GROWTH HACKS date icon August 4, 2019

Taktical Growth Hacks – #135

Get the latest Taktical Growth Hacks, plus more insights delivered to your inbox each week: Sign Up Here.
Taktical Growth Hacks - open email

Growth Hack #1
– A Quick Trick for 2X More Headline Clicks:

We gathered some intel on what makes a great headline. Here’s what we found:

– Headlines with numbers are 2x more likely to generate clicks vs. “how to” headlines, according to research by Conductor.

– And a study of 150 000 headlines revealed that odd-numbered headlines have a 20% better CTR than headlines with even numbers.

– In an analysis of over 3 million headlines, Outbrain found using [brackets] in a headline bumped up CTR by 38%.

Source: https://www.conductor.com/blog/2016/06/if-marketing-headlines-were-honest/

__________________________

Growth Hack #2
– How a $1 Product Generated $240M in Revenue:

You know the Dollar Shave Club. Before they were acquired for $1B in 2016, they generated $240M/year in revenue.

How is it possible to generate this amount of revenue with just a $1 product? With the power of UPSELLS.

1. “$1-dollar razor”. Think about it: This is a compelling, disruptive statement to attract attention.

2. When you went to their site, you could see 3 options to choose from: $1/month, $6/month and $9/month. Important: Additional products are included in the higher plans.

3. 73% of their sales were coming from their $6 and $9 models.

If you don’t believe us, McDonald’s does the same thing with their $1-menu cheeseburger: They offer, additionally, the fries and soda at a $1.14 margin.

In the end, 86% of the profit is made from fries and soda.

_____________________

Taktical Growth Hacks - revenue

Growth Hack #3
– Let Others Sing Your Praises:

Show, don’t tell. If people love your product, use their quotes and words to advocate, rather than superlatives that describe your product.

Here’s an example of two ways to write a testimonial:

” ‘The Snack’ app is the latest and best way to get growth snacks on the go. Our users learn so much.”

vs.

“@TwitterUser1234 – ‘I love “The Snack” app. I’ve learned so many new cool ways of growing my startup – it’s super helpful!’ “

Clearly, the one that uses a customer quote is more convincing.

Embed positive tweets/social posts about experiences with your product, share short testimonials, app store reviews, etc.

____________________

Sign Up for Even More Tips and Tricks to Help Increase Sales

 

People

Taktical growth hacks

Give us your email and we’ll send you weekly cool tips and tricks you can use to increase sales!

    Have we gotten your attention yet?
    Read Case Study