How to Advertise on Facebook

August 19, 2017 in Tips & Tricks

You wouldn’t try to repair your kitchen sink without referring a manual or expert. So why would you let your business advertise on Facebook without understanding the best practices and consulting a Facebook advertising agency?

When you’re ready to take your brand to the next level with Facebook advertising, you should know how to launch, run, and optimize your campaign. Get to know the built-in tools at your disposal. Refine your goals and understand how to measure and analyze your performance. Test and re-test every ad.

Want a 75% increase in your ROI? Well, it’s time to start advertising on Facebook and here’s how.

A Quick Refresher: Why You Should Advertise on Facebook

You probably don’t need much convincing to understand the importance Facebook plays in your customer’s lives. Let’s put it this way: Facebook is, by far, the most popular social networking site, and has been so since overtaking Myspace in 2008. Just at the end of June, the social media platform hit 2 billion monthly active users. With those kinds of numbers, you can pretty much guarantee your target audience is using the site.

Top 15 Social Sites

Source:https://www.dreamgrow.com/

A few other compelling reasons Facebook ads are the right choice:

  • They’re far cheaper than traditional advertising methods: It takes on average of $20 to reach 1,000 people through a magazine ad; Facebook advertising costs $0.25 to reach the same size audience.
  • The array of tools Facebook offers within its Power Editor platform allows for hyper-targeting. The more effectively you’re reaching customers, the better your ROI on an ad campaign.
  • Lead generation is both more effective and easier using Facebook’s Lookalike Audience feature.

Create a Website Custom Audience

The Custom Audience tools provided by Facebook are some of the most effective and easy-to-use available. They allow advertisers to hone in on an audience based on demographics, behavior, etc. One of these such behaviors includes visiting your website. The Custom Audience from Your Website Facebook advertising feature lets you target people that have visited or taken another form of action on your website.

Create Audience screenshot

Source: https://www.socialmediaexaminer.com

Custom Audience from Website screenshot

Source: https://www.liveandsocial.com

What this translates to is best provided in an example. Let’s say you are an ecommerce brand that sells handbags. You have a blog post on your site that’s a guide on how to pick the right handbag for any occasion. If you set up Website Custom Audience, anyone who is viewing that post can then be directed to your Facebook. Now, they will not just see your Facebook profile page; they can instead see a related post with each of your handbag’s listed and a CTA direct-to-buy.

It’s another opportunity for converting people that didn’t otherwise do so when visiting your site by providing them with more compelling, targeted content.

Test, Test, then Test Again

Split testing your Facebook ads is the key to identifying the highest-performing keywords. It’s also the best strategy in Facebook marketing for identifying what’s working and fixing what’s not in order to optimize your campaign.

Structure your Facebook advertising campaign so that you have one ad running below each overarching ad set. Between these ads, change one detail so that you can easily identify the feature that is succeeding or failing. This also makes it easier to turn off a set that’s not performing well.

Ad set screenshot

Source: https://www.socialmediaexaminer.com

Facebook makes setting up a split campaign as simple as possible: Just check the box under the Conversions page of your Ads Manager.

Conversions screenshot

Source: https://www.socialmediaexaminer.com

Success is calculated by tracking the ads with the lowest CPC and highest CTR. Those that are performing well in these measurements are the ones you should look to for the features that are working: Keywords, visuals, etc.

Analyze Your Audience Insights

At your disposal when marketing on Facebook is detailed audience insights. These allow you to better understand your customer’s behavior, demographics,  preferences, and more. This tool is especially helpful for narrowing down an otherwise broad audience.

For example, if your company sells running shoes and you’re thinking of targeting people with the interest “running”, that vague term will yield an audience size in the millions. Instead, you can use the Facebook Audience Insights tool. This will find related search terms to more specifically target a relevant consumer base.

Audience Insights screenshot

Source: https://www.agorapulse.com

Once you’ve entered the Audience Insights tool in Ads Manager, you can select the type of audience to monitor and observe. You can then select from a whole list of interests, demographics, and behaviors to further refine the audience and yield more specific results.

Audience Insight details screenshot

Source: https://www.agorapulse.com

From here, you can toggle through demographics, location, and more to get a deeper understanding of your audience. Doing so will allow you to create more effective Facebook ads that are more compelling in converting a user into a customer.

Audience Insight demographics

Source: https://www.socialmediaexaminer.com

Make Your Ad Specific

Whatever CTA your Facebook ad utilizes, make sure its directing people to something more specific than just your homepage. Whether it’s a blog post or landing page, getting users to a more detailed part of your company means a greater chance for lead generation and conversion.

Type of ads

Source: https://sitecdn.adespresso.com

69% of Facebook marketers direct to a landing page from their ad. Meanwhile, 11% are making the fatal mistake of taking users to their homepage. Even staying within Facebook is a missed opportunity that 20% of advertisers are falling victim to.

SumoMe Welcome Mat

Source: https://winningwp.com

Take full advantage of directing users to a specific landing page by using tools that optimize it for conversions. SumoMe’s Welcome Mat does just that by creating a landing page that encourages conversions through a full-screen CTA.

Getting your Facebook advertising strategy right is a combination of factors. You can optimize your campaign for best possible results by combining your own research with that of an experienced Facebook marketing agency.

When approached the right way, Facebook advertising is the most affordable and effective advertising solution for businesses to target and reach more consumers. In the end, an optimized Facebook ad campaign can yield substantial ROI. It can also be the basis of a company’s marketing strategy that drives growth forward.  

Why is Your Content Not Getting Views?

August 13, 2017 in Tips & Tricks

This is an all-too-common situation: You pour your heart and soul into writing a grade-A piece of engaging content that follows every best practice in the business, but it fails to gain the traction you had hoped. Despite your best efforts, the article fell short when it came down to how many people viewed and shared the link.

With over 90% of organizations incorporating content marketing into their business strategy, it’s no surprise that standing out from the crowd and getting attention can be a difficult task. To attest to this, 60% of B2B content marketers admit that they’re top challenge is creating engaging content, and 57% have difficulty measuring the effectiveness of their content.

top challenges for B2B marketers

The secret to content marketing success is actually less about the quality of the content (which, don’t get us wrong, still matters), and more about promoting it appropriately. Here are some tools and tips for getting your article out there to the people who matter, and getting those views you deserve.

Use BuzzSumo to Find Influencers

Whatever the topic of your article, use a tool to find influential sites that have related content and would be willing to help you share what you wrote. Once you scrape a list of these various blogs and publications, you can reach out to them via an email template and begin your link building.

BuzzSumo search screenBuzzSumo is the best tool out there for initially finding and contacting influencers. By searching the title, topics, and/or related keywords, you can select the sites that have similar content with the most shares. You’re looking for impactful places to promote your article, which is why you need to be selective with these results.

If any of the results are your own domain, don’t bother with those. Instead, expand the “View Sharers” option next to a result and gather the contact information of those people who appear. Though the only contact info you’ll have is their Twitter handle, investigate their website for an email address. You should compile a list of at least five email addresses.

BuzzSumo view sharers

Draft an email template to send to each person on your list in which you mention that you have an article similar to what they’ve published on their site. Additionally, ask them if they’re willing to link to your content by providing a value proposition. This can be as generic as, “Considering you wrote about [topic of content], I thought you might be interested in [the content you wrote]. It can give your audience even more tips and suggestions that they would find valuable.”

Incorporate Quotes from Experts

Influencers are not only people to reach out for backlinks, they are also excellent sources of content for your article that they will then feel more compelled to share with their audience.

Using a tool like Klout is great for this. Enter the topic of your article into the search bar and the results will yield a list of experts for you to contact.

Klout screenshot

Once you click on one of these experts, you can see all of their social media accounts. By digging through these and their website, you’ll likely be able to pull an email from which to contact them.

Klout profile screen

In your email, let them know what you’re writing about and ask them to provide a quote as the experts in this field/topic. Be sure to mention that you’ll send them the finished piece of content, and that it would be great for them to then share it with their followers.

Leave a Response With a Link

On the various forums across the web, you can find a large audience of people interested in the topic of your content. Simply by entering into these sites, searching for your topic, and choosing wisely from one of the questions listed to respond to can draw people to your article.

One of the most popular forums out there to begin your search is Quora. Start by searching by topic for the subject that pertains to your article, and look for results with a high follower and question count.  

Quora search results screen Within these results, you’re looking for answers that have a high upvote count.

Quora answer screen

Once you’ve found it, you just need to add an answer with a link to your content. Make this response highly in-depth and related to the question being asked. Your goal is to stand out from the rest of the crowd on Quora answering this question and compelling them to click your link.

Qupra example answer

Note: The above image is just a portion of the response. To see it in full, click here.

When it all comes down to it, promoting your content to the right people through backlinks and sharing is the key to achieving views. Yeah, you want to make sure the content is good quality and puts forth the right view of your brand, but it’s also about reaching the right people and spreading the word. The above tips will help improve your professional content marketing by more effectively getting your content where it counts: In front of potential customers.

Taktical Growth Hacks – Issue #48

August 8, 2017 in Tips & Tricks

Growth Hacks:

Urkel gif

“Oops Sorry!” Got Us a 300% Increase in Response Rate:

The Taktical Digital team make a mistake once (a rare occurrence) in an outreach email where we used the wrong information. We quickly sent a second “Oops sorry!” email.

The result? 3X the Responses!

Use your “Oops” wisely:

– Use normal language, not “marketing speak.”
– Apologies once, tell a joke.
– Every Oops is a conversion opportunity; extend extra incentive.
– Double check, don’t Oops twice.

Source: 500startups

Effective Facebook Ad Headlines:

There are five basic categories of headlines on Facebook Ads:

Category 1: Act like theres no competition, “Our Shoes Protect Your Feet”

Category 2: Claim to be better than the competition, “Our shoes are the best way to protect your feet”

Category 3: Storytelling, “How I protected my feet using these shoes”

Category 4: Push Unique Selling Point, “These shoes have special padding to protect your feet”

Category 5: Identify with your audience, “Foot protection for Generation Y”

Source: https://copymonk.com/market-sophistication/

email

The Perfect Cold Email Subject Line:

Your recipient looks to your subject line to decide whether they will open your email. In fact, a study by Chadwick Martin Bailey found that 64% of people open an email solely on the basis of the subject line. This means that a subject line is an opportunity to get your foot in the door. It doesn’t matter if you have an established relationship with the person or not. Of course, this comes with an expectation.

Growbots studied thousands of emails and found this to be the best subject line:

[THEIR NAME] x [YOUR NAME]

It got over an 80% open rate.

source: https://blog.growbots.com/email-subject-line/

In Depth Articles:

How to Reverse Engineer Successful Content Marketing Campaigns

Sales Operations: How to enable your team with great data and a repeatable sales process.

6 Free Ways to Improve Your Facebook Marketing

August 5, 2017 in Tips & Tricks

After launching a Facebook marketing campaign, it’s not just time to sit back and track the results. Instead, there are always areas for improving and optimizing.  Whether your goal is driving traffic to your website, spreading brand awareness, or increasing ROI through click-to-buy conversions, there are an arsenal of tools and strategies at your disposal for maximizing the results from marketing on Facebook. Even better, many of these are completely free.

Why You Need Facebook Marketing Tools

Facebook is an essential piece of any digital marketing strategy. That being said, competition is the biggest obstacle to contend with in the course of creating, launching, and optimizing a Facebook marketing campaign. To put it into perspective, here’s what the contest for influence on the social media platform looks like:

Run A Contest

Hosting a contest or promotion through your Facebook Timeline is an excellent way to boost brand awareness and user engagement. You don’t have to give away anything big, but keep in mind that the prize should be incentive enough for people to participate.

Software like Agorapulse lets you run a sweepstakes, quiz, or photo contest right from your Facebook page. The tool lets you customize the contest, from which posts to to run the promotion on to how users interact with it, then track comments and results. It’s a simple yet more effective way to launch and monitor a Facebook contest.
Agorapulse screenshot
Using Facebook contests has been a source of success for many brands. Diamond Candle, for example, ran a sweepstakes that required users to Like their page and submit their email, all for a chance to win their own products. While keeping costs low thanks to the prize at stake, they succeeded in accumulating over 30,000 new Likes in under six weeks.

Use Video

Video marketing campaigns on Facebook have gained immense traction. A recent Adobe publication revealed that purchase intent increases 1.8 times for video viewers versus non-viewers. Meanwhile, an Animoto study proved that 4 times as many customers would rather watch a video about a product than read about it.

 

Stupeflix screenshot

The best strategy for using video advertising on Facebook starts with a piece of good content. Free video editing software can help you create a professional-looking video and engage an audience right from the start. Stupeflix does much of the work for you, leaving you to select a theme and input the video, text, and music.

Optimize Your Headline

Getting the right headline is more than just a trick to attract views; this piece of content can also impact your brand’s SEO and promote conversions. Studies indicate that a headline between 12-14 words achieves the most Likes on Facebook. Tools like Headline Analyzer takes this and other information into account as it helps generate copy that is intended to drive traffic, increase social shares, and improve SEO.

Headline Analyzer

Stay on Top of Reviews

Keeping track of the comments and reviews about your business on Facebook is both a customer service and marketing strategy. You can highlight the good reviews as testimonials, while responding to the negative ones to show customers that you care. However, depending on the size of your brand, monitoring all of your mentions and comments can be difficult.

Socialdraft screenshot

Socialdraft lets you monitor your brand’s mentions across the major social media channels. It also provides a weekly reputation report from across the web of the most important mentions, delivered right to your email each week. Though this tool is not free, it’s a small price to pay for a tool that not only monitors your business’ reputation, but also acts as an all-in-one tool for scheduling, organizing, and tracking your social media.

Post at the Right Time

Figuring out just the right day and time to post on Facebook will depend on the industry you’re in and your target audience. That being said, research reveals that on average the best days to post are Saturday and Sunday. Each experience an over 30% higher engagement rate than other days of the week.

The best times to post are in the morning and evening, at 9 AM, 1PM, and 3 PM. Again, your audience and vertical type will influence engagement, though, so don’t let posting be a guessing gaming – utilize Facebook analytics to truly track the success of your posts.

Buffer screenshot

With so many posts to track and optimize, especially if your business operates on more than one social media platform, using an organizational tool like Buffer can help you manage your Facebook campaign more easily. This scheduling software lets you input up to 10 posts for one social media profile for free. Additionally, it offers comprehensive analytics and tracking so you can see how your posts are performing, and make the appropriate adjustments.

Create Eye-Catching Content

Utilizing images and graphics on your Facebook page is essential. Facebook posts with images are shown to increase engagement 2.3 times more than those without. Using high quality images, an eye-catching design, or an infographic are all ways of creating effective posts to boost engagement.

Canva screenshot

For generating beautiful content, Canva is an excellent design tool. Choose from a variety of preset themes and design elements, then simply drag and drop to customize the final product. You can save the design for use in a future post, or immediately share it to your Facebook. This tool makes it easy to generate high-quality visuals for any Facebook post or ad, regardless of your industry vertical.

When running Facebook ads, the quality of the creative content used is crucial. Additionally, it presents an opportunity for A/B testing and tracking. You can switch between the visuals used to see which performs better. In order to monitor how your ad is performing and how best to optimize, AdEspresso is the tool of choice. Though it’s not a free software, they do offer a free trial.

AdEspresso screesnhot

Not only does AdEspresso offer customizable tracking information so you only focus on the metrics that matter, but also their software provides suggestions based on the campaign’s results to help you maximize ROI. So, if the creative part of your ad just isn’t cutting it, or one version is outperforming another, this tool tells you exactly what the problem is and offers tips for improvement.

Using the tools available to you for improving your Facebook marketing is an excellent way to get ahead when the competition is stiff. Whether you’re running a Facebook ad campaign or are just looking for ways to improve your business’ Facebook page, these are all strategies for benefitting your brand’s presence on the social media platform.

Taktical Growth Hacks – Issue #47

August 1, 2017 in Tips & Tricks

Growth Hacks:

Billy Madison gif

Give Your Customers Clear Instructions:

Social psychologist Howard Leventhal tested how effectively the two popular motivators, direction and fear, can convince students to get vaccinated.

Each student received a brochure with two controls, the brocure either had:

1. Strong language meant to instill fear about not getting vaccinated
and/or
2. Specific Instructions with clear Maps on HOW to get vaccinated.

The Result:
44% of people who went to get the shot were exposed to the high-fear brochures.
88% of the people who went to get shots had received the detailed plan for what to do next.

That means – specific instructions DOUBLE your conversions.

Source: https://www.researchgate.net/publication/9270073_Effects_of_fear_and_specificity_of_recommendation_upon_attitudes_and_behavior

Ditch the Password:

Optimizely removed the enter password and confirm password fields, opting instead to auto-assign passwords, which users were forced to reset when they came back.

Result:
+18% more signups

Source: https://blog.optimizely.com/2016/05/17/ab-testing-for-low-traffic-websites/

Screenshare logo

Slideshare Traffic Hack:

Slideshare gets 70 million unique monthly visitors. You can leverage this to your benefit.

1. Repurpose your popular blog posts into Slideshare presentations
2. Place an offer of call to action at the beginning and the end
3. Offer to let them download the presentation with a tweet (free tool for this)

Source: https://neilpatel.com/blog/how-to-get-your-slice-from-slideshares-70-million-monthly-visitors/

In Depth Articles:

How SEOs Do Link Building in 2017

10 Landing Page Mistakes That Are Killing Your Chances At Conversion

How to Spy on Competitors Using Amazon

July 30, 2017 in Tips & Tricks

The best way to beat the competition is to get to know them from their Amazon presence: How much are they selling? What is their pricing history? What product variations do they offer? In 2014 alone, third-party Amazon sellers shipped a total of more than 2 billion items. This figure attests to just how influential this online retailer is, and how you can essentially guarantee that your ecommerce competitors are listing on here.

By utilizing the available Amazon product search platforms out there, you can conduct a detailed comparative analysis between your business and another ecommerce competitor. These programs let you go beyond what any basic Amazon searching can accomplish (because how much time do you really want to spend scanning every customer review). Employing these tools saves time while providing valuable and incomparable insight. Getting ahead of the competition means getting to know them – and where better to gather intel than the largest ecommerce platform in the nation.

How to Launch Your Amazon Recon Strategy

There are plenty of Amazon competition monitoring services available to conduct in-depth product research. Each of these usually include features to aid in pricing, keyword optimization, product searching and tracking, and niche discovery.

To get you started, we suggest checking out the following Amazon product search platforms:

Track Their Pricing & Profit Margins

Using any Amazon monitoring tool you prefer, you can track the price history and profit margins of your competitor’s products. For looking into price history, CamelCamelCamel lets you track the price of products, and gives you access to price history charts. Investigating how your competitor’s pricing changes over the course of the year can help you dictate your pricing structure. Additionally, looking further back into the product’s pricing history can provide context of its popularity and value over time.

CamelCamelCamel screenshot

Looking into your competitor’s profit margins is another valuable way to determine your own pricing and track their success. Using the Jungle Scout browser extension, you can export a list of similar products into a spreadsheet and compare their profitability based on factors like estimated sales and FBA fees. Without a tool like this, you’d just be looking at a list of seemingly similar items on an Amazon product search results page and trying to figure out why they are priced differently.

Jungle Scout profit margin

Determine Their Sales Record

Knowing how much your competitors are selling their product for and their price fluctuations is informative, but it would also help to know the quantity of items they’re selling. This ability often lies within the product tracking features present in most Amazon product search tools.

Within AMZInsights, their product tracking tool provides insight into:

  • Estimated revenue
  • Estimated sales
  • Average rating
  • Total number of reviews
  • Other stats contributing to value determination

AMZInsight screenshot

 

Monitoring these stats related to your competitors, particularly their estimated revenue and sales, gives you a greater understanding of the amount of inventory they possess and how this should apply to your own business. Looking at competitors that are succeeding can help you determine your own sales and revenue goals, and how much quantity you should keep on hand.

Investigate Product Variations

Within any product category, there are often related offerings that can be even more popular. In order to figure out what these would be, you can compare product variations and compare their estimated revenue and profitability.

Jungle Scout product variation

Jungle Scout’s tool does just this, letting you compare the success of products that vary in colors, sizes, etc. You can use this information to source new products that you may not already offer or increase stock of those that you do based on their popularity that you calculate using these tools.

Get Keyword Inspiration

Just as you should be conducting your own keyword research, you can count on the fact that your successful competitors have done the same. Let the available tools do the legwork for you, as they can scrape Amazon and track keyword rankings to help you optimize your own.

ScrapeBox and the KTD Amazon Keyword Tool are both excellent options for scraping long-tail keywords and bypassing manual searches.

KTD search tool

Product search platforms like Sellics will automatically track and optimize your keywords by setting them against competitors on Amazon. These programs will also usually offer suggestions, and present the data in an easy-to-understand visual so there’s no room for confusion.

Using Amazon product monitoring tools doesn’t replace your current ecommerce business strategy. Instead, it supplements whatever you’re currently doing in order to provide an additional means to success. Gathering deeper insights into your competitors is one of the easiest ways to give yourself an advantage in the highly competitive ecommerce industry.

Taktical Growth Hacks – Issue #46

July 25, 2017 in Tips & Tricks

Growth Hacks:

FDR meme

A Discount Trick That Caused 200% More in Sales!

The Psychologist reported about an experiment in a retail store in the USA.

3 different prices were A/B tested.

Control price: $24.95
Variant #1: 20% discount For 3 Days
Variant #2: 30% Discount Today, 20% Discount Tomorrow, 10% Discount On Day 3

The first offer of a 20% discount for 3 days caused a 70% increase in sales. However, the second offer of a tapering discount resulted in a staggering 200% increase in sales!

The rationale was that customers were keen to avoid losing out on the discount so were prompted into taking action and made an immediate decision to buy.

Source: https://www.markinblog.com/sales-techniques

Get Big Media Mentions Through Smaller Ones!

The biggest media companies are far too busy and get pitched far too often.

They often get their stories from smaller outlets and quote them.

Instead, of pitching writers for big media companies, track who they’re linking out to every week (or scrape external links) & pitch straight to the smaller source.

Source: 500startups.com

price comparison screenshot

Use Price Anchoring to Make Your Prices Seem Better

Expensive items seem more reasonable when compared to high ticket items.

Source: https://www.rci.rutgers.edu/~gbc/fragile.pdf

In Depth Articles:

The Essential List of Online Marketing Resources: 250+ Awesome Articles And Case Studies

How to Increase Your Pinterest Traffic by 67.65% in 10 Minutes

Taktical Delivers

October 31, 2016 in News

Taktical is proud to announce that we were recently identified as a Top Digital Marketing Agency in New York City by Clutch, a business-to-business market research firm based in Washington, D.C. Clutch scours the globe to find, evaluate and share information about top digital marketing agencies around the globe. Their proprietary evaluation methodology is rigorous and includes third-party, one-to-one interviews with agency clients.

If you use digital marketing services, you know that the market landscape is a crowded one. That’s what makes Clutch’s independent evaluations so powerful—for agencies and the clients they serve.

Since 2011 Taktical has been focused on SEO and PPC. We provide services in digital strategy, email marketing, content marketing and UI/UX design. We’re a team of obsesses, data driven internet marketers and we’re proud to know that our experience shows. Clutch always provides research in SEO services.

From one of our clients:

“Taktical’s personal approach sets them apart. It feels like they put us first and that they care about our business… I’ve worked with a lot of agencies over the years, and Taktical is one of the best ones I’ve worked with.”

 screenshot-2016-10-31-12-28-25

 

 

Results matter in the digital marketplace and we’re always excited when we’re able to help clients demonstrate the real, bottom-line impact of our work. We’re also delighted to hear that clients appreciate the “softer side” of what we do.

Interested in learning more? We invite you to visit our Clutch profile.

 

 

 

 

Here’s How Pokemon GO Became an Overnight Phenomenon

August 15, 2016 in News, Small talk

For years, despite the clamboring of fans everywhere, Nintendo had stubbornly refused to develop mobile games. Perhaps it was the success of SEGA and Capcom ports on the mobile platform, perhaps it was the underwhelming performance of the Wii U, or maybe a combination of pressure from investors and falling stock, but in 2015, Nintendo realized sequestering themselves from the massive mobile market, was acting against their best interest. Early that year, CEO Satoru Iwata announced that Nintendo would finally be coming to smartphones.

 

Almost exactly a year later, Nintendo took their first steps into the mobile landscape with the social app Miitomo. The app immediately jumped to the top of the charts, but the success was short lived. A recent report showed that the app is in decline and Nintendo is having trouble maintaining active users.

 

Enter Niantic Labs. The San Francisco based company was founded by John Hanke as an internal startup within Google in 2010. Over the next four years, Niantic rolled out two mobile games, one of which was Ingress, an augmented reality game which would later become the basis for Pokemon GO. Only one year ago in 2015, Niantic officially split from Google, but Google, along with Nintendo and the Pokemon Company, quickly saw an opportunity and the three became majority investors in Niantic, pledging $30 million combined to support Niantic’s future projects. Thus Pokemon GO was born. A year later, Pokemon GO was released and Nintendo stock jumped 35% due exclusively to Pokemon hype. Over night, Pokemon became a worldwide phenomenon. But it’s not simply coincidence or luck. Pokemon GO relies heavily upon several factors that create the perfect formula for the game.

Malik-Pokemon-1200

The app relies heavily on the nostalgia of people who grew up with the Pokemon GameBoy game and TV show. Catching a new Pokemon mirrors the excitement of opening a brand new pack of Pokemon cards and adding them to your collection. Additionally, for people who didn’t grow up knowing all the words to the Pokemon theme song, there’s an air of excitement in discovering a Pokemon you’ve never seen before or seeking out the strange silhouette displayed in the “nearby” menu.

 

Despite being relatively primitive in its implementation (and limited by the power of the smartphone) Pokemon Go takes advantage of augmented reality technology to make the game even more fun. A game that could easily be simply flicking a Pokeball at 2D rendering of a Pokemon on a pre-rendered background, but Pokemon Go chooses to immerse its user base by placing the well-designed models in the real world to emulate the experience of the GameBoy games.

 

With the steady decline of the WiiU, the failure of StarFox 0, and Mighty No. 9, as well as rapidly falling stock and multiple other missteps, Nintendo needed a win before the release of its new console, the NX, in 2017. At the same time, fans were clamboring for anything Nintendo and Pokemon GO launched at just the right moment, giving fans (and newcomers) exactly what they need–an AR app with Nintendo IP and the promise of longevity.

Why We Win: A Breakdown of Taktical’s Process

June 6, 2016 in Uncategorized

Hiring a digital marketing agency or consultant is a tough job. A lot of people make a lot of promises.

Making matters more difficult is that most of what we do isn’t that dissimilar from each other, either. Most agencies offer the same assortment of services. SEO, SEM, Social Ads, Influencer Marketing, and so on.

What sets some agencies apart and above the rest is mostly process, the steps they take in order to accomplish their goals. Aside from the proprietary tools we use to speed up efforts and reduce the time certain things take, we rely on our process to help us.

This is where we stand apart. This is how we run circles around other agencies. This is why we win…

Taktical is Different

Screenshot 2016-05-20 18.58.35

Our process is what makes us special, and we’re about to show you how we do it.

Taktical is set up as a small team of narrow field experts. Each person on the team has a specific skill set and they are called into a project only if that skill is needed. We have organic growth specialists, paid media, social, conversion optimization, and content.

Not every client is a fit for us, and we know this. We turn away about half of the companies who ask to hire us.

When a client is a fit, we first ask them to grant us access to their analytics (assuming those properties are set up). As individuals, we go over the numbers. Then we have a kickoff meeting.

Step 1: The Kickoff

The kickoff meeting isn’t unique to our agency, almost all agencies do some form it. What makes our kickoff meetings special is their intensity. Kickoff meetings can (and often do) last longer than two hours. We argue a lot. We argue with each other and we argue with our client.

We ask incredibly penetrating questions, sometimes clients get edgy or even defensive. Its not rare to hear someone say “I’m sorry, but why do you need to know that?”

Here’s some questions we ask that clients sometimes get defensive over:

What’s the profit margin on the things you sell?
How much money does the company make now?
What’s a new customer worth to you, their lifetime value?
If I were a potential customer, why would I buy from you and not your competitor?
Have you raised money? How much? When’s your next raise? What’s your start-up valued at?

We ask these questions for a reason, because we need to understand your business from the inside. Its not rare for our clients to not know the value of a new customer or even how much money they’re making from various sales channels. We need to figure this out.

Step 2: The Whiteboard

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In every meeting room in our office, we have a whiteboard and we use them. The whiteboard session is usually held within a day or two of the kickoff meeting. We review our notes and begin to assemble a plan of action for the project.

We usually divide the conversation into sections relating to each marketing channel. Paid, organic, search, email are the basic categories. Each channel gets reviewed, starting from the most basic question, “Can we make use of this channel?”.  Not all clients have the budget and not all products are a fit for each channel.

Then we figure our angles. Taktical has an array of secret tools and methods that let us scale efforts quickly. We plan on which method we can apply where, sometimes we realize that we can use a particular tool in a different way that we usually do.

We list all of our ideas, and based on experience we judge how effective each might be. Each plan is given a timeline and an urgency level, so we can prioritize when we move on to step 3.

 

Step 3: The Trello Board & SCRUM

At this stage, the white board is translated into a Trello board. If you’re unfamiliar with Trello, it’s a web-based project management tool from the people who made StackOverflow, and its awesome.

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Each client gets their own Trello board with “Swimlanes” or columns that refer to the stage that each tasks stands at. It’s essentially the SCRUM Method of project management popularized by software engineers.

Using SCRUM for marketing is completely unique to Taktical.

We’ve learned that the problem with marketing is simply the volume of things that need to get done, and the multitude of moving parts. We treat a marketing campaign like a giant software project, which requires project management methods to accomplish.

Elements of marketing are planned, quickly deployed and then relentlessly tested.

Step 4: Grow the Green, Cut The Red

Here’s where other agencies usually drop off a cliff. They don’t pivot.

We track every marketing channel tightly. We test hundreds of variants of our ads. We test landing page and designs. We test the color of your purchase buttons and the headlines on your sales pages.

Every test is evaluated and if a particular effort or channel isn’t working, we’ll change it up. If it still doesn’t work, we’ll end it completely. We’re not afraid to tell clients that our ideas didn’t work and come up with new ones. If something does work, we ramp it up.

The testing is the final key to the puzzle, its what makes all the rest of the system work. We feed the learnings back to the top of the process and start again.

Let Us Help You

If you’re interested in learning more about our methods and seeing if we’re the right fit for your company, shoot an email over to hello@taktical.co, and lets chat!