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Taktical Growth Hacks – #107

December 11, 2018

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Taktical growth hacks

Growth Hack #1 – Timing is Everything:  

The Taktical team usually sends cold emails at 9:00-9:30 AM. The average email open rate was 55%.

Then we thought, what if we sent emails a bit earlier so that when a person wakes up, an email is already in the inbox? The email’s subject, body, and everything else stayed the same. Only the send time changed.

Result:

Open rate dropped down by 30%. We switched back to 9:00-9:30 AM. The average email open rate got back to 55%.

Lesson learned: Just because you send an email earlier does not mean your prospect will open it.

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Growth Hack # 2 – SEO Rich Snippet Hack for E-Commerce Sites:

We all know that urgency increases conversion rates.

People are more inclined to make a purchase if they see a limited stock level, or something that says “Buy now – the offer will expire soon!”

The Limited Availability JSON-LD Code will help inform the search engines that you are running a time-limited sale, so they could include this info into your rich snippets.

Here’s the code: http://schema.org/LimitedAvailability

Also, this code will let you specify the number of items on sale, a short campaign description, and location.

It’s especially helpful this holiday season as you run promotions and other short-term sales.

Source: Mageworx.com

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Taktical growth hacks

Growth Hack #3 – Add WhatsApp to Your Social Share Buttons:

BuzzFeed tested WhatsApp’s share button and found that 38% more people share via WhatsApp than via Twitter! In fact, WhatsApp shares were almost the same level as Facebook and Instagram.

Maybe that`s because WhatsApp has over 1.5 billion users(vs Twitter`s 335M), plus the open rate is over 90%.

How to embed the share button:

1. WordPress plugin.

2. AddToAny widget.

Source: http://digiday.com/media/publishers-see-big-sharing-numbers-via-whatsapp 

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