Taktical Growth Hacks – #55
October 3, 2017
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Growth Hack #1 – Get Bloggers To Quote You:
The Taktical team tested two different email outreach approaches:
First: Direct pitch. “Hey quote us”
Second approach: Send one email with the soft “feel”, “… I liked your article … I created something that can be of additional value… Would it be ok to pass along? …”
2nd email (if “Yes”) – A link to their piece of content.
The direct pitch (#1) got a 16% reply rate and the 2-step email sequence (#2) – 40%! That’s a 2.5 times higher rate.
Source: Taktical Team
Growth Hack #2 – Reduce Landing Page Leaks:
On a true landing page (ie, not just your homepage) there are no menus or ANY OTHER LEAKS off-page except your CTA.
When sending paid traffic:
– Echo your campaign’s offer, copy, and segmentation. DON’T land them on your catchall homepage.
Growth Hack #3 – When in Free Trial Mode, Force Users to Keeping Moving Along:
ProdPad had a 30-day trial.
By analyzing user behavior, they found that they could predict by day 9 if a user would convert into paid.
So they tried an experiment:
They decided to cut their trial period to 7 days. However, users could earn more free trial time (28 days max) by completing simple onboarding tasks like “add a product name”, etc.
Their overall conversion rate increased by 200%!
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