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In this issue: Using psychology to create attractive discounts, choosing adaptive versus responsive mobile design, refreshing old content to rank higher on Google.
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The dropshipping business concept enables eCommerce merchants to sell goods without carrying inventories. Establishing a Shopify dropship venture is a terrific approach for entrepreneurs to enter the eCommerce sector. New business owners can keep expenses low and focus on promoting their products by outsourcing production, packaging, and delivery through a third-party vendor.
Dropshipping is a savvy model that enables entrepreneurs to sell manufactured items through a third-party, from an online store. All the business owner needs to do is contact the supplier when a customer submits an order. Dropshippers ship the merchandise directly to the doorstep of your customer – This is a beneficial model for new entrepreneurs for the following reasons:
– It is convenient and secure when combined with the Print on Demand (POD) model.
– It’s simple to initiate and administer.
– It does not need significant investment.
– It frees up resources to focus on marketing.
– It gives a low-risk option for small businesses to test new product concepts without needing to purchase the items upfront and maintain inventory.
Shopify is the uncontested leader of e-commerce dropshipping. It is also a company forecast to generate a higher Return on Assets (4.7%) than the US Software – Application industry average (4.56%). Millions of users across the world utilize it to establish a dropshipping shop. With website options at a cost as low as $29 per month, it’s a value-saving option for startups and small companies. Shopify even provides a free 14-day trial, making it a risk-free method to start a fresh brand or sample a brand strategy. Find out how to sell on Shopify to start your online store.
To start making money on Shopify all you have to do is set up your store. Read our ultimate guide to Shopify dropshipping to set up and design your online store. Once you’ve done that, we can move forward to find success in your new venture of dropshipping. Here are a few important tips:
Finding a distinctive selling proposition is an important part of developing a lucrative business. Once you’ve established your business, determine your target demographic or niche, and figure out your unique selling proposition (USP) and strategies to build a brand around it. Your USP will answer the following questions:
What makes your customer buy products from you more than someone else?
What does your brand offer customers that other brands cannot?
Here is a method to determine your USP:
– Note the unique characteristics of your products and brand that will benefit the buyers.
– How will your brand make an emotional connection with the customers? Draft a sales proposition that outlines ways in which your goods meet the emotional demands of consumers.
– Market your brand using that emotional connection with appealing taglines and content.
Adopt the mentality of keeping things simple. It goes exceptionally well with the dropshipping model. Dropshipping can get complex since it allows numerous suppliers, items ship from different locations, requires channeling orders to the supplier, and so on. You may feel you must configure a plan to manage your expenses and inventories correctly all the time. However, it’ll probably drive you insane, spend thousands of dollars on bespoke development, and never open a business. Starting with the easiest options, even if they aren’t outstanding, is often a preferable option, especially when you’re new.
Dropshippers rely significantly on suppliers to fulfill the purchasing orders and experience. While you are in charge of promoting your Shopify store and encouraging people to make purchases, it is up to your suppliers to assemble and deliver a satisfactory experience to your customers.
Your buyers believe the goods they receive are from you. As a result, consumers will link the service provided by your dropshipping provider with your brand. So, you do not want your client to have a positive website experience only to feel unsatisfied when things arrive late or damaged. Find various dropshipping suppliers who supply the items you wish to sell and evaluate their potential as your partner with the following characteristics:
– A positive reputation for timely deliveries.
– A diverse range of high-quality items in your selected specialty.
– Availability of innovative solutions for making and tracking transactions, such as comprehensive product descriptions, good quality photos, inventory tracking tools, and configurable analytics tools.
– Easy integration with Shopify.
– Budget-friendly membership pricing and minimum order requirements.
– Great customer service.
– Well-informed about your niche.
Read how Printify can be your trusted POD supplier on Shopify.
Online customer expectations are high! If your website appears congested or amateurish, making significant progress in dropshipping is going to be difficult.
Customers should be able to simply discover what they’re looking for and buy quickly without facing problems. Take the time to create a visually appealing Shopify store that provides a user-friendly experience and makes a remarkable first impression.
If you want to learn more about setting up a user-friendly store and visually appealing Shopify store, read our article on Shopify dropshipping article.
Access Shopify’s Settings page and configure payments so that your dropshipping store can accept payments from clients. You can receive money by connecting your PayPal or other payment channels to your account.
Provide several payment alternatives to your customers for their convenience and sense of security. Customers will be more likely to purchase from you if they believe their payment information is completely safe.
You can integrate the following payment methods with Shopify:
– Credit Cards
– PayPal
– Shopify Payments in the US Clients
– Stripe Atlas for International Clients
– Amazon Pay
– Apple Pay
Some of these businesses levy a small fee to handle transactions. Include it in your product pricing model. All transactions flow through Shopify regardless of the payment method. They will be monitored and securely remitted to your bank account.
You can also personalize store policies when you launch a Shopify dropshipping store. Shopify provides several useful tools that will develop a standardized privacy policy, refund policy, and terms and conditions for your business. Access these tools in Shopify’s settings. Access a step-by-step guide on optimizing your settings here.
Pricing your items is an important aspect of having a successful dropshipping shop. You want to earn a profit, but you can’t if you overcharge. New dropshippers must research market prices for similar products.
Calculate the right price by including all expenditures, not simply the wholesale supplier’s cost for the goods. Aside from product expenditures, you will also need to consider marketing charges, website hosting, shipping fees, graphic design costs, etc. A good selling price gives you a reasonable profit margin, all expenses considered. When running a dropshipping business, you must think like a buyer and what the buyer would want to see. Whether they are custom hoodies or shirts, give discounts and promo offers constantly on specific products and let your potential buyers know that you are offering discounts.
When you have a Shopify store, you have access to a plethora of applications that allows automation in your online venture. You can automate various functions of dropshipping such as:
– Pricing
– Product and market research
– Tracking sales
– Tracking orders and inventory
– Marketing campaigns
If you’re interested in learning more about automating dropshipping, read this article.
Great customer service is at the center of a successful venture as it retains your customers. Prepare to answer product concerns and deal with order difficulties since even top suppliers make mistakes, and fulfillment faults are unavoidable.
You can enhance your customer service operations with a strong social media presence. You can further add an FAQ page, set up real-time chatting features, and display clear return policies for clear communication between the brand and customers.
In case your supplier muddles an order, take the following steps own the mistake to the customer, apologize, and make it up to them. Then contact the supplier and ask them to take responsibility for fixing the errors and bearing the cost.
Dropshipping is a great opportunity for new entrepreneurs to start a business risk-free.
This model is used by many online companies, including big merchants, such as Macy’s, to provide a broader assortment of items to their consumers without having to deal with increasing inventory difficulties.
Take in our insider tips to dropship on Shopify and start making sales with confidence.
Filip Nikoloski is Partnership Specialist at Printify. Printify is a transparent print-on-demand and dropshipping platform designed to help online merchants make more money in a simple and easy way.
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Google report shows no hidden fees for ad buyers. Amazon to start showing ads on its Echo Show smart displays. Meta reports first ever decline in ad revenue.
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Growth Hack #1 Rethink your pop-ups |
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Though 70% of American users surveyed reported that they find pop-ups annoying, marketers are still widely using pop-ups to encourage site users to make purchases, subscribe to email lists, and make return site visits. So, how do you create pop-ups that users actually find helpful? Usability Geek found 3 types of pop-ups that users consider useful: 1. Force the user to confirm an action or make a decision at a critical moment 2. Give the user feedback or advice 3. Bring their attention to a single, relevant piece of information
Source: Usability Geek
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Growth Hack #2 You have to give to receive |
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Coconut Bowls, an eCommerce website selling sustainable houseware, racked up over 200k page views, 37k+ followers, and generated over 40k new email leads, all for less than $1,000. Here’s how they did it: As part of their marketing strategy, Vyper, a ran an Instagram giveaway for them, combining UGC with an incentive to engage with the brand’s social media and email lists as well as refer friends. Here are 5 ways to make Instagram giveaways like this one so successful: 1. Email: Announce the upcoming giveaway in advance to your existing subscribers 2. Partnerships & Influencers: These people can reach a following beyond your existing subscribers, providing their trusted endorsement of your brand 3. Encourage followers to engage: Higher likes, comments, and shares can get posts from your brand more visibility 4. Use short-form content: Posting videos and stories leading up to the giveaway allows you to keep awareness high without crowding your feed 5. Share! – Take this opportunity to encourage followers to share and send referrals, making it part of the contest in order to get more participants and more long-term followers |
Growth Hack #3 UI design… more than just looks
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Good UI Design is absolutely critical for making site visits longer and more frequent. But how exactly do you achieve “good” UI Design? Usability Geek came up with their 7 Commandments of Good UI Design: 1. Instant Accessibility: Build links into your copy or incorporate buttons or tabs, helping users to click through quickly within the same tab 2. Consistency: Be consistent in both design elements and location of buttons, tabs, and links 3. Transparency: be sure users can always see loading or downloading progress bars, telling how much longer they should expect to wait 4. Allowance for Mistakes: Ensure users can easily go back and forth without being booted back to the homepage and losing their progress 5. Simplicity: UI design should follow standard patterns users have become familiar with 6. Recognizable patterns: Users are unlikely to remember site functions from page to page, so recognizable patterns in location, shape, and color of similar buttons is key 7. User Testing: Ensure your site design is not only easy to use, but also that it serves the right purpose for your unique business
Source: Usability Geek |
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