GROWTH HACKS date icon April 9, 2019

Taktical Growth Hacks – #121

Get the latest Taktical tips and tricks, plus more insights delivered each week: Sign Up Here.
Taktical growth hacks

Growth Hack #1 – Bust Into a New Market With LinkedIn:  

LinkedIn allows you to search inside your network, up to 3rd connections. This can end up limiting you when you are entering a new market and have a lack of connections.

Here is a hack to overcome this barrier and boost your sales in a new market: 

Go to Google and AND [job title] AND [company] AND [skill/category] AND [company] AND [job title] AND VP OR SVP OR EVP OR Director OR Manager OR SalesOps



Growth Hack #2 – Red-Heads Get the Clicks:

Matthew Woodward ran a funny experiment through Facebook ads. 

He set 3 advertising campaigns. Everything was identical except for the image:

– Blonde woman 

– Brunette woman 

– Red-headed woman

Can you guess the result?

The ad with the image of the red-headed woman achieved a 40.4% higher CTR than the image of the brunette woman and a 66.6% higher CTR than the ad with the blonde woman. Weird.



Avoid False Promises

Growth Hack #3 – Avoid False Promises for 2X Higher Cold Email Response Rate:

Researchers sent cold emails to a thousand of the busiest business people in America: C- and VP-level executives from the Fortune 500 and the Inc 500.

They A/B-tested 2 different subjects and the same body:

1. “Quick Question”

2. “15 Second Question for Research on Annoying Emails”


The open rate was almost the same: ~50%. 


By over-promising on the time commitment with the “15 Second” subject line, they turned some recipients off. As a result, reply rates were very different:

1. “Quick Question” — 66.7% of total replies

2. “15 Second Question …” — 33.3%

That’s a difference in response rate of over TWO TIMES.


Sign Up for Even More Tips and Tricks to Help Increase Sales




Taktical growth hacks

Give us your email and we’ll send you weekly cool tips and tricks you can use to increase sales!

    Have we gotten your attention yet?
    Read Case Study