Taktical Growth Hacks – #170
May 24, 2020
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Growth Hack #1 – Dude, Where’re My Conversions?:
Scott Minker shared some hacks he used to reduce abandoned carts and boost conversions of his ecomm stores. Let’s quickly dive in to what he has to offer:
Transparency about added fees: Keep the pricing uniform across the product pages to the checkout process.
Guest checkouts: Yup, you will have to sacrifice a bit when it comes to customer data, but on the flip side you make things much easier for your customers.
Trust Logos and payment options: As per Shopify, 61% of consumers reconsider purchasing if trust logos are missing. Use transaction forms to establish trust and offer a variety of payment options.
Save my cart for later: Allow your customers to save their cart while they go back to watching cute cat videos. Use email reminders to guide them back to checkout.
Strong CTAs on checkout pages: Even if a prospective customer has added something to their cart, they still need an incentive to actually go through with the purchase. Use uniform and consistent CTAs across all pages.
Effortless navigation: It is one of the most effective ways of reducing friction during the checkout process. Constantly strive to optimize the checkout experience and make it easier for consumers to buy more stuff.
Growth Hack #2 – The Early Bird Doesn’t Always Catch the Worm:
The Taktical team usually sends cold emails at 9:00-9:30 AM. The average email open rate was 55%.
Then we thought: “What if I send emails a bit earlier so that when a person wakes up, an email is already in their inbox?”
The email’s subject, body, and everything else stayed the same. Only the send time changed.
Result: Open rate dropped by 30%. So, we switched back to 9:00-9:30 AM. The average email open rate got back to 55%.
What did we learn? Just because you send an email earlier does not mean your prospect will open it.
Growth Hack #3 – Use GIFS to Spruce Up Bland Facebook Ads:
GIFs are the newest hotness in Facebook ads. They’re easier to create than live action video but more engaging than static photos.
Autopilot decided to test this with the ad pictured above.
Result: not only did the GIF ad drive the highest volume of free trial signups, it outperformed their average cost per lead by 37%.
Check out the instructions on how to create your ads with GIFs: https://www.facebook.com/business/help/1006874066021923
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