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Taktical Growth Hacks – #52

September 12, 2017

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Special Issue: 27 Phrases and Tips!

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Instead of 3 growth hacks, we give you 27 growth hacks from 1 website:

Booking.com is the king of converting visitors into customers.

Here are TWENTY SEVEN amazing phrases and tricks they use.

1. VALUE PROPOSITION: “586,000+ hotels, apartments, villas and more.”

2. SAFETY: “FREE cancellation on most rooms!”

3. SOCIAL PROOF: A list of recent bookings that refreshes every few seconds.

4. EXIT INTENT: An exit pop-up “Discounts of 20% or more!” or “Save at least 20% in Rome” if you’ve already chosen a country.

5. SAFETY: “Lowest price guarantee.”

6. VIRAL CONTENT: A clickable list with the most popular search elements.

7. FILTERS: Filter criteria: Recommended, Stars, Review score.

8. SOCIAL PROOF: “There are X people looking at this hotel.”

9. SOCIAL PROOF “Latest booking: X minutes ago.”

10. AUTHORITY: Booking.com, “#1 accommodation site + trust labels.”

11. SOCIAL PROOF: A carousel-like overview of testimonials.

12. USER EXPERIENCE: Big, beautiful pictures.

13. SCARCITY: We have only X left on our site.

14. SAFETY: “FREE cancellation before {DATE}.”

15. LOW FRICTION CONVERSION: Reserve (Confirmation is Immediate)

16. SCARCITY: “Hurry! This is a limited offer.”

17. LOW FRICTION CONVERSION: “No payments needed today. You’ll pay during your stay.”

18. SOCIAL PROOF: “This property is in a good location. Guests have rated it X.”

19. SOCIAL PROOF: “You’ve selected a hotel with a guest review score of X.”

20. SOCIAL PROOF: “X guests from {YOUR COUNTRY} have made a booking in the last 5 minutes.”

21. CALL TO ACTION: “Your secure booking starts here – it only takes 2 minutes!”

22. EXIT INTENT: An exit pop-up: “The details you’ve entered will not be saved if you leave this page.”

23. AUTHORITY: Quote: “Booking.com is one of the largest and most valuable companies in {SELECTED COUNTRY}.”

24. SAFETY: “Change of plans? Hey, it happens. You can easily modify your dates, guest details, add special requests, or cancel your entire booking before {DATE}.”

25. LOW FRICTION CONVERSION: Credit card number: “No charge – only needed to reserve your room.”

26. LOW FRICTION CONVERSION “Your credit card will not be charged – it’s only needed to guarantee your booking.”

27. INSTANT GRATIFICATION: Book this room. Get instant confirmation.

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