Grow Your Brand and Boost Sales with an Amazon Marketing Campaign
Effective digital marketing involves launching campaigns on platforms that give you access to the largest audience possible. That’s the primary reason your brand should be marketing on Amazon. With a reported net income of $21.33 billion in 2020, Amazon is a lucrative platform that you should be advertising on.
With the help of our team of strategists, you can boost sales and gain visibility by promoting your brand with Amazon advertisements. Our Amazon marketing team stands out from the rest because we've identified and researched Amazon’s marketing potential early. When looking for who to trust with your Amazon marketing services, look no further than our data-focused specialists who have consistently earned rewards and praise from industry leaders. We employ an in-house creative team that has a superb skill set in creating successful digital campaigns.
Why Amazon Advertising?
Amazon is to eCommerce what Google is to web surfing
Amazon remains by far the eCommerce industry titan. Its customers represent an incredibly wide demographic range, and they hail from all over the world. Thus, advertising on Amazon provides marketers with a unique opportunity to launch campaigns that cast an incredibly wide net.
Amazon also offers features that help marketers hyper-target their audiences. This is key on a platform with so many regular visitors. Such targeting features help you ensure your ads reach the customers most likely to engage with them.
Amazon’s specific advertising solutions include such options as sponsored products ads, sponsored brand ads, audio ads, and numerous others. The value of working with Taktical as your digital marketing agency is that we’re familiar with Amazon’s new advertising features. We’ll help you plan and launch a campaign designed to maximize your return-on-investment.
Brands that adopt advertising on Amazon earliest have the chance to take advantage of its tremendous popularity before the competition does. Make no mistake, Amazon’s user base is tremendous. The following statistics put Amazon’s value to marketers seeking to reach a large audience into better perspective:
- In the US alone, 148.6 million people have Amazon Prime accounts
- Surveys reveal 74% of online shoppers in America begin searching for products on Amazon
- Amazon accounts for nearly 50% of annual US eCommerce spending
- 60% of American Gen Z individuals are Amazon Prime members
- Nearly nine out of 10 American consumers say they are more likely to purchase products from Amazon over any other eCommerce site
Statistics such as these should send a clear message to marketers: Amazon’s already massive popularity continues to grow at lightning-fast speed. Now is a crucial time to begin marketing on Amazon.
Our Amazon Marketing Process
Step 1: Discussion & Research
Our process begins with thorough research and discussions. To develop a strategy that yields optimal results, we want to fully understand your goals and brand.
Step 2: Development
Our in-house creative team applies what we learned when strategizing to develop Amazon ad content that stands out.
Step 3: Monitoring Your Amazon Ads
Taktical Digital consistently helps clients thrive because we’re obsessed with data. As soon as we begin running an Amazon ppc marketing campaign, we also begin monitoring it, looking for ways to enhance its value and effectiveness.
Step 4: Refining Your Amazon Campaign
When we learn which elements of your Amazon ad campaign are strongest, we adjust the campaign accordingly.
Step 5: Reporting Data
We ensure our clients know they’re getting their money’s worth by sharing data that proves we’ve delivered results.
Why Taktical Digital?
Internationally recognized for both performance and prowess, Taktical is a premiere performance marketing agency
We’ve cultivated a strong reputation among both our clients and industry experts for our focus on collaboration. We’ve been successful in achieving results for a plethora of companies across diverse industries, including Rachel Zoe, Artsy, and 15Five. Having boosted revenue and consumer engagement with countless brands before, we’re excited to see what we can do for your business.
In a crowded market, we understand it’s more important than ever for advertising campaigns to employ the latest best practices while also embodying a brand’s unique qualities. This is key to helping them stand out. With that in mind, we work closely with you during the early stages in order to fully understand your specific brand and goals.
We also adhere to a proven results-driven approach. At Taktical, we don’t quickly generate a campaign idea and plan, leaving clients to implement it and hope for the best. Instead, we tailor our services to each client’s needs, and we actively monitor essential data to identify the best strategies. We don’t want your Amazon advertising campaign to be acceptable, we want it to be perfect.
That’s the type of dedication you need when advertising on Amazon. Keep in mind, even if you don’t sell products directly on Amazon, using the site’s third-party ad solutions still gives you the opportunity to reach an extremely large user base. We’ll help you do so. To learn more about hiring Taktical Digital to manage your Amazon marketing services, contact us today.
Amazon Ads FAQ
Because Amazon is the world’s leading marketplace, where consumers can go to purchase just about anything they need. Getting your products in front of people looking to buy is way better than trying to catch their attention when they’re trying to watch a YouTube video.
Yes, and as the leading eCommerce platform in the world, it is one of the most effective places for businesses to advertise their products. By advertising on the listings of related or complementary products, businesses can reach people who are already open to buying.
While setting up product pages is free, you do have to pay to advertise on Amazon. But because most users of the site are there to purchase something, your ads will often have a very high success rate, so the money you spend can result in great ROI.
Unfortunately it’s you paying for the ads rather than the other way around, but because Amazon’s entire success is centered around connecting consumers with the products they need, Amazon advertising is less expensive than some other major platforms like Facebook.
If you’re new to advertising on Amazon, you’ll need to create a Seller Central account. Then you can get started creating product and brand campaigns tailored to your target audience. Once things are up and running, there are a number analytics you can run to measure success.
Aside from listing your brand and products on Amazon for purchase, you can also create Sponsored Brand, Sponsored Product, and Sponsored Display ads that allow you to advertise your products in a wide variety of ways within a wide variety of budgets.
That entirely depends on how you want to display your product. Amazon offers a number of pricing structures for advertising on the platform. You can set your budget and bid strategy to get the most out of your ad spend.
Yes. It’s very difficult to get top ranking for a product search in Amazon organically. Sponsored Amazon ads can help people find your brand and products even if your business is just getting off the ground.
Nine out of 10 consumers in the United States have said they are more likely to buy products on Amazon than any other eCommerce site. And when you increase awareness of your brand and products via advertising, it can also have a positive effect on your organic search rankings.
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