This discount trick resulted in a 200% sales increase! Here’s how…

The Psychologist reported about an experiment in a retail store in the USA.

3 different prices were A/B tested.

Control price: $24.95

Variant #1: 20% discount For 3 Days

Variant #2 (Tapering Discount): 30% Discount Today, 20% Discount Tomorrow, 10% Discount On Day 3

The first offer of a 20% discount for 3 days caused a 70% increase in sales.

However, the second offer of a tapering discount resulted in a staggering 200% increase in sales!

The rationale was that customers were keen to avoid losing out on the discount so were prompted into taking action and made an immediate decision to buy.

Source: Marketing Blog

Google prefers recency, and so do your website visitors.

So, if you want to improve your SEO and rank higher on Google, you have to freshen up your old content.

Here’s what you can do to go from stale to fresh:

1. Include “last updated [RECENT DATE HERE]” in content body.

2. Remove auto date stamps from content.

Source: Taktical Team