Month: August 2021

Categories
ADVERTISING

How B2B Guest Access Is Redefining The B2B Consumer Goods Business

Business-to-business (B2B) vendors often have to refine everything in their businesses, so that they can continue serving their customers. But now, with consumers expecting more from businesses everywhere, it’s important to redefine the consumer goods business. How? Through B2B guest access! 

In this article, we’ll discuss how business value is needed for B2B customer experience, along with helpful tips on how to improve said customer experience.

 

Read on!

 

Business Value For B2B Customer Experience

“Just because you have high customer satisfaction, doesn’t mean that you have high loyalty,” says Amber Gregory, a business writer at Assignment Help and State Of Writing. “Customer experience involves both satisfaction and loyalty. While it’s important to make the customer experience faster and easier, it should also make customers into loyal ones. Loyal customers are more willing to spend more than those who aren’t in your fanbase.”

 

Tips On Improving B2B Customer Experience

So, now that you know how important it is to have business value in B2B customer experience, it’s time to put B2B guest access to work! Here are 6 tips on improving B2B customer experience with guest access:

 

  1. Be Committed To Customer Satisfaction

First, it’s important to establish a commitment, when it comes to customer satisfaction. In other words, employees must be committed 100% to serving customers, regardless if they’re already a part of your customer base or not.

  1. Fulfill Customer Needs

Customer needs are crucial, especially in your business. For example, sometimes users will want to buy something in a limited amount of time. Say, a printing company may need more paper and other printing supplies in a limited amount of time. Or, an auto manufacturer needs more car materials stat. Will they have the time and energy to create an account to buy something? 

By allowing guest access, you can better understand customer needs, and then deliver on said needs. Since customer needs are always evolving, you must stay up to speed and up to date on those needs. 

  1. Make Customers’ Lives Easier

Customers want to live easier. So, B2B companies should make their customers’ lives easier with their products and services. 

For example, if a user doesn’t have an account yet, why not allow them to pay for products and services as a “guest”? Once they buy something as a guest, let THEM decide whether or not they want to create an account for future purchases. So, you see, user-friendly products and seamless customer service efforts are essential to making customers’ lives easier.

  1. Respond, Deliver, And Resolve

Guest customers – like your existing customers with accounts – deserve to be tended to, whenever they shop your B2B brand. So, be sure to do the following for your guest customers:

    • Respond to any inquires that guest customers might have. (This is where you can implement a chat bot, or chat box with a live representative.)
    • Deliver their products and services in a timely manner. AND,
  • Resolve any issues that they might have. (Also, apologize for any inconvenience that they might’ve faced.)
  1. Be Proactive In Resolving Future Problems Before They Happen

“Sometimes, people expect you to resolve issues before they even happen,” says Arthur Maxwell, a marketing blogger at Revieweal and Essay Services. “While you’re not expected to read people’s minds when it comes to customer experience issues, you and your company should still take the initiative in predicting issues, and what you can do to prevent said issues. Plus, giving people new products and offers won’t always solve every problem. Sometimes, all it takes is refining your current products and offers.”

  1. Always Improve The B2B Customer Experience

Finally, improving B2B customer experience is NEVER a one-time thing. Improving things is ongoing, especially with guest access. By improving guest-customer experience, you just might turn them into loyal customers. 

 

Conclusion

So, you see, guest access is – and should be – important to your B2B business. By looking into guest access, you’re looking at your entire customer base, besides those who are already loyal to you. As you read and keep this guide as a reference, your B2B company will redefine the consumer goods industry by implementing great practices for guest access. 

Remember: People who buy your products and services through guest access are more valuable than you think. Don’t ever neglect these customers, because chances are, they might be interested in signing up for an account. Who knows? They might want to be loyal to your brand!

 

We hope that your B2B brand is successful in gaining more loyal customers through guest access! Good luck! 

 

Emily Henry is a writer and editor at Case Study Writing Service and Bigassignments. She is also a contributing writer for Assignment services. As an online marketing strategist for five years, Emily has helped companies improve their marketing strategies and concepts. 

Categories
ADVERTISING GROWTH HACKS

20-Step Google Analytics Audit: A Guide To Optimal Performance

Google Analytics is something we spend hours exploring and learning from (weird, right?). 

 

It’s the best way to manage and track web data and use it to make smarter decisions for us and our clients. There’s nothing more telling than data. It doesn’t lie and it’s always there to tell you things you might be missing. 

 

That said, Google Analytics can sometimes get a little wonky. From the integrity of your analytics to the quality of what the platform is giving you, it’s worth taking time to perform this 20-step Google Analytics Audit to ensure you’re getting the optimal performance out of this essential platform. 

Where to Start for your 20-Step Google Analytics Audit

Review Your Account Setup

This might sound like a simple first step, but it’s important to utilize your Google Analytics account properly. That means making sure you have the correct info on your account, including:

  • Checking your default URL
  • Reviewing extensions to your website
  • Checking your time zone and demographics
  • Watching for any errors that Google Analytics shows in your settings

You might be surprised to see a few things out of place or loaded with the wrong info, especially if you created the account awhile ago.

Review Your Audience Reports

Under your Audience Reports, you’ll find a lot of great info. From retention and bounce rate to the number of people visiting your pages, there’s a lot to learn from here. Take a quick moment to peek at things for accuracy. 

 

For example, if you’re finding that you report a low page visit average, double check that you’re tracking page views correctly. Likewise, ensure that your demographics option is turned on. Peeking for any outliers or weird data can help show you if you’re missing something.

Review Your Acquisition Reports

When you go to Acquisition, you’ll find all sorts of info about your traffic. If any of this data looks odd, double check that you’re properly tagging campaigns within Analytics.

 

The fix is a bit of a long process, but making sure that you download the Google Analytics Debugger can help a ton to speed up the process. Go ahead and peek at self-referrals too. If you find that your domain tracking isn’t matching up in Analytics, you can check to see if you have any subdomain issues related to your website. This is handled on your backend, but Analytics does a good job highlighting them for you to fix.

Check for These Common Issues with Behavior Reports

Under Behavior Reports, you might find that you’re violating the Terms of Service for this platform. Double check in your site content collection to see if you’re collecting personal email addresses. If you are, fix that before it becomes an issue. 

 

Next, make sure your page URLs are split into fragmented URLs based on permalink text. If so, go ahead and start handling that on your backend; the difference will show in your Analytics once you address the issues.

Conversion Reports – Do Things Match Up?

Here’s a quick one you can check easily. Under Conversion Reports, double check that your ecommerce software and the Analytics line up. If not, you’ll want to check your plug-ins on your website and their extensions. Likewise, you need to make sure you check your time zone and the date to ensure that these line up, otherwise the data will be all messed up. 


These are the best places to start making sure you have everything in order on your Google Analytics account! When it comes to tips on everything digital, be sure to keep an eye on our blog for the latest tricks and guides to everything you need to grow your business.

Categories
Small talk

20 Best Facebook Advertising Agencies in NYC

There are a lot of great businesses who just can’t take on the constant focus require to master the Facebook Advertising game. There’s no shame in it; plus, there’s plenty of great people to turn to when you need a hand.

 

In New York City, some of the best teams who handle things like social media advertising and digital marketing are world-renowned. There are a number of great agencies to choose from and it’s tough to take time reviewing them all. That’s why we’re happy to highlight the top 20 best Facebook Advertising agencies in NYC. 

 

Below, you’ll find the best names in the industry as well as a little information about their specialization and industry of focus. With this list, you’ll definitely find the right agency for you and your business. 

Top Facebook Advertising Agencies in NYC

  1. Taktical

Rated as one of the best Facebook Advertising agencies in NYC, Taktical is a trusted partner of household names across various industries. From Chase Bank to Bark Box, Taktical’s expertise in Facebook and digital media advertising makes it a favorite for brands around the world who look to bolster their digital strategy and brand storytelling.

  1. Break the Web

Next time a Panera Facebook catches your eye, thank Break the Web. This agency focuses on inbound digital marketing with a keen approach to SEO and PPC.

  1. Lockhern Digital

Located in Jersey City, Lockhern Digital works with SEM to help businesses of all sizes master the confusing world of social media advertising, as well as platforms like Google and Amazon.

  1. Acronym

With a “Search First” approach to advertising, Acronym specializes in taking time to learn what customers want for a brand and by creating creative channels to fill that need.

  1. P3 Media

With a longtime partnership with Shopify Plus, P3 Media has built a reputation on results-driven growth for ecommerce brands around the world. 

  1. Metric Theory

Crowdfunding giant GoFundMe and others turn to Metric Theory to craft digital marketing plans that take full advantage of Facebook and other digital platforms for advertising.

  1. Major Tom

Located in Manhattan, NYU itself utilizes Major Tom to reach huge audiences on the social media channels they use most to search, shop, and more.

  1. No Good

No Good bolsters many big names in its client list, including Amazon. This agency generates marketing ROI for its clients from day one.

  1. Fish Bait

From strategic vision to everyday execution, Fish Bait works with numerous clients to customize and tailor marketing plans to their every need.

  1. Where is My Brand

Specializing in out of the box marketing for Facebook and beyond, Where is My Brand brings decades of experience to its clients and serves every interest from web analytics to advertising assistance.

  1. Aumcore

Aumcore is known best in NYC for being an agency that immediately immerses itself in a brand and finds an efficient way to build on successes and points of pride. 

  1. Barrel

When it comes to ecommerce strengths, Barrel knows how to bolster what a brand does well and create new approaches for areas in need of attention.

  1. Blue Fountain Media

Whether you’re a B2B or B2C business, Blue Fountain Media has experience committing its expert team to the cause of any brand refresh or retooling of Facebook Advertising and more.

  1. iFuel Interactive

iFuel Interactive is a full service agency that focuses on every detail from identity in a brand’s online posts to translating stories across various channels. 

  1. Lasting Trend

This small team makes a big impact on its clients by finding ways for businesses to do more for their audience with less money than what they might be charged at a bigger agency.

  1. Lounge Lizard

With over 1,000 companies in its client history, Lounge Lizard knows the Fortune 500 world just as well as the startup scene. They make the most of any potential seen in any brand’s present and future.

  1. Markacy

Strategy is the name of the game at Markacy and everything from acquiring new customers to keeping them around goes into their approach to Facebook Advertising. 

  1. Converge

A team of 200 with a great knowledge of how to build tech solutions for the modern digital user.

  1. Kounterattack

When it comes to full-fledged Facebook Advertising campaigns, Kounterattack is best at stepping away from the crowd and tackling things from a new perspective. 

  1. Target Marketing

Last but not least, Target Marketing helps brands take to the next level with insights and strategy that help grow businesses in a scalable and realistic manner. 

Categories
ADVERTISING GROWTH HACKS

Extremely Clickable Call To Action Examples & Phrases

Every time you put an ad in front of a potential customer, you want them to do something. The ultimate goal is to get them to buy your product or subscribe to your service, but even at the earlier stages, you might just want them to give you their email address, sign-up for a free trial or subscribe to a newsletter.

A lot of work goes into moving people to take these different actions. However, whether they found your content in search results, email, Facebook ads or Google ads, you need to know how to get the message across. One of the best ways to do this is to have a good CTA.

If you are looking for a call to action definition, it is a short instruction that is intended to provoke action. They can appear on web pages, in apps, in social media ads, in emails and more. They can appear as a CTA button or as a call to action phrase with a link. A good CTA not only inspires action, but it lets the viewer know what you want them to do. 

Since a call to action is so important for so many different types of marketing efforts, you should put more than a little passing thought into finding the right one. In this post, we are going to look at a few call-to-action examples to show you what it looks like when it is done right.

State Farm

The CTA on this page from the insurance company State Farm is “Start a Quote”. It is an effective CTA because it makes it clear what the page wants the user to do and it stands out because it is a red button on a white background. The accompanying text also helps to push the reader closer to a click by adding language about saving time and money.

New Balance

The footwear company New Balance does a great job with this CTA. The text says “Explore” and it directs the user to a shopping page on the website. This is a smart ecommerce tactic because it is not as pushy as something like “Buy Now” but it moves the customer further down the funnel by taking them to a page that can expose them to products and sell them on the benefits of making a purchase.

Pizza Hut

This is a good example for Facebook ad campaigns. With a call to action of “See Menu”, Pizza Hut is letting customers know that they can check out the menu and order online. This could be a good CTA for any restaurant that is trying to sell food and get people to look at their offerings through Facebook ads.

WordPress

With “Start your site”, WordPress has a simple CTA, but they actually sell it with the accompanying text. The copy makes it clear that you can have a website ready in minutes, and they tell you that they have everything you need to get started. With good text surrounding the CTA, the button just makes it easy for visitors to know where they should click to get started with building their new website.

Magic Spoon

This is a call to action example for a website pop-up. With this, Magic Spoon is offering visitors the opportunity to win a free month of cereal. All the visitor has to do is enter their email address and click the button for “Enter the Contest”. With a simple pop-up like this, Magic Spoon can probably collect a lot of email addresses from visitors.

Rosetta Stone

If you have something to offer for free, you should highlight that in the CTA. That is why Rosetta Stone is using the CTA “Start 3-Day Free Trial”. People like getting things for free, and if a visitor is interested in the service but unsure about signing up for an account, offering the free trial can be a great way to move them closer to being a paying customer.

Spotify

In this Facebook ad, Spotify uses the CTA of “Listen Now”. This is an obvious CTA for a company like Spotify. It tells the user what they will get when they use the service and it is direct and to the point. If you are promoting a music service, a podcast or an audiobook, this could be an effective Facebook CTA.

Those are just a few examples of effective CTAs and why they work. While it isn’t rocket science, it is something you need to think about. Create a good CTA, make sure it works with the rest of the content on the page and make sure it is easy to see. When it is done right, a good CTA can increase your conversion rate significantly.

Categories
ADVERTISING How To Guides Small talk

The Ultimate Guide to Instagram Ads in 2021

There’s a lot of places you can spend your paid social budget. One of those places should be Instagram.

 

Over a decade after launching, Instagram continues to lead the way in impacting the things we buy, the places we go, and the things we like. It’s probably one of your go-to apps when you’re off the clock, but it should absolutely be part of your marketing strategy during the work day.

 

You’re in the right place if you’re ready to start mastering the world of Instagram ads. Here’s your Ultimate Guide for the platform’s paid posts with five easy things to know to get you started.

How Do Instagram Ads Work?

Instagram Ads work a lot like normal posts. When someone is scrolling through their feed, paid posts show up like normal pictures and videos from accounts you follow. There’s always a signifier that the post is “Sponsored” in the corner so users don’t ever mistake these paid posts for something else. 

 

It’s the immersiveness of Instagram Ads that help to make them so impactful. Yes, users know what they’re seeing is something for which a company paid to place on their feed, but that doesn’t matter if the content is rich. That begs the question: how do you make your Instagram Ads resonate with users?

Types of Paid Posts That Do Well on Instagram

Instagram Ads lets you post a variety of content types on their paid platform. Of course, you can post typical image and video posts, and even include carousel images for multiple visuals. Some of the newer ways you can buy space on Instagram feeds, however, are even more dynamic. 

 

IGTV, the section of Instagram for videos over one-minute long, has grown to be quite successful in the past few years, The newer Reels section is also growing thanks to the social media boom of TikTok and shorter video content. You can also sponsor a post on Instagram Stories as well as the new Shopping tab.

 

Whichever type of paid post you choose, the real catalyst for success on social media is what you create and for whom it is intended to impact. Algorithms are tricky, but here are some things to keep in mind. 

Three Key Things to Keep In Mind for Instagram Ads

In 2021, you want to ensure you have an answer to each of these three key things to consider for Instagram Ads:

  • What is the goal of the ad? Are you selling a product, sending users to your website, or signing people up for a newsletter? Know exactly what you want to achieve every time you spend money on Instagram
  • Who is the target audience? The important thing here is to think of your audience as a guide to the content you boost with a paid post. Do they like videos or are they more inclined to check your account’s Stories? When starting out, you can just pick what you think is best and let the data guide future Ads.
  • What performs best organically? Keep an eye on your Instagram Analytics and choose whatever gets the most Instagram likes engagement with your audience. There’s a good chance this will also resonate with the audience you reach via Instagram Ads.

How to Put Up Your First Instagram Ad

It’s easy to schedule your first Instagram Ad. There’s an easy to follow Promote tab on each of your posts that takes you to a screen that allows you to do four things:

  1. Choose an Objective – this ranges from how many people you reach to what goal you hope to achieve with the post
  2. Cost and Length – you’ll also be asked how much you want to spend and how long you want the ad to run. 
  3. Choose your audience – your options range from location, age, gender, and other demographics
  4. Placement – where do you want the ad to show up?

That’s that – you have your first Instagram Ad ready to go. It never hurts to learn a bit more from a top-rated marketing agency, so keep an eye on our blog for more tips!

Categories
ADVERTISING

3 Ways To Use Facebook Audience Network And Get Your ROI

In terms of advertising online, Facebook changed the game with its approach to paid ads. Connecting businesses to a huge pool of users around the world was already a huge advancement. Now, the Facebook Audience Network is once again revitalizing the world of digital advertising and your business stands to make a huge return on its investments in the channel.

 

So, what is the Facebook Audience Network and how can you maximize its potential for your business? It’s like we’re reading your mind, right? Well, you’re in the right place. Let’s go over what this new platform within Facebook actually is and what to do to utilize it most effectively.

What is the Facebook Audience Network?

The Facebook Audience Network is a newer concept to many seeking to advertise on the social media platform’s growing platform. The Network is a group of Facebook-approved mobile apps and websites that host ad space. On these sites and apps, you can actually utilize Facebook advertising off of the social media platform and on other spaces. 

 

This Network approach allows you to move beyond one single channel for your paid ads and to reach new audiences you might not be currently obtaining. Not only does this increase your reach by a huge margin, but this gives you access to native ads. This helps to make ads feel less sales-pitch and more substantial and natural. There are also abilities that can integrate users into ads more naturally, such as in-platform ads that appear simply while scrolling a favorite site or application.

 

Nearly half of the most popular 500 apps are on this Facebook Audience Network. This means you’re able to reach a ton of people in a creative, new way. Here are three ways to make the most of the network to achieve ROI goals.  

Ways to Use the Facebook Audience Network to Meet ROI Goals

Here are the three tips we have for newcomers to the Facebook Audience Network. 

Utilize Advanced Targeting

You’re able to target your audience on normal Facebook ads but the Audience Network takes things one step further. You can run a campaign that targets users who are spending the most time in an app, the ones who click through the most links, and even the newest users to download the app. 


This specification helps you make campaigns more meaningful and ensures your ROI is achieved by giving you full control over who sees the paid spots. 

Hit your Dimensions and Aspect Ratios Accurately

If your digital or graphic team is used to focusing on post-style ads, then they’ll want to make sure they’re being careful within the Facebook Audience Network. 

 

For app ads within the network, ensure you’re creating ads that are Square (1:1) and full landscape (16:9). If you plan on targeting video, switch that last one up to 9:16 for the landscape perspective. 

Isolate your Ad Sets for Optimum Analytics

Isolated ad sets allow you to see exactly what kind of user is responding to your campaigns. This gives you brilliant insights into how characteristics of an audience play a role in their opinion of an ad. 

 

Segmentation is a must in the digital marketing game and you can achieve the same optimum analytics in Facebook Audience Network when you isolate sets for maximum visibility into the data and insights. 

 

Categories
ADVERTISING

Bing Ads Vs Google Ads: How To Use Bing Ads To Beat Google

We all know Google is the king of search traffic. It has about 90% of the market share with the rest being divided between several competitors. This leads many to make the marketing mistake of believing Bing ads are a waste of time.

While discounting Bing might be understandable, we think marketers should give it more consideration. Its market share might only be a fraction of Google’s, but it still offers a lot of value. Bing’s fraction of the market is still made up of 700 million unique searchers. That is a large audience.

Furthermore, there are people who only use Bing. There might not be nearly as many people who only use Google, but it is still a lot of people. If you are only pushing your PPC campaigns on Google Ads, you are missing a large audience that is probably being overlooked by your competitors as well.

Along with that, Bing’s ads offer some nice opportunities. With Microsoft Advertising, you not only have the search engine ads, but you have other formats like Bing native ads that can be placed on other websites and online properties.

Why Use Bing Ads?

If you are already using Google Ads, you might think Bing ads aren’t worth your time. We would argue that they could be a way to help you get ahead of competitors. While they are focusing on the advantages of Google Ads and Facebook ads, you can use those platforms and take advantage of the underexploited Bing.

The first reason to use Bing ads is the audience. It might not be nearly as big as Google’s, but it is still a large audience. Beyond that, much of Bing’s audience is unique from Google’s. They tend to be a little older, more educated and higher in income. 

Another reason to use Bing is that you can get more bang for your buck. Ad placement on Google is competitive. With more people bidding for the same space, the prices tend to be higher. When you look at Bing, there is less competition, which results in lower prices for ad placement. That means you can run similar ads with similar placement at a lower cost.

Bing also makes it easy to get started. The ads manager is similar to the one you would use in Google. Along with that, Bing also has a feature that allows you to import ad campaigns from Google Ads to Bing ads. If you are already using Google Ads, getting started with Bing Ads is very easy.

Tips for Bing Advertising 

While Google Ads and Bing Ads are similar and you can import campaigns, there are differences. You don’t want to just import campaigns and keep everything the same. You need to know how to use Bing Ads before you get started. The following are a few tips to help advertisers succeed with Bing Ads:

Conversion Tracking

Just like Google Ads and other networks, Microsoft Advertising offers event tracking. If you want to see what people are doing after they click your ads and take advantage of remarketing, you need to set up Universal Event Tracking on your website.

Import Campaigns

You can set up unique campaigns for Bing, but importing campaigns from your Google Ads account can be great for getting started. Much of the work is already done, so it can be a way to save time with your first Bing ad campaigns.

Make Adjustments

Importing ads can be helpful, but you might want to make some adjustments for the new platform and audience. Since there is less competition, you might want to adjust your bidding strategy for Bing ads. There might also be good reason to tweak some of the text or target different keywords. 

Action Extensions

Action extensions allow you to put a CTA button in a Bing ad. They offer 62 preset actions like “subscribe” or “browse” and they can be effective for driving action on the part of consumers.

Responsive Ads

Responsive ads offer the option to submit a range of headlines and descriptions for an ad set. Bing then uses artificial intelligence to match the most effective combinations for each search query. This can be good for making sure your audience is always getting the right messaging and it can be a way to test more headlines and descriptions.

Bing might not be as big as Google, but there is still a lot of marketing value in those search ads. We wouldn’t recommend leaving Google for Bing, but it can help you reach a new audience and the lower cost means that it has the potential to offer a much higher return on ad spend.

Categories
ADVERTISING

The Ultimate Guide to Instagram Ads in 2021

There’s a lot of places you can spend your paid social budget. One of those places should be Instagram.

 

Over a decade after launching, Instagram continues to lead the way in impacting the things we buy, the places we go, and the things we like. It’s probably one of your go-to apps when you’re off the clock, but it should absolutely be part of your marketing strategy during the work day.

 

You’re in the right place if you’re ready to start mastering the world of Instagram ads. Here’s your Ultimate Guide for the platform’s paid posts with five easy things to know to get you started.

How Do Instagram Ads Work?

Instagram Ads work a lot like normal posts. When someone is scrolling through their feed, paid posts show up like normal pictures and videos from accounts you follow. There’s always a signifier that the post is “Sponsored” in the corner so users don’t ever mistake these paid posts for something else. 

 

It’s the immersiveness of Instagram Ads that help to make them so impactful. Yes, users know what they’re seeing is something for which a company paid to place on their feed, but that doesn’t matter if the content is rich. That begs the question: how do you make your Instagram Ads resonate with users?

Types of Paid Posts That Do Well on Instagram

Instagram Ads lets you post a variety of content types on their paid platform. Of course, you can post typical image and video posts, and even include carousel images for multiple visuals. Some of the newer ways you can buy space on Instagram feeds, however, are even more dynamic. 

 

IGTV, the section of Instagram for videos over one-minute long, has grown to be quite successful in the past few years. The newer Reels section is also growing thanks to the social media boom of TikTok and shorter video content. You can also sponsor a post on Instagram Stories as well as the new Shopping tab.

 

Whichever type of paid post you choose, the real catalyst for success on social media is what you create and for whom it is intended to impact. Algorithms are tricky, but here are some things to keep in mind. 

Three Key Things to Keep In Mind for Instagram Ads

In 2021, you want to ensure you have an answer to each of these three key things to consider for Instagram Ads:

  • What is the goal of the ad? Are you selling a product, sending users to your website, or signing people up for a newsletter? Know exactly what you want to achieve every time you spend money on Instagram
  • Who is the target audience? The important thing here is to think of your audience as a guide to the content you boost with a paid post. Do they like videos or are they more inclined to check your account’s Stories? When starting out, you can just pick what you think is best and let the data guide future Ads.
  • What performs best organically? Keep an eye on your Instagram Analytics and choose whatever gets the most Instagram likes engagement with your audience. There’s a good chance this will also resonate with the audience you reach via Instagram Ads.

How to Put Up Your First Instagram Ad

It’s easy to schedule your first Instagram Ad. There’s an easy to follow Promote tab on each of your posts that takes you to a screen that allows you to do four things:

  1. Choose an Objective – this ranges from how many people you reach to what goal you hope to achieve with the post
  2. Cost and Length – you’ll also be asked how much you want to spend and how long you want the ad to run. 
  3. Choose your audience – your options range from location, age, gender, and other demographics
  4. Placement – where do you want the ad to show up?

 

That’s that – you have your first Instagram Ad ready to go. It never hurts to learn a bit more from a top-rated marketing agency, so keep an eye on our blog for more tips!

Categories
Uncategorized

How to Achieve 62% CTRs and 92% Open Rates Using Facebook Messenger Bots

Facebook Messenger bots have been getting a lot of hype in the digital marketing industry lately. With an average Facebook CTR over 20% and open rates that can easily top 70%, more marketers are seeing that chatbots have a lot of potential. And those averages contain a lot of people who are not making the most of Messenger bots – some marketers are reporting CTRs as high as 62% and open rates up to 92%.

If you are not using Facebook Messenger bots for business, now is the time to start. Messenger bots are versatile and the app has a large user base. Depending on your needs, they can be used for everything from promoting an online store to providing customer support and more.

For those looking to use Facebook Messenger bots for marketing, we are going to look at some of the things you can do with the bots and provide some tips for achieving those high open rates and CTRs.

Why use Facebook Messenger bots?

Messenger bots offer a lot of opportunities for connecting with customers and providing them with a better experience. Not only does the platform have a large user base, but the bots offer a more engaging way to communicate with customers. 

If you compare it to something like email, the open rates and CTRs are multiples higher for Messenger bots. People often skim past marketing emails in their inboxes, but they are much more likely to open a message in the Messenger app. Since the messages are shorter, they are also more likely to see your CTA and click on it.

Another thing you need to realize is that these are not the old clunky chatbots that only offer canned responses. They can offer preprogrammed responses, but they are smarter than that. These bots are smart enough to interact with customers as individuals and they are smart enough to pick out the meaning in customer inputs to provide better responses.

Chatbots can act as an on-demand sales agent to help customers find the products they need. They can also make recommendations based on customer data and preprogrammed questions. You can use them to initiate conversations with customers and they can even send out preplanned message sequences.

These bots can also be used to save time and money. Instead of having live agents respond to every support request, the chatbots can handle the simpler issues. Live chat still has its benefits, but chatbots can be used to augment the support from live chat agents to offer a better experience for customers.

Getting More Opens and Clicks With Facebook Messenger Bots

Simply having a bot is not enough. You want your bot to be engaging and useful to customers. To have success, you will need to employ a range of Facebook Messenger marketing tactics. The following are a few tips that can help you increase open rates and CTR for Facebook Messenger bots:

Give the Bot a Personality

Most consumers do not mind interacting with bots. With that said, it is still better to give the bot a little personality. A good way to do this is to give the bot a name and to have it introduce itself at the beginning of interactions.

Make the Messaging Engaging

You want to engage the user from the first interaction. Make sure you are creating engaging content for your Messenger marketing. Maybe ask an interesting question or send them a message about a product you know they are interested in. You could also start by addressing the user by his or her first name.

Move the User

One of the advantages of Facebook Messenger bots is that you can simulate a conversation with a customer. With each message, you should be moving the customer closer to a sale. 

Multiple Choice

Using multiple-choice questions can be a good way to guide the experience. You just need to make sure you are asking the right questions and providing answers that really help the user. Learn about the questions people will ask most and make sure there is a multiple choice question set up to help them and move them closer to a sale.

This article just scratches the surface of what you can do with a Facebook Messenger bot. If you invest in developing a custom bot, it can have so much to offer. Even if you do not have the money or expertise to develop a custom bot, there are services that can help you create a bot without coding.

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The iOS 15 Update and What it Means for Email Marketing

Apple recently unveiled some of the features that could be expected with the iOS 15 update, that’s expected in September 2021. For many working in the digital marketing space, some of the new email privacy features came as unwelcome news.

 

Many marketers are still adapting to some of the updates that came with iOS 14, and now there is a new set of privacy features that will make marketing to iPhone users even trickier. Of note, the update will make it so advertisers can’t use pixels in emails to track open rates. Along with that, they are releasing features that will make it possible for users to create what are essentially disposable email addresses and hide their location.

As you can imagine, this has many who rely on email marketing wondering what it all means and what they can do to protect their campaigns.

What do these changes mean?

If you ask Apple, these new features are intended to protect user privacy. Senders won’t be able to see where a recipient is and they won’t be able to track metrics like whether the email was opened. Along with that, the disposable email addresses will make it so users can keep their personal email address private. This all sounds nice, but it is going to hurt email marketing. 

A pixel is a pixel-sized image that loads when a person opens an email. It is a handy hack marketers can use to determine which recipient opened an email. With the iOS 15 update, Apple will essentially trigger the pixels in emails before they land in a recipient’s inbox. That means that every email that goes through this system will look as if it has been opened.

Another feature for those who opt-in will mask their location.With this feature, Apple will route the email traffic through their servers to alter the location of the recipient. It will still show them in the correct region, but you won’t have a location that is as precise.

An additional feature is the ability to create random email addresses that will direct to the user’s personal email. This is a paid iCloud+ feature that will make it possible for users to create disposable email addresses. They will also be able to destroy the addresses whenever they choose.

Impact on Email Marketing

The masking of location data is probably the least worrying for email marketers. Unless you have campaigns that require hyper-specific location targeting, it won’t have that much of an impact.

When you look at the way iOS 15 will affect tracking pixels, it is more of an issue. With this feature, you won’t be able to tell which recipients using iOS 15 devices opened your emails. Open rates are important for tracking the success of most campaigns. Furthermore, it is the metric most marketers use when cleaning their lists.cleaning up mr clean GIF by ADWEEK

The ability to create throwaway email addresses will also have a big impacton marketers. First, email is often used as an identifier in marketing systems. With people creating dummy email addresses that direct to their real email, it won’t be as effective as an identifier. As an additional point, people will use these emails for things like free trials and then just unlist them once they have what they want.

When you look at it all together, these features will make it harder to manage email marketing campaigns. Along with that, it is going to have an impact on a marketer’s ability to maintain a high-quality list. If you are concerned about this, you should prepare for the update before it starts to roll out.

The first recommendation we would make is to clean your list now. Beyond that, you should try to determine the number of people on your list using devices that could get the iOS 15 update. You might also want to consider making separate email lists for those devices. 

 

The iOS 15 update is going to cause some issues. However, a little effort to prepare can help to limit the impact. Much of that effort will involve reviewing email lists and taking different measures for devices that will run on iOS 15.

In conclusion, stay calm and with some smart preparation, you can avoid the worst of iOS 15. Marketers are getting smarter, and there’s always a way to adapt to change.