Taktical Growth Hacks – #169: The Copywriting
May 17, 2020
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Growth Hack #1 – Write With Your Eraser
Consider it like this: You get $100 for every word you remove from your title.
Growth Hack #2 – Don’t Exaggerate:
An honest line always feels warmer, don’t you agree?
Growth Hack #3 – No One Cares What You Can Do:
We’re not trying to insult you. We just mean everyone cares what you can do for them.
Growth Hack #4 – Avoid the Passive Voice:
Not only will the passive voice cost you in terms of readability score, but it’s also just plain awkward.
Growth Hack #5 – Don’t Kill Your Personality:
The best brands feel “real”. Be relatable, funny, cheeky, serious, loopy – the point is just to be authentic.
Growth Hack #6 – Avoid “Landing Page Words”:
You know how people joke about buzzwords like synergy? Well, the same can be said for landing page buzzwords.
Unlock, unleash, exceed, empower, supercharge, etc.
Just like synergy, real people don’t talk like this.
Growth Hack #7 – Find the Tension:
Pleasant gets forgotten. Don’t be the wallflower of content: Create interest with conflict.
Growth Hack #8 – Avoid “Contained” Titles:
If you say it all from the get-go, what incentive do people have to keep scrolling? Instead, write titles that pull your reader down the page.
Growth Hack #9 – Formatting Matters:
Write scannable copy. This means:
– Use headings
– Replace commas with periods
– Get rid of flowery language (too many adjectives and adverbs are a no-no)
– Create a storyline
Growth Hack #10 – Think Slippery Slide:
Every line of copy should lead to the next. Play the ad above and you’ll get it: You won’t be able to stop.
Growth Hack #11 – Your First Line is Crucial:
If people don’t read the first line, they’re not going to read your second line either. The secret to a great first line? Keep it short.
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