go back

Taktical Growth Hacks – #165

April 19, 2020

Get the latest Taktical Growth Hacks, plus more insights delivered to your inbox each week: Sign Up Here.

marketing growth hacks - youtube ads

Growth Hack #1 – Bypass YouTube’s Remarketing Pixel Restrictions:

Jordan Gutierrez from Wishpond found after a bunch of A/B tests that YouTube video ads are, by far, the most effective retargeting tool out there. But YouTube does not support remarketing pixels. 

You can, however, still create a remarketing list only out of people who watched your videos.

In order to handle this, Wishpond`s team created and embedded short videos for each of their most popular articles. To do this, they used a white-screen video without sound, 1 second in length, and autoplayed it on every page with this invisible code:

<iframe width=“560” height=“315” src=“https://www.youtube.com/embed/PLACE_VIDEO_ID_HERE?rel=0&autoplay=1” frameborder=“0” style=“position: absolute; left: -500px;”></iframe>

Source: https://growthhackers.com/questions/how-does-your-team-analyze-the-effectiveness-of-retargeting-ads

__________________________

Growth Hack #2 – HTML Buttons in Email Increase Conversions by 28%:

Here’s a simple but effective change to make to your emails.

Campaign Monitor sent their emails with the link as a Call to Action at the bottom.

Then, they changed the link to an HTML button.

 Result: their click-throughs increased by 28%.

Source: https://www.campaignmonitor.com/blog/email-marketing/2014/08/buttons-email-marketing-campaigns

__________________________

marketing growth hacks - Kaya skin clinic

Growth Hack #3 – One Simple CTA Change for 137% More Conversions:

Kaya Skin Clinic tried optimizing their landing page by changing the call to action above the form.

Original CTA: “For a skin consultation register here”

NEW CTA: “I want an expert opinion. Sign me up for a free skin consult!”

Result: Conversion rate went from 4% to 9.5%! That’s a nearly 137% increase!

Added bonus: They added a Facebook likes counter and conversion jumped another 70%.

Source: https://vwo.com/blog/call-to-action-increase-sales/

__________________________

Sign Up for Even More Tips and Tricks to Help Increase Sales

 

RECENT ARTICLES

SUBSCRIBE TO GET OUR
LATEST GROWTH HACKS

    ready to get your project started?

    Get in touch with Taktical Digital today to learn how we can help you like we helped them.

    LET’s CHAT