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Growth Hack #1 – Land More Press Features With “Exclusive Research”:
More than 500 editors at top sites like BuzzFeed, TIME, Lifehacker, Scientific American, and TechCrunch were asked:
“What characteristic does the perfect piece of content possess?”
15% said “Emotional Stories”
19% said “Relevant Content”
27% said “Breaking News”
39% said “Exclusive Research”
Offer these kinds of stories, and you’ll land more press.
Growth Hack # 2: Keep Your Subject Line Honest for +100% Cold Email Reply Rate:
Researchers blasted cold emails to 1,000 of the busiest business people in America: C- and VP-level executives from the Fortune 500 and the Inc 500.
They A/B-tested 2 different subject lines with the same body content:
1. “Quick Question”
2. “15 Second Question for Research on Annoying Emails”
The open rate was almost the same: ~50%. But! By over-promising on the time commitment with the “15 Second” subject line, they turned some recipients off.
As a result, reply rates were very different:
1. “Quick Question” — 66.7% of total replies
2. “15 Second Question …” — 33.3%
That’s a TWO times difference.
Growth Hack #3 – Use Influencers to Get Your Blog Posts Read:
Headlines are 90% of the battle when it comes to getting clicks and shares for blogs.
The next 10% is engaging the audience.
Here’s a strategy that’s sure to attract more readers:
1. Jump on Buzzsumo.com.
2. Examine highly shared blog posts and emulate their title styles.
3. Write a blog post that mentions popular people on Twitter.
4. Publish the blog post and tweet at the popular people you mention.
5. Get retweeted
Source: Ilan Nass