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Taktical Growth Hacks – #146

November 17, 2019

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Growth Hack #1 – The Instagram Linking Loophole You Should Know:

On Instagram, if you haven’t reached the 10K follower mark, the only place to insert a link until recently was your bio. By adding another step to the process of users clicking through, this can be a big problem when it comes to driving traffic to your site.

But, here’s the good news:

You can add a fully clickable link into your IGTV video description!

You can even place more than one link, and tag it with a UTM to see if it’s coming specifically from IGTV.

Too few people are using this feature yet. So, it’s the perfect time for you to take advantage of it.

Source: This growth hack was sent by fellow subscriber, Cordula Pflügl, from @africanbushcamps. Thanks, Cordula! Don’t forget to send in your own growth hack for the chance to be featured in a future issue.

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Growth Hack #2 – The One Quality 77% of People Want in Customer Service:

77% of customers say this is the most important thing a company can do to provide good customer service:

According to a recent Forrester Consulting study, 77% of customers say that valuing their time is the most important thing a company can do to provide good customer service.

Source: https://www.genesys.com/resources/the-case-for-omnichannel-self-service?

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Growth Hack #3 – Case Study: +178% More Repeat Business:

Researchers handed out loyalty cards at a car wash. The cards offered a stamp for every car wash the customer bought.

Half of the cards had spots for eight stamps, with a free car wash offered for collecting all eight. The other half had spots for ten stamps, but two of the spots came pre-stamped (oooooooo vs ooooooooXX).

The result?

The pre-stamped cards resulted in 178% more repeat business than the unstamped ones.

Source: https://www.shopify.com/blog/customer-service

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