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Facebook Algorithm: Understanding It & Beating It

Facebook can tend to feel like an uphill battle for businesses. The social media platform’s algorithm isn’t very clear about how your posts end up on users’ screens. When even the sponsored posts you’re investing in aren’t working, you know there has to be something you’re missing.

Paid or unpaid, the way you post on Facebook and reach the platform’s ever-expanding audience matters. Every time a user logs on to the website or app, Facebook is learning about what that user likes seeing and what they skip past. 

The social media giant has tried a lot of different algorithms over the years, ranging from focusing on video to simply asking users what they want to see more of. Today, things look a little different and knowing how the Facebook algorithm works can be a game-changer for businesses.

How the Facebook Algorithm Works in 2021

Here’s what you need to know. Facebook is concerned with three things when its algorithm learns about user activity and begins curating their feed to these behaviors. 

Following these three elements to a great post can mean huge things for your engagement and reach on Facebook. Ignoring them ends up in things like these terrible Facebook ads we wish we never saw. 

First up, the accounts with which the user interacts matter. If someone is always checking up on certain friends and family members, then that’s going to mean their posts will show up sooner on their feed. 

The same goes for organizations and businesses that users interact with the most. That means it’s your job to post content that encourages users to not only follow and like you, but also provide users the type of content that drives engagement.

What Sort of Posts Do Best on Facebook?

Users all have their own preferences for what they like to see. At the end of the day, a mix of videos, links to blogs and web pages, and photos is good to keep things diverse and dynamic. 

That said, the sort of posts that do best on your business account will depend on the final element of the Facebook algorithm that matters most: user interactions.

From sharing a post to simply giving it a like or reaction, interactions matter most when it comes to the Facebook algorithm. The social media platform wants users active and logging in as often as possible. That’s why their machine learning algorithm sees interactions as a huge plus for your account. 

Comments matter too! In fact, comments serve a dual purpose for your business account on Facebook. Not only do comments drive interactions on your page, but they also give you direct feedback from the audience.

 If you listen to comments and take your user’s feedback seriously, you can avoid posting content that ends up falling flat. That doesn’t just hurt your reach and engagement but it’s also a blunder on your digital brand. 

How to Beat the Facebook Algorithm Once and For All

We don’t like putting negative energy into the universe, but the Facebook algorithm is sort of like  a villain you need to take down to achieve your goals as a business. Understanding the Facebook algorithm can feel like a battle sometimes.

Don’t go to war for social media success without the right ally. Hiring a Facebook advertising agency can be a transformative way to master the ever-changing Facebook algorithm. 

Taktical is an award-winning agency ready to help your business master all aspects of digital marketing. Reach out today with your top questions on the Facebook algorithm and we’ll get started finding ways to boost your business.

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Where Can I See My Instagram Likes? Never Miss An Instagram Like

With its large audience and high user engagement, Instagram offers a lot of value for marketing. Beyond using Instagram ads, you can do a lot to raise awareness and sell products by posting on Instagram, liking the posts of others and commenting. The platform is all about engagement, so the more you engage, the more you can expect to get in return.

Using ads and following clever Instagram hacks can be great for your marketing efforts, but engagement is key. With Instagram likes being an important part of the formula, businesses need to consider what they like and make efforts to manage the likes. For this reason, it can be useful to be able to go back to see Instagram likes. 

Maybe you just want to go back to read the full post because you didn’t have time when you liked it. Maybe you want to go back to read some of the comments or leave a comment of your own. You might just want to review your old likes to see if there is an Instagram post that you would rather not have your name on. Whatever the reason may be, being able to find your past likes can be worth your time.

While Instagram does offer the option to go back and see your old likes, it is not an obvious feature. You have to know how to navigate a few menus to find the option. In this post, we are going to show you how to find your history of Instagram likes.

Can you see all of your likes?

The ability to see every like from the very first you ever gave to the most recent would be nice. With that feature, you would be able to go back and get a picture of everything you have ever liked and remove anything you don’t want others to see. Unfortunately, that is not the case. Instagram only provides the option to see the 300 most recent likes. Even with that limitation, it can still be worthwhile to go back and check out your past likes.

Can other people see my Instagram likes?

Can other users see your like history? You have to be signed into the account to see the history, so other people will not be able to pull up a complete history of your likes. With that said, people can still see if you liked a post. If you liked a post, any person who can see that post could look at the list of likes and see your account in the list. That could be enough reason for some users to want to remove their likes from posts that might cast you in a bad light for liking it.

Seeing Your Likes on Instagram

Checking your likes on Instagram is simple. You just need to open the app and make sure you are signed in. As long as you are signed in, you can follow these steps to check your likes:

  1. Tap on the profile icon
  2. Click on the menu and select Settings
  3. Tap on account and then select Posts You’ve Liked

From there, you should be able to see the 300 most recent Instagram posts you have liked. Once you have the list on the screen, you can then scroll through them in chronological order. You can also take different actions like removing your like or leaving a comment.

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Get The Facebook Pixel Helper Extension And We’ll Show You How To Use It

If you want to make the most of your Facebook ads, then setting up a Facebook Pixel is essential. A pixel helps businesses better understand their audience based on the activities they participate in on Facebook. Specifically, this analytical tool can be used for the following: 

  • Find new people who will be interested in your business
  • Drive sales by reaching the right audience
  • Provide accurate reports about how your ad performed

While a Facebook Pixel is an incredible tool, it’s not always easy to tell if it’s working correctly, which is why the Facebook Pixel Helper, a Google Chrome extension was invented. Whether you’re just beginning to try Facebook Pixels, or you’re a marketing expert, you can benefit from using a Facebook Pixel Helper.

What is a Facebook Pixel Helper?

The Facebook Pixel Helper is a troubleshooting tool that will tell you if your pixel implementation is working properly. It then counts the number of pixel events, which include successes, errors and warnings. The Helper will then suggest ways of making the performance of your Facebook ads better. 

Steps to Install the Facebook Pixel Helper Chrome Extension

Installing the Facebook Pixel Helper couldn’t be easier. Here are the steps to install this tool successfully.

  1. Download Google Chrome
  2. Visit the Google Chrome Store
  3. Type in “Facebook Pixel Helper” where it says search
  4. Press “Add to Chrome”
  5. Press “Add Extension” 
  6. Check that the Pixel Helper icon is now located in your address bar. It will have a “</>” symbol.

Is the Facebook Pixel Working?

When the Pixel Helper icon is blue, this means that your Facebook Pixel is showing on that page. If your Facebook Pixel Helper is not blue, then you will need to set up your Facebook pixel and place the code on your website.

Common Notifications from the Facebook Pixel Chrome Extension

  1. No Pixel Found: The Helper can’t find any code supporting a pixel. Verify that your Pixel ID on Facebook is correct and that the code is embedded onto your webpage.
  2. Invalid Pixel ID: Go back to your Facebook Ad and make sure the Pixel ID matches the one you have embedded on your website.
  3. Not Standard Event: This means that the Pixel Helper does not recognize the event you are choosing to monitor on your webpage. If you created an event on purpose that is not recognized, then you can ignore this message, but it is recommended for feedback purposes that you use standard events, like “Purchase” and “Subscribe.”
  4. Pixel Could Not Load: This likely means that your pixel code was embedded incorrectly. Try rewriting the code.
  5. Duplicate Pixels Found: Try to stick to one pixel per page as it increases the accuracy of reporting on an advertisement.
  6. Pixel Activated Multiple Times: This means that the code for your pixel has been embedded in multiple places on a single webpage. You should delete these codes except for one to prevent confusion.

Now that you know how to use the Facebook Pixel Helper Chrome Extension, you can have peace of mind knowing that your Facebook Pixel has been implemented correctly. However, you’re not done! You will soon receive lots of data and insight into how your ads are performing and what you can do to make them better. All of this can be overwhelming if you’re new to Facebook ads, which is why many seek out the support of a digital marketing agency.