Taktical Growth Hacks – #107
December 11, 2018
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Growth Hack #1 – Timing is Everything:
The Taktical team usually sends cold emails at 9:00-9:30 AM. The average email open rate was 55%.
Then we thought, what if we sent emails a bit earlier so that when a person wakes up, an email is already in the inbox? The email’s subject, body, and everything else stayed the same. Only the send time changed.
Open rate dropped down by 30%. We switched back to 9:00-9:30 AM. The average email open rate got back to 55%.
Lesson learned: Just because you send an email earlier does not mean your prospect will open it.
Growth Hack # 2 – SEO Rich Snippet Hack for E-Commerce Sites:
We all know that urgency increases conversion rates.
People are more inclined to make a purchase if they see a limited stock level, or something that says “Buy now – the offer will expire soon!”
The Limited Availability JSON-LD Code will help inform the search engines that you are running a time-limited sale, so they could include this info into your rich snippets.
Here’s the code: http://schema.org/
Also, this code will let you specify the number of items on sale, a short campaign description, and location.
It’s especially helpful this holiday season as you run promotions and other short-term sales.
Growth Hack #3 – Add WhatsApp to Your Social Share Buttons:
BuzzFeed tested WhatsApp’s share button and found that 38% more people share via WhatsApp than via Twitter! In fact, WhatsApp shares were almost the same level as Facebook and Instagram.
Maybe that`s because WhatsApp has over 1.5 billion users(vs Twitter`s 335M), plus the open rate is over 90%.
How to embed the share button:
1. WordPress plugin.
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