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Taktical Growth Hacks – #113

January 29, 2019

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Taktical growth hacks

Growth Hack #1 – How Pinterest Increased Conversions +50% with Just One Experiment:  

When you are as huge as Pinterest, you’re happy when the next A/B test shows even a 0.1% improvement.

Imagine how happy their growth team was when they saw a 50% increase in conversions.

So here’s how they managed to do that:

1. They stopped the user from scrolling (the default action of a Pinterest grid is people scrolling) if they didn’t have an account yet.

2. Instead, they put up a small banner that said, ‘Sign up to see more of this content.’

This experiment alone improved their conversion rate by 50%.

Source: https://www.reforge.com/blog/casey-winters-pinterest-retention-seo

Read more in next week’s Taktical Growth Hacks for Part II of this experiment. . .yes, there’s more!

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Growth Hack # 2 – What Drops Conversions by -36% and Increases Them by +96%?:

Unbounce analyzed 2,345,864 exit intent popup views.

They did this by A/B testing two versions:

A: 900x700px popup

B: 800×500px popup.

From this, they uncovered 2 insights:

1. The first version (A) dropped their conversions by 36%.

2. The second (version B) increased them by 96%.

Result: 900x700px popup turned out to be too large for some browsers. As a result, it reduced load/view ratio and overall impressions by 36%.

Source: http://workshops.unbounce.com/wp-content/uploads/2016/11/convertables-best-practices-white-paper-1.pdf

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Taktical growth hacks

Growth Hack #3 – Two of the Biggest Email Mistakes, Revealed:

Noah Kagan, founder at Sumo (AppSumo) has sent more than 100M emails.

 

Here are the 2 biggest mistakes he learned:

#1. A couple of years ago, he tested segmentation and spent tons of time and a lot of money doing so. He found that segmentation isn’t worth the effort. Analyzing other data revealed that non-segmented emails generate 3.19 times more revenue than segmented.

#2. Many brands only put a CTA at the end of the email. However, very few people who open that email are going to make it down the page (on average 80% read only the first screen). Placing your CTA at the top of your emails can see around 4 times more conversions.

Source: https://www.bigcommerce.com/blog/email-marketing-engagement-tips/

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