Taktical Growth Hacks – #119
March 19, 2019
Get the latest Taktical tips and tricks, plus more insights delivered each week: Sign Up Here.
Growth Hack #1 – The Magic Word to Use in Headlines for +110% Conversions:
Paul Olyslager ran a few A/B tests on headline copywriting. He uncovered one word that boosted his conversions by up to +110%.
First he A/B tested a headline for a list of books:
Original: Recommended books
– Variation 1: My book collection (-43%)
– Variation 2: Most popular books (-19.1%)
– Variation 3: Favorite UX books (-7%)
– Variation 4: Popular UX books (+7.8%)
Then he A/B tested a headline for a list of articles:
Original: Trending stories
– Variation 1: Most popular articles (-27.7%)
– Variation 2: Popular this month (-11.4%)
– Variation 3: Most popular stories (+5.5%)
– Variation 4: Popular articles (+110.6%)
Looks like word “popular” (without “most”) has some magic.
Growth Hack # 2 – Reduce Bounce Rate 40% By Boosting Mobile Web Speed 3X:
Some quick facts that contribute to your site’s bounce rate:
1. About 40% of people will abandon a web page that takes more than 3 seconds to load.
2. 71% of the time people spend online in the US is on mobile devices (91% in Indonesia).
It means: If your mobile webpage loads too slow, you lose 28.4% – 36.4% of people. They don‘t even see your page, and therefore don‘t buy from you.
Also when so many people bounce, Google decreases your rank in search results. As a result, you lose even more.
How can you boost the speed of your mobile website? Google has an open-source initiative that cuts down mobile webpage load time by up to 3X. The initiative is called the AMP Project.
Tell your developers about it.
Growth Hack #3 – You’re Losing 18% of Sales!:
A study reveals that 18% of users have abandoned a checkout flow during the last 3 months. The reason? They “didn’t trust the site with their credit card information”.
Adding a “security” badge to your site may help alleviate that concern.
Above are a few of the best options available for badges, which can inform your decision on which payment security software to pursue.
Sign Up for Even More Tips and Tricks to Help Increase Sales
January 29, 2021
10 Tips to Improve ROI in Google Shopping Ads as Shared by Industry Experts
January 15, 2021
A Marketer’s Guide to iOS 14: Taktical’s Analysis of Problems and Solutions
December 31, 2020
10 Instagram Hacks You Should Know About Going Into 2021
June 21, 2022
Taktical Growth Hacks #259
June 21, 2022
How to Increase Social Media Engagement: A Guide for Marketers
June 16, 2022
7 Preparations to Take Before Using Facebook Marketing in Your Campaign
June 13, 2022
Taktical Growth Hacks #258
May 19, 2022
6 Email Subject Lines Your Audience Will Love
May 9, 2022
Ten Ways to Grow Your Twitch Channel in 2022
April 29, 2022
5 Landing Page Hacks with Massive Conversion Impact
April 13, 2022
The Benefits of Digital Marketing Courses
December 20, 2021
Using Instagram as a Shopping Platform
December 17, 2021
4 Reasons Why Reddit is the Best Place to Advertise
SUBSCRIBE TO GET OUR
LATEST GROWTH HACKS
ready to get your project started?
Get in touch with Taktical Digital today to learn how we can help you like we helped them.LET’s CHAT