Month: November 2022

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Guest Posts Tips & Tricks

Let’s Show You How Premium Domains Can Help Your Startup Succeed 

Today’s commercial world is far more reliant on the internet than ever. More and more businesses are shifting their products to the online space, and most customers are starting and finishing their transactions online. Due to technological innovations, this reliance is expected to increase in the coming years.

Therefore, entrepreneurs who want to develop powerful enterprises and dominate their marketplaces should consider purchasing a premium domain name to help boost their online presence.

And if you’re wondering why you should pick a premium domain name over an ordinary one, think of it as the pathway to your website. It doesn’t help if this path is convoluted and vague, as it should be simple to access so that people would find it easy to locate your business online.

Your virtual address, or domain name, is a crucial factor that increases your website’s accessibility, legitimacy, and brand confidence. However, because premium domains are in high demand but in limited supply, obtaining one from a business name service could be costly. But be assured that it’s well worth it.

Before we get into the additional advantages of acquiring a premium domain, let’s define what a premium domain is. 

What Exactly is a Premium Domain Name? 

A premium domain name is a high-quality internet address with essential characteristics such as being memorable, concise, easy to pronounce, and mostly ending with the ‘.com’ extension. 

These characteristics cause premium domains to stand out while accomplishing the goal of any domain, which is to help people locate your website. 

A typical domain may get the job done as an online pathway to your business’s website, but not all do the job well. Some may be overly lengthy, contain pointless symbols and numbers, misalign themselves from the brand, or even fail to be recognized by your customers. 

Now that we’ve discussed premium domain names, let’s tell you how to find them.

Here’s How to Spot a Premium Domain.

Each premium domain has the following critical components that make it stand out and be recognized: 

-Simple and Short: Premium domain names are simple, memorable, and quick to recall. This will allow clients to search, explore, and recommend your website more quickly.

-Brandable: Because it reflects the brand it represents, a premium domain makes it much easier to build a strong brand identity and serves as a foundation for future branding activities. 

-SEO-friendly: Premium domains are particularly SEO-friendly as they closely match customer searches. Also, they always end in well-known extensions like ‘.com,’ ‘.io,’ ‘.net,’ and ‘.org.’ 

Four Reasons Your Business Needs a Premium Domain 

1. It’s the Best Web Address for Your Company

We see with business leaders like Elon Musk, who waited ten years before purchasing the Tesla.com domain for as much as $11 million, and others, like Mark Zuckerberg, who went back for a premium domain name, that a premium domain name is the best strategy for building a solid digital identity and reputation.

These business leaders prioritized premium domain names enough to pay millions for them because only a premium domain name could help their business reach its full potential.

2. It Provides the Best Online Address for Your Company

Premium domains make it easier for customers to find your business online. Assume you’re starting a company, Handy Bags, that sells bags for women. A premium domain name, such as handybags.com, is a significantly better option than bags4sale.tk since it matches your brand’s name and increases your business’s visibility on the internet so your customers can find you. 

3. It Makes it Simple to Establish Credibility and Trust 

Utilizing a premium domain improves your company’s image and dependability. For example, between handybags.com and handybags.you, which one looks more credible and which looks like a spin-off? The answer is obvious, handybags.com appears and sounds more trustworthy. 

Customers are far more inclined to visit and buy from trusted websites. And premium domains provide websites with this credibility.

4. It Stops the Domain Name From Falling Into the Hands of a Competitor

For the final example, let’s consider our fictitious business, Handy Bags. What would happen if another bag business already owned handybags.com? You’d lose most of your organic search traffic to another company. 

If you do not get a premium domain for your website quickly, a competitor will do so first and either harm your prospects of online success or sell it to you for a greater price.

Make the Purchase: Invest in a Premium Domain!

Premium domains may be expensive on the secondary market, but trust us when we say they are worth it! If you must leave with one thing today, let it be that every startup needs a premium domain to develop a solid online brand identity and web presence.

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed over 1 million names and curated a collection of the best available names on the web today. We are the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.

 

Categories
Guest Posts How To Guides

Tips to Improve Your SEO With Each Blog Post You Write

If you are looking to improve your SEO with each blog post you write, there are a few things you can do to make sure that your content is properly optimized. Here are some tips:

 

1) Use keyword-rich titles

A good title will help your blog post rank higher in search engine results. Make sure to include relevant keywords in your title so that people searching for those terms will be more likely to find your post.

 

2) Use keywords throughout the body of your post

In addition to using keywords in the title, use them throughout the body of your post as well. This will help Google and other search engines better understand what your post is about, and it will also help improve your SEO.

 

3) Optimize your images

Whenever you upload an image to your blog, make sure to include relevant keywords in the file name and fill out the alternate text field with a brief description of the image. This will help search engines index your images and improve your overall SEO.

 

4) Use external links

Linking to other websites can help improve your SEO. When you link to another website, you are essentially vouching for that site’s quality, which can help boost your own ranking in search results. Just be sure to link to high-quality websites that are relevant to your niche.

 

5) Promote your content

Once you have published a new blog post, be sure to promote it through social media and other channels. The more people that see and read your content, the better your chances of improving your SEO.

 

6) Monitor your progress

Use Google Analytics or another similar service to track your progress over time. This will help you see how well your SEO efforts are paying off and identify any areas where you can improve.

 

7) Stay up to date

The world of SEO is always changing, so it’s important to stay up to date on the latest trends and best practices. This will help ensure that your content is properly optimized and that you are using the most effective strategies.

 

Tools to Use to Improve Your SEO

Here are some tools that can help you with your SEO: 

 

Google Search Console

This tool from Google can help you track your website’s search traffic and performance, fix any errors, and submit your sitemap.

 

Yoast SEO

This WordPress plugin can help you optimize your blog posts for SEO and social media.

 

BuzzSumo

This tool allows you to see the most popular content on social media so that you can better understand what is resonating with your audience.

 

Hootsuite Insights

This platform provides analytics for your social media accounts so that you can see how well your content is performing.

 

KWFinder

This keyword research tool can help you find the best keywords to use in your content.

 

How Does the Google Algorithm Work?

The Google algorithm is a complex system that determines where a website will rank in search results. The algorithm considers hundreds of factors, including the quality of the content, the relevance of the keywords, the authority of the website, and many other factors.

Google is constantly updating its algorithm, so it’s essential to stay updated on the latest changes. One way to do this is to sign up for Google’s Webmaster Central blog, which provides updates on the latest algorithm changes.

 

SEO Explained in Simple Terms

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). 

The higher a website or web page ranks in the SERPs, the more likely it is to be visited by people. 

SEO is a complex and ever-changing field, but there are a few basic things that you can do to improve your website’s SEO, and we’ve covered them in this article.

 

How to Find Keywords for Your Website

There are a number of different ways that you can find keywords for your website. Some methods include using keyword research tools, looking at Google AdWords campaigns, and using Google Trends.

 

Use keyword research tools: There are a number of different keyword research tools available, both free and paid. These tools allow you to enter a seed keyword and generate a list of related keywords.

 

Look at Google AdWords campaigns: You can get an idea of which keywords are being used by looking at active Google AdWords campaigns. To do this, go to the Ads tab in your Google Analytics account and look at the “Keywords” report.

 

Use Google Trends: Google Trends is a tool that allows you to see how popular a certain keyword is. This can be helpful in determining which keywords to target.

 

SEO for Local Businesses

Local businesses can improve their SEO by claiming their listing on Google My Business and other local directories. They can also use relevant keywords in their website content and titles, as well as in their meta descriptions.

In addition, local businesses should encourage customers to leave reviews on their Google My Business listing and other review sites. These reviews can help improve the visibility of the business in the SERPs.

 

SEO for eCommerce Websites

Ecommerce websites can improve their SEO by Optimizing their product pages for specific keywords, using relevant keywords in their titles and meta descriptions, and building backlinks to their website.

In addition, eCommerce websites should make sure their website is mobile-friendly and that their checkout process is optimized for conversion.

 

SEO for Blogs

Blogs can improve their SEO by using relevant keywords in their titles and meta descriptions, as well as in their blog posts. In addition, blogs should build backlinks to their website and encourage social shares of their content.

To sum up, SEO is a complex and ever-changing field. However, there are a few basic things that you can do to improve your website’s SEO. These include using keyword research tools, optimizing your website for mobile devices, and building backlinks to your website. If you keep these things in mind, you’re in for a fun ride!

 

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Guest Posts

Ways To Improve Healthcare Digital Presence And Reach HCPs Easily

Healthcare is the field of medicine that deals with the diagnosis, treatment and prevention of disease, illness, injury and other physical and mental impairments in humans. 

Healthcare systems are designed to provide various services to meet the health needs of individuals and populations. 

 

Photo by Accuray on Unsplash

 

They may be provided by public or private sector organizations or a combination of both. Healthcare systems may be designed to provide primary care, secondary care or tertiary care, or a combination of all three.

Healthcare is a complex and dynamic field, and there are many different factors that contribute to the delivery of healthcare services. 

These include the availability of resources (e.g., medical staff, facilities, equipment), the financing of healthcare (e.g., through insurance or direct payment), an information tool for healthcare providers and the delivery of care (e.g., through primary care, specialty care, or home care).

Healthcare delivery is also affected by social, economic and political factors. For example, poverty and lack of access to healthcare can lead to poor health, while political instability can lead to disruptions in the delivery of healthcare services.

Healthcare is an integral part of many people’s lives, and it is essential that the healthcare system works effectively and efficiently. 

 

To do this, healthcare organizations need to be able to plan, coordinate and deliver care in a way that meets the needs of patients and populations.

Digital marketing in healthcare industries has been evolving at a rapid pace. The ever-changing digital marketing landscape provides new opportunities and challenges for healthcare marketers. 

As the industry looks to move away from traditional advertising models, digital marketing provides a more targeted and interactive way to reach consumers.

 

Healthcare Digital Presence

Digital Presence is essential for any business in the Healthcare industry. Your website is the first step to engaging new patients, and social media plays a vital role in reaching and connecting with potential patients. 

A robust digital presence will not only improve patient acquisition but also help you retain existing patients.

Photo by Scott Graham on Unsplash

 

Digital marketing for healthcare businesses can be challenging given the stringent regulations in place. However, with the right strategy and execution, you can reach new heights and achieve your business goals.

Ways To Improve Healthcare Digital Presence And Reach Hcps Easily

The healthcare industry is under pressure to improve its digital presence to better reach and engage with patients and healthcare professionals (HCPs). 

There are a number of ways to improve your healthcare organization’s digital presence, including:

 

1. Establish A Strong Social Media Presence

Your healthcare organization should have a strong social media presence on popular platforms such as Facebook, Twitter, and LinkedIn. 

You can use social media to share important news and updates, engage with patients and HCPs, and promote your brand.

 

2. Create A Responsive Website

Your healthcare organization’s website should be designed responsively, meaning it will adjust to fit the screen size of whatever device it is viewed on (smartphone, tablet, laptop, etc.). 

This will ensure that your website is accessible and easy to use for everyone.

 

3. Use Targeted Content Marketing

Content marketing can be an extremely effective way to reach and engage your target audience. When creating content, be sure to keep your audience and objectives in mind. 

Your content should be interesting, informative, and relevant to your audience.

 

4. Make Use Of Digital Advertising

Digital advertising can be a great way to increase your reach and promote your brand. When creating ads, be sure to target your audience specifically and use attractive visuals.

 

5. Leverage Search Engine Optimization (Seo)

SEO is the process of optimizing your website for the search engines. 

By doing this, you can improve your website’s visibility and organic traffic, which will ultimately lead to more patients and HCPs finding your healthcare organization online.

 

6. Make Use Of Email Marketing

Email marketing can be an effective way to keep your patients and HCPs up-to-date on your latest news, updates, and promotions. 

Be sure to create a catchy subject line and include a call-to-action (CTA) in every email.

 

7. Use Patient Portals

Patient portals are online platforms that allow patients to securely access their health information and communicate with their healthcare providers. 

By offering a patient portal, you can improve patient engagement and satisfaction.

 

8. Use Mobile Apps

Mobile apps can be a great way to engage and connect with patients and HCPs. 

There are a number of different types of healthcare mobile apps, such as appointment scheduling apps, prescription refill apps, and doctor finder apps.

 

9. Promote Healthy Living

Healthy living is an important part of preventive care. By promoting healthy living on your digital channels, you can encourage patients and HCPs to live healthier lives.

 

10. Collect Patient Feedback

One of the best ways to improve your healthcare organization’s digital presence is to collect patient feedback and use it to make improvements. 

You can collect patient feedback through online surveys, social media, and patient portals.

 

Conclusion

By using digital marketing for your healthcare organization, you can improve your brand awareness, reach more patients and healthcare professionals, and promote healthy living. 

By using the strategies listed above, you can maximize your digital presence and better meet the needs of your target audience. Be sure to collect patient feedback and use it to make improvements to your digital marketing strategy.

Categories
Guest Posts How To Guides Tips & Tricks

How Important Is Proofreading For Email Marketing

Proofreading your email marketing content is essential for several reasons. 

 

First, it ensures that your content is free of any typos or grammatical errors. This can help to make your content more professional and polished, which can improve your brand’s image. 

Additionally, proofreading can help to ensure that your email marketing message is clear and concise. This can help to avoid any confusion on the part of your recipients and can make it more likely that they will take the action that you want them to. 

Finally, proofreading can help to ensure that your email marketing content is compliant with any anti-spam laws or regulations that may be in place. This can help to protect your business from any potential legal penalties.

 

What Is Email Marketing

Email marketing is a digital marketing strategy that uses email to promote and sell products or services. Email marketing can be used to promote discounts, new content, or special offers. It can also be used to build relationships with customers and prospects. 

Email marketing is a cost-effective way to reach out to customers and prospects, and it’s an effective way to stay connected with your audience.

Photo by Melanie Deziel on Unsplash

 

There are several ways to use email marketing to grow your business. You can use email marketing to promote new products or services, or you can use it to keep in touch with customers and prospects. 

You can also use email marketing to build relationships with customers and prospects. Email marketing is an effective way to reach out to customers and prospects, and it’s an effective way to stay connected with your audience.

Email marketing is a cost-effective way to reach out to customers and prospects. It’s an effective way to stay connected with your audience. And it’s a great way to promote discounts, new content, or special offers.

Proofreading is critical for effective email marketing. It helps to ensure that your messages are clear, concise, and free of errors. Proofreading also helps to ensure that your emails are compliant with anti-spam laws.

The importance of proofreading in email marketing cannot be overstated. Emails that are poorly written and full of errors are less likely to be opened and read by recipients. In addition, poorly written emails can negatively affect your brand and reputation.

Tips For Proofreading Your Emails Campaigns Before Sending:

-Read your email aloud to yourself before sending. This will help you to catch any errors or awkward phrasing.

-Use spell check and grammar check tools before sending your email.

-Have someone else read your email before you send it. A fresh set of eyes can often catch errors that you may have missed.

-Take your time when proofreading your email. rushing through the process is likely to result in errors.

 

The Benefits Of Proofreading Email Marketing Content

Email marketing content can be full of errors that can easily lead to a loss of customers. By proofreading your email marketing content, you can avoid these costly mistakes and keep your customer base happy.

When you proofread email marketing content, you are essentially catching errors before they have a chance to cause any damage. This means that you can avoid any potential customer service issues, and it also helps to ensure that your emails are always accurate.

In addition, proofreading email marketing content can also help to improve the overall quality of your email list. By catching errors early, you can make sure that your subscribers are getting the best possible experience from your emails. This, in turn, can lead to more sales and a higher conversion rate.

At the end of the day, proofreading email marketing content is a valuable tool that can help you avoid costly mistakes and improve the quality of your email list. By taking the time to proofread your content before sending it out, you can rest assured that your subscribers will always receive accurate, high-quality information. Ultimately, this can lead to more sales and a higher conversion rate for your business.

 

How To Proofread Your Email Campaigns

When you proofread your email campaigns, you’re looking for any errors that could prevent your message from being delivered or seen as intended. To proofread your email campaigns effectively:

 

-Carefully review the subject line and preview text to make sure they accurately reflect the content of your email.

-Check for any spelling or grammatical errors in your email content.

-Make sure all links in your email are working correctly.

-Test your email campaigns on multiple devices and email clients to ensure they’re displayed as intended.

 

By taking the time to proofread your email campaigns before you hit send, you can help ensure that your message is delivered successfully and seen the way you want it to be seen.

Email marketing content can be full of errors that can easily lead to a loss of customers. By proofreading your email marketing content, you can avoid these costly mistakes and keep your customer base happy.

 

Conclusion

Proofreading your email marketing content is an essential step in ensuring the success of your campaigns. By taking the time to proofread, you can improve your open and click-through rates, avoid any potential legal problems, and make sure that your message is clear and concise. 

This can ultimately lead to more successful email marketing campaigns and a higher return on investment for your business.

Categories
Guest Posts How To Guides

Why Backlinks Are a MUST for Better SEO Ranking?

There are several ways to improve your SEO ranking but one factor that is frequently overlooked is the importance of backlinks. Backlinks are links from other websites to your website and they play a vital role in improving your website’s search engine ranking. 

There are several reasons why backlinks are so important for SEO: 

1) Links Show That Your Website Is Popular and Authoritative

When other websites link to your website, it shows that they consider your site to be popular and authoritative. This is a strong signal to search engines that your site is worth ranking higher in the search results. 

 

2) Links Help Search Engines Find Your Website 

Backlinks help search engines like Google find new websites and pages within an existing website. When you publish a new article or blog post, make sure to include a few high-quality backlinks so that Google can quickly discover it. 

 

3) They Increase Your Website’s PageRank 

Each backlink from another website increases your site’s PageRank, which measures its importance and authority. The higher your PageRanks, the better your chances of ranking high in the search results. 

 

4) Backlinks Help Drive Traffic to Your Website 

Backlinks can also help drive traffic to your website from other websites. When someone clicks on a link from another site and lands on your site, they are more likely to become a customer or client. 

 

5) They Provide Social Proof 

In today’s social media-driven world, backlinks also provide social proof that your website is popular and trustworthy. When other people and companies are linking to your site, it shows that you are an authority in your industry. 

 

6) They Help You Build Relationships 

Backlinks can also help you build relationships with other website owners and influencers in your industry. When you reach out to someone to ask for a backlink, you are also building a relationship with that person. These relationships can be beneficial down the road. 

 

7) Links Can Lead to More Links 

If you have high-quality backlinks from popular and authoritative websites, it can lead to even more links. People will see that your site is popular and will want to link to it as well. This can snowball and lead to even more links and even higher rankings in the search results. 

 

8) They’re Important for Local SEO 

If you have a local business, backlinks are especially important for your SEO efforts. Google puts a lot of emphasis on backlinks when it comes to local search results. So if you want to rank high in the local search results, make sure to get some high-quality backlinks from local websites. 

 

9) Links Are Important for Your Overall SEO Strategy 

Backlinks should be a key part of your overall SEO strategy. In order to rank high in the search results, you need to have high-quality backlinks from popular and authoritative websites. So if you’re not focusing on backlinks, you’re missing out on an important ranking factor. 

 

10) They’re Not Going Away Anytime Soon 

Backlinks have been an important ranking factor for many years and they’re not going away anytime soon. Google has made it clear that they consider backlinks when determining where to rank websites in the search results. So if you want to improve your SEO ranking, you need to focus on building high-quality backlinks. 

 

How to Build Backlinks

Let’s now take a look at some of the best ways to build backlinks: 

 

Publish High-Quality Content

One of the best ways to get other websites to link to your site is to publish high-quality content. If you have informative and well-written articles, people will naturally want to link to them. You can also use tools like Google Alerts to find new opportunities when new content is published. 

 

Guest Post on Other Websites

Guest posting is a great way to get links from popular and authoritative websites. When you guest post on another site, make sure to include a link back to your website in your author bio. You can also try to get links within the body of your guest post, but don’t go overboard with it. 

 

Reach Out to Website Owners

Another great way to build backlinks is to reach out to other website owners and ask for a link. This can be done by sending them an email or using social media. When you reach out to someone, make sure to give them a reason to link to your website. For example, you could tell them that you have an informative article that would be of interest to their audience. 

 

Create Link-Worthy Content

Creating link-worthy content is another great way to get people to link to your site. This could be in the form of infographics, videos, or blog posts. If you create something that is truly unique and people find it valuable, they will be more likely to link to it. 

 

Use Social Media

Social media is a great way to promote your content and get people to link to it. When you share your content on social media, make sure to include a link back to your website. You can also use social media to reach out to other website owners and influencers in your industry. 

 

Participate in Forums

Participating in forums is another great way to build relationships with other website owners and get links back to your site. When you participate in forums, make sure to add value and help others where you can. You should also include a link to your website in your forum signature. 

 

Submit to directories

Submitting your website to directories is a great way to get high-quality backlinks. There are many different types of directories, so make sure to choose the ones that are most relevant to your industry. 

 

Comment on Blog Posts

Commenting on blog posts is a great way to start a conversation with other website owners and build relationships. When you leave a comment, make sure to include a link back to your website. You can also try to get links within the body of your comment, but don’t go overboard with it.

Categories
Guest Posts SOCIAL MEDIA

4 Reasons Social SEO is Important for Your Business

Does social media influence your appearance and ranking on Google and other search engines? Do likes, shares, comments, and links from your social media platforms (a.k.a social signals) matter to search engines? 

The answer is both a yes and a no. Yes, we know you wanted a clearer answer than this, but the subject is quite complicated. Even Google seems to be contradicting itself when addressing the issue. However, what remains clear is that your business can benefit hugely from social SEO. 

So, in this article, we’ll try to explain the relationship between social media and search engine rankings. We’ll also share four reasons why you should care about social SEO. Let’s get started:

How Social Media Influences SEO

According to Matt Cutts, formerly of Google and the United States Digital Service, Google doesn’t use social signals as a ranking factor. These sentiments from 2014 were at odds with Cutts’ earlier pronunciations in December 2010 that Google does, in fact, use social links as a factor in its search rankings. Cutts expounded on this in the video below.

Source

If Google can’t crawl a page, it can’t assign page rank to it. However, Cutts mentioned that Google’s crawlers and bots scan social pages in the same way they do any other web pages. Despite the ambiguity, this leaves an open window for social media SEO.

Google Social Advocate John Mueller also echoed Cutt’s sentiments that Google doesn’t directly use social signals as a ranking factor but, instead, crawls specific items on social media pages.

For Google, Expertise, Authority, and Trust (EAT) are keys to ranking. Social SEO can play a significant role in helping you boost your brand’s expertise, authority, and trust.

Why is Social SEO Important for Business

The ultimate aim of any SEO effort is to rank highly on Google and other search engines. However, beyond how search algorithms work, your business or brand can derive numerous benefits from social SEO. These include:

 

Improved exposure for your business due to increased social shares.

Increased organic search traffic to your website from inbound links.

Reduced overall marketing expenses and increased sales.

Social SEO can help you convey your personality or brand identity.

It helps generate qualified leads.

 

Social SEO is one of the best ways to reinforce and amplify your content marketing strategy. You can share an original blog post, pictures, videos, and infographics on social platforms such as Instagram, Medium, and Pinterest. You can even DM or use email finder tools to get in touch with influencers and give your content an extra push.

4 Reasons Why You Should Focus on Social SEO for Your Business

A recent Hootsuite study has shown positive correlations between social signals and rankings on Google. Likewise, CognitiveSEO has released an analysis showing that social signals positively correlate with site rank on Google.

Source

Therefore, Google may not recognize social signals as a direct ranking factor, but it’s clear that they are beneficial to any business. And it’s not just about the rankings. Here are four additional reasons why social SEO is important for your business:

1. Helps in Improving Your Branded Search

Branded searches refer to search queries that include a brand name or branded product. For example, “Zoho CRM” is a branded search, whereas “CRM” is a non-branded search. 

Branded searches are important in several ways. For starters, search engines start to associate your brand with a particular product when they notice an increase in branded searches. You want this association because it can also improve your rankings for non-branded search queries. 

But how do you use social media to improve branded searches? Social media platforms are search engines unto themselves. Social media enables people to connect and engage with their favorite brands, thus leading to brand awareness. Eventually, this familiarity and awareness will help more people conduct branded searches. 

You can also improve branded search volume from social media by building a community and engaging frequently with it. Post highly relevant content, for example, blog articles on Medium or high-quality product photos and videos. User interaction with your brand will naturally build up your EAT in the eyes of search engines.  

2. Helps to Drive Traffic to Your Website

Social media is ideal for locating your target market group, promoting your content, and driving traffic to your website. 

You can use different strategies to drive referral traffic from social media to your website. The first is creating an optimized business profile on different social media platforms. In the example below from Facebook, we see a well-optimized business profile. 

Source

In this example, you can see that Countryside Home Decor has a Facebook business page with relevant links to other social media platforms and the company’s website. The name “Countryside Home Decor” is consistent across the company’s website, email, and social media handles.

Besides a social business profile, there are a few other measures you can take to improve traffic to your website. These include:

 

Repurposing content from your blog or website and sharing the links across your social accounts.

Sharing high-quality content for niche groups and community forums on social channels such as Facebook and LinkedIn.

Engaging continuously with your followers.

Posting surveys and polls and asking your social audience to share these polls and their opinions. 

 

You can also test low-cost Facebook, LinkedIn, and Pinterest ads to drive relevant traffic to your website. 

3. Social Content Appears in Search Results

It isn’t uncommon for social media pages to appear at the top of SERPs. This is especially true when doing branded searches. For example, a quick search of the query “Go Pro” returns top results from Twitter.

Google can crawl and index Twitter feeds. For brands that have well-optimized social media accounts and those that actively engage with their followers, there are higher chances of social media posts appearing on Google SERPs. Likewise, brands that promote hashtags and contribute to trending conversations are more likely to turn up on the top SERPs. This is because Google views these results as relevant to the particular search query. 

Still on optimizing your social media profile, here are a few things that you can do to improve:

 

Fill out the “about us” and bio sections of your social media profiles and include branded keywords in these areas and any descriptions.

Fill out the most relevant fields of your business profile on Facebook, LinkedIn, or Google My Business Profile and attach a website link to these profiles. 

Use the exact name and format across your business profile, your social profiles, and your website or blog. 

Use high-quality images and videos on your socials and always caption them. 

Use plain language in your content that crawlers and bots can easily understand and index contextually. 

 

Social media can help improve your brand’s trustworthiness and credibility. Moreover, results from social media that contain images or videos have a higher chance of being clicked. That’s because those posts are more engaging than mere text.

4. Helps to Build Your Brand Authority

One of the key factors Google looks at regarding expertise, authority, and trust (EAT) is valuable content. How valuable is the content? Is it helpful and relevant to users? Does it satisfy the search intent efficiently? 

Engaging with your social media followers and the online community at large is a great way to get noticed by search engines, even if not directly. Responding to questions, offering feedback, liking, sharing, and commenting on social media helps you engage and build trust and authority. 

You can also share a great piece of content published, say on Medium or YouTube, to relevant social circles. For example, you could link to a Medium article from Reddit, share the Reddit link on Pinterest through an engaging pin, and concurrently share links to all your other social media profiles. Facebook groups, business communities, and even LinkedIn are great places to share authoritative and niche content.

A robust social media campaign will help you build trust among your target audience. But, it doesn’t stop there, either. Other brands will also notice you on social media. Some of these brands can link to your valuable content from their sites. These are backlinks that can actually boost your search engine rankings. That’s even more reason to pay attention to the content you share on social platforms.

In Closing

Social media and SEO complement each other if harnessed correctly. You can use it to improve branded searches and website traffic and build brand authority. Also, remember that social profiles and posts can appear on search results. So stay active on social media and share positive content to ensure your brand appears in a positive light. 

Finally, use social media to build brand authority by generating social proof and sharing high-quality content.

So, while social media isn’t a direct ranking factor for Google, the indirect benefits of a social SEO strategy are enormous for brands and companies. That’s why you should invest in an effective social media strategy.

 

Authors Bio:

Owen Baker is a content marketer for Voila Norbert, an online email verification tool. He has spent most of the last decade working online for a range of marketing companies. When he’s not busy writing, you can find him in the kitchen mastering new dishes.

 

Categories
Guest Posts

A Marketer’s Guide to macOS Ventura: Top 5 Features

Apple makes fall interesting for all Mac users. It’s the time of the year when a new operating system is released. This year, Ventura (macOS 13) is expected to become available in October 2022. But Apple already announced its most important features and made the beta version available for testers. 

Although Ventura is not a huge upgrade like 2020’s Big Sur, it still brings important changes that will improve users’ experience (mainly by making it more productive). The changes are meant to make creation, organization, document production, and collaboration effortless. 

Let’s focus on marketers: how will their work benefit from macOS Ventura?

More Effective Email Communication

When you mention email to marketers, they immediately think of email marketing. However, this method of communication is also important in other aspects of their work, aside from generating promotional messages to subscribers. Email is still the main way to stay connected with partners, clients, collaborators, and the entire team. 

In today’s day and age, many marketers don’t have fixed working hours. Many people work on a remote-first basis, which makes email an invaluable tool. So, how will Ventura improve the Mac email experience?

The app’s search feature will be significantly improved. When you need to find a specific message, you’ll get more accurate results before you even finish typing.

You’ll be able to schedule messages to be sent at a specific time without using an additional scheduling app.

The app will enable you to add reminders to follow up on important messages.

You will finally get a simple unsend feature. If you notice a spelling mistake, forget to include important info, or change your mind about something, you can unsend the message you just sent.

If you forget to add an attachment or a recipient that you mentioned in the message, the app will remind you about it.

Rich links will enable you to add more details for the recipient in the message itself.

Window Organization with Stage Manager

This is a brand-new feature that will improve the Mac user experience dramatically. Stage Manager will automatically organize all windows and apps in a single view, to move between tasks without losing focus. You’ll get a prominent center view of the app you’re currently using, and all other open windows and apps will be arranged on the side. With this, the desktop clutter will be reduced. Any upcoming updates will be shown in the apps on the side. 

Marketing experts commonly juggle multiple apps at the same time. This is typical when they produce content, coordinate team members, and manage projects. Although you’ll get a view of all active apps with Stage Manager, the feature won’t be distracting at all. You’ll be able to group apps with a drag-and-drop function. The group of apps that were most recently used will appear on top. 

Ventura will support a full external display. When you work with an iPad, Stage Manager will bring a whole new multitasking experience. You can drag windows and apps between your Mac and iPad. 

Safari is Getting Faster, More Secure, and More Effective for Collaboration

With macOS Ventura, Apple remains focused on making Safari the fastest and most secure browser available. In terms of speed, Safari will render the most complex websites faster than ever before. That said, you may notice a decrease in speed if you own an older Mac. This is a rather significant upgrade, which weighs around 12GB. The rule of thumb is to free up at least twice that volume of space before an upgrade. You can follow these macOS Ventura speed tips to keep your Mac fast and functional. 

Speed is not Safari’s only improvement. It will also be more power-efficient to achieve more work on a single charge. As for security, passkeys will bring an upgraded end-to-end encrypted sign-in method, which makes them stronger than any two-factor authentication method. With all the user profiles that marketers have, extra-secure quick access is always welcome!

Shared Tab Groups is another great feature that Apple introduces to Safari with macOS Ventura. You’ll be able to group tabs and links and share them with your team. 

FaceTime Continuity Makes Conferencing More Convenient

FaceTime is finally getting the Handoff feature. It means you can transfer a call from one device to another with a single click. If you have an important call that you have to handle from your Mac, but your computer is not within reach when the client calls, you can answer from your iPhone and continue the session on your Mac. 

The feature is available from iPhone to Mac, iPad to iPhone, Mac to iPad, and more. If you use a Bluetooth headset, it will seamlessly connect between devices, too. The best part is that you can continue relying on your iPhone’s camera when using FaceTime on your Mac. With its Studio Light, Portrait Mode, and Center Stage options, it contributes to conference calls of higher quality.  

Deskview is another essential feature that’s available through the iPhone’s ultra-wide camera. You can use it to show objects from your desk. The feature is compatible with Webex, Teams, and Zoom meetings. You can use it to show diagrams, sketches, and designs from your marketing projects.   

If you own an Apple silicon-based Mac, you’ll also get live captions across audio content (FaceTime included). That feature won’t be available on Intel Macs. 

Freeform Enables Creative and Productive Collaboration

Freeform is one of the most incredible apps that have been announced lately. It will be available later in the year after the macOS Ventura release. It’s a collaboration app that gives you a blank canvas to use for diagramming projects, brainstorming, and more. All session members will be able to contribute content and edits, which you’ll see in real-time. The app will support web links, documents, PDFs, audio, video, and image files. 

Freeform will mostly be helpful for team collaboration. However, marketers can also use it for collaborative marketing and co-branding. Teaming up with another brand requires an effective communication tool. Freeform is a great choice, especially during the brainstorming process. When you combine it with the updated FaceTime, there’s no need to install any additional apps on a Mac.  

 

Categories
SOCIAL MEDIA Tips & Tricks

The Basics of TikTok SEO

Add SEO to Your TikTok Marketing Strategy

Google has become a victim of its own success—with so much incentive to rank higher, businesses and website owners have resorted to some pretty shady tactics to improve their SEO.

The end result is long pages of nonsense, chock-full of keywords but devoid of any real value for the reader. It’s a lose-lose situation—businesses don’t get the conversions they want, and users are left with a poor experience.

The TikTok search engine offers users a solution to this problem.

What Is TikTok SEO?

For younger generations, TikTok is quickly becoming the go-to source of information that Google once was. Its platform consists of short, digestible videos that are easy to consume and often entertaining. TikTok distributes these videos through a personalized feed, called the “For You page.”

But users have branched out from their For You pages to search for specific information. Where Google fails to deliver information in a timely and convenient manner, a TikTok lookup produces accurate, helpful, no-fluff results in seconds.

Instead of scrolling through 3,000 words to get to the bottom of a recipe, you can watch a 60-second video and learn the same information. And instead of reading a blog post about the latest celebrity gossip, you can watch a short video and get your fill of entertainment. So it’s no surprise that 40% of Gen Z prefer TikTok over Google.

So how can businesses use this to improve their marketing on TikTok? Let’s take a look at how you can use TikTok SEO to your advantage.

How Do I Search On TikTok?

The TikTok video search engine works the same way as most social media applications—to perform a search, you’ll type keywords into the search bar located at the top of the app.

TikTok will then display a feed of videos related to your query. The results are displayed in order of most popular, with the most-liked and viewed videos appearing first.

How to Optimize Your TikTok Videos for SEO

To get started with SEO for TikTok, there are a few basic things you can do to enhance your appearance in search results and increase your engagement.

1. Understand your audience and their search intent.

To speak to your audience, you need to understand them—what they like, what they don’t like, and most importantly, what they’re looking for. The best way to get inside your target audience’s head is to conduct market research.

You can use TikTok insights to learn more about your existing followers and see what content resonates with them. You can also look at current trends on the app to get an idea of what kind of content is popular.

2. Conduct keyword research.

Like Google, TikTok keywords match users with the most relevant content. When thinking about what keywords to use, consider what terms your target audience would use to find your content.

Once you brainstorm a list of potential keywords, you can use TikTok’s search bar to find other words to target.

Then, you can use the “Discover” page to see how much volume a particular hashtag has. This gives you insights into the popularity of the keyword.

3. Create useful and engaging content.

Creating useful and engaging content is social media video marketing 101. Your content should be original, and creative, and offer value to your viewers. It should also be consistent with the overall tone and aesthetic of your brand.

Your content should also be visually appealing and easy to consume. Keep your videos short—between 15 and 60 seconds—and make sure the audio is clear.

4. Add popular audio to your video.

On TikTok, music and sounds are like hashtags—the algorithm uses them to identify relevant content. You can use trending sound clips to improve your discoverability on the TikTok lookup page.

Some users even place a trending sound underneath their video and then mute it so that their video is more likely to be surfaced in the search results.

5. Optimize your posts with keywords.

TikTok keywords are placed in three key areas: your description, video title, and hashtags. TikTok now allows its users to write up to 2,200 characters in their descriptions, meaning you have plenty of space to include keywords, descriptions, and call-to-actions.

When writing your description, be sure to clearly describe your content and add keywords in a natural-sounding way. You should also use hashtags to improve your chances of being discovered in search results.

It’s about your audience, not just keywords.

Remember, when you’re creating a TikTok marketing strategy, it’s important to keep your target audience in mind. Instead of trying to game the algorithm, focus on creating content that your target audience will actually want to watch and share.

If you can do that, your TikTok strategy will be on its way to success.

 

Categories
Company Announcements

Taktical Digital Announces Acquisition Of KonvertLab

New York-based growth marketing agency, Taktical Digital, has acquired KonvertLab, a B2B / Web3 and SaaS growth marketing agency based in Miami, Florida. 

 

Key to the acquisition is Lewis Mudrich, KonvertLab CEO, who is staying on and joining Taktical as the Chief Operating Officer.

 

“I can’t begin to express my excitement for the opportunity for KonvertLab to join forces with a team like Taktical. Once we met the team, it became clear that we’re better off building something together,” Mudrich said in a statement.

 

“From the beginning, [we] said that we’d only consider an acquisition if it would expedite our growth. Based on aligned goals, internal values, and complementing assets, I truly believe this is an opportunity for us to become the de-facto SaaS digital marketing agency.”

 

KonvertLab’s staff of 16 will join Taktical Digital, growing the overall team to over 50 experienced digital marketers and support staff.  The move strengthens Taktical’s position as a go-to agency for B2B, SaaS, and technology/ecommerce companies looking to scale growth. 

 

“It’s hard to imagine an organization that compliments our existing team better than KonvertLab. We are relentless in our pursuit of providing our clients and partners with best-in-class performance marketing services – Lewis, Tim, and the phenomenal team they have built strengthens our ability to do so. The entire Taktical Digital team is excited to continue building alongside them,” said Derek Rubinstein, Taktical Digital’s Managing Director.  

 

About Taktical

Taktical Digital, commonly referenced as one of the fastest growing agencies in the NYC area offers digital marketing services for SaaS and ecommerce companies that includes paid social, paid search, SEO, email marketing and Amazon marketing.  Clients include well-known brands such as Benjamin Moore Paint, Ellen Degeneres, Capsule Health, WeWork, BarkBox, Rachel Zoe and Care.com. The 8-year-old agency currently has 30+ employees and has driven over $2 billion in revenue for its clients. 

About KonvertLab 

KonvertLab is a digital ad agency that has made a name for itself by rapidly scaling multiple high-profile B2B SaaS and Web3 businesses. KonvertLab is a lean team of ads experts specializing in generating leads, sales, and revenue for complex B2B campaigns.

 

Through successfully solving many advertising challenges, KonvertLab has grown tremendously within its first 3 years of operations and has worked with many TechStars affiliated SaaS businesses amongst other venture-backed startups.

Categories
GROWTH HACKS

Taktical Growth Hacks #269

Get the latest Taktical tips and tricks, plus more insights delivered each week: Sign up here.

In this issue: Creating images people respond to, the importance of having customer reviews, using “Power Words” to increase conversions.

 

What’s in The News This Week

TikTok launches “Shopping Ads” for easier advertisement. Shopify launches “Collabs” for creators to earn revenue. Instagram gives users added control of their feed content.

 

Growth Hack #1 Share the excitement

Increase conversions using this subtle trick in your site images…

ConversionVoodoo ran a study to compare users’ response to different types of images. Here’s what they did:

They ran a test on 150,000 users with 9 different images of the same person showing different emotions as they interacted with the CTA.

The results:

Conversions increased by +6.25% when users saw an excited person pointing to the CTA.

Conversions increased by an even higher rate of +6.83% when an excited person was holding the CTA.

Bottom line: Get excited

 

Source:  Conversion Voodoo

 

Growth Hack #2 No such thing as too much information

According to a study from Salsify, 69% of consumers will leave a product page if they feel there’s not enough information. But how do you know what’s “enough?”

Retail Touchpoints looked at the top 10 best-selling products on Amazon and found one major trend: tons and tons of consumer reviews.

They took the research a step further and uncovered trends among age groups regarding just how many reviews customers expect. Here are their findings:

Shoppers aged 25 to 34 expect 159 reviews

Shoppers aged 35 to 44 expect 141 reviews

Shoppers aged 45 to 54 expect 91 reviews

Shoppers aged 55 to 64 expect 38 reviews

Shoppers aged 65+ expect 46 reviews.

Bottom line: Buyers trust other buyers! If you want to boost conversions, incentivize reviews.

 

Source: Retail Touchpoints

 

Growth Hack #3 Keywords are your super power

A Scandinavian Outdoor Store increased its conversion rate by 127% by adding just a few keywords to its copy. Here’s how…

This online store ran a test by changing one of its headings from “Men’s Clothing” to “Order Men’s Clothing easily for bargain prices.”

The result? The wordier version had an increased conversion rate of 127% from the original. But why?

The use of certain keywords or “Power Words,” in eCommerce sites have proven incredibly valuable, and Unbounce has come up with a list of some of the most effective:

Bargain

Free

Sale

Discount

Clearance

Affordable

 

Source: Unbounce