How to Advertise on Facebook

August 19, 2017 in Tips & Tricks

You wouldn’t try to repair your kitchen sink without referring a manual or expert. So why would you let your business advertise on Facebook without understanding the best practices and consulting a Facebook advertising agency?

When you’re ready to take your brand to the next level with Facebook advertising, you should know how to launch, run, and optimize your campaign. Get to know the built-in tools at your disposal. Refine your goals and understand how to measure and analyze your performance. Test and re-test every ad.

Want a 75% increase in your ROI? Well, it’s time to start advertising on Facebook and here’s how.

A Quick Refresher: Why You Should Advertise on Facebook

You probably don’t need much convincing to understand the importance Facebook plays in your customer’s lives. Let’s put it this way: Facebook is, by far, the most popular social networking site, and has been so since overtaking Myspace in 2008. Just at the end of June, the social media platform hit 2 billion monthly active users. With those kinds of numbers, you can pretty much guarantee your target audience is using the site.

Top 15 Social Sites


A few other compelling reasons Facebook ads are the right choice:

  • They’re far cheaper than traditional advertising methods: It takes on average of $20 to reach 1,000 people through a magazine ad; Facebook advertising costs $0.25 to reach the same size audience.
  • The array of tools Facebook offers within its Power Editor platform allows for hyper-targeting. The more effectively you’re reaching customers, the better your ROI on an ad campaign.
  • Lead generation is both more effective and easier using Facebook’s Lookalike Audience feature.

Create a Website Custom Audience

The Custom Audience tools provided by Facebook are some of the most effective and easy-to-use available. They allow advertisers to hone in on an audience based on demographics, behavior, etc. One of these such behaviors includes visiting your website. The Custom Audience from Your Website Facebook advertising feature lets you target people that have visited or taken another form of action on your website.

Create Audience screenshot


Custom Audience from Website screenshot


What this translates to is best provided in an example. Let’s say you are an ecommerce brand that sells handbags. You have a blog post on your site that’s a guide on how to pick the right handbag for any occasion. If you set up Website Custom Audience, anyone who is viewing that post can then be directed to your Facebook. Now, they will not just see your Facebook profile page; they can instead see a related post with each of your handbag’s listed and a CTA direct-to-buy.

It’s another opportunity for converting people that didn’t otherwise do so when visiting your site by providing them with more compelling, targeted content.

Test, Test, then Test Again

Split testing your Facebook ads is the key to identifying the highest-performing keywords. It’s also the best strategy in Facebook marketing for identifying what’s working and fixing what’s not in order to optimize your campaign.

Structure your Facebook advertising campaign so that you have one ad running below each overarching ad set. Between these ads, change one detail so that you can easily identify the feature that is succeeding or failing. This also makes it easier to turn off a set that’s not performing well.

Ad set screenshot


Facebook makes setting up a split campaign as simple as possible: Just check the box under the Conversions page of your Ads Manager.

Conversions screenshot


Success is calculated by tracking the ads with the lowest CPC and highest CTR. Those that are performing well in these measurements are the ones you should look to for the features that are working: Keywords, visuals, etc.

Analyze Your Audience Insights

At your disposal when marketing on Facebook is detailed audience insights. These allow you to better understand your customer’s behavior, demographics,  preferences, and more. This tool is especially helpful for narrowing down an otherwise broad audience.

For example, if your company sells running shoes and you’re thinking of targeting people with the interest “running”, that vague term will yield an audience size in the millions. Instead, you can use the Facebook Audience Insights tool. This will find related search terms to more specifically target a relevant consumer base.

Audience Insights screenshot


Once you’ve entered the Audience Insights tool in Ads Manager, you can select the type of audience to monitor and observe. You can then select from a whole list of interests, demographics, and behaviors to further refine the audience and yield more specific results.

Audience Insight details screenshot


From here, you can toggle through demographics, location, and more to get a deeper understanding of your audience. Doing so will allow you to create more effective Facebook ads that are more compelling in converting a user into a customer.

Audience Insight demographics


Make Your Ad Specific

Whatever CTA your Facebook ad utilizes, make sure its directing people to something more specific than just your homepage. Whether it’s a blog post or landing page, getting users to a more detailed part of your company means a greater chance for lead generation and conversion.

Type of ads


69% of Facebook marketers direct to a landing page from their ad. Meanwhile, 11% are making the fatal mistake of taking users to their homepage. Even staying within Facebook is a missed opportunity that 20% of advertisers are falling victim to.

SumoMe Welcome Mat


Take full advantage of directing users to a specific landing page by using tools that optimize it for conversions. SumoMe’s Welcome Mat does just that by creating a landing page that encourages conversions through a full-screen CTA.

Getting your Facebook advertising strategy right is a combination of factors. You can optimize your campaign for best possible results by combining your own research with that of an experienced Facebook marketing agency.

When approached the right way, Facebook advertising is the most affordable and effective advertising solution for businesses to target and reach more consumers. In the end, an optimized Facebook ad campaign can yield substantial ROI. It can also be the basis of a company’s marketing strategy that drives growth forward.  

Why is Your Content Not Getting Views?

August 13, 2017 in Tips & Tricks

This is an all-too-common situation: You pour your heart and soul into writing a grade-A piece of engaging content that follows every best practice in the business, but it fails to gain the traction you had hoped. Despite your best efforts, the article fell short when it came down to how many people viewed and shared the link.

With over 90% of organizations incorporating content marketing into their business strategy, it’s no surprise that standing out from the crowd and getting attention can be a difficult task. To attest to this, 60% of B2B content marketers admit that they’re top challenge is creating engaging content, and 57% have difficulty measuring the effectiveness of their content.

top challenges for B2B marketers

The secret to content marketing success is actually less about the quality of the content (which, don’t get us wrong, still matters), and more about promoting it appropriately. Here are some tools and tips for getting your article out there to the people who matter, and getting those views you deserve.

Use BuzzSumo to Find Influencers

Whatever the topic of your article, use a tool to find influential sites that have related content and would be willing to help you share what you wrote. Once you scrape a list of these various blogs and publications, you can reach out to them via an email template and begin your link building.

BuzzSumo search screenBuzzSumo is the best tool out there for initially finding and contacting influencers. By searching the title, topics, and/or related keywords, you can select the sites that have similar content with the most shares. You’re looking for impactful places to promote your article, which is why you need to be selective with these results.

If any of the results are your own domain, don’t bother with those. Instead, expand the “View Sharers” option next to a result and gather the contact information of those people who appear. Though the only contact info you’ll have is their Twitter handle, investigate their website for an email address. You should compile a list of at least five email addresses.

BuzzSumo view sharers

Draft an email template to send to each person on your list in which you mention that you have an article similar to what they’ve published on their site. Additionally, ask them if they’re willing to link to your content by providing a value proposition. This can be as generic as, “Considering you wrote about [topic of content], I thought you might be interested in [the content you wrote]. It can give your audience even more tips and suggestions that they would find valuable.”

Incorporate Quotes from Experts

Influencers are not only people to reach out for backlinks, they are also excellent sources of content for your article that they will then feel more compelled to share with their audience.

Using a tool like Klout is great for this. Enter the topic of your article into the search bar and the results will yield a list of experts for you to contact.

Klout screenshot

Once you click on one of these experts, you can see all of their social media accounts. By digging through these and their website, you’ll likely be able to pull an email from which to contact them.

Klout profile screen

In your email, let them know what you’re writing about and ask them to provide a quote as the experts in this field/topic. Be sure to mention that you’ll send them the finished piece of content, and that it would be great for them to then share it with their followers.

Leave a Response With a Link

On the various forums across the web, you can find a large audience of people interested in the topic of your content. Simply by entering into these sites, searching for your topic, and choosing wisely from one of the questions listed to respond to can draw people to your article.

One of the most popular forums out there to begin your search is Quora. Start by searching by topic for the subject that pertains to your article, and look for results with a high follower and question count.  

Quora search results screen Within these results, you’re looking for answers that have a high upvote count.

Quora answer screen

Once you’ve found it, you just need to add an answer with a link to your content. Make this response highly in-depth and related to the question being asked. Your goal is to stand out from the rest of the crowd on Quora answering this question and compelling them to click your link.

Qupra example answer

Note: The above image is just a portion of the response. To see it in full, click here.

When it all comes down to it, promoting your content to the right people through backlinks and sharing is the key to achieving views. Yeah, you want to make sure the content is good quality and puts forth the right view of your brand, but it’s also about reaching the right people and spreading the word. The above tips will help improve your professional content marketing by more effectively getting your content where it counts: In front of potential customers.

Taktical Growth Hacks – Issue #48

August 8, 2017 in Tips & Tricks

Growth Hacks:

Urkel gif

“Oops Sorry!” Got Us a 300% Increase in Response Rate:

The Taktical Digital team make a mistake once (a rare occurrence) in an outreach email where we used the wrong information. We quickly sent a second “Oops sorry!” email.

The result? 3X the Responses!

Use your “Oops” wisely:

– Use normal language, not “marketing speak.”
– Apologies once, tell a joke.
– Every Oops is a conversion opportunity; extend extra incentive.
– Double check, don’t Oops twice.

Source: 500startups

Effective Facebook Ad Headlines:

There are five basic categories of headlines on Facebook Ads:

Category 1: Act like theres no competition, “Our Shoes Protect Your Feet”

Category 2: Claim to be better than the competition, “Our shoes are the best way to protect your feet”

Category 3: Storytelling, “How I protected my feet using these shoes”

Category 4: Push Unique Selling Point, “These shoes have special padding to protect your feet”

Category 5: Identify with your audience, “Foot protection for Generation Y”



The Perfect Cold Email Subject Line:

Your recipient looks to your subject line to decide whether they will open your email. In fact, a study by Chadwick Martin Bailey found that 64% of people open an email solely on the basis of the subject line. This means that a subject line is an opportunity to get your foot in the door. It doesn’t matter if you have an established relationship with the person or not. Of course, this comes with an expectation.

Growbots studied thousands of emails and found this to be the best subject line:


It got over an 80% open rate.


In Depth Articles:

How to Reverse Engineer Successful Content Marketing Campaigns

Sales Operations: How to enable your team with great data and a repeatable sales process.

6 Free Ways to Improve Your Facebook Marketing

August 5, 2017 in Tips & Tricks

After launching a Facebook marketing campaign, it’s not just time to sit back and track the results. Instead, there are always areas for improving and optimizing.  Whether your goal is driving traffic to your website, spreading brand awareness, or increasing ROI through click-to-buy conversions, there are an arsenal of tools and strategies at your disposal for maximizing the results from marketing on Facebook. Even better, many of these are completely free.

Why You Need Facebook Marketing Tools

Facebook is an essential piece of any digital marketing strategy. That being said, competition is the biggest obstacle to contend with in the course of creating, launching, and optimizing a Facebook marketing campaign. To put it into perspective, here’s what the contest for influence on the social media platform looks like:

Run A Contest

Hosting a contest or promotion through your Facebook Timeline is an excellent way to boost brand awareness and user engagement. You don’t have to give away anything big, but keep in mind that the prize should be incentive enough for people to participate.

Software like Agorapulse lets you run a sweepstakes, quiz, or photo contest right from your Facebook page. The tool lets you customize the contest, from which posts to to run the promotion on to how users interact with it, then track comments and results. It’s a simple yet more effective way to launch and monitor a Facebook contest.
Agorapulse screenshot
Using Facebook contests has been a source of success for many brands. Diamond Candle, for example, ran a sweepstakes that required users to Like their page and submit their email, all for a chance to win their own products. While keeping costs low thanks to the prize at stake, they succeeded in accumulating over 30,000 new Likes in under six weeks.

Use Video

Video marketing campaigns on Facebook have gained immense traction. A recent Adobe publication revealed that purchase intent increases 1.8 times for video viewers versus non-viewers. Meanwhile, an Animoto study proved that 4 times as many customers would rather watch a video about a product than read about it.


Stupeflix screenshot

The best strategy for using video advertising on Facebook starts with a piece of good content. Free video editing software can help you create a professional-looking video and engage an audience right from the start. Stupeflix does much of the work for you, leaving you to select a theme and input the video, text, and music.

Optimize Your Headline

Getting the right headline is more than just a trick to attract views; this piece of content can also impact your brand’s SEO and promote conversions. Studies indicate that a headline between 12-14 words achieves the most Likes on Facebook. Tools like Headline Analyzer takes this and other information into account as it helps generate copy that is intended to drive traffic, increase social shares, and improve SEO.

Headline Analyzer

Stay on Top of Reviews

Keeping track of the comments and reviews about your business on Facebook is both a customer service and marketing strategy. You can highlight the good reviews as testimonials, while responding to the negative ones to show customers that you care. However, depending on the size of your brand, monitoring all of your mentions and comments can be difficult.

Socialdraft screenshot

Socialdraft lets you monitor your brand’s mentions across the major social media channels. It also provides a weekly reputation report from across the web of the most important mentions, delivered right to your email each week. Though this tool is not free, it’s a small price to pay for a tool that not only monitors your business’ reputation, but also acts as an all-in-one tool for scheduling, organizing, and tracking your social media.

Post at the Right Time

Figuring out just the right day and time to post on Facebook will depend on the industry you’re in and your target audience. That being said, research reveals that on average the best days to post are Saturday and Sunday. Each experience an over 30% higher engagement rate than other days of the week.

The best times to post are in the morning and evening, at 9 AM, 1PM, and 3 PM. Again, your audience and vertical type will influence engagement, though, so don’t let posting be a guessing gaming – utilize Facebook analytics to truly track the success of your posts.

Buffer screenshot

With so many posts to track and optimize, especially if your business operates on more than one social media platform, using an organizational tool like Buffer can help you manage your Facebook campaign more easily. This scheduling software lets you input up to 10 posts for one social media profile for free. Additionally, it offers comprehensive analytics and tracking so you can see how your posts are performing, and make the appropriate adjustments.

Create Eye-Catching Content

Utilizing images and graphics on your Facebook page is essential. Facebook posts with images are shown to increase engagement 2.3 times more than those without. Using high quality images, an eye-catching design, or an infographic are all ways of creating effective posts to boost engagement.

Canva screenshot

For generating beautiful content, Canva is an excellent design tool. Choose from a variety of preset themes and design elements, then simply drag and drop to customize the final product. You can save the design for use in a future post, or immediately share it to your Facebook. This tool makes it easy to generate high-quality visuals for any Facebook post or ad, regardless of your industry vertical.

When running Facebook ads, the quality of the creative content used is crucial. Additionally, it presents an opportunity for A/B testing and tracking. You can switch between the visuals used to see which performs better. In order to monitor how your ad is performing and how best to optimize, AdEspresso is the tool of choice. Though it’s not a free software, they do offer a free trial.

AdEspresso screesnhot

Not only does AdEspresso offer customizable tracking information so you only focus on the metrics that matter, but also their software provides suggestions based on the campaign’s results to help you maximize ROI. So, if the creative part of your ad just isn’t cutting it, or one version is outperforming another, this tool tells you exactly what the problem is and offers tips for improvement.

Using the tools available to you for improving your Facebook marketing is an excellent way to get ahead when the competition is stiff. Whether you’re running a Facebook ad campaign or are just looking for ways to improve your business’ Facebook page, these are all strategies for benefitting your brand’s presence on the social media platform.

Taktical Growth Hacks – Issue #47

August 1, 2017 in Tips & Tricks

Growth Hacks:

Billy Madison gif

Give Your Customers Clear Instructions:

Social psychologist Howard Leventhal tested how effectively the two popular motivators, direction and fear, can convince students to get vaccinated.

Each student received a brochure with two controls, the brocure either had:

1. Strong language meant to instill fear about not getting vaccinated
2. Specific Instructions with clear Maps on HOW to get vaccinated.

The Result:
44% of people who went to get the shot were exposed to the high-fear brochures.
88% of the people who went to get shots had received the detailed plan for what to do next.

That means – specific instructions DOUBLE your conversions.


Ditch the Password:

Optimizely removed the enter password and confirm password fields, opting instead to auto-assign passwords, which users were forced to reset when they came back.

+18% more signups


Screenshare logo

Slideshare Traffic Hack:

Slideshare gets 70 million unique monthly visitors. You can leverage this to your benefit.

1. Repurpose your popular blog posts into Slideshare presentations
2. Place an offer of call to action at the beginning and the end
3. Offer to let them download the presentation with a tweet (free tool for this)


In Depth Articles:

How SEOs Do Link Building in 2017

10 Landing Page Mistakes That Are Killing Your Chances At Conversion

How to Spy on Competitors Using Amazon

July 30, 2017 in Tips & Tricks

The best way to beat the competition is to get to know them from their Amazon presence: How much are they selling? What is their pricing history? What product variations do they offer? In 2014 alone, third-party Amazon sellers shipped a total of more than 2 billion items. This figure attests to just how influential this online retailer is, and how you can essentially guarantee that your ecommerce competitors are listing on here.

By utilizing the available Amazon product search platforms out there, you can conduct a detailed comparative analysis between your business and another ecommerce competitor. These programs let you go beyond what any basic Amazon searching can accomplish (because how much time do you really want to spend scanning every customer review). Employing these tools saves time while providing valuable and incomparable insight. Getting ahead of the competition means getting to know them – and where better to gather intel than the largest ecommerce platform in the nation.

How to Launch Your Amazon Recon Strategy

There are plenty of Amazon competition monitoring services available to conduct in-depth product research. Each of these usually include features to aid in pricing, keyword optimization, product searching and tracking, and niche discovery.

To get you started, we suggest checking out the following Amazon product search platforms:

Track Their Pricing & Profit Margins

Using any Amazon monitoring tool you prefer, you can track the price history and profit margins of your competitor’s products. For looking into price history, CamelCamelCamel lets you track the price of products, and gives you access to price history charts. Investigating how your competitor’s pricing changes over the course of the year can help you dictate your pricing structure. Additionally, looking further back into the product’s pricing history can provide context of its popularity and value over time.

CamelCamelCamel screenshot

Looking into your competitor’s profit margins is another valuable way to determine your own pricing and track their success. Using the Jungle Scout browser extension, you can export a list of similar products into a spreadsheet and compare their profitability based on factors like estimated sales and FBA fees. Without a tool like this, you’d just be looking at a list of seemingly similar items on an Amazon product search results page and trying to figure out why they are priced differently.

Jungle Scout profit margin

Determine Their Sales Record

Knowing how much your competitors are selling their product for and their price fluctuations is informative, but it would also help to know the quantity of items they’re selling. This ability often lies within the product tracking features present in most Amazon product search tools.

Within AMZInsights, their product tracking tool provides insight into:

  • Estimated revenue
  • Estimated sales
  • Average rating
  • Total number of reviews
  • Other stats contributing to value determination

AMZInsight screenshot


Monitoring these stats related to your competitors, particularly their estimated revenue and sales, gives you a greater understanding of the amount of inventory they possess and how this should apply to your own business. Looking at competitors that are succeeding can help you determine your own sales and revenue goals, and how much quantity you should keep on hand.

Investigate Product Variations

Within any product category, there are often related offerings that can be even more popular. In order to figure out what these would be, you can compare product variations and compare their estimated revenue and profitability.

Jungle Scout product variation

Jungle Scout’s tool does just this, letting you compare the success of products that vary in colors, sizes, etc. You can use this information to source new products that you may not already offer or increase stock of those that you do based on their popularity that you calculate using these tools.

Get Keyword Inspiration

Just as you should be conducting your own keyword research, you can count on the fact that your successful competitors have done the same. Let the available tools do the legwork for you, as they can scrape Amazon and track keyword rankings to help you optimize your own.

ScrapeBox and the KTD Amazon Keyword Tool are both excellent options for scraping long-tail keywords and bypassing manual searches.

KTD search tool

Product search platforms like Sellics will automatically track and optimize your keywords by setting them against competitors on Amazon. These programs will also usually offer suggestions, and present the data in an easy-to-understand visual so there’s no room for confusion.

Using Amazon product monitoring tools doesn’t replace your current ecommerce business strategy. Instead, it supplements whatever you’re currently doing in order to provide an additional means to success. Gathering deeper insights into your competitors is one of the easiest ways to give yourself an advantage in the highly competitive ecommerce industry.

Taktical Growth Hacks – Issue #46

July 25, 2017 in Tips & Tricks

Growth Hacks:

FDR meme

A Discount Trick That Caused 200% More in Sales!

The Psychologist reported about an experiment in a retail store in the USA.

3 different prices were A/B tested.

Control price: $24.95
Variant #1: 20% discount For 3 Days
Variant #2: 30% Discount Today, 20% Discount Tomorrow, 10% Discount On Day 3

The first offer of a 20% discount for 3 days caused a 70% increase in sales. However, the second offer of a tapering discount resulted in a staggering 200% increase in sales!

The rationale was that customers were keen to avoid losing out on the discount so were prompted into taking action and made an immediate decision to buy.


Get Big Media Mentions Through Smaller Ones!

The biggest media companies are far too busy and get pitched far too often.

They often get their stories from smaller outlets and quote them.

Instead, of pitching writers for big media companies, track who they’re linking out to every week (or scrape external links) & pitch straight to the smaller source.


price comparison screenshot

Use Price Anchoring to Make Your Prices Seem Better

Expensive items seem more reasonable when compared to high ticket items.


In Depth Articles:

The Essential List of Online Marketing Resources: 250+ Awesome Articles And Case Studies

How to Increase Your Pinterest Traffic by 67.65% in 10 Minutes

Taktical Growth Hacks – Issue #45

July 18, 2017 in Tips & Tricks

Growth Hacks:

pop up baseball gif

Pop Ups Don’t Hurt

Clients sometimes ask the Taktical team if adding an email signup popup would hurt bounce rates.

This experiment proves that it does not.

While the email signups increased by nearly 300%, bounce rate dropped by only 1%.


+8.2% in Sales With an “Exit Intent” Popup

When someone’s mouse moves out of the browser window, that is usually a sign that they are going to leave your site.

Multiple services offer the ability to create a popup window offering a special deal at that moment.

James Foster’s experiment showed nearly a 10% increase in sales with this one little move!


Dell sale

Prices Ending in $9…Still Works!

Researchers from MIT and The University of Chicago ran an experiment for price variations.

In their experiment, a mail order catalog was printed in 3 different versions and sent to an identical number of people. A standard woman’s clothing item was tested at the prices of $34, $39, and $44.


In all tests, the item ending with the number 9 price got the most sales.

Even when the item was priced at $39, it got more sales than the same item priced at $34!!


In Depth Articles:

Retargeting Cage Match 2016: Adroll vs Perfect Audience vs Facebook vs Google

Peek inside Intercom’s Multi-million Dollar SaaS Growth Strategy

Taktical Growth Hacks – Issue #44

July 4, 2017 in Tips & Tricks

Growth Hacks:

I'm better than you meme

Rank for Competitor Names

Create landing pages that compare your product / company to the competition. Call it “XXX Alternative”

Use SEO to drive the page up.

Prospects are 15% more likely to convert to your product because they already don’t like your competitor!

Use Testimonials and Product Recommendations!

1. Personalized recommendations increase revenue by 300%.

2. 100% of the TOP 10 websites in the Internet Retailer 500 use product recommendations.

3. 70% of’s homepage is devoted to product recommendations.


+585% Conversion Rate by Delaying Retargeting

Retargeting ads are powerful, since they only show to people who have visited you before. However lots of those people were never interested to begin with.

So Justin Brooke from IMScalable ran a test, he only retargeted to people who spend more than 45 seconds on his site.

The result? For every $1 in retargeting, he made $6.36: A 585% improvement!



B2B Facebook Ads: The 71-Point Guide For The Win

Deciding When to Call an AB Test: p-value Graphs

Taktical Growth Hacks – Issue #43

June 27, 2017 in Tips & Tricks

Growth Hacks:

Google gif

Increase Click Thru Rate on Google

If you have a website that ranks on Google organically, you can test your headline and increase your click through rates without risking your Google standings!

Here’s how:
1. Create ads on Google AdWords for no more than $50.
2. A/B test your headlines.
3. Find the winner.
4. Replace your old headline.

Source: The Taktical team

66% Email Open Rate with One Word

That word is “Changes”

It doesn’t take much to understand how that Subject line could make people click.

Here are the key takeways:

1. Apply “curiosity gap” to your subject line.

Ask yourself, what would generate a “MUST CLICK NOW” feeling if you yourself were to receive this email?

2. Try a VERY SHORT / one word subject line.

We all know about “Hey” during the Obama campaign, which I personally think has run its course because so many “email marketing blogs” have outed it. But there are many others if you get creative.



Great Resources for Landing Page Design

We at Taktical get a lot of requests for landing page samples. Here are some websites that offer a LOT of options:


Source: 500Startups

In Depth Articles:

Your Old Articles Aren’t Dead: How To Repurpose Old Content For More Traffic

What We Learned From Sending 1,000 Cold Emails