Box Of Style
By Rachel Zoe

Box of Style is a subscription service offered to fashionistas who love luxury products at value price. Rachel Zoe curates 4 boxes a year with the seasons fashion essentials. There is over $400 worth of products in each box and it’s retailed at $99.99.

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Goals And
Challenges

When Box of Style started with us we had a $30k monthly budget. Their main KPI was a cost per website purchase of under $100.

Some of the challenges we faced were answering the audiences questions through the copy, demonstrate the value of the products and to keep updating creative in order to keep the audience engaged.

Results

-37%

Cost of Acquisition

+961%

Landing Page Views

+217%

Purchases

Get them on track

We focused on producing copy that alluded to the actual value of the products and what people were paying for them. In addition, we made it a main priority to have new, dynamic, attention grabbing creative that answered the audiences questions.

The demand was apparent from the beginning so we had to focus on breaking out our audiences in strategic ways and expand these periodically in order to sustain our numbers.