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Company Announcements

Taktical Digital Announces Acquisition Of KonvertLab

New York-based growth marketing agency, Taktical Digital, has acquired KonvertLab, a B2B / Web3 and SaaS growth marketing agency based in Miami, Florida. 

 

Key to the acquisition is Lewis Mudrich, KonvertLab CEO, who is staying on and joining Taktical as the Chief Operating Officer.

 

“I can’t begin to express my excitement for the opportunity for KonvertLab to join forces with a team like Taktical. Once we met the team, it became clear that we’re better off building something together,” Mudrich said in a statement.

 

“From the beginning, [we] said that we’d only consider an acquisition if it would expedite our growth. Based on aligned goals, internal values, and complementing assets, I truly believe this is an opportunity for us to become the de-facto SaaS digital marketing agency.”

 

KonvertLab’s staff of 16 will join Taktical Digital, growing the overall team to over 50 experienced digital marketers and support staff.  The move strengthens Taktical’s position as a go-to agency for B2B, SaaS, and technology/ecommerce companies looking to scale growth. 

 

“It’s hard to imagine an organization that compliments our existing team better than KonvertLab. We are relentless in our pursuit of providing our clients and partners with best-in-class performance marketing services – Lewis, Tim, and the phenomenal team they have built strengthens our ability to do so. The entire Taktical Digital team is excited to continue building alongside them,” said Derek Rubinstein, Taktical Digital’s Managing Director.  

 

About Taktical

Taktical Digital, commonly referenced as one of the fastest growing agencies in the NYC area offers digital marketing services for SaaS and ecommerce companies that includes paid social, paid search, SEO, email marketing and Amazon marketing.  Clients include well-known brands such as Benjamin Moore Paint, Ellen Degeneres, Capsule Health, WeWork, BarkBox, Rachel Zoe and Care.com. The 8-year-old agency currently has 30+ employees and has driven over $2 billion in revenue for its clients. 

About KonvertLab 

KonvertLab is a digital ad agency that has made a name for itself by rapidly scaling multiple high-profile B2B SaaS and Web3 businesses. KonvertLab is a lean team of ads experts specializing in generating leads, sales, and revenue for complex B2B campaigns.

 

Through successfully solving many advertising challenges, KonvertLab has grown tremendously within its first 3 years of operations and has worked with many TechStars affiliated SaaS businesses amongst other venture-backed startups.

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GROWTH HACKS

Taktical Growth Hacks #269

Get the latest Taktical tips and tricks, plus more insights delivered each week: Sign up here.

In this issue: Creating images people respond to, the importance of having customer reviews, using “Power Words” to increase conversions.

 

What’s in The News This Week

TikTok launches “Shopping Ads” for easier advertisement. Shopify launches “Collabs” for creators to earn revenue. Instagram gives users added control of their feed content.

 

Growth Hack #1 Share the excitement

Increase conversions using this subtle trick in your site images

ConversionVoodoo ran a study to compare users’ response to different types of images. Here’s what they did:

They ran a test on 150,000 users with 9 different images of the same person showing different emotions as they interacted with the CTA.

The results:

Conversions increased by +6.25% when users saw an excited person pointing to the CTA.

Conversions increased by an even higher rate of +6.83% when an excited person was holding the CTA.

Bottom line: Get excited

 

Source:  Conversion Voodoo

 

Growth Hack #2 No such thing as too much information

According to a study from Salsify, 69% of consumers will leave a product page if they feel there’s not enough information. But how do you know what’s “enough?”

Retail Touchpoints looked at the top 10 best-selling products on Amazon and found one major trend: tons and tons of consumer reviews.

They took the research a step further and uncovered trends among age groups regarding just how many reviews customers expect. Here are their findings:

Shoppers aged 25 to 34 expect 159 reviews

Shoppers aged 35 to 44 expect 141 reviews

Shoppers aged 45 to 54 expect 91 reviews

Shoppers aged 55 to 64 expect 38 reviews

Shoppers aged 65+ expect 46 reviews.

Bottom lineBuyers trust other buyers! If you want to boost conversions, incentivize reviews.

 

Source: Retail Touchpoints

 

Growth Hack #3 Keywords are your super power

A Scandinavian Outdoor Store increased its conversion rate by 127% by adding just a few keywords to its copy. Here’s how…

This online store ran a test by changing one of its headings from “Men’s Clothing” to “Order Men’s Clothing easily for bargain prices.

The result? The wordier version had an increased conversion rate of 127% from the original. But why?

The use of certain keywords or “Power Words,” in eCommerce sites have proven incredibly valuable, and Unbounce has come up with a list of some of the most effective:

Bargain

Free

Sale

Discount

Clearance

Affordable

 

Source: Unbounce

Categories
GROWTH HACKS

Growth Hacks #268

Get the latest Taktical tips and tricks, plus more insights delivered each week: Sign up here.

In this issue: Using psychology to create attractive discounts, choosing adaptive versus responsive mobile design, refreshing old content to rank higher on Google.

 

What’s in The News This Week

TikTok increases transparency about data usage. Meta launches B2B targeting feature. Snapchat releases report on its value for young audiences.

 

Growth Hack #1 It pays to play mind games

This discount trick resulted in a 200% sales increase! Here’s how…

The Psychologist reported about an experiment in a retail store in the USA.

3 different prices were A/B tested.

Control price: $24.95

Variant #1: 20% discount For 3 Days

Variant #2 (Tapering Discount): 30% Discount Today, 20% Discount Tomorrow, 10% Discount On Day 3

The first offer of a 20% discount for 3 days caused a 70% increase in sales.

However, the second offer of a tapering discount resulted in a staggering 200% increase in sales!

The rationale was that customers were keen to avoid losing out on the discount so were prompted into taking action and made an immediate decision to buy.

 

Source: Marketing Blog

 

Growth Hack #2 Adaptive design for the win

Here are their results:

1. Emails written at a kindergarten reading level: 46%

2. Those written at a 3rd grade reading level: 53%

3. High school45%

4. A college reading level: 39%

In short: don’t get too technical! Use shorter words and shorter sentences to hold your readers’ attention

 

Source: Catchpoint

 

Growth Hack #3 It’s all about staying relevant

Google prefers recency, and so do your website visitors.

So, if you want to improve your SEO and rank higher on Google, you have to freshen up your old content.

Here’s what you can do to go from stale to fresh:

1. Include “last updated [RECENT DATE HERE]” in content body.

2. Remove auto date stamps from content.

 

Source: Taktical Team

 

Categories
Guest Posts How To Guides

How to Dropship on Shopify

The dropshipping business concept enables eCommerce merchants to sell goods without carrying inventories. Establishing a Shopify dropship venture is a terrific approach for entrepreneurs to enter the eCommerce sector. New business owners can keep expenses low and focus on promoting their products by outsourcing production, packaging, and delivery through a third-party vendor.

 

What is dropshipping?

Dropshipping is a savvy model that enables entrepreneurs to sell manufactured items through a third-party, from an online store. All the business owner needs to do is contact the supplier when a customer submits an order. Dropshippers ship the merchandise directly to the doorstep of your customer – This is a beneficial model for new entrepreneurs for the following reasons: 

 

– It is convenient and secure when combined with the Print on Demand (POD) model.

– It’s simple to initiate and administer.

– It does not need significant investment.

– It frees up resources to focus on marketing.

– It gives a low-risk option for small businesses to test new product concepts without needing to purchase the items upfront and maintain inventory.

 

Why Dropship on Shopify?

Shopify is the uncontested leader of e-commerce dropshipping. It is also a company forecast to generate a higher Return on Assets (4.7%) than the US Software – Application industry average (4.56%). Millions of users across the world utilize it to establish a dropshipping shop. With website options at a cost as low as $29 per month, it’s a value-saving option for startups and small companies. Shopify even provides a free 14-day trial, making it a risk-free method to start a fresh brand or sample a brand strategy. Find out how to sell on Shopify to start your online store. 

 

How to Successfully Dropship on Shopify:

To start making money on Shopify all you have to do is set up your store. Read our ultimate guide to Shopify dropshipping to set up and design your online store. Once you’ve done that, we can move forward to find success in your new venture of dropshipping. Here are a few important tips: 

 

1. Figure out your USP 

Finding a distinctive selling proposition is an important part of developing a lucrative business. Once you’ve established your business, determine your target demographic or niche, and figure out your unique selling proposition (USP) and strategies to build a brand around it. Your USP will answer the following questions:

 

What makes your customer buy products from you more than someone else?

What does your brand offer customers that other brands cannot? 

 

Here is a method to determine your USP:

– Note the unique characteristics of your products and brand that will benefit the buyers.

– How will your brand make an emotional connection with the customers? Draft a sales proposition that outlines ways in which your goods meet the emotional demands of consumers. 

– Market your brand using that emotional connection with appealing taglines and content.

 

2. KISS – Keep it simple, smart!

Adopt the mentality of keeping things simple. It goes exceptionally well with the dropshipping model. Dropshipping can get complex since it allows numerous suppliers, items ship from different locations, requires channeling orders to the supplier, and so on. You may feel you must configure a plan to manage your expenses and inventories correctly all the time. However, it’ll probably drive you insane, spend thousands of dollars on bespoke development, and never open a business. Starting with the easiest options, even if they aren’t outstanding, is often a preferable option, especially when you’re new.

 

3. Find an easy-to-work supplier (Talk about the POD business model) 

Dropshippers rely significantly on suppliers to fulfill the purchasing orders and experience. While you are in charge of promoting your Shopify store and encouraging people to make purchases, it is up to your suppliers to assemble and deliver a satisfactory experience to your customers. 

 

Your buyers believe the goods they receive are from you. As a result, consumers will link the service provided by your dropshipping provider with your brand. So, you do not want your client to have a positive website experience only to feel unsatisfied when things arrive late or damaged. Find various dropshipping suppliers who supply the items you wish to sell and evaluate their potential as your partner with the following characteristics:

 

– A positive reputation for timely deliveries.

– A diverse range of high-quality items in your selected specialty.

– Availability of innovative solutions for making and tracking transactions, such as comprehensive product descriptions, good quality photos, inventory tracking tools, and configurable analytics tools.

– Easy integration with Shopify.

– Budget-friendly membership pricing and minimum order requirements. 

– Great customer service.

– Well-informed about your niche.

 

Read how Printify can be your trusted POD supplier on Shopify. 

 

4. User-friendly store design

Online customer expectations are high!  If your website appears congested or amateurish, making significant progress in dropshipping is going to be difficult. 

 

Customers should be able to simply discover what they’re looking for and buy quickly without facing problems. Take the time to create a visually appealing Shopify store that provides a user-friendly experience and makes a remarkable first impression. 

 

If you want to learn more about setting up a user-friendly store and visually appealing Shopify store, read our article on Shopify dropshipping article.

 

5. Set up settings for payment and store policies 

Access Shopify’s Settings page and configure payments so that your dropshipping store can accept payments from clients. You can receive money by connecting your PayPal or other payment channels to your account. 

Provide several payment alternatives to your customers for their convenience and sense of security. Customers will be more likely to purchase from you if they believe their payment information is completely safe. 

 

You can integrate the following payment methods with Shopify:

 

– Credit Cards

– PayPal

– Shopify Payments in the US Clients

– Stripe Atlas for International Clients

– Amazon Pay

– Apple Pay

 

Some of these businesses levy a small fee to handle transactions. Include it in your product pricing model. All transactions flow through Shopify regardless of the payment method. They will be monitored and securely remitted to your bank account.

 

You can also personalize store policies when you launch a Shopify dropshipping store. Shopify provides several useful tools that will develop a standardized privacy policy, refund policy, and terms and conditions for your business. Access these tools in Shopify’s settings. Access a step-by-step guide on optimizing your settings here.

 

6. Research correct prices for your products

Pricing your items is an important aspect of having a successful dropshipping shop. You want to earn a profit, but you can’t if you overcharge. New dropshippers must research market prices for similar products. 

 

Calculate the right price by including all expenditures, not simply the wholesale supplier’s cost for the goods. Aside from product expenditures, you will also need to consider marketing charges, website hosting, shipping fees, graphic design costs, etc. A good selling price gives you a reasonable profit margin, all expenses considered. When running a dropshipping business, you must think like a buyer and what the buyer would want to see. Whether they are custom hoodies or shirts, give discounts and promo offers constantly on specific products and let your potential buyers know that you are offering discounts.

 

7. Automate processes as much as you can

When you have a Shopify store, you have access to a plethora of applications that allows automation in your online venture. You can automate various functions of dropshipping such as:

– Pricing

– Product and market research

– Tracking sales

– Tracking orders and inventory 

– Marketing campaigns

 

If you’re interested in learning more about automating dropshipping, read this article.

 

8. Provide good customer service and handle messy situations with grace

Great customer service is at the center of a successful venture as it retains your customers. Prepare to answer product concerns and deal with order difficulties since even top suppliers make mistakes, and fulfillment faults are unavoidable. 

 

You can enhance your customer service operations with a strong social media presence. You can further add an FAQ page, set up real-time chatting features, and display clear return policies for clear communication between the brand and customers. 

 

In case your supplier muddles an order, take the following steps own the mistake to the customer, apologize, and make it up to them. Then contact the supplier and ask them to take responsibility for fixing the errors and bearing the cost.

 

To sum it up

Dropshipping is a great opportunity for new entrepreneurs to start a business risk-free. 

This model is used by many online companies, including big merchants, such as Macy’s, to provide a broader assortment of items to their consumers without having to deal with increasing inventory difficulties. 

Take in our insider tips to dropship on Shopify and start making sales with confidence. 

 

About the Author

Filip Nikoloski is Partnership Specialist at Printify. Printify is a transparent print-on-demand and dropshipping platform designed to help online merchants make more money in a simple and easy way.

Categories
GROWTH HACKS

Growth Hacks #267

In this issue: Why you should wait to ask for credit card info, what reading level garners the highest response rates, refreshing old blog posts to increase conversions

 

What’s in The News This Week

Facebook to shut down live shopping. Google announces 4 new Discovery ad features. TikTok surpasses Instagram on ad spend.

 

 

Growth Hack #1 Good things come to those who wait

This company dramatically increased signups with this one simple change to their website

Totango, a software company, ran an interesting study that showed the difference between asking for credit card info upfront versus asking for it later.

The results?

By dropping the credit card requirement, they were able to increase front-end signups by 500% and overall paid customers by 50%.

Bottom line: It’s all about the timing.

 

Source: Quicksprout

 

 

Growth Hack #2 Write at the right level 

Boomerang took a look at over 40 million emails. Their goal was determining what reading level earns the most responses.

Here are their results:

1. Emails written at a kindergarten reading level: 46%

2. Those written at a 3rd grade reading level: 53%

3. High school45%

4. A college reading level: 39%

In short: don’t get too technical! Use shorter words and shorter sentences to hold your readers’ attention

 

Source: Fast Company

 

 

Growth Hack #3 Refresh those old blog posts

This company increased their conversions by +240% just by optimizing old blog posts…

The team from Hubspot noticed that most of their old blog posts convert into email leads very poorly.

Here is what they did (you can do the same on Google Analytics):

1. Ordered their most popular blog posts (URLs) by the conversion rate (into emails).

2. For each URL they looked through specific keywords people were using to find a post.

3. Optimized CTAs to fit the most popular keyword.

For example, for their article “How to Write a Press Release” the most popular Google keyword was “press release template“. They created a CTA “Download press release templates”.

After the change, their conversions into emails increased by 240%!

 

Source: Hubspot

Categories
GROWTH HACKS

Taktical Growth Hacks #266

Get the latest Taktical tips and tricks, plus more insights delivered each week: Sign up here.

 

What’s in the News this Week

Google report shows no hidden fees for ad buyers. Amazon to start showing ads on its Echo Show smart displays. Meta reports first ever decline in ad revenue.

 

Growth Hack #1 Rethink your pop-ups

Though 70% of American users surveyed reported that they find pop-ups annoying, marketers are still widely using pop-ups to encourage site users to make purchases, subscribe to email lists, and make return site visits.

So, how do you create pop-ups that users actually find helpful?

Usability Geek found 3 types of pop-ups that users consider useful:

1. Force the user to confirm an action or make a decision at a critical moment

2. Give the user feedback or advice

3. Bring their attention to a single, relevant piece of information

 

Source: Usability Geek

 

Growth Hack #2 You have to give to receive

Coconut Bowls,  an eCommerce website selling sustainable houseware, racked up over 200k page views, 37k+ followers, and generated over 40k new email leads, all for less than $1,000.

Here’s how they did it:

As part of their marketing strategy, Vyper, a  ran an Instagram giveaway for them, combining UGC with an incentive to engage with the brand’s social media and email lists as well as refer friends.

Here are 5 ways to make Instagram giveaways like this one so successful:

1. Email: Announce the upcoming giveaway in advance to your existing subscribers

2. Partnerships & Influencers: These people can reach a following beyond your existing subscribers, providing their trusted endorsement of your brand

3. Encourage followers to engage: Higher likescomments, and shares can get posts from your brand more visibility

4. Use short-form content: Posting videos and stories leading up to the giveaway allows you to keep awareness high without crowding your feed

5. Share! – Take this opportunity to encourage followers to share and send referrals, making it part of the contest in order to get more participants and more long-term followers

 

Source: Vyper

 

Growth Hack #3 UI design… more than just looks

Good UI Design is absolutely critical for making site visits longer and more frequent.

But how exactly do you achieve “good” UI Design?

Usability Geek came up with their 7 Commandments of Good UI Design: 

1. Instant Accessibility: Build links into your copy or incorporate buttons or tabs, helping users to click through quickly within the same tab

2. Consistency: Be consistent in both design elements and location of buttons, tabs, and links

3. Transparency: be sure users can always see loading or downloading progress bars, telling how much longer they should expect to wait

4. Allowance for Mistakes: Ensure users can easily go back and forth without being booted back to the homepage and losing their progress

5. Simplicity: UI design should follow standard patterns users have become familiar with

6. Recognizable patterns: Users are unlikely to remember site functions from page to page, so recognizable patterns in location, shape, and color of similar  buttons is key

7. User Testing: Ensure your site design is not only easy to use, but also that it serves the right purpose for your unique business

 

 

Source: Usability Geek

Categories
GROWTH HACKS

Taktical Growth Hacks #265

Get the latest Taktical tips and tricks, plus more insights delivered each week: Sign up here.

 

What’s in the News this Week

Instagram adds a feature to turn reels into ads. YouTube lets creators sell products directly with Spotify. Google Ads makes Creative Studio available for all.

 

 

Growth Hack #1 Caption this…

With 2,220 characters of potential, how do you curate the perfect Instagram caption? Metigy came up with a list of 6 best practices:

 

1. Always write drafts.

2. Don’t bury the lead: The most important information should appear in the first few lines.

3. Include a Call to Action: Encourage readers to likecomment, or check out a link in your bio.

4. Don’t be afraid to use humor: Audiences consistently respond well to captions that make them laugh!

5. Throw in an emoji: Make captions engaging and unique.

6. Keep it short.

 

Source: Metigy

 

 

Growth Hack #2 Time is money… literally

Consumers love instant gratification. So, how can you optimize your site to help users convert quickly? Here are a few ideas:

Use chatbots: People hate waiting. By using chatbots, you provide instant support.

Incorporate pre-recorded demos: Save users time digging through  instructions by adding demonstration videos.

Add online transaction capabilities and e-signatures: Allow customers to make purchases with a few simple clicks.

 

Source: Rocket Expansion

 

Growth Hack #3 Make them stay

 

The average user only spends about 45 seconds visiting a website. So, what can you do to capture their attention?

Using Google’s Core Web Vitals, optimize your website with the following metrics:

Website speed: Time is everything.

Responsiveness: Let your customers’ behavior inform your website design by studying how they respond to its existing content.

Visual stability: Learn how visually stimulating your current design is, and experiment with new visuals and layouts to increase this score.

By using these metrics and prioritizing the user experience, you can design your website in a way that entices users to make more frequentlonger visits to your site.

 

Source: Rocket Expansion