Taktical Growth Hacks – #145
November 3, 2019
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Growth Hack #1 – Replace One Word to Get 90% More Clicks:
Buttons that are written in the first person experience a 90 percent increase in clicks.
Just use the word “my” instead of “your”.
Here’s it in action:
“Start my free 30 day trial” instead of “Start your free 30 day trial”.
Growth Hack #2 – 35% Higher Conversions With a Chatbot:
Anyone who’s ever built a landing page knows how hard it is to convert mobile traffic –especially from Facebook Ads.
Dimitry Kagan managed to double his conversions by switching from landing pages to a chatbot.
1. First he tested out a “Messages to Page” campaign and it went pretty well! A Customer Service Rep chatted with people and converted them.
2. Then he turned the highest converting flow into a script to automate the process.
3. He created a Facebook Chatbot, and now it chats with leads even while he sleeps.
The 4 tools you’ll need to create your Facebook Chatbot campaign:
1. A regular “Clicks to Website” Facebook Ads Campaign. Instead of a website URL, you’ll pick “Messenger” as the destination.
2. Chatfuel: a free chatbot builder
3. Zapier: to extract leads from chats
4. Google Sheets: to store lead info
Example by Dimitry – In the ad leading to the chatbot he writes:
“Want me to create a great landing page for your business?
Click this link and type: ‘landing’ in the chat”
That way, when people chat with your bot, they’ll know they can use this keyword. And you can program the bot to respond to it with an appropriate answer.
Result: A 35% conversion rate from clicks to leads (double the performance of his landing pages) + cheaper clicks to the bot.
Growth Hack #3 – Optimize the Customer Experience With the Right Tracking Metric:
Track users on their journey through your product/service, rather than focusing on simple aggregate metrics commonly talked about
Why? You can optimize the experience, and know where you are ‘losing’ the user with the former, but not with the latter.
Knowing and tracking how many users went from homepage, to search, to product, to cart, how long they spent on each stage, and did they go back and forth between pages is more insightful than the default unique active users, or total number of page views.
How can you do this?
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