Taktical Growth Hacks – #160
March 8, 2020
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Growth Hack #1 – Emojis Increase Facebook Ad Engagement by 386%:
Aaron Zakowski, the Facebook ad guru, ran a test to see how he could get more people to click ‘play’ on his Facebook video ads.
His solution? Add some emojis of speakers to get people to click for sound then A/B test those against ones without emojis.
The version without the CTA and emoji only had 0.35% of people click the play button.
Meanwhile, the ad with the emojis had 1.7% of viewers click the play button for sound.
That’s an improvement of 386% for the version with the emoji CTA.
Growth Hack #2 – 300% More Leads With a Tempting Exit Pop-Up:
Gr8tFires – which makes wood-burning stoves and fireplaces – discovered that one of the biggest customer pain points is the cost of installation.
So, how did they leverage this information?
1. They installed an exit popup (shows up when you are about to abandon the page).
2. In the popup they offered an installation calculator for free in exchange for an email address.
Result: a 300% increase in monthly sales leads.
Growth Hack #3 – Bullet Points Increases Signups +15.9%:
In general, bullet points are ideal for listing out key features and benefits.
For example, compare the following:
“Bullets make your copy more readable, easier to understand, and more convincing.”
“Bullets make your copy:
- more readable
- easier to understand
- more convincing”
Which looks better to you?
During an A/B test by Swedish Company Unionen (pictured above), switching from a wall of text to bullets generated a 5.3% conversion rate. This was a 15.9% improvement over the version without bullets.
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