Taktical Growth Hacks – #162
March 22, 2020
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Growth Hack #1 – Add Popup Annotations to Mobile YouTube Videos:
YouTube has 2 billion users who watch 1 billion hours of video every day. And, more than 70% of YouTube traffic come from mobile devices.
Adding annotations to a video boosts your views/retention?
But. . .and this is a big but:
Annotations don’t show up on mobile!
Here’s how to fix it:
Use YouTube Cards instead.
1. Go to your YouTube channel.
2. Click your video.
3. Click on the cards icon.
4. Press “Add card”
Growth Hack #2 – Make App Onboarding a Breeze By Looking to Leaders in the Field:
Don’t copy brand name onboarding/activation flows because they’re famous.
Copy them because THEY WORK.
Major apps with massive user bases in every field and subject matter have already trained people to follow a set activation flow.
In fact, regardless of what type of app you’re launching, your new users are probably already their existing users.
Let them do what they’re used to.
Source: 500 Startups
Growth Hack #3 – 127% More Clicks By Using Buttons in Emails:
Research shows that most people scan email campaigns rather than reading them word-for-word. So, text links will often go overlooked. Instead, using buttons for your call to action means they will stand out to skimmers.
Campaign Monitor tested this theory, running a campaign where one version had a button to get the click, and another version had text.
127% more clicks from the version using a button CTA!
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