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Growth Hack #1 – The 21 Best Ways to Add Social Proof to Your Site:
Does this scenario sound familiar: Your product/market fit, copy, images, product, urgency, pricing, etc. are great…but conversions are still low.
If so, there is a big chance that it’s because people don’t trust you.
In this case, you need to add social proof.
Here are the top 21 ways to do just that:
1. Customer testimonials
2. Celebrity endorsements
3. Case studies
4. Media mentions
5. Who are your customers
6. Trust seals
7. Certifications and badges
8. Platform integrations
9. Social share count
10. Subscriber/user/customer count
11. Screen shots from social media
12. Public ratings and reviews
13. Test scores
14. “Best seller”
15. Results of surveying your customers
16. Number of orders
17. Real time stats
18. A list of popular posts/products
19. Customer showcase
20. Customer photos
21. Customer stories
Growth Hack #2 – Case Study: Invest $0 and Recover 11.5% of Lost Customers:
Ninja Outreach is a SaaS. When people clicked “14-Day Free Trial” they needed to input their credit card data.
A lot of people get lost at this stage.
So, the team took these 5 steps to fix the problem:
1. Instead of asking their payment details after hitting the trial button. . .
2. They asked for just their email.
3. After a user submitted their email, they was redirected to a page asking their payment details.
4. If a user abandoned the form, they received an automated email reminder.
5. These emails recovered 11.5% of abandoners.
After the team applied the magic:
1. 11.5% of abandoners finished their trial sign up
2. And are now trying out plans ranging from $29/mo to $249/mo
Growth Hack #3 – Improve Email Performance +25% With the Right Ratios:
Images aren’t categorically bad for emails. But, the RATIO of images:text does matter.
– Don’t go below 2:3
– Don’t make your entire email one big image with text on it
– Include descriptive alt text that gets people to expand / view all images (and tracks your opens)
Source: 500 Startups
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