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Growth Hack #1 – Get Higher Clickthroughs:
Low click throughs on your ads / emails / content?
Maybe you’re being too salesy too soon.
1. Build trust by: being educational, sharing a secret / perceived insider information, offering something valuable for FREE (for now).
2. Grow trust EVEN MORE by overdelivering more of the same and following thru on original offer.
3. Go in for the sell with psychological triggers.
Growth Hack #2 – The Perfect Video Length:
Wistia analyzed 564,710 videos and more than 1.3 billion plays. Here’s what they found:
1. Videos up to 2 minutes in length get the highest engagement.
2. Engagement is the same between 1 second and 2 minutes.
3. There is significant drop-off between 2 and 7 minutes (every second counts).
Growth Hack #3 – How to Do A/B Testing Correctly:
Half or even the majority of your A/B testing won’t product mind blowing results that will 10X your conversion rate. That’s normal.
GOOD a/b testing:
1. Focuses on 1 BIG thing, not a micro improvement you waste 1 week finding out
2. Happens in weekly iterations
3. Runs on a big enough sample size – at least a few thousand visits
4. Doesn’t get cut short just b/c you think you “know” the results
5. Shows you what’s wrong as well as what’s right
In Depth Articles: