Taktical Growth Hacks – #127
June 4, 2019
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Growth Hack #1
– STUDY: Brand Perception:
Did you know that 70% of customers` brand perception is determined by experiences with people?
Here are 2 more facts you should know about your customers:
1. 68% of customers leave because of poor employee attitude.
2. 41% of customers are loyal because of good employee attitude.
Source: https://amitavac.com/musings/singapore-first-world-infrastructure-third-world-brand-building-mindset
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Growth Hack #2
– One Tiny Change That Helped Upworthy Boost Shares by 395%:
After A/B testing, Upworthy (8.8 million monthly visitors) found:
1. If the buttons have a hover effect when your mouse is over them, they can get 395% more shares.
2. The best time to wait after landing on a page that the “like us” icon appeared was with a 16 second delay.
Source: https://leeyenrogers.com/growth-hacking-strategies-for-startups-d294252cfafb
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Growth Hack #3
– 61% of People Have Made a Purchase Based on This (It’s Not What You Think):
Did you know that:
1. 81% of the people trust the information they read on blogs.
2. 61% of those people have made a purchase based on a blogger’s recommendation.
3. 63% of people are more likely to be influenced by a blog than a magazine to make a purchase.
Looks like there’s a pretty good argument to be made for blogger outreach. . .
Source: https://www.quicksprout.com/outreach-for-bloggers/
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