Practice
We live in a time and day where everyone is on their phones.
While your emails might be easy to read from the large screen of someone’s laptop, you need to keep in mind that not everyone uses their computer all day.
This is exactly why you need to optimize your emails for all potential devices your clients might be using.
If an email isn’t properly formatted for mobile, over 70% of users say they will delete it in under three seconds.
So let’s avoid major email fails like this.
If you decide to send out your emails at 8 pm – a time where many people will be at home relaxing on their sofas – you need to make sure that they will be able to view your email from their mobile phones or other portable devices.
6. Targeting the Wrong Audience
For this email fail, there are many companies that can provide sufficient examples.
What it comes down to is that they targeted the wrong audience when they developed their email marketing strategy.
Amazon, for example, sent out an email promoting their baby registry to people who had no baby on the way.
Such email marketing 101 mistakes can happen when you are managing an extensive list of emails with many segments.
Thus, before starting your email marketing campaign, you should carefully check your segmentation.
Make sure the audiences placed in each segment fit the proper criteria.
Turning Your Email Fails Into Successes
The best thing you can do if you wish to make sure that your marketing fails never go unnoticed is to develop a professional testing process.
Doing so will help you filter your emails and double-check each individual detail.
The different responsibilities involved in an email marketing optimization strategy like this can be split between your team members.
This ensures that everyone is doing the right job and keeping your emails looking professional and neat.
Additionally, checking over messages twice and avoiding silly email fails can help boost conversions and maximize the effectiveness of your campaigns.
Author bio:Marques Coleman is a blog writer at TopEssayWriting and ClassyEssay. He specializes in marketing and copywriting. Moreover, he is an avid traveler and always tries to learn something new.
