Leveraging Facebook Advertising For Your Business
Grow your audience, increase visibility, and drive revenue with Facebook advertising and our team of strategists.
Target consumers more effectively by harnessing the value of Facebook ads for your business. At Taktical Digital, we are experts on Facebook’s advertising features and know how to utilize them to elevate your business.
Working with a premiere Facebook marketing agency like Taktical Digital can boost post engagement by 4 times and achieve an almost 0.5% click-through rate. Driven by our goal to drive growth, Taktical Digital has proven strategies and solutions to enhance your company through Facebook advertising.
Having worked with Do Amore Jewelry to achieve their goal of increasing revenue and purchases with Facebook advertising, our team of specialists have the pertinent experience to conquer any Facebook marketing mission you have for your business. We were successful in bringing Do Amore Jewelry’s objective to fruition as we increased yearly revenue (Facebook-specific) by over 1000% over 3 years. Our strategic experts have boosted sales through Facebook advertising before, and they can do it for your business as well.
In fact, Facebook isn’t just Facebook anymore. As Meta expands and increases connection between its platforms like Facebook and Instagram, and other ventures deepen, brands will lose out if they don’t know how to take advantage of the platform.
Partnering with an experienced Facebook advertising agency can ensure you get the most out of this platform. And when you don’t have strong goals for your Facebook ad campaign, you don’t maximize efficiency or optimization. We help you:
- Build your brand presence
- Spread awareness
- Drive discovery and engagement
- Generate leads
- Increase sales and conversion
- Encourage customer loyalty
Why Advertise on Facebook?
The Most Popular Social Media Platform
Facebook dominates the social media landscape with a massive monthly user base of more than 2.85 billion individuals across the globe. Facebook is a crucial platform for you to take advantage of to promote brand awareness, and it can be made simple with the help of our team.
Facebook’s wide reach makes it an obvious choice as an advertising platform. In the US alone, 7 in 10 adults are active users of Facebook and 51% of them report multiple daily check-ins.
Is it really still that relevant of a platform, you might be thinking. Even now, Facebook still reaches 60% of internet users, making it the most visible platform. More than this, it has become a place for brand discovery as 78% of people have connected with brands through the site for the first time.
Still need convincing?
- Facebook earned over $8 billion in revenue in Q1 2017
- 85% of Facebook’s revenue came from mobile ads
- Over 85% of Facebook users are located outside of the U.S.
- 93% of social marketers regularly use Facebook ads
- Over 5 million businesses advertise on Facebook, many of them small businesses.
Our Facebook Advertising Process
Optimize your campaign with experienced Facebook marketing experts who have a proven track record of success.
Taktical Digital is an experienced Facebook ad agency that will optimize your marketing campaign in the ways that matter most on this social media platform.
No one knows the consumer better than the client, so Facebook ad agencies like Taktical Digital begin by collaborating closely with their client to understand the consumer base and how to reach them.
Step two: creating the ad.
When it comes to actually creating the ad, Taktical Digital provides ad specs and speaks knowledgeably on best practices for design. An experienced in-house creative team will know that a collaborative approach is especially crucial in this stage to ensure the client is represented accurately. They will work alongside the client to ensure brand identity is conveyed and visibility is optimized.
Step three: Tracking the performance of the Facebook ad.
A professional Facebook advertising agency like Taktical Digital will provide measurable results and be able to adjust campaigns based on quantitative data. Social media advertising agencies should always be operating with the most up-to-date tools and knowledge to analyze results then taking a proactive approach in conveying them to clients. We believe there is no compromise: A data-driven strategy for Facebook advertising is a must.
Why Taktical Digital?
Internationally recognized for both performance and prowess, Taktical is a premiere performance marketing agency.
Our experience spans many diverse industries such as technology, fashion, and finance. With proven expertise deploying Facebook ads we help businesses launch, track, and improve their social media ad campaigns through our results-driven approach to Facebook marketing. Not only do our Facebook ad campaigns drive development for our clients, they effectively maximize ROI.
An impressive in-house creative team optimizes design while an experienced Paid Social department focuses on the tracking, measuring, and reporting of data. Always at the cutting edge of advertising strategy, we use our breadth of knowledge in tandem with the vision of respected clients to maximize results. We pride ourselves on the collaborative approach we take with clients, ensuring transparency and flexibility every step of the way. Talk to us today about what we can do for you.
Facebook Ads FAQ
Facebook is still one of the biggest social media platforms and is one of the most effective ways to get your offerings in front of potential clients. An agency that knows how to engage viewers based on specific types of content can help you find your ideal customers.
Yes! Facebook’s algorithms analyze what its users like to see. If you create branded content that connects to specific users and their interests, you can meet them where they are. That’s why nearly 80% of Facebook users have had their first contact with brands through the platform.
That depends on how well you’ve narrowed down your target audience. But if you’ve figured out what your prospective clients want and what types of content they’re likely to view, then Facebook has the potential to put your products and services in front of millions of high-quality customers.
Depending on the type of ad, Facebook offers a number of pricing structures for ads, starting at about a dollar per click. You can set your budget and bid strategy to get the most out of your ad spend.
While you can’t technically run ads for free on Facebook, if you are creative at cultivating your target audience, your Facebook business page shows up in people’s recommendations. If you offer free content that is useful to potential clients, you will build trust that can translate into them purchasing your products or services.
Facebook offers a myriad of options for ad format, but some of the best ones include:
- Image: This is one of the best options for clients on a budget
- Video: Great for demonstrating how something works
- Lead: These mobile-only ads allow customers to fill in their contact information automatically
- Poll: Gather information about your customers and let them responses from others with shared interests
- Dynamic: These ads can target potential customers based on their browsing history
That all depends on who your desired customers are, where they are likely to see the ads, and how they prefer to engage with content. You might want a slideshow ad to display several of your products or a video ad to demonstrate how your services can save your clients money. There are dozens of possibilities that you can tailor to your budget, clients, and goals. The Taktical Facebook advertising team are experts in all ad types and which are best for your campaign.
That all depends on who you are targeting, what types of content will drive the most conversions, and your budget. Any agency that offers a flat rate will likely cut corners, so you need to be able to collaboratively plan with your ad agency to find the right strategy to fit your goals.
iOS 14’s consumer privacy updates have unfortunately created some challenges for tracking consumers, especially regarding pixel-based conversion reporting. But as advertisers find ways to adapt, Facebook continues to be one of the most lucrative platforms for marketing products and services.
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