Taktical Growth Hacks – #48
August 8, 2017
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“Oops Sorry!” Got Us a 300% Increase in Response Rate:
The Taktical Digital team make a mistake once (a rare occurrence) in an outreach email where we used the wrong information. We quickly sent a second “Oops sorry!” email.
The result? 3X the Responses!
Use your “Oops” wisely:
– Use normal language, not “marketing speak.”
– Apologies once, tell a joke.
– Every Oops is a conversion opportunity; extend extra incentive.
– Double check, don’t Oops twice.
Effective Facebook Ad Headlines:
There are five basic categories of headlines on Facebook Ads:
Category 1: Act like theres no competition, “Our Shoes Protect Your Feet”
Category 2: Claim to be better than the competition, “Our shoes are the best way to protect your feet”
Category 3: Storytelling, “How I protected my feet using these shoes”
Category 4: Push Unique Selling Point, “These shoes have special padding to protect your feet”
Category 5: Identify with your audience, “Foot protection for Generation Y”
The Perfect Cold Email Subject Line:
Your recipient looks to your subject line to decide whether they will open your email. In fact, a study by Chadwick Martin Bailey found that 64% of people open an email solely on the basis of the subject line. This means that a subject line is an opportunity to get your foot in the door. It doesn’t matter if you have an established relationship with the person or not. Of course, this comes with an expectation.
Growbots studied thousands of emails and found this to be the best subject line:
[THEIR NAME] x [YOUR NAME]
It got over an 80% open rate.
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