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Taktical Growth Hacks – #100

October 16, 2018

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Taktical tricks and tips

Growth Hack #1 – Remarket to YouTube Viewers: 

Jordan Gutierrez, from Wishpond, found after a bunch of A/B tests that YouTube video ads are, by far, the most effective retargeting tool out there.

But YouTube does not support remarketing pixels. You can, however, still create a remarketing list only out of people who watched your videos.

In order to handle this, Wishpond`s team created and embedded short videos for each of their most popular articles.

Here’s how you can do it even more easily:

– Create a white-screen video without sound, 1 second in length.

– Autoplay it on every page with this invisible code:

Source: https://growthhackers.com/questions/how-does-your-team-analyze-the-effectiveness-of-retargeting-ads

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Growth Hack # 2: How MailChimp Promotes their New Products:

Instead of taking you directly to their home site – as many web apps usually do – Mailchimp displays their latest products or features in the logout screen. They take advantage of that user action to get a last opportunity in grabbing your attention.

If you want to see it live, sign out of your Mailchimp account.

Or, go directly to their https://login.mailchimp.com/?logout=1 to see where you are redirected/what products are offered after your sign out.

Source: PetitHacks.com

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Taktical tricks and tips

Growth Hack #3: Catch 30% More Lost Sales With PayPal:

Did you know, that the average amount of lost sales due to “card declined” error is 2-5%?

Here is a simple technique that helped recoup 30% of those “Card Declined” abandonments:

Baymard, in the credit card error message, simply added a suggestion to “Pay with PayPal”. 30% of the people who’s credit cards failed went ahead with PayPal.

Source: http://baymard.com/blog/credit-card-declined

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