Ilan’s Weekly is a (sorta) weekly email full of small hacks and tricks you can use to grow your business and increase sales.
Written and curated by Ilan Nass, founder of Taktical in New York.
Smiles Get More Sales:
An interesting experiment.
One marketer wanted to A/B test what photo of him on his landing pages would generate more profits:
- #A: Serious Face 😐
- #B: Smiling Smiling 🙂
Smiling face won 🙂 and generated:
- +1.3% more sign ups
- +9.9% more sales
- +10.7% more total profits
Scoop Up the Emails of All Your Facebook Contacts!
Who would think, that adding an investor, prospect, or influencer as a friend on Facebook, gives you access to his email. It was a big surprise for me today. Here is how you can get emails:
1. Go to “Yahoo.mail – sign up”
2. Right after a successful signup you will be offered to import contacts from Facebook. Choose it.
3. After the contacts are imported, click “Skip setup”.
4. Enter “Contacts”. Abracadabra! Emails!
In the App Store, First Impressions Matter:
1. 60% of users won’t swipe past your second image. Show your strongest images first
2. Switching app screenshots can increase install rates by more than 35%. Use different copy in each screenshot
3. Only 2% of visitors click to expand the “Description” which means 98% of visitors don’t see past your first 30 words. Make those words count!
IN DEPTH ARTICLES:
January 29, 2021
10 Tips to Improve ROI in Google Shopping Ads as Shared by Industry Experts
The year is 2021, and Google Shopping ads is a platform that has been the cornerstone to success...
January 15, 2021
A Marketer’s Guide to iOS 14: Taktical’s Analysis of Problems and Solutions
When a giant like Apple makes moves, it affects everyone working in the digital space. For better or...
December 31, 2020
10 Instagram Hacks You Should Know About Going Into 2021
With more than a billion users, Instagram has grown into a social media platform that marketers can’t ignore....
June 21, 2022
Taktical Growth Hacks #259
Get the latest Taktical tips and tricks, plus more insights delivered each week: Sign up here. What's in The...
June 21, 2022
How to Increase Social Media Engagement: A Guide for Marketers
Social media is one of the most popular sources of information for customers. About 55% of people learn...
June 16, 2022
7 Preparations to Take Before Using Facebook Marketing in Your Campaign
In our digital economy, businesses of all sizes can reach more customers than ever before. Social media has...
June 13, 2022
Taktical Growth Hacks #258
Get the latest Taktical tips and tricks, plus more insights delivered each week: Sign up here. Growth Hack #1 Optimize,...
May 19, 2022
6 Email Subject Lines Your Audience Will Love
Email marketing has everything to do with first impressions. Creating appealing email newsletters that your recipients open and...
May 9, 2022
Ten Ways to Grow Your Twitch Channel in 2022
Twitch provides you with a rich and live streaming platform full of fun, online fame, and passive income....
April 29, 2022
5 Landing Page Hacks with Massive Conversion Impact
What's your landing page conversion rate? If you're like most businesses, chances are you fall somewhere around the...
April 13, 2022
The Benefits of Digital Marketing Courses
The scope of digital marketing is ever-growing. New endeavors are zeroing in on digital marketing to help their...
December 20, 2021
Using Instagram as a Shopping Platform
Using Instagram as a Shopping Platform If you are in eCommerce, you can’t afford to ignore Instagram marketing....
December 17, 2021
4 Reasons Why Reddit is the Best Place to Advertise
4 Reasons Why Reddit is the Best Place to Advertise If you’re looking for an alternative to Facebook...