Taktical Growth Hacks

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Growth Hack #1
– Top 3 Facts to Increase Your FB Conversions +40%:

Facebook ad design is crucial for success. But what are the best practices to keep in mind?

According to recent studies, the TOP 3 data-driven facts around ad design are:

1. Ads with a white background had a 60% higher CTR and attracted 40% more conversions compared to a colorful background.

2. Emotional content performed about 2X better than ads with only rational content.

3. Ad designs that closely match with a landing page increase conversions by 20-35%.

Source: https://karolakarlson.com/facebook-ad-design/

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Growth Hack #2
– How Unroll.me Managed to Gain 1.3 Million Users Within Just 3 Years:

Unroll.me was an email inbox cleaning service that skyrocketed in popularity to reach over 1 million users in 3 years. How did they do it?

1. First, they discovered a really popular, massive problem: cluttered email inboxes.

2. They offered a simple solution for free: you can unsubscribe from all newsletters you are no longer interested in.

3. After the launch, tech blogs were happy to write about an app that solves a common problem of their readers. This helped them get the first few thousand users.

4. Right after you start using the app and choose 5 newsletters to unsubscribe from, Unroll.me shows a pop-up : “In order to unsubscribe from more than 5 subscriptions, help out by sharing on Facebook, Twitter or via email.”

Result: 1.3 million users virally in 3 years (+ Unroll.me was acquired).

Source: https://zapier.com/blog/unrollme-josh-rosenwald-interview

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