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GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #178

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Growth Hack #1 – The 21 Best Ways to Add Social Proof to Your Site:

Does this scenario sound familiar: Your product/market fit, copy, images, product, urgency, pricing, etc. are great…but conversions are still low

If so, there is a big chance that it’s because people don’t trust you.

In this case, you need to add social proof.

Here are the top 21 ways to do just that:

1. Customer testimonials

2. Celebrity endorsements

3. Case studies

4. Media mentions

5. Who are your customers

6. Trust seals

7. Certifications and badges

8. Platform integrations

9. Social share count

10. Subscriber/user/customer count

11. Screen shots from social media

12. Public ratings and reviews

13. Test scores

14. “Best seller”

15. Results of surveying your customers

16. Number of orders

17. Real time stats

18. A list of popular posts/products

19. Customer showcase

20. Customer photos

21. Customer stories

Source: https://optinmonster.com/11-ways-to-use-social-proof-to-increase-your-conversions

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Growth Hack #2 – Case Study: Invest $0 and Recover 11.5% of Lost Customers:

Ninja Outreach is a SaaS. When people clicked “14-Day Free Trial” they needed to input their credit card data.

A lot of people get lost at this stage.

So, the team took these 5 steps to fix the problem:

1. Instead of asking their payment details after hitting the trial button. . .

2. They asked for just their email.

3. After a user submitted their email, they was redirected to a page asking their payment details.

4. If a user abandoned the form, they received an automated email reminder.

5. These emails recovered 11.5% of abandoners.

After the team applied the magic:

1. 11.5% of abandoners finished their trial sign up

2. And are now trying out plans ranging from $29/mo to $249/mo

Source: https://medium.com/@GetDrip/case-study-how-ninja-outreach-recaptures-65-lost-saas-trial-sign-ups-per-month-with-amazon-like-5c94a512cff9

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typing on computer

Growth Hack #3 – Improve Email Performance +25% With the Right Ratios:

Images aren’t categorically bad for emails. But, the RATIO of images:text does matter.

– Don’t go below 2:3

– Don’t make your entire email one big image with text on it

– Include descriptive alt text that gets people to expand / view all images (and tracks your opens)

Source: 500 Startups

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Small talk

What I Learned About Social Media Marketing From Playing Golf

Playing golf can teach many lessons, and the correlation between golf and business has been a longstanding tradition since the game’s earliest days. In today’s world of social media marketing, golf has continued to provide valuable lessons. In this article, we’ll explore how lessons learned while on the golf course can be applied to the concept of social media marketing.

Know The Course (Your Target Market)

When heading out to the course, it’s always a good idea to know what you’re going to encounter. Identifying hazards, the most difficult holes, and sizing up your opponent will give you an advantage when you head off the first tee.

How to Conduct a Market Analysis in 4 Steps
Image source: https://www.liveplan.com/blog/market-analysis-in-4-steps/

Likewise, identifying and gaining the devotion of your target audience is the necessary means of reaching your brand objectives, regardless of your brand mission. You will find that by knowing your target market inside and out, you’ll have the information that you need to achieve your brand marketing goals. You can do this by conducting a market analysis (using this helpful guide to get started if you don’t know where to begin 😉).

Focus On Hitting The Ball (Strategies On Getting The Target Market)

On the course, golfers have long used the method of “tunnel vision” to help to improve their results. Staying focused on hitting the ball, and tuning out the distractions is imperative.

swinging golf club GIF

Targeting in marketing is a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within that audience. It defines a segment of customers based on their unique characteristics and focuses solely on serving them.

Instead of trying to reach an entire market, a brand uses marketing segmentation to put its energy into connecting with a specific, defined group like this one.

Improve Your Swing (Study Your Marketing Strategies And Improve)

While your strategies lead to your success or failure, likewise improving your swing and working on which club to use is needed to keep that score from going too high.

An effective digital strategy will help you make the right decisions that lead to success online. A strategy process model provides a framework that gives a logical sequence to follow to ensure the inclusion of all key activities of strategy development and implementation.

digital marketing strategy

Choosing The Club (Selecting The Right Platform)

Choosing which club to use, and when, is one of the biggest challenges that you’ll face on the golf course. Knowing which club will get the best results for the next shot is key to scoring. If your best club is a nine-iron, you’ll want to use it as often as possible. When approaching the hole, look to set up your approach to using that club. 

When it comes to your social media strategy, once you’ve decided to invest in social media marketing, your next key challenge is to decide which platforms you should be focusing on. 

social media platforms GIF

This used to be relatively easy – you started a Facebook Page, set-up a Twitter profile, and then added others over time. But you can’t be active on all of them at once. So, which platforms are right for your business and marketing efforts? These choices will make a significant difference in success or failure.

Your Biggest Competition Is Yourself (Refocus Your Performance) 

While on the course, no matter how much time you’ve spent on the practice green once you’ve left the tee, typically your worst enemy is yourself. Frustration over a bad shot or the pressure of trying to out-hit your opponent can get into your head and cause all sorts of trouble. 

During a recent tournament, I was having trouble keeping my driver in the fairway. After several holes having to scramble back into the fairway, I kept the driver in my bag and hit my fairway woods off the tee. Keeping it in the fairway and having a longer approach shot was better than the alternative. 

When putting forth your social media marketing effort, be sure to refocus your performance if things aren’t going your way. A new direction and approach can help to get things back on track.

Hire A Coach/Mentor (Be Teachable And Never Stop Learning)

Image source: https://www.golfchannel.com/media/tiger-woods-swing-coaches

Even the most successful professional golfers still have teachers that they consult with regularly and rely upon for advice. Even Tiger Woods has had coaches and instructors throughout his career. They spend hours on end on the practice tee honing their swing and making sure they are ready for the next tournament.

When forging into the social media marketing world, be willing to listen to others who’ve been down the road you’re heading toward. Be willing to learn from their experience, and benefit from their knowledge.

You can certainly benefit from your golfing experiences when implementing your social media marketing plans. When looking into the options for expanding your marketing efforts, be sure to think about the times on the course when those choices worked, and when they didn’t.

Author bio: 

Jordan Fuller is a retired golfer who is now teaching golf. He also owns a golf publication site, where he writes about golf. Jordan learned a lot of things from golf that he is also applying to business.

 

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GROWTH HACKS Tips & Tricks

Growth Hacks – #177

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Growth Hack #1 – How to Overcome a 75% Bounce Rate (A Twitter Study):

A few years back, over 75% of Twitter’s users weren’t coming back. So, they set out solve the problem in the following 4 steps:

1. The team separated out the engaged users from those who dropped off.

2. Then they studied: Of those people who get it, what’s different about them?

3. They discovered patterns that indicated that if you follow at least 30 people, you’re likely to remain engaged.

4. So they redesigned the product to help everyone get to this number faster.

Source: https://medium.com/growth-hacker/reading-josh-elman-on-growth-6d379a6c153d


Growth Hack #2 – How Neil Patel Gained $25K in Revenue From Commenting on Other Blogs:

Neil Patel ran an interesting experiment. For 1 month, he commented on different blogs.

Here are his findings:

1. Short (1 to 4-word) comments generated 3.2 visitors per comment.

2. Long (4 to 17-sentence) comments drove 17.4 visitors per comment (5x more).

3. Mainstream, broad blogs drove visitors but no conversions.

4. When his comment was higher on the page it drove more traffic.

5. Only comments on guest posts he wrote generated real leads.

He generated 7 leads from guest posts on others’ sites, which resulted in $25,000 in revenue.

Source: https://www.quicksprout.com/2014/11/10/how-i-generated-25000-by-leaving-249-comments


handshake

Growth Hack #3 – A 3-Step Plan for Effective Selling:

The most effective reciprocity is indirect, not overt (salesy). Turn this fact into action with the following, 3-step plan:

1. Give: Provide an incentive to potential customers with the following phrases: “Free offer”, “free service”, “surprisingly good”, “no strings attached”. 

2. WAIT. Disassociate Give step from Ask step. Doing so makes the whole process feel less like a sale and more genuine.

3. Ask.Now that you’ve waited, you can make your request with the following phrases: “Sign up”, “purchase”, “refer your friends”.  

Source: 500 Startups


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GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #177

Get the latest Taktical Growth Hacks, plus more insights delivered to your inbox each week: Sign Up Here.

the Rock GIF

Growth Hack #1 – How to Overcome a 75% Bounce Rate (A Twitter Study):

A few years back, over 75% of Twitter’s users weren’t coming back. So, they set out solve the problem in the following 4 steps:

1. The team separated out the engaged users from those who dropped off.

2. Then they studied: Of those people who get it, what’s different about them?

3. They discovered patterns that indicated that if you follow at least 30 people, you’re likely to remain engaged.

4. So they redesigned the product to help everyone get to this number faster.

Source: https://medium.com/growth-hacker/reading-josh-elman-on-growth-6d379a6c153d

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Growth Hack #2 – How Neil Patel Gained $25K in Revenue From Commenting on Other Blogs:

Neil Patel ran an interesting experiment. For 1 month, he commented on different blogs.

Here are his findings:

1. Short (1 to 4-word) comments generated 3.2 visitors per comment.

2. Long (4 to 17-sentence) comments drove 17.4 visitors per comment (5x more).

3. Mainstream, broad blogs drove visitors but no conversions.

4. When his comment was higher on the page it drove more traffic.

5. Only comments on guest posts he wrote generated real leads.

He generated 7 leads from guest posts on others’ sites, which resulted in $25,000 in revenue.

Source: https://www.quicksprout.com/2014/11/10/how-i-generated-25000-by-leaving-249-comments

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handshake

Growth Hack #3 – A 3-Step Plan for Effective Selling:

The most effective reciprocity is indirect, not overt (salesy). Turn this fact into action with the following, 3-step plan:

1. Give: Provide an incentive to potential customers with the following phrases: “Free offer”, “free service”, “surprisingly good”, “no strings attached”. 

2. WAIT. Disassociate Give step from Ask step. Doing so makes the whole process feel less like a sale and more genuine.

3. Ask.Now that you’ve waited, you can make your request with the following phrases: “Sign up”, “purchase”, “refer your friends”.  

Source: 500 Startups

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GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #176

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Growth Hack #1 – 5 Video Tutorials From an Expert to Crush It at Facebook Advertising:

It’s been PPC ad expert Savannah Sanchez’s personal mission over the last year to share the best paid social advice via her Twitter, Facebook Group, and Youtube. 

She just released 5 new videos that will teach you how she approaches (and wins at) Facebook ads:

1. My Advanced Facebook Account Structure For E-commerce:

You don’t need anything more complicated than this structure in order to run an ad account effectively. Sanchez has used close variations of this structure to scale:

Video : https://youtu.be/sjd711834hc

2. My Simplified Facebook Account Structure For E-commerce:

Just launching a new ad account? Do not fear! Follow this super basic structure that she’s used to scale many ad accounts:

Video: https://youtu.be/nmldJXI4eYM

3. Setting Up Your Default Account Columns in Facebook Ads Manager:

Here’s what metrics Sanchez uses to track success on her Facebook campaigns. Follow this easy tutorial to see how to set up your own column:

Video: https://youtu.be/Tuj0Kj1keF8

4. Building Custom and Lookalike Audiences on Facebook:

Sanchez walks through the steps of audience building on Facebook ads manager:

Video: https://youtu.be/G72AztXV4-0

And lastly (but most importantly) – 

5. Understanding Kill Targets & Delay Attribution Multipliers:

This is probably the most important part about media buying on Facebook. You have to understand your metrics across the full funnel and how delayed attribution will affect your end of most ROAS.

Video: https://youtu.be/2yzSmtT_KpQ

Source: https://twitter.com/social_savannah

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Growth Hack #2 – What Drops Conversions -36% and Increases Them +96%? The Answer:

Unbounce analyzed 2,345,864 exit intent popup views and uncovered 2 insights:

1. The first dropped their conversions by 36%.

2. The second increased them by 96%.

First.

They A/B tested:

A: 900x700px popup.

vs

B: 800×500px popup.

Result: The 900x700px popup turned out to be too large for some browsers. As a result, it reduced load/view ratio and overall impressions by 36%. Meanwhile, the 800×500 px popup increased conversions 96% comparatively.

Source: http://workshops.unbounce.com/wp-content/uploads/2016/11/convertables-best-practices-white-paper-1.pdf

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gmail

Growth Hack #3 – The 2 Biggest Email Mistakes From Analyzing 100M:

Noah Kagan, founder at Sumo (AppSumo) has sent more than 100M emails. Here are the 2 biggest mistakes he learned:

#1. A couple years ago, he tested segmentation and spent tons of time and a lot of money. The result? He found that segmentation isn’t worth the effort.

Non-segmented emails generate 3.19X more revenue than segmented.

#2. So many brands only put a CTA at the end of the email. But, very few people who open that email are going to make it down the page (on average 80% read only the first screen).

It means that by placing your CTA at the top of your emails, you can see around 4 times more conversions.

Source: https://www.bigcommerce.com/blog/email-marketing-engagement-tips/

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What Businesses (and Advertisers) Need to Know about Facebook CCPA Compliance

On January 1, 2020, the California Consumer Privacy Act (CCPA) went into effect. 

It gave businesses until July 1 to ensure full compliance. 

However, while this has been a topic of discussion for a couple of years now, some still struggle to thoroughly understand the compliance requirements.

confused GIF

There are many reasons this is the case. 

One of the most significant is the fact that different requirements apply to different types of organizations and inter-business relationships. 

For instance, advertisers and Facebook have naturally had a relationship that involves sharing user data. 

Facebook has responded to the CCPA by introducing a Limited Data Use (LDU) feature. 

It identifies when a user is a resident of California and applies certain data use rules accordingly. 

The problem is, the LDU feature will only remain active until July 31. 

After that date, Facebook expects any business it works with to have updated their pixels with LDU features for California residents.

Facebook CCPA and privacy

In other words, businesses advertising on Facebook will be liable for all CCPA compliance issues after that date. 

Some may not know what steps they must take to be in full compliance. 

Others may not have even been aware that updating their pixels was necessary. 

This guide will explain the topic in greater detail so that Facebook advertisers avoid penalties and stay compliant after this month’s deadline.

Facebook Action and Expectations

Facebook has released a list of specific terms describing the manner in which advertisers may use a Facebook user’s data in California. 

Updating the Facebook PageView pixel accordingly involves simply including a new string within the pixel. 

This gives Facebook marketers the option to choose whether they will be the party involved in determining if a user is in California, or if they would prefer Facebook to auto-identify such users.

Facebook CCPA terms

Still, there is some confusion regarding when it’s necessary or advisable for an advertiser to enable LDU features. 

Is it necessary to enable LDU universally for California users? 

Or, is it required only in instances when users have specified that they don’t want their data tracked? 

Facebook agencies and advertisers thus find themselves in a position where they need to make a confusing decision even though failure to make the right choice involves assuming a degree of risk.

Facebook CCPA Compliance and Digital Marketing

We don’t yet have a full sense of how Facebook CCPA compliance issues will affect digital marketing efforts. 

That said, it’s already clear that Facebook intends to scale back the way it uses personal information for residents of California. 

This will almost certainly make such Facebook marketing tasks as audience targeting and behavior tracking more challenging than they were in the past. 

target GIF

Marketers will see the most significant impact in their retargeting efforts. 

An enabled Facebook LDU will prevent advertisers from including California users in retargeting campaigns based on behavior tracked via a website pixel. 

Keep in mind that this isn’t something that’s going to happen in the future should you enable LDU features. 

Because Facebook has already enabled LDU features while it waits for advertisers to catch up, this is already happening.

Suggestions for Facebook Advertisers

It’s worth noting that CCPA compliance involves providing users with the option to opt-out of data tracking. 

This is unlike GDPR compliance, which asked users to opt-in. 

Add an Opt-in Feature to Your Site

Thus, you could theoretically greet users visiting your website with a cookie-consent banner or pop-up. 

GDPR opt-in
Image source: https://getpublii.com/blog/free-gdpr-cookie-consent-popup.html

This visible banner can ask them if they wish to opt-out of tracking and thereby enhance transparency and trust on the platform. 

Of course, if a user chooses this option, you’ll need to ensure LDU features apply to them going forward. 

Otherwise, you won’t be in compliance with the CCPA.

This may be a good sign for Facebook marketers. 

Typically, not many users will agree to opt-in to data tracking. 

However, research indicates that when asked if they’d like to opt-out of tracking, the numbers are more favorable for advertisers. 

The Risk Averse Approach

Businesses that are thoroughly averse to risk may simply choose to enable LDU features for all California users, instead of asking them if they’d like to opt-out of tracking first. 

risk averse Facebook CCPA approach

This ensures absolute compliance with virtually no risk of accidental non-compliance.

The Risk Tolerant Approach to Facebook CCPA Implementation

Businesses with more tolerance for risk can give users the option to opt-out of tracking. 

Theycan then enable LDU features so they only apply to those users who do select that option.

This is slightly risky because it remains unclear precisely how the CCPA is to be implemented.

High Risk

Some Facebook marketers may wish to see how the situation develops once the CCPA has been implemented for a longer period of time.

As a result, they may choose to take no action right now until they have a clearer perspective. 

high risk GIF

That said, any business considering this option should thoroughly discuss the issue with a legal team.

Next Steps for Facebook CCPA Compliance

You need to assess your degree of risk-tolerance to decide which you consider to be best at this point. 

Finally, it’s worth noting that your business may not be based in California.

Facebook Logo

But, if any of your customers are, CCPA still applies to you. 

Again, while we’re still waiting to see precisely how all of this will play out, it’s important to start developing a plan sooner rather than later.

 

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GROWTH HACKS Tips & Tricks

Taktical Growth Hacks – #175

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film GIF

Growth Hack #1 – Four Important Takeaways from 3,000 Facebook Videos:

BuzzSumo analyzed the TOP 3,000 most engaging videos on Facebook.

Here‘s what they found:

1. Heavy video interaction does not depend solely on audience size.

2. TOP 3 calls to action:

– “like our page for more”

– “get the full recipe”

– “like, share, and comment”

3. Storytelling (Setting + Characters + Conflict + Resolution) is an important element of Facebook videos that people share, like, and comment on.

4. TOP 5 most engaging topics:

– Inspiring

– Animals

– Amusing

– DIY 

– Recipes

Source: https://buzzsumo.com/blog/need-know-creating-thumb-stopping-facebook-videos

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Growth Hack #2 – Earn 258% More Backlinks With the Right Image:

Neil Patel decided to analyze the types of images he uses in his blog posts that generate the biggest number of backlinks.

Here are the images that he compared:

1. Stock photography

2. Screenshots

3. Hand-drawn images

4. Graphs and charts

5. Infographics

6. Royalty free images

7. Animated graphics

Result:

#4. Graphs and charts received 258% more backlinks than blog posts with other types of images.

Why?

Because data and facts are the most valuable.

And while infographics also have data, graphs and charts are usually smaller and more focused.

Source: https://splitbase.com/conversion-research-ecommerce/

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using Pinterest

Growth Hack #3 – How Pinterest Increased Conversions +50% With Just One Quick Experiment:

When you are as huge as Pinterest, you’re pretty happy when your next A/B test shows a 0.1% improvement.

Imagine how happy their growth team was when they saw a 50% increase in conversions.

So here’s how they managed to do that:

1. They stopped the user from scrolling after a while (the default action of a Pinterest grid is people scrolling).

2. Instead, they pulled up a little banner that said, ‘Sign up to see more of this content.’

This experiment alone improved their conversion rate 50%.

Source: https://www.reforge.com/blog/casey-winters-pinterest-retention-seo

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8 Facebook Messenger Marketing Tactics Every Advertiser Should Employ Right Now

In 2020, the most effective digital marketing available is in Facebook Messenger.

Why do we say this?

Well, it’s got an 80% open rate and 60% clickthrough rate.

Barry GIF

Online chat is where more people are spending a lot of their time, with over 1.4 billion users in Facebook Messenger.

However, less than 1% of businesses are getting into Facebook Messenger marketing.

Clearly, its potential has yet to be fully tapped into.

While those donkeys still persist in the increasingly saturated social media marketing landscape, you can jump on this opportunity gap right now.

Get ahead by employing these Facebook Messenger tactics for your digital marketing campaign and become a unicorn brand.

1. How to Use Facebook Messenger: Launch a Chatbot

Facebook Messenger marketing chatbot example

The number one thing you can do to jumpstart your Facebook Messenger marketing is to implement a chatbot.

It’s not a one-shot solution to all your problems, but it makes implementing tactics and managing campaigns a lot easier.

A good Messenger chatbot like MobileMonkey can be used for marketing, sales, customer service, and much more.

That makes it an immensely versatile tool that can be made better over time, which is why it saves businesses tons of money.

It has been estimated that chatbots will save businesses around the world up to $8 billion by 2022.

You can build one in just a few minutes – no coding experience required.

That’s because the best Messenger chatbot tools actually guide you through the process.

Your chatbot can save you a lot of time down the line with your Messenger marketing and help you generate and qualify leads.

2. Have More Video Content

facebook messenger video marketing effectiveness

While video content has been around for over a decade at this point, it’s only becoming even more popular.

As more people are able to make videos on their own with more affordable devices, there are now less excuses to not do it.

Especially now with the popularity of TikTok and Snapchat that feature short-form video content, you should include it in your Messenger marketing strategy.

You can visually show things and tell stories through video, and vertical videos are becoming more in-vogue on social media.

Taking advantage of video can supercharge your Facebook Messenger marketing in many ways.

3. Encourage User-Generated Content Submitted Through Facebook Messenger

user generated facebook messenger marketing effectiveness

Social media has made it easy for people to share their thoughts and experiences with businesses, as well as products and services.

User-generated content is a rich resource for brands as it provides both critical feedback and social proof.

That feedback can help you understand what to change or remove and how to improve your brand.

As for social proof, nothing is better for building brand trust than with positive reviews and testimonials from customers.

thumbs up GIF

You can encourage your customers to give their feedback through Messenger, which can then be collected by your chatbot.

Your chatbot can also ask for more feedback with surveys, asking questions with multiple choices that users can respond to.

4. Invest in Messenger Ads Wisely

facebook messenger marketing ad flow

While Facebook ads are becoming more expensive, there’s still one type of ad placement that can give you lots of potential value.

Click-to-Messenger ads are great for lead generation while also making your brand become more visible.

They’re basically Facebook ads with a call-to-action that brings them to your Messenger, adding them to your contact list.

You can then ask them to opt-in by responding to your message, thus opening them up to follow-up messages.

You can make a click-to-Messenger ad in as little as 5 minutes each week. 

In doing so, you’ll be able to grow your contact list like never before.

5. Create Custom Audiences

creating an audience on facebook messenger

Whenever you get information from users through a question, survey, or form, those responses are saved as custom attributes in those contact profiles.

You can take advantage of this chatbot feature by creating custom audiences based on these attributes.

Having custom audiences lets you laser-focus your campaigns even further, which makes sure you’ll get higher conversion rates.

You can send messages to these custom audiences that are tailored specifically for their preferences and histories.

With a chatbot like MobileMonkey, you can create these custom audiences easily in just a few minutes to add more power to your Messenger marketing.

6. Run Drip Campaigns

facebook messenger drip marketing

Drip campaigns are proven to be effective in email marketing, and it can work even better in Messenger marketing.

Marketing can’t be about information overload as people lose interest when they’re overwhelmed.

You’re looking to engage your audience and get them interested in your brand over a period of time with your drip campaign.

Creating a drip campaign in a chatbot like MobileMonkey is quick and easy, and you get a great deal of flexibility.

You can personalize each message, add calls-to-action, and choose how long you want the interval between messages.

After setting it up, you can then pick your custom audience and schedule the drips.

You should get around 8 times the open rates of email.

7. Comment Guard

facebook messenger comment guard

If you regularly post content to your Facebook page and get engagement there, that makes Comment Guard a good tactic to implement.

You can use the Comment Guard autoresponder to have your Facebook chatbot message whoever comments in your posts.

This is a great lead magnet tool to incorporate into your Facebook Messenger marketing strategy.

That’s because it brings more people who are interested in your brand to your chat and grow your contact list.

It takes only five minutes to create a comment guard on a post, and it’s recommended that you do so once a week.

8. Track Your Messenger Marketing Stats and Analytics

facebook messenger marketing performance

As with any advertising strategy, you want to know what’s working about your Facebook Messenger marketing and what isn’t.

To do this, keep an eye on your metrics after doing something.

This can be done through your Messenger chatbot, which should track everything that happens in real time, especially user engagement.

Check your analytics each week to see if what you’ve been doing is either actually working or needs work.

It’s especially useful for tracking the results of your chat blasts and drip campaigns – both open rates and response rates.

Your open rates should be around 70-80%, which is a lot more than the 25-30% you can expect from email marketing.

If it’s any lower than that, then you have some tweaking to do in order to be seen and engaged by more users.

Conclusion

using facebook

They’re not the only ones, but you’ll find these eight tactics to be what works best on Facebook Messenger.

Whatever strategy or tactic you make use of, they all have one thing in common: Interactivity.

Facebook marketing is no longer only about broadcasting to a wide audience and expect them to become customers just like that.

User engagement is now the name of the game, and Facebook Messenger marketing checks that box splendidly.

With a chatbot like MobileMonkey, you can manage your Messenger marketing in just 20 minutes each week!