April 2021 - Taktical Digital

HOT !Ask about our complimentary 100-Point Facebook advertising account audit!

Categories
Guest Posts

5 Examples of Lead Generation Landing Pages

Designing a lead generation landing page isn’t just about adding a lead form and directing traffic. If your goal is to get really high conversion rates, it’ll take you some time and effort. Let’s look at 15 examples, which will show you what methods are extremely effective.

1. Right Signature

 

headline is the first thing that captures your attention. This example represents the idea of how gripping headlines should be written. It’s a simple and clear description of how the product works.

Secondly, there is a fine lead form, which is located in the right place, at the top of the page. In addition, it stands out thanks to the use of the encapsulation method. The element is placed in a certain graphic module that stands out sharply against the background of the page due to color contrast and pseudo-3D effect. The form will always be above the fold, so you won’t need to scroll the page.

Then, you see a piece of additional information near the CTA button. It allows you to know what you’ll get after clicking. Besides, the additional mention of the free benefit is also a good incentive to build the lead generation.

A simple demonstration of functions contributes to the visual constituent of the landing page. There is a clear 3-step description that allows you to understand how to use the product.

2. OCD – Clinical Trials

To begin with, the first thing that you see is a question in the CTA area. Actually, questions, in this case, are a very powerful tool for influencing the human psyche. It, in turn, contributes to the completion of the conversion. They ask you something, and you fill in a lead form in search of an answer.

Then, a photo of good-looking and friendly people of different age, ethnic and gender groups. It gives a sense of serenity. So, it assures that obsessive-compulsive disorder doesn’t mean something wrong and weird. On the contrary, it shows that this is a very common problem in the modern world, which can affect everyone.

3. Empires & Allies

In this example, you can see many benefits providing you fill in the form. They are listed as the following:

  • Fast hero leveling;
  • Free hints and hacks;
  • Updates and workaround.

Besides, there is a short lead form that asks you the most basic information, but still, it’s effective. The attractive design matches the aesthetic preferences of the target audience.

4. Azure Luxury Malta

 

On this landing page, you can observe an extremely high-quality headline combined with the value proposition “You can profit from the Mediterranean sun!”. Moreover, the intriguing choice of words of the offer instantly involves you in the conversion process.

It’s not that easy to pick up the semantically relevant words that would match your business. You can use special SEO services. Look at the SEO calculator example, where you can instantly see the price of your order.

Besides, the great main image emphasizes the meaning of the core sentence. After reviewing the list of benefits highlighted by bullets, your gaze moves down right to the lead form. It’s a perfect trick!

5. Learn French

Another example shows an efficient landing page composition. Users see a touching and emotional video dwelling upon the reason for the founding of the company. This helps to get a pretty high degree of your involvement in the conversion process.

There are a few guiding signals. The fountain pen’s tip acts as a pointing arrow, directing the user’s gaze into the conversion zone. Also, the video ends with a friendly request to register for this language course.

By the way, you can see the most simple call to action. Learn French!

6.  iPhone App Development

There, you can observe a clear and compelling headline. It’s clear that you’re dealing with developers of applications for iPhone smartphones. Besides, the wording which goes “We will bring your ideas to life!” instills in the visitor a sense of confidence that greatly promotes conversion.

Moreover, the highly targeted lead form headline says, “Start Your Project!”. It, in its turn, encourages the user to fill in the form and begin their journey.

What is more, you can watch video feedback from a client. Those advertising words addressed to you sound much more convincing when a demo video accompanies them. It shows the visitor the work quality.

To continue, there is a persuasive statement telling about benefits. All of them are placed in the center of the page directly under the heading. It increases the level of brand credibility.

Ultimately, you get a guarantee. Offering a guarantee is always the best way to convince the users that they can trust and cooperate with you.

7. Cookie Dough Fundraising

There is a headline that emphasizes the company’s status “America”s No. 1”. Also, you can see mouth-watering banner pictures. These photos are perfect proof that their product is simply delicious.

8. Hillbrush Food Safety

The page design is made with emphatically highlighted corners of figures that make a visitor follow the page. It draws your attention to the conversion area.

9. Fast Track Sales

A persuasive title on the page explains the value of the offer in an instance. The company sells houses like hotcakes. It’s a great title.

Besides, there is a powerful social proof. Logo set adds credibility to the claim that the campaign has a well-deserved reputation among the competitors. Thу form is highlighted by adding contrast, which helps it to stand out.

10. Villa Huinid Cabanas

A capturing background of the page precisely shows you the interior, where you can spend your vacation. The site’s owner hints you to fill out the form by adding an arrow. Everything is quite simple. If you want to be in this gorgeous picture, you won’t hesitate to fill out a lead form!

11. Voxeo

There are alternative options for communication with the sales department:

  1. E-mail;
  2. Chat;
  3. Phone.

Moreover, you can notice a gorgeous contrasting CTA area. The luxurious shade of purple stands out beautifully.

12. Speedy Limousines

The title brilliantly explains the offer, giving a simple solution. The lead form distinguishes as well. It’s the red border that catches your attention and encourages you to fill in that form. There is a promise to respond within 10 minutes, which increases your engagement in conversion.

13. Drug & Alcohol Counselling

The main image evokes an emotional response from visitors. Besides, a map that shows the closest clinics to your location is actually very useful.

14. Optimize New York

In this design example, you can observe quite compelling rewards. $500 grabs your attention more than any other headline. It’s a gift to someone who provides the coordinates and contact details of a New York small business (restaurant, bar, clothing store) worthy of a landing page from your marketing agency.

To continue, each of us has a favorite restaurant, bar, or store. If you regularly visit a place, you’re probably ready to recommend it. So its owner receives the promised reward and gains more authority.

Also, there are contacts. To build confidence that you can actually receive the promised prize, the manager’s contact info is posted on the page.

15. Spanish Slang Dictionary

Involvement is achieved with entertainment. When you plan to visit a foreign country for a few days, you probably want to know its culture and language as well. This makes the trip more enjoyable.

A CTA area describes what you can get using the product. This is how you should do call-to-action elements on sites’ pages. Besides, you can notice the simplest possible form, consisting of one field – an email address. Though it’s nothing special, it’s still effective enough.

These examples show you how to create a page and make the most in terms of lead generation. Use the experience of your competitors and create even better site pages!

Categories
How To Guides

How to Become Tiktok Famous? The Do’s and Don’ts Of The Tiktok App

With so many rising stars on the Tiktok app, it’s hard not to be a little jealous of the success that some top influencers are having on the app.  Over the past year throughout quarantine, millions of Americans have taken up new hobbies and created new revenue streams for themselves on social media. Tiktok is one of the most lucrative if done correctly.  

So, you want to be Tiktok famous?  The celebrities of the last decade may have been movie stars and billionaire heiresses but if the trends continue, being Tiktok famous or a social media influencer could land you on the A-list next to celebrities like Jennifer Lopez and Jay-Z.  Through TikTok advertising, hashtags, and collaboration, there are plenty of ways to grow your Tiktok following and become an influencer being chased by brand sponsors.  

Staying In Tune With Trends

If you’ve been searching for an easy way to learn how to become Tiktok famous, creating an account and following the current trends should be one of your top priorities. Whether you’re singing along and dancing to a top hit or repeating a dance routine that has been innovated by a rising star on the platform, being relatable will help to grow your audience.

Collaborating with other content creators with followers in different markets than yours can also be a great way to grow your brand awareness as a Tiktoker.  If you live in Los Angeles, New York, Chicago, Austin, Miami, or any other metropolitan area, you shouldn’t have a hard time finding one or two other Tiktokers who are also interested in collaborating.

Tiktok Marketing and Tiktok Audiences 

There is a common misconception that individuals and brands across the US have about Tiktok.  Most marketing managers and CEO’s trying to sell products assume that Tikrok is composed of an audience that is 90% under the age of 21, when in reality, a study done by Statista in March of 2021 shows that while nearly 50% of Tiktok users are under the age of 30, over 20% are between the ages of 40 and 49 with another 20% falling between 30 and 39.

Tiktok marketing and Tiktok advertising can be used to boost followers, promote specific videos, start the trend of a new hashtag and more.  With how lucrative it has become to be an influencer on Tiktok and other social media apps, brands are not the only ones getting in on the evolving Tiktok marketing strategies.  

Making Use of Hashtags

If you have been searching the internet for an answer to the question of how to get Tiktok famous, chances are that you have already come across some advice about hashtags or ‘#’.  The problem is, anybody can accompany their video with a hashtag, but it takes a true Tiktok expert to choose the right hashtag that will help to propel the video and make it viral.  When choosing a hashtag for your video, much like choosing a song, you should be considering trending verbiage to ensure that your video doesn’t fall through the cracks.  Hi-jacking influencer or celebrity hashtags has also become a marketing tactic used by up-and-coming Tiktokers who are hoping to associate their profile with the profile of more famous stars.  Even though certain hashtags are oversaturated, you still might see a considerable jump in engagement by using them. By joining a campaign or using popular hashtags such as #funny, #love, #fashion or #tbt and creating engaging content you will expose your posts to more viewers than you had ever imaged was possible!

Categories
Tips & Tricks

4 Advantages Of Using Google And Facebook Ads For Your Online Store

An online store can be a great way to make money. With that said, the customers are not going to come to your store on their own. You need to reach them where they are and do a little advertising if you want to have any chance of success.

If you are looking to give your online store a boost, advertising online should be at the core of your strategy. Your business sells online and your customers buy online – that makes digital marketing a vital part of the operation.

For businesses that operate in e-commerce, Facebook ads and Google ads happen to be some of the best options. While the two ad platforms may operate in different ways, they actually offer some of the same benefits. In this post, we are going to look at four advantages of using Facebook and Google ads. 

Massive Reach

One of the biggest advantages these two platforms have in common is the reach. Facebook has more than 1.8 billion daily active users and Google handles more than 3.5 billion searches per day. When you consider those levels of activity, it creates a considerable amount of opportunity for advertising.

The key difference is how you are reaching the audience. When you look at Google’s search ads, you have an audience that is searching for information or trying to find something. With Facebook, you have an audience that is causally scrolling looking for something to catch their attention. 

Raise Awareness

With such large audiences, Google and Facebook ads are great for raising awareness. The more customers see your messaging and branding, the more familiar they will feel with your brand. Along with that, it will put your online store at the front of customers’ minds when it comes time to buy the types of products you sell.

Google search ads can do a little to raise awareness, but Google video ads and display ads tend to perform better for this purpose. On Facebook, you have a range of advertising options you can place in the feed of users to increase awareness. However, the maximum effect comes when consumers experience your branding and messaging through multiple platforms. This is one reason to work on Google ads while also using a Facebook ad account.

 

Push Traffic to Your Store

Both options can also be incredible for driving traffic to a website. Unless you are creating the worst Facebook ads, you should see an uptick in traffic not long after launching a campaign. For Google ads, you can see significant returns by going with their search engine marketing options. 

While both can be great for generating traffic, there can be a difference when it comes to the types of traffic you can expect. With search ads from Google, you are likely to see an audience that has more intent since they are already searching for products like yours. With Facebook ads, you might catch people at different stages of the funnel. That means it can be a good opportunity to direct them to information resources or a landing page that could help to seal the deal.

Affordable Advertising 

Both Facebook and Google offer affordable options for reaching and acquiring customers. They both also offer options for remarketing. If you want to know how much do Google ads cost or determine the cost of Facebook ads, you will have to consider a few variables. No two campaigns cost the same with either platform, but both are affordable.

Both Facebook and Google use an auction model to sell ads. That means you set a maximum price for what you are willing to pay for placement. Along with that, the type of ad and the payment metric have an impact on cost. As an example, paying for impressions will have a different cost than paying for clicks. Regardless of which platform you use, you will need to develop a bidding strategy to maximize your placements without overpaying for ads.

These are just a few of the advantages of using Google and Facebook ads. As you can see, they do share many of the same advantages, but they reach consumers in different ways and at different stages of the buyer’s journey. That is why it is often better to deploy a strategy that takes advantage of both ad platforms. When you take the best Facebook ads and combine that with a Google ads campaign, the two can work together to create a more effective marketing strategy.

×