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6 Email Subject Lines Your Audience Will Love

Email marketing has everything to do with first impressions. Creating appealing email newsletters that your recipients open and click-through is the ultimate objective. There’s one vital step before getting there, though: the email subject line. 

We’d hate to be the bearers of bad news, but you only get a few seconds to catch subscribers’ attention and trigger them to read your email marketing message. Your email subject line is the golden key that opens this door. The numbers demonstrate it clearly:

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Crafting a catchy email subject line is key to your email campaign’s success. And since a few seconds is your time frame, let us present valuable tips for creating memorable email subject lines that will excite your audience. Sit back and get inspired by the best practices and examples shared in this blog post.

Email Subject Line Best Practices

  • Keep it brief and precise. Subject lines are meant to be short. Email subject lines between 30 and 50 characters perform better in terms of open rates. With more than 50% of emails viewed on mobile devices, this practice is a rule.
    • Use personalization. Take advantage of personalization elements to target different audience segments. Don’t limit yourself to adding their name but leverage every data in your possession, such as their location, age, preferences, and purchasing habits.
  • Perform A/B testing. A/B testing your email subject lines helps you detect which elements work better for your audience groups and send winning variants to the rest of your email recipients.
  • Show relevance and consistency. Great subject lines are supported by data relevant to your prospects’ needs or industry; include numbers and percentages that back data up. Show your leads that you’ve done your research, get to the heart of their pain points, and ensure your email subject lines are consistent with your email content.
    • Avoid spam traps. Stay away from practices like all caps, excess punctuation, or special characters, and don’t use clickbaity words like free, earn money, or click here. Also, avoid incorporating the word ‘newsletter’ in your email subject line because readers tend to think of newsletters as boring content.
  • Opt for a personal name as your sender. People prefer to receive email newsletters from people rather than faceless companies. It feels like they’re dealing with an actual person, even if it’s automated. Don’t use no-reply senders either.
  • Include a call to action. When you need your email recipients to perform a specific action, why not let them know right from the email subject line? Even better, include the estimated time they’ll have to devote to that action; this will make them eager to act on your CTA.

After reviewing the most effective practices to apply, let’s jump into some email subject lines your audience will love. 

 

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1. Time-sensitive Offers

Deadlines create urgency and make people stop putting things off. Time-sensitive offers or discounts get attention and compel recipients to take immediate action. When prospects read of a proposal that lasts for weeks, they’ll probably forget all about it and act on others within a limited timeframe.

“Limited Time Summer Sales,” “This Offer Vanishes in (number) Hours/ Days”, or “50% Discount on (product or service) – Offer Valid Until (deadline)” do the trick as they generate urgency and highlight what the recipient gains from opening your email and performing the action required. 

2. Rushing isn’t Always Bad

Living in an era where time is a significant challenge, providing fast solutions to busy individuals is important. Leading with a business proposition that contains words such as fast or quickly generates recipient engagement and conversions.

Phrases like “The Fastest Way to a Healthy Lifestyle”, or “How to Drive Sales Quickly With Social Media” demonstrate you’re the go-to-brand to show them how to get the desired outcome faster. Such wording is perfectly incorporated in email subject lines for sales prospecting because it makes a specific and measurable promise. 

Just make sure that the promise is credible and realistic. Also, be mindful of the words you choose to find the middle ground between overpromising and underpromising.

4. Fear Of Missing Out (FOMO)

FOMO is a psychological phenomenon that’s particularly effective in email marketing. Go for subject lines that enhance its effect with phrases like: “Last Chance to Get (offer)” or “Don’t Miss Out on (benefit or deal).” Creating a FOMO environment makes recipients feel left behind while also subconsciously triggering them to open your email and click your CTA. 

This type of email subject line is the perfect tool to nurture your prospects, share important company news, or inform them of a special event like a product launch or a giveaway

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5. The What Not to Do Example

People hate making mistakes and facing the consequences. The idea behind the what-not-to-do scheme is to showcase them and highlight negative aspects your recipients need to stay away from at any cost. To achieve it, use personal recipient data as well as valuable information about their industry – in the case of a professional group.

“The Biggest Mistake (individuals or professional groups) make,” “Epic Fails in (field) And How to Avoid Them,” and relevant phrases are catch-all email subject lines. That’s because they perform a dual role: they make prospects feel part of a group with common problems and convey information about how to avoid false steps.

6. Numbers and Statistics

It’s common knowledge that statistics offer integrity, while numbers give your audience something to be looking forward to. When including them in your email subject lines, readers are most likely to open your email and scroll through its content. Not only that, but they’ll probably read it to cross-check if all the items they have in mind are included in your list. 

Using phrasing like “Top 10 Practices For Positive Energy” or “8 Ways to Build Culture in Remote Teams” promises email recipients what to expect. On their part, they somehow commit to reading the entire list and won’t quit reading before doing so.

 

Conclusion

Creating eye-catching email subject lines plays an integral part in establishing a trusting relationship with your email recipients. But make no mistake: outperforming requires thorough research and careful planning.

Remember that crafting email subject lines isn’t about making false promises or overselling; quite the opposite, this is the perfect recipe for leads not to interact with your emails.

Get to the heart of your prospects’ pain points to grab their attention, choose brevity and accuracy, and show your brand’s niche expertise right from the email subject line. After all, it is your starting point for nailing first impressions – so make it count.

 

Author

Maria Fintanidou works as a Copywriter for email marketing automation software Moosend, having created the Help Articles (FAQs) and overseen the platform’s translations in Greek and Spanish. She loves exploring new cultures and ways of thinking through traveling, reading, and language learning.

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Guest Posts

Ten Ways to Grow Your Twitch Channel in 2022

Twitch provides you with a rich and live streaming platform full of fun, online fame, and passive income. Therefore, you need to find easy ways to grow your Twitch channel—which you can achieve by creating high-quality streams and generating internet traffic through effective promotion. 

Other popular methods may include setting up a consistent stream channel, networking with fellow content creators, and playing niche games. Read on to learn more about how you can successfully grow your Twitch Channel in 2022.

1. Set Up a Simple and Short Profile

The first and most important way to increase the popularity of your Twitch Channel is to create a good profile. Even though this step may sound too basic, just know it makes a big difference when starting out. Your Twitch Channel profile will allow you to build more connections with your target audience and potential followers. 

Make sure that your profile is short and straightforward, and that it includes information that will make you stand out from other streamers. Add activities and games you would like to stream, your location, and any information that gives you an edge over competitors. Include a section to ask for reviews from your audience. Most importantly, include your photo in the profile for easy and quick recognition. 

2. Make an Eye-Catching Stream Title

Giving your stream a good name is essential as it will make many people discover its existence. Having a generic name or lacking a name altogether will not attract anyone to your channel. To create a catchy stream name that captures viewers’ attention, you need to vividly describe what you will be doing with your Twitch Channel. 

Make your stream title exciting by including relevant keywords. Also, add something extra to make you stand out from the crowd. Most importantly, use compelling words, phrases, and emojis to hype your Twitch Channel stream.

3. Set Goals that Focus on Your Stream

Setting goals for your Twitch Channel stream can provide you with a clear path to success. Your goals are a clear indication of what you intend to achieve on a long and short-term basis. Your goal could be growing your target audience, increasing your transactions, or looking for sponsorship. As such, your goals should give you a sense of purpose in everything you do to make your Twitch Channel stream a success.

4. Pick What You Want to Stream

Choosing the suitable game to stream on your Twitch Channel may sound like a no-brainer. But that is not the main reason to select a particular game. Bear in mind that picking a random game among several others, is not a guarantee that you will attract a considerable number of viewers. 

Make sure to settle for a stream that is already trending on Twitch. Do your research, make sure you know what viewers want and which games are getting more attention to learn which stream is trending.

5. Create Diverse Content

In addition to choosing the most appropriate stream for your audience, you need to create diverse content. Try streaming different games to see how your audience responds to different content. Include the games that you like playing but that are not popular. This will help you find out how many views these games attract. Apart from games, try other types of streams.

6. Set a Schedule

Create a simple but effective streaming schedule to keep your viewers informed. For instance, if you have a job, you need a good plan to help you get organized and stay on your Twitch Channel stream. The schedule will also help you maintain a steady content output. On the other hand, your viewers will know the exact stream to tune into.

7. Ctreat Engaging Content

Since there are millions of streamers on Twitch Channel, you need to find ways to create entertaining and engaging content. This type of content will keep your viewers coming back for more. To achieve this, your content should stand out. The entertainment you provide on your stream should be top-notch to make your Twitch Channel stay ahead of the competition. 

8. Put Your Equipment in Place

Good quality equipment is necessary to retain viewers. A great internet connection is one of these useful pieces of equipment. Your internet connection must be steady and consistent to help keep your viewers. 

Additionally, you need to invest in a good camera and microphone. The camera must produce clear images and video clips of yourself, while the mic should capture clear and noise-free sound. These two pieces of equipment can increase interaction, keep your audience immersed in your stream and create a significant impact on your viewers’ experience.

9. Brand Your Twitch Channel

Give your Twitch Channel a cohesive look. This is because your channel is your brand, and it gives you the space to use custom assets that make it unique. Design custom Twitch banners, overlays, panels, and any assets that make your stream more identifiable. 

Stick to color palettes that will make your stream channel cohesive. Include a gaming logo to your assets to enhance your channel’s outlook. Designing your channel’s look will most likely attract more viewers and help retain the already existing ones. 

10. Collaborate with Other Streamers

There’s more to social media platforms than just showing up. So, try to interact with other streamers the same way you interact with your viewers. Find streamers with similar tastes to your own and an audience with similar qualities to your current viewers. 

Form a strong collaborative team with these streamers by streaming or working together on other projects outside of Twitch. Through collaboration, you will be in an excellent position to resonate with and even expand your audience. In the end, you will increase your resources and influence viewers from different locations. 

For more information on how you can grow your Twitch Channel, contact Taktical. co today to schedule your appointment.